In the fast-paced world of социальные сети, staying on top of your game is crucial.
And that’s where социальные сети scheduling tools come in. Two big names often pop up in this space: Buffer and Позже.
Both promise to streamline your social media management, but which one is the right fit for you?
In this blog post, we’ll dive deep into the Buffer vs Later debate, comparing their features, pricing, and overall user experience.
By the end, you’ll have a clear picture of which platform aligns best with your social media goals and budget.
Давайте начнем!
Обзор
Before diving into the nitty-gritty, let’s get a quick overview of what Buffer and Later bring to the table.
We’ve extensively tested both tools, scheduling posts and exploring their features. This hands-on experience informs our unbiased comparison.
Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial
Цены: It has a free plan. Paid plan starts at $5/month
Основные характеристики:
- Intuitive Scheduling
- Engagement Tools
- Analytics & Reporting
Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!
Цены: It has a free trial. Paid plan Starts at $16.67/month
Основные характеристики:
- Visual Planner
- Best Time to Post
- Linkin. bio
What is Buffer?
Buffer’s like your trusty sidekick for social media.
It helps you plan posts, keep an eye on how they’re doing, and even chat with your followers – all in one place.
It’s great for folks who want a simple, no-fuss way to manage their social presence.
Также изучите наши любимые Buffer alternatives…
Основные преимущества
- Управляет до 300 социальными профилями.
- Варианты White Label для агентств.
- Увеличьте вовлеченность на 12% с помощью аналитики.
- Назначьте задачи более чем 80 членам команды.
- Автоматизируйте контент с помощью интеллектуальных очередей.
Цены
- Бесплатно: 0 долл./месяц.
- Основы: 5 долларов в месяц за канал
- Команда: 10 долларов в месяц за канал
Плюсы
Минусы
What is Later?
Later is all about making your social media look amazing. Think of it as your visual planner.
It helps you arrange your posts so your feed looks cohesive, plus it has tools to drive traffic and продажи.
If you’re a brand focused on aesthetics and engagement, Later’s your go-to.
Также изучите наши любимые Later alternatives…
Наше мнение
Later is a great choice for businesses that prioritize visual content and Instagram marketing. It’s easy to use, affordable, and offers a range of features to help you create & schedule beautiful, engaging content.
Основные преимущества
- Функции: Later offers scheduling, publishing, analytics, and a visual planner for creating and previewing your social media content.
- Поддерживаемые социальные сети: It integrates with Instagram, Facebook, Twitter, Pinterest, and ТикТок.
- Простота использования: The interface is drag-and-drop and very visual, making it easy to plan and schedule your content.
- Поддержка клиентов: Later offers email and chat support, as well as a comprehensive help center.
- Интеграции: It connects with a few key tools, such as Canva, Unsplash, and Dropbox.
- Масштабируемость: Later offers plans for businesses of all sizes, from solopreneurs to large teams.
Цены
Later has a free plan with limited features. Paid plans start at $18/month and go up depending on the number of social profiles and users you need.
- Стартер: $16.67/month
- Рост: 30 долларов в месяц
- Передовой: $53.33/month
Плюсы
Минусы
Сравнение характеристик
Buffer and Later are both essential social media management tools, but they cater to different workflows.
Buffer focuses on efficient, cross-platform social media scheduling, while Later excels at visual content planning for aesthetic social media channels.
1. Visual Planning and Scheduling Interface
- Буфер: It uses a simple, queue-based social media scheduling system and a calendar view. It does not offer a drag and drop interface directly onto the calendar for arranging posts, prioritizing functional efficiency over visual planning.
- Позже: This social media management app is centered around a visual planner with a drag and drop interface. This key feature makes it ideal for planning and visualizing social media posts for aesthetic social media channels like Instagram and Pinterest.
2. Core Focus and Target Audience
- Буфер: It is an ideal social media management tool for small & medium businesses and фрилансеры who need a reliable, cost-effective tool to manage a simple, cross-platform social media strategy.
- Позже: It targets visual brands, creators, and agencies who prioritize the aesthetic of their social media presence. It provides strong tools to facilitate social media marketing on visually-driven social media platforms.
3. Multi-Purpose Functionality
- Буфер: Its functionality extends beyond a simple scheduler, with the buffer browser extension and native features supporting overall digital marketing efforts.
- Позже: It combines visual planning, post ideas, and advanced features like Link-in-Bio tools into a comprehensive platform, enabling users to streamline their entire social media marketing workflow.
4. Content Storage and Curation
- Буфер: It features a media library and a create space for storing drafts and content ideas. The buffer browser extension is a standout feature, enabling users to easily curate and schedule posts from any website, enhancing their social media efforts.
- Позже: It also includes a media library that is highly visual. Its focus is on collecting and organizing visual content, including user generated content, making it a powerful tool for visual brands.
5. Collaboration and Team Features
- Буфер: It offers clear team collaboration features, including an approval workflow and user role management, and is great for small and medium businesses that need to coordinate their social media strategy.
- Позже: Later also provides strong team collaboration functionality with team member access and a streamlined approval process, which is necessary for managing multiple social media platforms and accounts.
6. Analytics and Reporting
- Буфер: It provides solid analytics on social media performance and link clicks, which is crucial for tracking social media engagement.
- Позже: It offers strong analytics, especially for Instagram, with insights into best times to post and hashtag suggestions, providing actionable данные to improve your social media strategy.
7. Supported Channels & Account Management
- Буфер: It is a strong social media scheduling tool for all major social media channels, enabling users to schedule posts to several social media platforms efficiently.
- Позже: While it supports multiple platforms, its core strength is in Instagram features. You can manage multiple public or personal social media accounts effectively, with specific tools for visual media.
8. Engagement Tools
- Буфер: It provides engagement tools within its dashboard, allowing users to track comments and replies on core social media platforms without navigating away from the tool.
- Позже: It also offers an engagement feature focused on managing interactions, which is essential for maximizing audience engagement and maintaining a strong social media presence.
9. Pricing and Free Plan
- Буфер: The free plan is generous, enabling users to connect up to three channels with a limited number of social media posts. The paid plans are affordable and charge per social media channel.
- Позже: It’s free plan also supports scheduling but has limits on the number of social media posts per month. Paid tiers offer advanced features like hashtag suggestions and more in-depth analytics.
What to Look for in a Social Media Management Tool?
- Your social media goals: Are you focused on brand awareness, engagement, or driving sales?
- Ваш бюджет: What can you simply afford to spend on a social media management tool?
- Your preferred platforms: Which social media platforms are most important for your бизнес?
- Your team size: Do you need collaboration features for multiple users?
- Your desired features: Which features are essential for your workflow, such as visual planning, analytics, or social listening?
Ключевые идеи:
- Простота использования: Consider how intuitive the platform is and how quickly you can get up and running.
- Поддержка клиентов: Look for a platform with responsive & helpful customer support in case you encounter any kind of issues.
- Future growth: Choose a tool that can scale with your business as your social media needs evolve.
진행률 표시줄 레이블
While both Buffer and Later are strong contenders in the social media management arena, our pick leans towards Later.
Its versatility in handling multiple social media accounts, user-friendly interface, and budget-friendly pricing делать it a great choice for businesses of all sizes.
If your focus is primarily on visual planning and Instagram, Buffer might be a better fit.
However, for a well-rounded platform that covers the essentials of scheduling, analytics capabilities, and social media monitoring, Later delivers.
Remember, the best social media platform for you depends on your specific needs and social media strategies.
Consider your goals, budget, and desired features carefully before making your decision.
With the right tool in your arsenal, social media managers can streamline their efforts and achieve greater success.
More of Buffer
- Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
- Buffer vs Metricool: Buffer – easy scheduling. Метрикул – stronger analytics, competitor info.
- Buffer vs Socialpilot: Buffer – basic scheduling. Socialpilot – more features for the price.
- Буфер против Sendible: Buffer – simple, clean design. Отправляемый – wider features (listening, analytics).
- Buffer vs Content Studio: Buffer – simple scheduling. Студия контента – content discovery, AI.
- Buffer vs Heropost: Buffer – straightforward scheduling. Heropost – AI content, competitor intel.
- Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
- Буфер vs Zoho Social: Buffer offers simple scheduling. Zoho Social offers more features and is cost-effective (Zoho).
- Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Спринклр – enterprise-level.
- Буфер против Позже: Buffer – scheduling for many platforms. Позже – visual content (Instagram).
- Buffer vs Loomly: Buffer – simple scheduling calendar. Мрачный – content calendar, teamwork.
- Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
- Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
- Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.
More of Later
- Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
- Later vs Metricool: It offers broader analytics and ad management.
- Later vs Socialpilot: It supports more platforms and has a social inbox.
- Later vs Sendible: It has robust collaboration and reporting.
- Later vs Content Studio: It excels in content discovery.
- Later vs Heropost: It uses AI for content creation.
- Later vs Agorapulse: It offers strong social listening.
- Later vs Zoho Social: It integrates with the Zoho suite.
- Later vs Buffer: It is known for its simplicity.
- Later vs Sprinklr: It is an enterprise-level platform.
- Later vs Loomly: It focuses on team content workflows.
- Later vs Blaze: It depends on Blaze’s specific features.
- Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
- Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams
Часто задаваемые вопросы
Can I try Buffer and Later before committing to a paid plan?
Yes, both Buffer and Later offer free plans with limited features, allowing you to simply test them out and see which one suits your needs best.
Is it possible to schedule Instagram Reels using Buffer or Later?
Absolutely! Both platforms support scheduling Instagram Reels, making it easier to plan and publish your video content.
Can I simply manage multiple social media accounts from one place using these tools?
Yes, both Buffer and Later enable you to connect & manage multiple social media accounts from a single dashboard, streamlining your workflow.
Do Buffer and Later offer social listening or monitoring features?
Buffer includes basic social listening capabilities in its higher-tier plans, while Later primarily focuses on scheduling and publishing.
Which platform is better for small businesses with a limited budget?
Buffer generally offers more affordable pricing plans, making it a suitable option for малый бизнес looking for cost-effective social media management.
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