Buffer vs Later: The Ultimate Social Media Showdown in 2025

우승자

4.5

• 달력
• Media Library
• Conversations
• 해석학
• Linkin in bio
• 무료 체험 가능
• Paid Plans from $16.67/month

지금 시도해보세요

준우승

3.5

• 아이디어 창출
• Publishing
• Analyze
• Engage
• 템플릿
• 무료 플랜 이용 가능
• 월 5달러부터 시작하는 유료 플랜

지금 시도해보세요

In the fast-paced world of 소셜 미디어, staying on top of your game is crucial.

And that’s where 소셜 미디어 scheduling tools come in. Two big names often pop up in this space: Buffer and 나중에.

Both promise to streamline your social media management, but which one is the right fit for you?

In this blog post, we’ll dive deep into the Buffer vs Later debate, comparing their features, pricing, and overall user experience.

By the end, you’ll have a clear picture of which platform aligns best with your social media goals and budget.

시작해 볼까요!

개요

Before diving into the nitty-gritty, let’s get a quick overview of what Buffer and Later bring to the table.

We’ve extensively tested both tools, scheduling posts and exploring their features. This hands-on experience informs our unbiased comparison.

3.55점 만점에

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

가격: It has a free plan. Paid plan starts at $5/month

주요 특징:

• Intuitive Scheduling
• Engagement Tools
• Analytics & Reporting

Try Buffer for FREE 전체 리뷰 읽기

4.55점 만점에

Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!

가격: It has a free trial. Paid plan Starts at $16.67/month

주요 특징:

• Visual Planner
• Best Time to Post
• Linkin. bio

Try Later for FREE 전체 리뷰 읽기

What is Buffer?

Buffer’s like your trusty sidekick for social media.

It helps you plan posts, keep an eye on how they’re doing, and even chat with your followers – all in one place.

It’s great for folks who want a simple, no-fuss way to manage their social presence.

또한 우리가 가장 좋아하는 것을 탐색하세요 Buffer alternatives…

우리의 견해

소셜미디어의번거로움을해결하세요! Buffer의직관적인플랫폼과합리적인요금제로간편하게콘텐츠를예약하고관리할수있습니다. 그차이를직접경험해보세요!

버퍼를무료로사용해보세요 전체 리뷰 읽기 버퍼대안

주요 이점

• 최대300개의소셜프로필을관리합니다.
• 대행사를위한화이트라벨옵션.
• 분석을통해참여도를12% 더높이세요.
• 80명이상의팀원에게작업을할당합니다.
• Smart Queues를사용하여콘텐츠를자동화하세요.

가격

• 무료: 월 0달러.
• 골자: 채널당월5달러
• 팀: 채널당월10달러

Buffer를무료로사용해보세요

장점

• 깔끔한인터페이스.
• 탐색하기쉽습니다.
• 저렴한옵션.
• 신뢰할수있는일정관리.

단점

• 기능이제한적입니다.
• 고급기능은비싸다.
• 콘텐츠제안이없습니다.

Buffer를무료로사용해보세요

What is Later?

Later is all about making your social media look amazing. Think of it as your visual planner.

It helps you arrange your posts so your feed looks cohesive, plus it has tools to drive traffic and 매상.

If you’re a brand focused on aesthetics and engagement, Later’s your go-to.

또한 우리가 가장 좋아하는 것을 탐색하세요 Later alternatives…

우리의 견해

Later is a great choice for businesses that prioritize visual content and Instagram marketing. It’s easy to use, affordable, and offers a range of features to help you create & schedule beautiful, engaging content.

Try Later for free 전체 리뷰 읽기 Later aLTERNATIVES

주요 이점

• 특징: Later offers scheduling, publishing, analytics, and a visual planner for creating and previewing your social media content.
• 지원되는 소셜 네트워크: It integrates with Instagram, Facebook, Twitter, Pinterest, and 틱톡.
• 사용 편의성: The interface is drag-and-drop and very visual, making it easy to plan and schedule your content.
• 고객 지원: Later offers email and chat support, as well as a comprehensive help center.
• 통합: It connects with a few key tools, such as Canva, Unsplash, and Dropbox.
• 확장성: Later offers plans for businesses of all sizes, from solopreneurs to large teams.

Try Later for free

가격

Later has a free plan with limited features. Paid plans start at $18/month and go up depending on the number of social profiles and users you need.

• 기동기: $16.67/month
• 성장: 월 30달러
• 고급의: $53.33/month

Try Later for free

장점

• 직관적인인터페이스.
• Visual planning.
• 다양한 기능.
• Convenient mobile apps.
• Free plan option.

단점

• Limited free features.
• Pricey for some.
• Advanced features have a learning curve.

Try Later for free

기능 비교

Buffer and Later are both essential social media management tools, but they cater to different workflows.

Buffer focuses on efficient, cross-platform social media scheduling, while Later excels at visual content planning for aesthetic social media channels.

1. Visual Planning and Scheduling Interface

• 완충기: It uses a simple, queue-based social media scheduling system and a calendar view. It does not offer a drag and drop interface directly onto the calendar for arranging posts, prioritizing functional efficiency over visual planning.
• 나중에: This social media management app is centered around a visual planner with a drag and drop interface. This key feature makes it ideal for planning and visualizing social media posts for aesthetic social media channels like Instagram and Pinterest.

2. Core Focus and Target Audience

• 완충기: It is an ideal social media management tool for small & medium businesses and 프리랜서 who need a reliable, cost-effective tool to manage a simple, cross-platform social media strategy.
• 나중에: It targets visual brands, creators, and agencies who prioritize the aesthetic of their social media presence. It provides strong tools to facilitate social media marketing on visually-driven social media platforms.

3. Multi-Purpose Functionality

• 완충기: Its functionality extends beyond a simple scheduler, with the buffer browser extension and native features supporting overall digital marketing efforts.
• 나중에: It combines visual planning, post ideas, and advanced features like Link-in-Bio tools into a comprehensive platform, enabling users to streamline their entire social media marketing workflow.

4. Content Storage and Curation

• 완충기: It features a media library and a create space for storing drafts and content ideas. The buffer browser extension is a standout feature, enabling users to easily curate and schedule posts from any website, enhancing their social media efforts.
• 나중에: It also includes a media library that is highly visual. Its focus is on collecting and organizing visual content, including user generated content, making it a powerful tool for visual brands.

5. Collaboration and Team Features

• 완충기: It offers clear team collaboration features, including an approval workflow and user role management, and is great for small and medium businesses that need to coordinate their social media strategy.
• 나중에: Later also provides strong team collaboration functionality with team member access and a streamlined approval process, which is necessary for managing multiple social media platforms and accounts.

6. Analytics and Reporting

• 완충기: It provides solid analytics on social media performance and link clicks, which is crucial for tracking social media engagement.
• 나중에: It offers strong analytics, especially for Instagram, with insights into best times to post and hashtag suggestions, providing actionable 데이터 to improve your social media strategy.

7. Supported Channels & Account Management

• 완충기: It is a strong social media scheduling tool for all major social media channels, enabling users to schedule posts to several social media platforms efficiently.
• 나중에: While it supports multiple platforms, its core strength is in Instagram features. You can manage multiple public or personal social media accounts effectively, with specific tools for visual media.

8. Engagement Tools

• 완충기: It provides engagement tools within its dashboard, allowing users to track comments and replies on core social media platforms without navigating away from the tool.
• 나중에: It also offers an engagement feature focused on managing interactions, which is essential for maximizing audience engagement and maintaining a strong social media presence.

9. Pricing and Free Plan

• 완충기: The free plan is generous, enabling users to connect up to three channels with a limited number of social media posts. The paid plans are affordable and charge per social media channel.
• 나중에: It’s free plan also supports scheduling but has limits on the number of social media posts per month. Paid tiers offer advanced features like hashtag suggestions and more in-depth analytics.

What to Look for in a Social Media Management Tool?

• Your social media goals: Are you focused on brand awareness, engagement, or driving sales?
• 귀하의 예산: What can you simply afford to spend on a social media management tool?
• Your preferred platforms: Which social media platforms are most important for your 사업?
• Your team size: Do you need collaboration features for multiple users?
• Your desired features: Which features are essential for your workflow, such as visual planning, analytics, or social listening?

Key Insights:

• 사용 편의성: Consider how intuitive the platform is and how quickly you can get up and running.
• 고객 지원: Look for a platform with responsive & helpful customer support in case you encounter any kind of issues.
• Future growth: Choose a tool that can scale with your business as your social media needs evolve.

최종 판결

While both Buffer and Later are strong contenders in the social media management arena, our pick leans towards Later.

Its versatility in handling multiple social media accounts, user-friendly interface, and budget-friendly pricing 만들다 it a great choice for businesses of all sizes.

If your focus is primarily on visual planning and Instagram, Buffer might be a better fit.

However, for a well-rounded platform that covers the essentials of scheduling, analytics capabilities, and social media monitoring, Later delivers.

Remember, the best social media platform for you depends on your specific needs and social media strategies.

Consider your goals, budget, and desired features carefully before making your decision.

With the right tool in your arsenal, social media managers can streamline their efforts and achieve greater success.

버퍼를무료로사용해보세요 전체 리뷰 읽기 버퍼대안

Try Later for FREE 전체 리뷰 읽기 Later alternatives

More of Buffer

• Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
• Buffer vs Metricool: Buffer – easy scheduling. 메트리쿨 – stronger analytics, competitor info.
• Buffer vs Socialpilot: Buffer – basic scheduling. 소셜파일럿 – more features for the price.
• 버퍼 대 센디블: Buffer – simple, clean design. 보낼 수 있음 – wider features (listening, analytics).
• Buffer vs Content Studio: Buffer – simple scheduling. 콘텐츠 스튜디오 – content discovery, AI.
• Buffer vs Heropost: Buffer – straightforward scheduling. 히어로포스트 – AI content, competitor intel.
• Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
• 완충기 vs Zoho Social: Buffer offers simple scheduling. 조호 소셜 offers more features and is cost-effective (Zoho).
• Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Sprinklr – enterprise-level.
• 버퍼 vs 나중: Buffer – scheduling for many platforms. 나중에 – visual content (Instagram).
• Buffer vs Loomly: Buffer – simple scheduling calendar. 룸리 – content calendar, teamwork.
• Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
• Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
• Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.

More of Later

• Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
• Later vs Metricool: It offers broader analytics and ad management.
• Later vs Socialpilot: It supports more platforms and has a social inbox.
• Later vs Sendible: It has robust collaboration and reporting.
• Later vs Content Studio: It excels in content discovery.
• Later vs Heropost: It uses AI for content creation.
• Later vs Agorapulse: It offers strong social listening.
• Later vs Zoho Social: It integrates with the Zoho suite.
• Later vs Buffer: It is known for its simplicity.
• Later vs Sprinklr: It is an enterprise-level platform.
• Later vs Loomly: It focuses on team content workflows.
• Later vs Blaze: It depends on Blaze’s specific features.
• Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
• Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams

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