HubSpot vs Salesforce CRM: Best Key Differences in 2025

에 의해서 | 마지막 업데이트 Oct 10, 2025

우승자
허브스팟
4.5
  • 마케팅
  • 콘텐츠
  • 오토메이션
  • Commerce
  • 보고
  • 무료 플랜 이용 가능
  • 유료 플랜은 $15부터 시작합니다
준우승
세일즈포스
3.0
  • Supercharged Sales Cloud
  • Personalized Outreach
  • Commerce Cloud
  • Customer Support Tracking
  • Cool Email Templates
  • 30-day free trial
  • Paid Plan Starts at $25/month
HubSpot vs Salesforce

Feeling confused about choosing between HubSpot vs Salesforce?

당신은 혼자가 아닙니다.

Picking the right customer relationship management (CRM) tool can feel overwhelming.

Imagine your 사업 growing, but your tools aren’t keeping up.

We’ll examine what makes each one special, helping you decide between HubSpot and Salesforce and which 고객 관계 관리(CRM) is best for you.

개요

We’ve spent countless hours exploring HubSpot and Salesforce, testing their features, and comparing their real-world usability.

This hands-on experience allows us to provide a clear.

Unbiased look at what each 고객 관계 관리(CRM) offers so you can make an informed decision.

허브스팟
4.55점 만점에

Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.

가격: It has a free plan. The premium plan starts at $15/month.

주요 특징:

  • 고객 관계 관리(CRM)
  • Marketing Automation
  • Analytics & Reporting
세일즈포스
35점 만점에

Ready to explore the world’s leading 고객 관계 관리(CRM)? Sign up for a free trial of Salesforce today!

가격: It has a free trial. The premium plan starts at $25/month.

주요 특징:

  • Lead management
  • Sales forecasting
  • Opportunity management

What is HubSpot?

Think of HubSpot as your all-in-one growth platform.

It’s built to help your business attract, engage, and delight customers. Simple, right?

It covers marketing, sales, and customer service.

Let’s see what makes it tick.

Also, explore our favorite Hubspot alternatives…

Hubspot이란 무엇입니까?

우리의 견해

허브스팟

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

주요 이점

  • 무료 CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

가격

  • 무료 도구: 최대 2명의 사용자는 무료입니다.
  • 마케팅 허브 스타터: 1인당 월 15달러.
  • 스타터 고객 플랫폼: 1인당 월 15달러.
  • 마케팅 허브 전문가 + 3석: 월 800달러, 추가 좌석은 월 45달러입니다.
HubSpot 가격

장점

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

단점

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

What is Salesforce?

Salesforce is a powerhouse 고객 관계 관리(CRM). It’s built for enterprise-level businesses.

It offers a wide range of cloud-based solutions.

Think of it as a highly customizable platform.

It can handle complex sales and customer service needs.

또한 우리가 가장 좋아하는 것을 탐색하세요 Salesforce 대안

salesforce homepage

우리의 견해

세일즈포스

It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.

주요 이점

Salesforce helps businesses connect better with customers. It gives a full view of each customer.

This helps improve sales and service.

  • 360-Degree Customer View: See all customer interactions in one place.
  • Boosts Sales by 39%: Many users report higher sales and productivity.
  • 강력한 자동화: Automate tasks like emails and lead tracking.
  • Huge AppExchange: Connects with thousands of other apps.
  • Scalable for Growth: Grows with your business, from small to large.

가격

  • Starter Suite: $25/user/month.
  • Pro Suite: $100/user/month.
  • 기업: $165/user/month.
  • 제한 없는: $330/user/month.
  • Einstein 1 Sales: $500/user/month.
Salesforce Pricing

장점

  • Industry-leading CRM solution.
  • 높은 수준의 사용자 정의가 가능합니다.
  • Robust reporting and analytics.
  • 고객 지원이 훌륭해요.
  • Industry-leading CRM solution.

단점

  • 비용이 많이 들 수 있습니다.
  • 가파른 학습 곡선.
  • 설치가 복잡할 수 있습니다.
  • Updates can be disruptive.

기능 비교

This comparison evaluates HubSpot, celebrated for its streamlined approach and powerful hubspot sales hub.

Salesforce, the enterprise standard with unparalleled depth in sales analytics and sales processes.

This analysis will clarify which CRM best equips sales professionals and sales and marketing teams to achieve their goals, from contact management to sales forecasting.

1. Primary Focus and Target Market

  • 허브스팟: Built as an integrated platform around the hubspot crm and hubspot sales hub. It is designed for ease of use, swift adoption, and unifying sales and marketing teams for growth-stage and mid-market companies.
  • 세일즈포스: Centered around the powerful salesforce sales cloud. It is designed for maximum scalability, complexity, and customizability, targeting large enterprises and global organizations with intricate sales processes.

2. Core Feature Philosophy

  • 허브스팟: Offers robust sales and marketing features natively within the hubspot sales hub. It excels at providing seamless sales 오토메이션 tools that are straightforward to set up for sales professionals.
  • 세일즈포스: Provides deep, granular tools across the salesforce sales cloud ecosystem. While powerful, its features often require extensive configuration, making it the choice for customized, enterprise-level sales processes.

3. Reporting and Analytics

  • 허브스팟: Includes strong sales analytics and standard reporting out-of-the-box, providing clear 데이터 on sales pipeline management. It focuses on actionable, easily digestible reports for sales and marketing teams.
  • 세일즈포스: Offers industry-leading advanced 보고 and predictive sales analytics across the salesforce sales cloud. It provides the most comprehensive data visualization and customization tools for complex sales forecasting.

4. Lead Scoring and Intelligence

  • 허브스팟: Features built-in, easy-to-use predictive lead scoring that works best when leads originate from the connected Marketing Hub. It helps sales professionals prioritize leads based on engagement with marketing campaigns.
  • 세일즈포스: Offers highly sophisticated predictive lead scoring via add-ons (like Einstein AI). This scoring can be customized based on complex sales data models and integrated from various external sources, aiding sales forecasting.

5. Sales Automation

  • 허브스팟: Provides powerful sales automation for routine tasks like email sequences, task creation, and lead rotation within the hubspot sales hub. This allows sales professionals to save time and focus on key sales processes.
  • 세일즈포스: Provides comprehensive sales automation capabilities that can be built into almost any part of the salesforce sales cloud. Its complexity allows for intricate, multi-step automated sales processes that are tailored to the business.

6. Marketing and Campaign Integration

  • 허브스팟: The hubspot crm is famous for its native integration with the Marketing Hub. This tight connection makes running and tracking marketing campaigns effortless and provides deep visibility into lead origins for sales and marketing teams.
  • 세일즈포스: Requires the separate Marketing Cloud, which is a powerful, yet disconnected tool that needs specific integration to connect with the core salesforce sales cloud. Coordinating marketing campaigns is powerful but requires more setup.

7. Core Data Management (Contacts/Leads)

  • 허브스팟: Excels at contact management and lead organization. The hubspot sales hub provides a clear, single view of the customer, making it easy for sales professionals to access all communication history.
  • 세일즈포스: Also offers robust contact management within the salesforce sales cloud, but due to its highly customizable nature, organization and naming conventions must be strictly governed by the salesforce team.

8. Customization and Ecosystem

  • 허브스팟: Highly customizable with custom objects and fields, providing flexibility for growing sales teams. Its ecosystem is vast but more curated than Salesforce’s.
  • 세일즈포스: Unmatched in customization; the salesforce sales cloud can be modified to fit any unique industry or sales processes. Its AppExchange marketplace is the largest in the industry.

9. Overall Value and Price

  • 허브스팟: Offers better overall value and accessibility, starting with a free hubspot crm tier and providing a streamlined hubspot sales hub for mid-market sales professionals.
  • 세일즈포스: Provides better long-term scalability and raw power for large enterprises that need highly specialized sales analytics and are willing to pay the premium for the salesforce sales cloud and its advanced reporting.

What to Look for in a CRM Software?

  • 확장성: Can the CRM grow with your business?
  • 사용 편의성: How quickly can your team adopt it?
  • 완성: Does it connect with your existing lead management tools?
  • 사용자 정의: Can it be tailored to your specific needs?
  • 지원하다: What level of support is provided?
  • 예산: Does the pricing align with your budget?
  • 특정 기능: Ensure it has the features your business truly needs.

최종 판결

So, which one wins? It depends on your business.

If you’re a small to medium-sized business, HubSpot is likely the better choice.

It’s user-friendly and great for inbound marketing.

For larger enterprises, Salesforce offers more power and customization.

It can handle complex needs. We’ve tested both, and we know what works.

We’ve seen how each platform impacts productivity. Choose the one that fits your needs best.

Don’t just pick the popular one. Pick the one that helps  grow.

More of Hubspot

Here’s a brief comparison of Hubspot with these software solutions:

  • HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
  • Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
  • Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
  • Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
  • Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
  • Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
  • Hubspot vs Instantly: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
  • Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
  • Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
  • Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
  • Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
  • Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
  • Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
  • Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.

More of Salesforce

Here’s a brief comparison of Salesforce with these software solutions:

  • Salesforce 대 Pipedrive: Salesforce is a comprehensive, highly customizable CRM for sales, marketing, and service, while Pipedrive focuses on intuitive visual sales pipeline management for streamlined sales processes.
  • Salesforce 대 GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
  • Salesforce 대 Keap: Salesforce offers a vast, customizable CRM ecosystem for businesses of all sizes; Keap provides integrated sales and marketing automation, particularly strong for smaller firms.
  • Salesforce 대 ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
  • Salesforce vs Hubspot: Salesforce emphasizes deep customization and robust reporting for complex business needs, while HubSpot offers an integrated suite of marketing, sales, and service tools with a more user-friendly interface.
  • Salesforce vs Clickfunnels: Salesforce is a comprehensive CRM for managing customer relationships and sales; ClickFunnels is specifically designed as a sales funnel builder to guide customers through a conversion path.
  • Salesforce vs Folk: Salesforce is a highly scalable, feature-rich CRM for complex operations and large enterprises; Folk provides a simpler, collaborative contact management and relationship-building tool.
  • Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated cold email outreach and lead generation for targeted campaigns.
  • Salesforce 대 ClickUp: Salesforce is a dedicated, powerful CRM for managing customer interactions and sales processes; ClickUp is a versatile work management platform that includes CRM functionalities within its broader project management tools.
  • Salesforce vs Monday: Salesforce is a robust CRM with extensive data models for complex workflows across diverse industries; Monday CRM offers highly customizable visual workflows and is often used by companies already on Monday.com for project management.
  • 세일즈포스 대 캡슐: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
  • Salesforce vs Insightly: Salesforce provides a comprehensive, highly customizable CRM for diverse business needs; Insightly offers a versatile CRM with integrated project management, often favored by small to mid-sized businesses for its ease of use.
  • Salesforce vs Freshsales CRM: Salesforce is a highly customizable and scalable CRM with advanced features for large organizations; Freshsales CRM focuses on AI-driven sales insights and automation for streamlined sales management, often preferred by smaller teams.
  • Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.

자주 묻는 질문

Which CRM is better for small businesses, HubSpot or Salesforce?

HubSpot is generally better for 중소기업. It’s easier to use and less expensive. Because it focuses on inbound marketing and sales, it is often ideal for smaller teams. Its simplicity boosts productivity quickly.

Can I customize Salesforce to fit my specific business needs?

Yes, Salesforce is highly customizable. You can customize almost every aspect of the platform, including creating custom fields, workflows, and reports. However, heavy customization may require dedicated admin support and can increase costs.

Does HubSpot offer a free CRM option?

Yes, HubSpot offers a free CRM. It’s a great way to start and familiarize yourself with the platform. The free version includes core customer data management and basic sales tools like deal tracking.

Is Salesforce more powerful than HubSpot?

Salesforce is generally more powerful, especially for large enterprises. It offers advanced features like AI-powered insights and highly customizable reporting. If your sales team needs extensive customization and advanced analytics, Salesforce is the stronger choice.

Which CRM offers better marketing automation?

Both HubSpot and Salesforce offer marketing automation software. HubSpot is known for its user-friendly marketing automation, which is ideal for inbound strategies. Salesforce, via Marketing Cloud, provides advanced automation for complex campaigns, making it suitable for large-scale marketing efforts.

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