⚡ Краткий вывод:
- Цены: ClickFunnels starts at $81/month. Nutshell CRM Стоимость начинается от 13 долларов за пользователя в месяц.
- Лучше всего подходит для: ClickFunnels for sales funnels, landing pages and online courses. Nutshell CRM for pipeline tracking and contact management.
- Ключевое отличие: ClickFunnels builds the pages that generate leads. Nutshell CRM manages the leads after they arrive.
- Наш выбор: ClickFunnels (4.2) for most users, because one platform covers pages, checkout and email marketing.
These two tools are not really rivals.
ClickFunnels is a funnel builder. Nutshell CRM is crm software.
Yet thousands of people compare them every month.
The reason is simple. Both promise to help you grow a бизнес онлайн.
One creates the sales and marketing funnels that generate leads.
The other tracks those leads until they become paying customers.
Обзор
This ClickFunnels vs Nutshell CRM comparison covers clickfunnels pricing, features, and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит тот или иной инструмент продаж.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и обзоры G2.
Наши авторы также провели некоторое время непосредственно с каждым из них.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое ClickFunnels?
ClickFunnels is a SaaS marketing platform for building advanced sales funnels.
It helps businesses grow leads and drive sales from one platform.
The library includes pre-built funnels for lead capture, product launches, and вебинар sign ups.
A drag and drop editor lets you create landing pages without code.
You also get email marketing, an online store, and online courses under one roof.
Here is a closer look at how the platform works in practice.
🏆 Winner: ClickFunnels
Build sales pages, checkout pages, and email campaigns in one place. A 14 day free trial lets you test the entire funnel first.
Цены ClickFunnels
Here is what ClickFunnels costs. Every plan is billed per workspace, not per user.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | Solo founders testing marketing funnels |
| Шкала | 164 доллара в месяц | Growing teams running more marketing campaigns |
| Оптимизировать | 248 долларов в месяц | Businesses that optimize sales at volume |
| Доминировать | 5997 долларов в год | Agencies and coaching program operators |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. ClickFunnels offers a 14-day free trial to new users.
Гарантия возврата денег: A 30 day money back guarantee applies to annual billing plans.
📌 Примечание: Entry plans cap websites, users, funnels, and contacts. Higher tiers raise those limits and move you closer to unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list plan names of Startup ($81 annual / $97 monthly) and Pro ($248 annual / $297 monthly). The table above uses our verified plan данные instead. Confirm current tiers on the signup page before you enter credit card details.
Основные преимущества ClickFunnels
Вот почему ClickFunnels заслуживает внимания:
- Pre-built funnel library: Templates cover lead funnels, product launches, and webinars. You skip building each funnel manually.
- Drag and drop builder: The landing page builder needs no coding. Professionally designed templates speed up web design.
- Automated email marketing: Email sequences send welcome messages and abandoned cart reminders on their own.
- Conversion tools: Order bumps, one-click upsells, and A/B testing help you fine tune conversion rates.
- Courses and memberships: You can create, sell, and manage online courses inside the same account.
- ClickFunnels analytics: The platform tracks total orders, opt ins, and conversion rates automatically.
- Education and community: An affiliate center, success center, and community connect you with like minded entrepreneurs.
Что заметила наша команда
Наш писатель signed up for ClickFunnels and built a small lead funnel from scratch. Here is what stood out from that hands-on time:
Плюсы и минусы ClickFunnels
✅ Плюсы
- Builds advanced sales funnels that turn website visitors into leads and leads into customers
- Combines website builder, email marketing tools, and checkout into one platform
- Extensive analytics and A/B testing help improve every funnel
- Course creation and membership tools sit inside the same account
- Live chat runs 24 hours a day, Monday through Friday
❌ Минусы
- Steep learning curve that takes real time to get through
- Many users report that published web pages load very slowly
- Expensive next to leading competitors, which hurts budget-conscious малый бизнес
- No two-factor authentication, which weakens account security
Что такое Nusshell CRM?
Nutshell CRM is a cloud-based crm software built for small to mid-sized B2B sales teams.
It handles contact management, pipeline tracking, and sales automation in one place.
Marketing features like email marketing, landing pages, and web forms are included.
Nutshell connects with Google Workspace, Microsoft 365, Slack, and over 5,000 apps through Запьер.
Most teams choose it for the short learning curve and low cost per user.
The walkthrough below shows how the dashboards and pipeline views fit together.
Runner Up: Nutshell CRM
Track deals, contacts, and follow-ups without a long setup. Free data migration and free live support come with every plan.
Краткое описание ценообразования CRM
Nutshell CRM plans are sold per user. Here is the full ladder.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Фундамент | 13 долларов США/пользователь/месяц | A single user or tiny team |
| Рост | 25 долларов США/пользователь/месяц | Teams adding email templates and automation |
| Про | 42 доллара США/пользователь/месяц | Множество конвейеров обработки данных и персонализированных последовательностей электронных писем. |
| Бизнес | 59 долларов США/пользователь/месяц | A full reporting suite and custom fields |
| Предприятие | 79 долларов США/пользователь/месяц | Audit log, territories, and priority support |
Pricing verified August 2026.
Бесплатная пробная версия: Да. Nutshell предлагает бесплатную 14-дневную пробную версию для новых пользователей.
Гарантия возврата денег: None published. Cancel before renewal to avoid the next charge.
📌 Примечание: Free data migration and free live support ship with all plans. Competitors often charge extra for that help.
⚠️ Предупреждение: The user per month model scales fast. Ten seats on Pro cost more each month than the ClickFunnels Launch plan.
Основные преимущества Nutshell CRM
Here is where Nutshell CRM earns its place:
- Fast onboarding: The learning curve is short. Most teams are productive within days of signup.
- Визуальное управление конвейером обработки данных: Drag and drop boards move deals through stages. Board, List, Map, and Chart views are included.
- Неограниченное количество контактов: Every plan ships with unlimited CRM contacts and no data limits. You can import contacts from a CSV file.
- Lead discovery tools: ProspectorIQ and VisitorIQ surface sales opportunities and identify companies visiting your site.
- Встроенный маркетинг: Email marketing, landing pages, and web forms need no paid add-ons.
- Mobile and calendar: Apps cover iOS and Android. Calendar sync works with Gmail and Outlook accounts.
- Отчетность и аналитика: Customizable dashboards track sales KPIs and team performance.
Что заметила наша команда
Our writer set up a test pipeline in Nutshell CRM and ran a week of follow-ups. Here is what stood out:
Вкратце: преимущества и недостатки CRM
✅ Плюсы
- Rated one of the easiest CRMs to learn for small B2B teams
- Бесплатная миграция данных и бесплатная поддержка в режиме реального времени доступны для всех тарифных планов.
- Unlimited contacts with no data limits at any tier
- Starts at $13 per user per month, cheaper than most rivals
❌ Минусы
- Автоматизация менее развита, чем HubSpot или Salesforce
- Users have asked for better email attachment handling
- No funnel builder, so it cannot create sales funnels or checkout pages
- Per-seat billing gets costly as headcount grows
Сравнение характеристик
Ready for a closer look at ClickFunnels vs Nutshell CRM? We compare thirteen areas below, from funnel building to support.
| Особенность | ClickFunnels | CRM в двух словах |
|---|---|---|
| Начальная цена | 81 доллар в месяц | 13 долларов США/пользователь/месяц |
| Бесплатный план | ❌ | ❌ |
| Конструктор воронок продаж | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ✅ |
| Управление контактами | ✅ | ✅ |
| Email-маркетинг | ✅ | ✅ |
| Checkout Pages | ✅ | ❌ |
| Онлайн-курсы | ✅ | ❌ |
| Множество трубопроводов | ❌ | ✅ |
| Коммерческие предложения и счета-фактуры | ❌ | ✅ |
| Бесплатная поддержка в режиме реального времени | ❌ | ✅ |
| Лучше всего подходит для | Lead generation and selling | Managing deals after the sale starts |
1. Funnel Builder & Sales Funnels
ClickFunnels: This is the core feature. Pre-built templates cover lead funnels, product launches, and webinars, so you never have to build a funnel manually.
CRM в двух словах: There is no funnel builder here. You get visual pipelines instead, which map the sales process after a lead already exists.
2. Landing Pages & Page Builder
ClickFunnels: The drag and drop builder produces landing pages, sales pages, and full web pages. Professionally designed templates mean you rarely start from a blank canvas.
CRM в двух словах: Landing pages and web forms are included, but they exist to capture leads. They are not a full website builder.
3. Управление контактами и CRM
ClickFunnels: A customizable CRM stores contacts and tags them by funnel behaviour. Contact caps apply per plan, from 10,000 upward.
CRM в двух словах: Contact management is the whole point. You get unlimited contacts, custom fields, and all the data on every client interaction in one timeline.
4. Email Marketing & Automation
ClickFunnels: ClickFunnels email automation runs welcome messages and abandoned cart reminders. Email campaigns sit inside the same workspace as your funnels.
CRM в двух словах: Drip campaigns, email templates, and personal email sequences are built in. Bulk sending works from any saved list.
5. Automation & AI
ClickFunnels: Funnel automations trigger off customer journeys, so automated sales funnels keep moving without manual work. Rules fire on opt ins, purchases, and page visits.
CRM в двух словах: инструменты искусственного интеллекта assist with revenue-driving tasks, and automation handles lead routing plus follow-up notifications. It is less advanced than Salesforce automation.
⚠️ Предупреждение: Neither platform will execute a strategy for you. Each is just a tool, and weak offers still fail with great automation.
6. Online Store & Checkout Pages
ClickFunnels: An online store builder handles checkout pages, order bumps, and one-click upsells. Buyers add a second product without re-entering credit card details.
CRM в двух словах: No storefront exists. Quotes and invoices cover the paperwork side of a deal, which suits teams that sell by conversation.
7. Online Courses & Membership Sites
ClickFunnels: You can create, sell, and manage online courses and memberships in one account. It lacks the depth of a dedicated LMS, but setup is quick.
CRM в двух словах: Course tools are absent. If you sell a coaching program, you would pair Nutshell with a separate course host.
8. Reports, Analytics & Dashboards
ClickFunnels: ClickFunnels analytics tracks total orders, opt ins, and conversion rates automatically. A/B testing shows which page version wins.
CRM в двух словах: Dashboards track sales KPIs across deal timelines and rep performance. AI meeting summarization turns call recordings into written notes.
9. Payments & Billing
ClickFunnels: Payments AI handles the money side of an entire funnel, from first charge to recurring billing. Everything stays inside the same account.
CRM в двух словах: Payment collection lives outside the product. You send a quote, then process the payment through your own billing tool.
10. Third Party Integrations
ClickFunnels: Third party integrations connect email marketing tools and CRM systems to your funnels. The list is solid without matching a dedicated CRM.
CRM в двух словах: Native integration covers Google Apps, MailChimp, Zendesk, and Slack. Zapier adds over 5,000 more apps on top.
11. Team Collaboration
ClickFunnels: Seats are capped by plan, starting at three users. The community connects ClickFunnels users with other founders building online.
CRM в двух словах: Collaboration tools keep teams on the same page with shared notes and activity tracking. Users say it keeps everyone organised.
12. Customer Support
ClickFunnels: Live chat runs 24 hours a day, Monday through Friday, and an AI чат-бот answers first. Some users report that email replies take a long time to arrive.
CRM в двух словах: Live chat and email support are free on every plan. Enterprise accounts get priority handling when they respond to tickets.
💡 Полезный совет: A chatbot can slow you down when you need a human. Ask for a live agent рано instead of waiting seconds between bot replies.
13. Pricing & Cost
Let’s compare the plans side by side. The billing models are completely different.
| Уровень | ClickFunnels | CRM в двух словах |
|---|---|---|
| Вход | Launch — $81/month | Базовый курс — 13 долларов США/пользователь/месяц |
| Середина | Scale — $164/month | Рост — 25 долларов США/пользователь/месяц |
| Upper mid | Optimize — $248/month | Pro — 42 доллара США/пользователь/месяц |
| Высокий | Dominate — $5,997/yr | Бизнес — 59 долларов США/пользователь/месяц |
| Вершина | — | Корпоративный сегмент — 79 долларов США/пользователь/месяц |
ClickFunnels: You pay per workspace, so adding people does not raise the bill. The trade-off is a high floor at $81/month with caps on funnels and contacts.
CRM в двух словах: A single user pays $13/month, which is hard to beat. Costs climb with headcount, and a six-person team on Pro passes the ClickFunnels entry price.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Sales funnels and checkout | ClickFunnels | Nutshell has no funnel builder |
| Cheapest entry for one seat | CRM в двух словах | $13 versus $81 per month |
| Lead generation from cold traffic | ClickFunnels | Landing pages and lead magnets built in |
| Long B2B sales cycles | CRM в двух словах | Multiple pipelines and deal timelines |
| Продажа онлайн-курсов | ClickFunnels | Courses and memberships included |
| Free hands-on onboarding | CRM в двух словах | Free data migration on all plans |
💰 Ваш бюджет
Nutshell starts far lower for a small team. ClickFunnels costs more upfront but does not charge extra as you add seats.
🔌 Ваш технологический стек
Already running Gmail, Outlook, and Slack? Nutshell drops into that stack with native integration and calendar sync.
📝 Ваш процесс продаж
Self-serve buyers who purchase from a page fit ClickFunnels. Deals closed by a person over weeks fit Nutshell.
🎓 Ваш уровень опыта
Nutshell has the gentler learning curve, with teams productive in days. ClickFunnels asks for real study before you get results.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days. Use that window to import a real contact list and test one live campaign.
🛟 Варианты поддержки
Nutshell wins here. Free live support on every plan beats a chatbot queue when something breaks mid-launch.
Руководство по переключению
Already using one of these tools? Here is what changes if you switch.
🔄 Switching from ClickFunnels to Nutshell CRM?
✅ Что вы получите:
- A far lower entry price for a single user
- Multiple pipelines, custom fields, and the ability to customize dashboards
- Бесплатная поддержка в режиме реального времени и бесплатная миграция данных для всех тарифных планов.
❌ Что вы потеряете:
- The funnel builder and every checkout page it creates
- Online courses, memberships, and the affiliate center
- One-click upsells, order bumps, and A/B testing on sales pages
📋 Как переключиться:
- Export your ClickFunnels contacts to a CSV file
- Start the free Nutshell trial and request free data migration
- Rebuild live pages on a separate host before you cancel
🔄 Switching from Nutshell CRM to ClickFunnels?
✅ Что вы получите:
- A full funnel builder with opt in forms and lead magnets
- Checkout, order bumps, and upsells that turn traffic into paying customers
- Course hosting and community tools in the same company account
❌ Что вы потеряете:
- Unlimited contacts, since ClickFunnels caps them per plan
- The audit log, territories, and full reporting suite on upper tiers
- Free live support and the shorter onboarding curve
📋 Как переключиться:
- Export contacts, deals, and notes from Nutshell as CSV
- Open the 14 day ClickFunnels trial and import that list
- Build one funnel first, then move the rest once it converts
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and lean sales teams. We did not test enterprise rollouts, multi-region territories, or how either platform handles interfaces in other languages. We also did not benchmark page load speed in a controlled browser test, though slow pages are a common complaint. Our notes reflect the August 2026 versions, and both products update often.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | CRM в двух словах |
| 🚀 Funnels & Landing Pages | ClickFunnels |
| 📧 Email-маркетинг | ClickFunnels |
| 📇 Управление контактами | CRM в двух словах |
| 🛒 Selling & Checkout | ClickFunnels |
| 👶 Простота использования | CRM в двух словах |
| 🔌 Интеграции | CRM в двух словах |
| 📊 Аналитика | ClickFunnels |
| 🏆 Общий победитель | ClickFunnels |
🏆 ПОБЕДИТЕЛЬ: CLICKFUNNELS
ClickFunnels wins 4 of 8 categories and takes the overall pick at 4.2 out of 5.
Лучше всего подходит для: sales funnels, online courses, checkout pages, and turning cold website visitors into buyers
Every online business has to do two jobs. These products each solve one half.
ClickFunnels creates demand. It builds the pages, offers, and email sequences that turn strangers into potential customers.
Nutshell CRM manages demand. It tracks deals, logs conversations, and keeps reps on schedule.
Nutshell is the better buy for a B2B team that already has leads coming in. It is cheaper, easier, and better supported.
But if you still need to generate those leads and sell online, ClickFunnels is the stronger choice.
Сравнение ClickFunnels: дополнительные примеры
Here is how ClickFunnels stacks up against other ClickFunnels alternatives:
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: a cleaner funnel editor, stronger course and membership tools, a larger template library
GoHighLevel побеждает в следующих матчах: agency sub-accounts, white labelling, SMS plus call tracking in the base price
ClickFunnels против Кеап
ClickFunnels побеждает по следующим параметрам: page design freedom, one-click upsells at checkout, faster funnel launch time
Кип побеждает по следующим пунктам: deeper contact records, appointment booking, stronger small business CRM workflows
ClickFunnels побеждает по следующим параметрам: selling directly from a page, lower cost for a solo seller, purpose-built funnel templates
HubSpot побеждает по следующим показателям: reporting depth, a free starting tier, far broader third party integration options
ClickFunnels против Немедленно
ClickFunnels побеждает по следующим параметрам: owning the whole buyer path, hosted pages and checkout, course delivery
Мгновенно выигрывает по: cold outbound at scale, входящие rotation, deliverability tooling for outreach
Our full ClickFunnels review covers the setup process in more depth.
Более подробное сравнение Nutshell CRM
Here is how Nutshell CRM stacks up against other options:
Nutshell побеждает в следующих областях: lower cost per seat, free live support, faster setup with no paid onboarding
HubSpot побеждает по следующим показателям: automation depth, a free tier for tiny teams, a much bigger app marketplace
CRM в двух словах против CRM в понедельник
Nutshell побеждает в следующих областях: purpose-built sales views, unlimited contacts, included email marketing
В понедельник CRM-системы добились успеха в следующих областях: flexible boards beyond sales, project tracking, a more polished mobile experience
Вкратце: CRM против Salesforce
Nutshell побеждает в следующих областях: price, a minimal learning curve, support access without an added service contract
Salesforce побеждает по следующим параметрам: enterprise reporting, deep customisation, a large network of certified partners
Nutshell CRM против Freshsales CRM
Nutshell побеждает в следующих областях: free data migration, simpler pipeline setup, marketing tools without add-ons
Freshsales побеждает по следующим показателям: built-in phone and chat channels, AI lead scoring, a genuine free plan
This next video walks through more alternatives in the same category.
Часто задаваемые вопросы
Что делает ClickFunnels?
It builds sales funnels, landing pages, and checkout flows. The platform also runs email campaigns, hosts courses, and reports on orders and conversion rates.
Сколько стоит ClickFunnels в месяц?
Plans run from $81/month on Launch to $248/month on Optimize. The Dominate tier is billed at $5,997 per year instead of monthly.
Стоит ли покупать ClickFunnels?
Worth it if you sell online and need pages plus checkout in one place. Skip it if you only need contact records and deal tracking.
Nutshell — хорошая CRM-система?
Yes, for small B2B teams that want simple pipelines and quick onboarding. Automation depth is the main trade-off against larger rivals.
Какое программное обеспечение CRM занимает первое место?
Salesforce leads the market by share. For small teams that value ease of use, Nutshell is the more practical daily connection to your pipeline.
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