⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. Nimble CRM has one paid plan at $24.90 per user/month.
- Лучше всего подходит для: Folk for agency teams juggling multiple use cases. Nimble for small бизнес teams living inside Microsoft 365 or Google Workspace.
- Ключевое отличие: Folk works like a shared spreadsheet with CRM features bolted on. Nimble is a unified relationship management platform built around social and business data.
- Наш выбор: Folk, for its higher 4.0 rating and lower entry price for small teams.
Most people shopping for a CRM want the same thing.
They want to build genuine connections without drowning in data entry.
Folk and Nimble CRM both promise real relationships over rigid pipelines.
But they get there in very different ways.
One feels like a spreadsheet your whole team can edit.
The other pulls social media insights into every contact record you touch.
Обзор
This Folk vs Nimble CRM comparison covers pricing, crm features, and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит каждый инструмент.
Наши авторы лично ознакомились с обеими платформами.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Published specs, documentation, and G2 reviews fill in the rest.
Что такое фольклор?
Folk is a customer relationship management app for small teams.
The folk crm interface looks like a collaborative spreadsheet, not a database.
You import contacts, sort them into groups, then start your информационно-просветительская работа.
It is built for multiple use cases, not just sales.
Fundraising, event follow-up, hiring, and partnerships all fit inside one tool.
That flexibility is why folk gets compared to Airtable and Notion.
Он подача is simple: organize contacts, then close winning deals.
You can quickly create a group for any project and start working.
Here is a short walkthrough of how the app handles daily work.
🏆 Winner: Folk
Folk is incredibly easy to learn. Sort contacts into groups and send email in minutes. No sales call required to start.
Народные цены
Folk charges per member, so cost scales with your team size.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Solo founders and first-time CRM users |
| Премиум | 35 долларов США/член в месяц | Agency teams running email автоматизация |
| Обычай | 70 долларов США/член в месяц | Larger teams needing extra controls |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk offers a 14-day free trial so you can test crm features before you purchase.
Гарантия возврата денег: None advertised. The trial is the safety net, so use it fully.
📌 Примечание: Every seat is billed separately. A three-person agency on Standard pays for three members, not one workspace.
⚠️ Pricing conflict flagged: Some third-party sources list folk at $20 and $40 per user per month. Our CSV records $17.5, $35, and $70 per member per month. Check the folk site before you buy.
Основные преимущества народной культуры
Here is what makes folk worth a look:
- Group-based contact management: You organize contacts into groups instead of one giant list. Outreach stays focused and the data never overwhelms you.
- Magic fields: This custom field type uses AI to enrich records. It fills gaps like company name and role automatically.
- Расширение для Chrome: Add contacts from linkedin or any site in one click. No copy-paste between browser tabs.
- Email history sync: Folk connects to gmail or Outlook and imports past communications. Every thread with the same person lands on one record.
- Collaborative mail merge: Send personalized bulk email from shared templates. Your whole team sees who already reached out.
- Self-serve setup: You can explore every feature without a sales rep. Signup to first campaign takes an afternoon.
Что заметила наша команда
Наш писатель set up a folk workspace and ran a small partner outreach list through it. Here is what stood out:
The clip below shows the same workspace in action.
Народные плюсы и минусы
✅ Плюсы
- Organize contacts into groups for focused outreach
- Magic fields clean and enrich contact details with AI
- Chrome extension pulls people straight from LinkedIn
- Self-serve model with no pressure from sales reps
❌ Минусы
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Передовой отчетность views are missing
- Not built for larger sales teams or complex sales processes
Что такое Nimble CRM?
Nimble CRM — это унифицированная платформа для управления взаимоотношениями с клиентами. малый бизнес команды.
It pulls social and business data into every contact record you open.
The company markets it as a smart crm rather than a sales database.
That relationship focused crm angle suits consultants and service professionals.
Nimble integrates directly with microsoft 365 and google workspace.
Твой входящие, calendar, and contacts stop living in separate places.
It is built specifically for small businesses that want better relationship management.
Centralizing information helps teams have more conversations with customers.
The video below walks through the main screens of the nimble app.
Nimble CRM
One plan, every feature. Nimble unifies contacts, calendars, and social media insights for business professionals who sell through conversation.
Цены на Nimble CRM
Nimble’s pricing is refreshingly short. There is one plan and it includes everything.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Платный план | 24,90 долларов США за пользователя в месяц | Small business teams wanting every feature in one tier |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. A 14-day free trial lets you open a nimble account before paying.
Гарантия возврата денег: None published. Cancel before the trial ends if it is not a fit.
📌 Примечание: The plan stores up to 25,000 contacts. Extra storage runs about $10 per month for every additional 10,000 nimble contacts.
⚠️ Pricing conflict flagged: Third-party sources list $29.90 per month billed monthly and $24.90 billed annually. Our CSV records $24.90 per user/month, so budget for the higher figure if you pay month to month.
Основные преимущества Nimble CRM
Here is where this crm software earns its keep:
- Unified contact records: Nimble enriches contacts with social and business data as you work. Siloed contacts across inboxes and phones finally merge into one profile.
- Today page dashboard: The Today page dashboard lists your activities, deals, and engagement opportunities. You get instant access to what needs attention now.
- Ловкий разведчик: The Prospector browser app captures contact details from any site or web profile. It adds them without manual typing.
- Group messaging: Send up to 1,000 personalized group messages a month. Open and click tracking shows who is worth a follow up.
- Workflows and custom fields: Workflow templates handle repeatable business processes and support team collaboration on shared Kanban boards. Custom fields keep records tuned to how your companies actually sell.
- Широкая интеграция: Nimble connects with over 140 SaaS apps and social media platforms to drive business growth. Contact sync with Microsoft 365 runs two ways.
Что заметила наша команда
Our writer imported a live contact list into Nimble and worked it for a week. Here is what stood out:
Преимущества и недостатки Nimble CRM
✅ Плюсы
- One plan includes every feature, so nothing is gated
- Two-way contact and calendar sync with Microsoft 365
- Communication history is stored and displayed clearly
- Contact search is fast and forgiving
Сравнение характеристик
Both tools cover the same basics. The differences show up in how each one handles daily work.
We compare ten areas below, from contact management to closing deals.
| Особенность | Народ | Nimble CRM |
|---|---|---|
| Начальная цена | 17,5 долларов США/член/месяц | 24,90 долларов США за пользователя в месяц |
| Бесплатный план | ❌ | ❌ |
| Визуализация воронки продаж | ✅ | ✅ |
| Аналитика социальных сетей | ❌ | ✅ |
| Расширение для браузера | ✅ | ✅ |
| AI enrichment fields | ✅ | ✅ |
| Group messaging limits | Plan based | 1,000 per month |
| Расширенные возможности отчетности | ❌ | ✅ |
| Web forms | ❌ | ✅ |
| Лучше всего подходит для | Agency and partnership outreach | Small business teams on Microsoft 365 |
1. Управление контактами
Народ: You organize contacts into groups and each group behaves like its own mini database. Adding contacts takes seconds and the layout reads like a spreadsheet. Magic fields then clean up missing details across all your contacts.
Nimble CRM: Nimble automagically builds contact records from email, calendar, and social profiles. Each record carries contact insights, communication history, and the company name behind the person. Storage caps at 25,000 contacts on the paid plan.
2. Sales Pipeline and Deals
Народ: The sales pipeline uses a Kanban board you can rename for any process. Drag a card forward as a deal moves. It suits light pipelines, not complex multi-stage forecasting.
Nimble CRM: Deals sit in customizable sales pipelines with reporting attached. Pipeline management includes revenue tracking, so tracking dollars per stage is built in. Teams that care about forecasting get more here.
3. Lead Tracking and Follow Ups
Народ: You can set reminders on any contact so nobody goes cold. It is manual but fast. There is no automatic logging of meetings or phone calls, which some teams miss.
Nimble CRM: Activities and tasks tie back to the same person across every channel. You can manage leads through each pipeline stage and create tasks for timely follow ups. Signals surface engagement opportunities before they expire.
4. Company Records and Repeatable Processes
Народ: Company records link to every contact at that business. That helps agency teams that sell to accounts rather than individuals. Notes and files stay attached to the company, not scattered across a spreadsheet.
Nimble CRM: Workflow templates turn people related processes into repeatable stages. Onboarding, renewals, and customer retention each get a board. This is the piece folk simply does not have.
5. Email Automation and Group Messages
Народ: Email automation runs through collaborative mail merge and shared templates. Your team sees who already emailed the same person. Outreach functionality beyond email is limited, so calls and SMS live in other tools.
Nimble CRM: Group messaging sends up to 1,000 personalized emails a month with open and click tracking. Automated sequences add light marketing automation on top. That makes it stronger for nurturing relationships at scale.
6. Social Selling and Prospecting
Народ: Social selling means grabbing people from LinkedIn and sorting them into a group. It is a capture tool more than a research tool. You will not get sales intelligence on the companies you save.
Nimble CRM: Nimble Prospector pulls business data while you browse and delivers valuable company context on the spot. Enrichment credits reveal extra contact details for people at companies you visit online. Social media insights sit right inside the record.
⚠️ Предупреждение: Social platform API changes have trimmed what any CRM can pull. Treat unified inbox features in both tools as helpful, not complete.
7. Partnerships, Events and Automation
Народ: Partnership tracking is where folk stretches past sales. Fundraising rounds, event follow up, and hiring pipelines all run as separate groups. That covers use cases most crm software ignores.
Nimble CRM: Automations handle task assignment and stage changes without a team member touching them. This is a management software mindset applied to relationship management. Nimble is stronger when the same process repeats weekly.
8. Browser Extension and Integrations
Народ: The chrome extension is the standout. One click on a linkedin profile and the person lands in your workspace. Folk also connects to gmail and Outlook to sync email history.
Nimble CRM: Nimble integrates with more than 140 SaaS apps, though many connections route through Zapier or Пабли. Contact sync with microsoft 365 runs two ways, while Google Workspace contacts sync one way. That gap matters if you live in Gmail.
9. Pipeline Views and Web Forms
Народ: You can switch a group between table, board, and list views. Each view is a saved lens on the same data. There is no built-in form строитель, so lead capture needs another tool.
Nimble CRM: Web forms capture details from your site straight into existing contact records. That closes the loop between web traffic and generating new leads. Reporting then shows which source drives business growth.
10. Ценообразование и стоимость
Here are both price lists side by side.
| Уровень плана | Народ | Nimble CRM |
|---|---|---|
| Бесплатно | ❌ Только 14-дневный пробный период | ❌ Только 14-дневный пробный период |
| Вход | Standard: $17.5/member/month | Paid Plan: $24.90 per user/month |
| Середина | Premium: $35/member/month | Один и тот же единый план |
| Вершина | Custom: $70/member/month | Один и тот же единый план |
Народ: Standard undercuts Nimble by $7.40 per seat each month. Premium costs more but adds the email automation most agency teams want. The three-tier ladder means you pay for what you actually use.
Nimble CRM: One price unlocks everything, which removes upgrade guesswork. It sits on the cheaper end of the CRM market once you count the included features. Extra contact storage is the only add-on to watch.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая цена входа | Народ | $7.40 cheaper per seat |
| Аналитика социальных сетей | Nimble CRM | Enrichment built into records |
| Fundraising or event outreach | Народ | Groups fit temporary use cases |
| Microsoft 365 two-way sync | Nimble CRM | Contacts and calendar both sync |
| Reporting and forecasting | Nimble CRM | Folk lacks advanced reporting |
| First CRM ever | Народ | Shortest learning curve |
💰 Ваш бюджет
Folk Standard is the cheapest way in at $17.5 per member. Nimble asks $24.90 per user but hands you every feature at once.
🔌 Ваш технологический стек
Microsoft shops get more from Nimble thanks to two-way sync. Gmail-first teams often prefer how folk imports mail history.
📝 Ваш стиль работы
For example, if you think in rows and columns, folk will feel familiar on day one. If you want the tool to research people for you, Nimble fits better.
🎓 Ваш уровень опыта
Folk is incredibly easy for people who have never touched a CRM. Nimble takes a little longer but rewards you with deeper contact insights.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days at no cost. Import real contacts during the trial, not a sample file, so you can watch how each tool handles your data.
🛟 Варианты поддержки
Folk leans on self-serve docs and in-app chat. Nimble adds onboarding help, which matters when several teams share one workspace.
Руководство по переключению
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Nimble CRM?
✅ Что вы получите:
- Social media insights attached to contact records
- Reporting on deals and revenue by stage
- Web forms and workflow templates for business processes
❌ Что вы потеряете:
- The spreadsheet-style editing folk users love
- Magic fields and their AI cleanup
- The $17.5 entry price per member
📋 Как переключиться:
- Export each folk group to CSV, one file per group
- Open a nimble account and connect Microsoft 365 or Google Workspace
- Import the files, then rebuild your pipelines as workflow templates
🔄 Switching from Nimble CRM to Folk?
✅ Что вы получите:
- A faster interface that new teammates learn same-day
- Groups that fit fundraising, hiring, and partnerships
- A cheaper starting seat price
❌ Что вы потеряете:
- Nimble Prospector and its enrichment credits
- The Today page dashboard and activity signals
- Two-way calendar sync with Microsoft 365
📋 Как переключиться:
- Export contacts and deals from Nimble as CSV
- Create your folk workspace and install the chrome extension
- Import each file as a group, then set reminders on live deals
Что не было рассмотрено в нашем обзоре
This comparison focused on individuals, agencies, and small business teams. We did not test either tool at 50 seats or review custom API work. Enterprise contracts and security audits sit outside our scope. If you run a large sales floor, your priorities will differ from what we describe here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Народ |
| 👶 Простота использования | Народ |
| 🧩 Use Case Flexibility | Народ |
| ⚡ Скорость настройки | Народ |
| 📊 Составление отчетов | Nimble CRM |
| 🔌 Интеграции | Nimble CRM |
| 📱 Аналитика социальных сетей | Nimble CRM |
| 🏆 Общий победитель | Народ |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories.
Лучше всего подходит для: Agencies, founders running partnerships, and anyone buying their first CRM.
There is no perfect crm, and these two solve different halves of the same problem. Folk gives you speed and flexibility. Nimble gives you depth on every person you track.
Nimble is the better fit for a small business team that needs sales intelligence and repeatable business processes. Its single plan removes upgrade decisions entirely, and that has real value.
Still, most readers of this review are choosing a first CRM for a small team. For that job, folk costs less, sets up faster, and stretches across more use cases.
Больше сравнения фольклора
Here is how folk lands against other tools people shortlist:
Народ против Пайпдрайв
Народ одерживает победу в: faster onboarding, cheaper first seat, and groups that handle non-sales work like hiring.
Pipedrive побеждает в следующих условиях: deal forecasting, call logging, and a far deeper reporting suite.
Народ одерживает победу в: flat pricing, a lighter interface, and setup you finish in one sitting.
HubSpot побеждает по следующим показателям: a free starting tier, marketing automation depth, and a much larger app marketplace.
Народная культура против капсульной культуры CRM
Народ одерживает победу в: collaborative editing, the LinkedIn capture extension, and AI-assisted data cleanup.
Capsule CRM выигрывает по следующим параметрам: a free plan for two users, project tracking, and stronger case management.
Народный подход против понедельничной CRM
Народ одерживает победу в: contact enrichment, email history import, and a CRM-first layout out of the box.
В понедельник CRM-системы добились успеха в следующих областях: automation recipes, dashboard building, and tying deals to delivery work.
Больше информации о Nimble CRM по сравнению с другими сервисами.
This video runs through the closest Гибкие альтернативы.
Nimble CRM выигрывает по следующим параметрам: one flat price, social enrichment on every record, and lighter day-one setup.
HubSpot побеждает по следующим показателям: free entry, native email marketing, and reporting built for larger teams.
Nimble CRM против Кеап
Nimble CRM выигрывает по следующим параметрам: price per seat, prospecting from the browser, and Microsoft 365 sync.
Кип побеждает по следующим пунктам: invoicing, appointment booking, and long-form automation sequences.
Nimble CRM против ActiveCampaign
Nimble CRM выигрывает по следующим параметрам: contact enrichment, simpler pricing, and a cleaner contact record view.
ActiveCampaign побеждает по следующим показателям: email deliverability tooling, branching automations, and ecommerce triggers.
Nimble CRM против Freshsales CRM
Nimble CRM выигрывает по следующим параметрам: social profile matching, all-inclusive pricing, and Outlook-side workflow.
CRM-система Freshsales выигрывает по следующим параметрам: built-in phone and chat, lead scoring, and a free starter tier.
Часто задаваемые вопросы
Что такое Folk CRM?
Folk is a lightweight customer relationship management app. You organize contacts into groups, sync email, and run outreach from a spreadsheet-style workspace built for small teams.
Подходит ли Folk для работы с CRM-системой?
Yes, for individuals and small teams that value simplicity. It rates 4.0 in our scoring. Larger sales floors needing forecasting and call logging should look elsewhere.
Что делает Nimble CRM?
Nimble centralizes customer information, then enriches it with social and business data. It manages deals, tasks, and group email for teams working inside Microsoft 365 or Google Workspace.
Сколько стоит услуга Nimble в месяц?
The paid plan costs $24.90 per user each month and includes every feature. Extra contact storage beyond 25,000 records costs roughly $10 more per month.
Какие недостатки у Nimble?
Many integrations require Zapier or Pabbly. The unified inbox is limited by social platform API changes. The Android app also reviews worse than the iOS version.
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