⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. HubSpot has a free plan, then paid tiers from $15/seat/month.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign suits businesses focused on email marketing and automation. HubSpot fits teams wanting an all in one platform.
- 주요 차이점: ActiveCampaign gives unlimited pipelines at every tier. HubSpot limits multiple pipelines by plan but adds wider app integrations.
- 저희가 선택한 제품: ActiveCampaign for most users. Its automation builder and pricing make marketing automation easier to start.
Picking between ActiveCampaign vs HubSpot comes down to one question.
Do you want focused email marketing or a full marketing and sales toolset?
Both tools handle marketing automation, CRM그리고 보고합니다.
But ActiveCampaign and HubSpot solve different problems for different teams.
ActiveCampaign leans into email campaigns and automation workflows.
HubSpot bundles marketing, sales, and service under one roof.
개요
This ActiveCampaign vs HubSpot comparison covers pricing, key features, and ease of use.
We also break down who each marketing automation platform works best for.
Our writers spent hands-on time with both ActiveCampaign and HubSpot.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
참고 자료에는 공개된 사양서, 문서 및 G2 리뷰도 포함됩니다.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is an email marketing software with built-in sales automation.
도움이 됩니다 소규모 사업체 run email campaigns and manage customer relationships.
The platform mixes marketing automation with CRM functionality in one place.
Its automation builder uses a drag-and-drop canvas for custom workflows.
You can trigger email, SMS, and site messages from a single flow.
Most teams pick it for strong email deliverability and segmentation.
The marketing automation ActiveCampaign offers also lifts customer satisfaction.
액티브캠페인
Built for email marketing and automation. Unlimited pipelines at every tier. Free onboarding and a 15-day trial included.
ActiveCampaign 가격
Here’s what ActiveCampaign costs in 2026. Pricing scales with your contacts.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Solo marketers starting email automation |
| 을 더한 | 월 49달러 | Growing teams adding CRM and sales features |
| 찬성 | 월 79달러 | Businesses needing predictive content and reporting |
| 기업 | 월 145달러 | Larger teams wanting advanced features and support |
Pricing verified June 2026. Plans are billed by contact count.
무료 체험: Yes. A 15-day trial with no credit card needed to start.
환불 보장: No standard refund window. Test the trial before you commit.
📌 메모: Every ActiveCampaign plan includes free onboarding and migration. The Starter plan starts at $15/month for 1,000 contacts.
⚠️ 경고: Prices rise as your contact list grows. Check the contact tier before you scale your email campaigns.
ActiveCampaign의 주요 이점
Here’s what makes ActiveCampaign worth considering:
- 시각적 자동화 빌더: Drag and drop email, SMS, and CRM actions into custom workflows. You can map multi-step automation tools with ease.
- Strong email marketing: Advanced segmentation and personalization power your email marketing campaigns. High deliverability keeps messages in the 받은 편지함.
- Unlimited pipelines: Build multiple pipelines at every tier. This helps pipeline management and deal management for any sales team.
- Landing pages and forms: Create forms and custom forms to capture leads. Landing pages support lead management without extra tools.
- 예측 콘텐츠: Pro plans add predictive content and relevant content features. These sharpen customer interactions across email campaigns.
- Free onboarding: Onboarding and migration come free on all plans. New users skip the setup fees that some marketing tools charge.
우리 팀이 발견한 점
우리의 작가 signed up for ActiveCampaign and spent several days building real automation workflows. Here’s what stood out:
ActiveCampaign의 장점과 단점
✅ 장점
- Drag-and-drop automation builder is easy to learn
- Unlimited pipelines on every plan
- Free onboarding and migration included
- Strong email deliverability for email campaigns
❌ 단점
- Pricing climbs as your contact list grows
- No free plan, only a 15-day trial
- Fewer native app integrations than HubSpot
HubSpot이란 무엇인가요?
HubSpot is an all in one platform for marketing, sales, and service.
The HubSpot Marketing Hub handles email marketing, landing pages, and reporting.
It pairs with a free CRM that tracks customer 데이터 and deals.
Automation features split into Workflows, Sequences, Chatflows, and Surveys.
Its biggest draw is wide app integrations and a single shared database.
Many teams choose it to manage their full sales and marketing efforts.
허브스팟
A connected platform for marketing, sales, and service. Free tools to start. Wide app integrations and a custom report builder.
HubSpot 가격 정책
Here’s what HubSpot costs in 2026. Paid plans are priced per seat.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | Testing the free plan and basic CRM |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | Solo marketers starting email marketing |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | Small teams wanting bundled sales features |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Businesses needing advanced tools and analytics |
Pricing verified June 2026. Paid tiers are billed per seat.
무료 체험: Yes. A free plan with limited features, no credit card needed.
환불 보장: No standard refund. The free tools let you try before paying.
📌 메모: The jump from Starter to the Professional and Enterprise plans is steep. Onboarding fees may apply at higher tiers.
⚠️ 경고: HubSpot pricing gets complex fast. Onboarding and advanced features cost extra, which raises your total spend.
Key Benefits of HubSpot
Here’s what makes HubSpot worth considering:
- All-in-one reach: Marketing, sales, and service share one database. This links customer interactions across every team.
- Free CRM core: The free plan covers contact management and basic CRM capabilities. It is a low-risk way to test the platform.
- Wide integrations: HubSpot’s automation capabilities benefit from a large app marketplace. This boosts workflow automation across tools.
- Custom report builder: Pull data from contacts, companies, and deals. The custom report builder powers detailed analytics and custom reporting.
- Email tracking: Built-in email tracking and email templates support your sales process. Reps see when contacts open messages.
- Phone and chat support: Higher tiers add phone support and chat support. Advanced phone support helps larger teams move fast.
우리 팀이 발견한 점
Our writer set up a HubSpot account and tested the Marketing Hub and CRM together. Here’s what stood out:
HubSpot Pros & Cons
✅ 장점
- Free plan with usable CRM functionality
- Wide app integrations across one platform
- Powerful custom report builder for analytics
- Phone support and chat support at higher tiers
❌ 단점
- Pricing turns complex and costly at scale
- Paid onboarding fees at higher tiers
- Steep learning curve for the full toolset
기능 비교
Ready to dig into ActiveCampaign vs HubSpot feature by feature?
We’ll cover eight key features so you can match each tool to your needs.
| 특징 | 액티브캠페인 | 허브스팟 |
|---|---|---|
| 시작 가격 | 월 15달러 | Free plan, then $15/seat/month |
| 무료 플랜 | ❌ (15일 무료 체험) | ✅ |
| 이메일 마케팅 | ✅ | ✅ |
| 비주얼 자동화 빌더 | ✅ | ✅ |
| 무제한 파이프라인 | ✅ | ❌ (tier-based) |
| 랜딩 페이지 | ✅ | ✅ |
| 앱 연동 | ✅ | ✅ (wider range) |
| Custom Report Builder | ✅ | ✅ |
| Free Onboarding | ✅ | ❌ (paid at higher tiers) |
| 가장 적합한 대상 | Email and automation | 올인원 플랫폼 |
1. 이메일 마케팅
액티브캠페인: Email marketing is the core of the platform. You get advanced segmentation, personalization, and high deliverability. Email campaigns can run as one-off blasts, autoresponders, or A/B tests.
허브스팟: The HubSpot Marketing Hub also runs strong email marketing campaigns. It ties email templates and email tracking into the CRM. Email marketing software here is one part of a wider toolset.
⚠️ 경고: ActiveCampaign is recognized for email deliverability. If inbox placement is your top priority, weigh that against HubSpot’s broader reach.
2. 마케팅 자동화
액티브캠페인: The automation builder lets you drag and drop elements into automation workflows. You can visualize connections between email, SMS, and CRM actions. This makes complex marketing automation easy to map.
허브스팟: HubSpot’s automation features split into Workflows, Sequences, Chatflows, and Surveys. The setup feels more rigid than ActiveCampaign. But its automation capabilities gain from a wider range of app integrations.
3. CRM 및 파이프라인 관리
액티브캠페인: The CRM adds sales automation features on top of marketing. You get unlimited pipelines at all tiers for flexible pipeline management. Deal management and lead management sit beside your email campaigns. You can also create custom fields for cleaner customer relationship management.
허브스팟: HubSpot offers a free CRM with solid contact management. Its CRM functionality is mature, but the number of pipelines depends on your subscription tier. Higher plans unlock more multiple pipelines and deal management.
4. 랜딩 페이지 및 양식
액티브캠페인: You can build landing pages and custom forms to capture leads. Create forms that feed straight into your automation tools. Landing pages include mobile optimization for clean display on phones. This keeps lead management inside one system.
허브스팟: HubSpot’s landing pages tie into the wider marketing hub. You can create forms and add multiple email addresses to teams. The drag-and-drop editor fits the all in one platform approach.
5. Personalization and Dynamic Content
액티브캠페인: Dynamic content shifts what each contact sees based on their data. Pro plans add predictive content that picks the most relevant content. This sharpens customer interactions in every send.
허브스팟: HubSpot personalizes content using its shared customer data. Smart content swaps blocks for different segments. It leans on customer behavior tracked across the platform.
6. 보고 및 분석
액티브캠페인: Reporting features cover campaign performance and revenue. The Marketing Revenue report links marketing efforts to dollars earned. You can create custom reports and create tailored reports for your team.
허브스팟: HubSpot reporting is a strong point. The custom report builder pulls from contacts, companies, and deals. You get detailed analytics and custom reporting through flexible custom dashboards.
7. 통합 및 앱 마켓플레이스
액티브캠페인: ActiveCampaign’s app marketplace connects to popular marketing tools and sales apps. It covers the main needs of most small businesses. The list is solid but smaller than HubSpot’s.
허브스팟: HubSpot has one of the largest app marketplaces around. Wide app integrations extend its automation workflows and custom workflows. This depth helps teams with a complex tech stack.
8. 지원 및 온보딩
액티브캠페인: Support comes through email and chat support. Free onboarding and migration ship with every plan. A knowledge base, video tutorials, and community forums round it out.
허브스팟: HubSpot adds phone support at higher tiers, plus chat support and email. A large knowledge base and community back it up. Onboarding services, though, cost extra on paid plans.
9. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 액티브캠페인 | 허브스팟 |
|---|---|---|
| 무료 | ❌ (15일 무료 체험) | $0/month (Free Tools) |
| 기동기 | 월 15달러 | 좌석당 월 15달러 |
| 중급 | Plus $49/month, Pro $79/month | Starter Customer Platform $15/seat/month |
| 최상위 | Enterprise $145/month | Marketing Hub Professional $800/seat/month |
액티브캠페인: Pricing is based on contacts, starting at $15/month for 1,000 contacts. The professional and enterprise plans add advanced features without per-seat fees. Free onboarding keeps the entry cost low.
허브스팟: A free plan lowers the barrier to entry. But paid pricing is per user and the Professional tier jumps to $800/seat/month. Extra onboarding and advanced features can push the total cost much higher.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 더 낮은 시작 가격 | 액티브캠페인 | Starts at $15/month, no per-seat fee |
| 무료 플랜 | 허브스팟 | Free tools and basic CRM |
| Best email automation | 액티브캠페인 | Drag-and-drop automation builder |
| Widest integrations | 허브스팟 | Large app marketplace |
| Unlimited pipelines | 액티브캠페인 | Multiple pipelines at all tiers |
| 올인원 플랫폼 | 허브스팟 | Marketing, sales, and service in one |
💰 예산
ActiveCampaign starts cheaper at $15/month with no per-seat cost. HubSpot’s free plan helps, but paid tiers climb fast.
🔌 사용 중인 기술 스택
HubSpot wins if you rely on many connected tools. Its wide app integrations support complex workflow automation.
📝 Your Marketing Style
If email marketing drives your 사업 growth, ActiveCampaign fits. Its automation features center on email campaigns and segmentation.
🎓 귀하의 경험 수준
ActiveCampaign feels like a more user friendly platform for beginners. HubSpot’s full toolset carries a steeper learning curve.
🆓 무료 체험 및 데모
ActiveCampaign gives a 15-day free trial. HubSpot offers a free plan you can keep using long term.
🛟 지원 옵션
Both offer email and chat support. HubSpot adds advanced phone support at higher tiers, while ActiveCampaign bundles free onboarding.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 예상되는 사항은 다음과 같습니다.
🔄 Switching from ActiveCampaign to HubSpot?
✅ 얻게 될 이점:
- A free plan and broader CRM capabilities
- Wider app integrations across one platform
- A more flexible custom report builder
❌ 잃게 될 것:
- Unlimited pipelines on every plan
- Free onboarding and migration
- The simpler drag-and-drop automation builder
📋 전환 방법:
- Export contacts and customer data from ActiveCampaign
- Create a HubSpot account and import your lists
- Rebuild your automation workflows in HubSpot
🔄 Switching from HubSpot to ActiveCampaign?
✅ 얻게 될 이점:
- Lower pricing with no per-seat fees
- Unlimited pipelines for pipeline management
- A more intuitive automation builder for email
❌ 잃게 될 것:
- The free plan and free tools
- The largest app marketplace and integrations
- Some hubspot reporting depth in custom dashboards
📋 전환 방법:
- Export contacts and deals from HubSpot
- Start an ActiveCampaign trial and import data
- Use free onboarding to rebuild your sales process
저희 리뷰에서 다루지 않은 내용
This comparison focused on individual users and small teams running marketing automation. We didn’t test large enterprise plan rollouts, custom API builds, or bulk seat licensing. Our notes are based on the June 2026 versions, so features may have shifted since then. If you manage 50 or more seats, your priorities around custom workflows and support may differ from what we’ve covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 액티브캠페인 |
| 🚀 Email Marketing | 액티브캠페인 |
| ⚡ Automation Builder | 액티브캠페인 |
| 🎯 Reporting Features | 허브스팟 |
| 👶 사용 편의성 | 액티브캠페인 |
| 🔌 통합 | 허브스팟 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 4 out of 6 categories.
다음과 같은 경우에 가장 적합합니다: Email marketing, marketing automation, businesses focused on sales and marketing efforts
ActiveCampaign and HubSpot serve two different kinds of buyers.
ActiveCampaign is the email marketing and automation specialist. Its pricing, automation builder, and unlimited pipelines make it easy to start and scale.
HubSpot is the connected platform for teams that want marketing, sales, and service together. Its reporting features and wide integrations are hard to beat.
HubSpot is excellent for larger teams that need one shared system and deep custom reporting. If that’s you, the higher cost can pay off.
But for most small businesses chasing better email campaigns and lower cost, ActiveCampaign is the better pick. It helps you boost sales without a heavy setup.
ActiveCampaign 비교
ActiveCampaign이 다른 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
Loading... 고하이레벨
ActiveCampaign이 다음 분야에서 승리했습니다: Email deliverability, cleaner automation builder, free onboarding
GoHighLevel이 다음에서 승리했습니다: Agency white-labeling, built-in funnels, bundled client tools
Loading... 파이프드라이브
ActiveCampaign이 다음 분야에서 승리했습니다: Native email marketing, marketing automation, dynamic content
Pipedrive는 다음 항목에서 승리했습니다: Simpler sales pipeline view, faster CRM setup, lower CRM-only price
Loading... 킵
ActiveCampaign이 다음 분야에서 승리했습니다: Lower entry price, better segmentation, broader reporting features
Keap은 계속해서 승리합니다: Built-in invoicing, appointment booking, small-business sales features
ActiveCampaign이 다음 분야에서 승리했습니다: Easier setup, lower cost, stronger email campaigns out of the box
Salesforce가 다음 분야에서 우위를 점했습니다: Deep customization, enterprise scale, large partner network
More of HubSpot Compared
Here’s how HubSpot stacks up against other competitors:
HubSpot이 다음 분야에서 우위를 차지했습니다: Easier onboarding, free CRM tier, friendlier custom report builder
Salesforce가 다음 분야에서 우위를 점했습니다: Deeper customization, enterprise reporting, bigger integration catalog
HubSpot이 다음 분야에서 우위를 차지했습니다: All in one marketing and service, free tools, detailed analytics
Pipedrive는 다음 항목에서 승리했습니다: Lower price, simpler deal management, lighter learning curve
HubSpot이 다음 분야에서 우위를 차지했습니다: Wider integrations, stronger reporting, larger free plan
Keap은 계속해서 승리합니다: Built-in payments, fixed small-team pricing, simpler workflow automation
허브스팟 vs 젠데스크
HubSpot이 다음 분야에서 우위를 차지했습니다: Marketing and sales depth, email marketing software, custom dashboards
Zendesk가 다음 분야에서 우위를 차지했습니다: Dedicated support ticketing, help-desk routing, service-first design
자주 묻는 질문
ActiveCampaign과 HubSpot의 차이점은 무엇인가요?
ActiveCampaign centers on email marketing and automation with contact-based pricing. HubSpot is an all in one platform for marketing, sales, and service with per-seat pricing and a free plan.
ActiveCampaign을 CRM으로 사용할 수 있나요?
Yes. ActiveCampaign includes CRM functionality with unlimited pipelines, deal management, and sales automation. It works well for teams that want a CRM tied closely to their email campaigns.
ActiveCampaign은 누구에게 가장 적합할까요?
It suits small businesses and growing teams focused on email marketing and marketing automation. The drag-and-drop automation builder and lower entry price make it friendly for beginners.
Does HubSpot integrate with ActiveCampaign?
Yes, through third-party connectors like 자피어 or native sync tools. These pass customer data and contacts between both systems, though a two-way setup needs careful field mapping.
HubSpot의 최대 경쟁사는 누구인가요?
Salesforce is the closest rival at the enterprise level. For marketing-led teams, ActiveCampaign is a strong competitor thanks to its automation features and lower cost.
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