⚡ 간단 평가:
- 가격: Pipedrive paid plans start at $14/user/month. HubSpot has a free plan, with paid plans from $15/seat/month.
- 다음과 같은 경우에 가장 적합합니다: Pipedrive suits sales teams at small and medium businesses. HubSpot fits enterprise companies wanting an all-in-one platform.
- 주요 차이점: Pipedrive는 영업 중심 기업입니다. CRM with visual pipelines. HubSpot bundles sales, marketing, and service hubs together.
- 저희가 선택한 제품: Pipedrive for most users. It is simpler, cheaper, and built around the sales process.
Choosing between Pipedrive and HubSpot comes down to one 질문.
Do you want a focused sales CRM or a full all-in-one platform?
Pipedrive keeps things simple for sales teams.
HubSpot bundles sales, marketing, and service into one system.
Both promise better customer relationship management for growing companies.
하지만 이들은 각기 다른 팀에서 서로 다른 문제를 해결합니다.
개요
This HubSpot vs Pipedrive comparison covers pricing, features, and ease of use.
We look at how Pipedrive and HubSpot handle the sales process.
Our writers signed up for both tools and explored each one.
We also checked documentation, pricing pages, and user reviews.
We compare Pipedrive and HubSpot on the features that boost your team’s productivity.
By the end of this Pipedrive HubSpot CRM breakdown, you will know which CRM platform fits your sales team.
Pipedrive란 무엇인가요?
Pipedrive is a sales-focused CRM for managing sales workflows.
It helps sales teams track deals through clear pipeline stages.
The Kanban drag-and-drop pipeline gives a quick overview of priorities.
You get deal management, lead management, and email tracking in one place.
Most teams pick it for its clean, user friendly interface.
🏆 우승: Pipedrive
An effective CRM built around the sales pipeline. Pipedrive helps sales teams nurture leads and close more deals. The setup is fast and the interface stays simple.
Pipedrive 가격 책정
Here is what Pipedrive costs in 2026. Pipedrive plans use a per-user model with tiered pricing.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 라이트 | 사용자당 월 14달러 | Solo reps and small teams |
| 성장 | 사용자당 월 24달러 | 성장하는 영업팀 |
| 프리미엄 | 사용자당 월 49달러 | 고급 기능이 필요한 팀 |
| 궁극적인 | 사용자당 월 69달러 | Full sales management at scale |
Pricing verified June 2026.
무료 체험: Yes. Pipedrive offers a free trial with no credit card required. It does not have a permanent free plan.
환불 보장: Pipedrive offers refunds within its stated billing terms. Annual billing can save up to 5 months free on the entry-level plan.
📌 메모: Pipedrive features lower entry-level costs and smooth scaling through Essential, Advanced, and Professional-style tiers. Free webhooks are included in workflows.
⚠️ 경고: Predictable pricing can climb with add-ons like LeadBooster or Campaigns. Check which extras your sales process actually needs before you commit to an annual commitment.
Pipedrive의 주요 이점
Here is what makes Pipedrive worth considering:
- 시각적 판매 파이프라인: The Kanban drag-and-drop view shows your sales priorities at a glance. It makes deal tracking simple for the entire team.
- Lead and Deal Management: Pipedrive offers end-to-end lead generation and deal qualification. You can build an unlimited contacts database with customizable pipelines.
- 스마트 문서: This tool generates and sends trackable documents like proposals. You see when a prospect opens them.
- 거래 부실 경고: Pipedrive notifies you when a deal sits idle too long. No more leads slipping through the cracks.
- Custom Fields and Pipelines: Add custom fields and build pipeline stages that match how your sales team works.
- 간편한 설치: The quick setup and intuitive user interface mean your sales team starts selling fast.
Here is a closer look at those top benefits in action.
우리 팀이 발견한 점
우리의 작가 signed up for Pipedrive and spent several days managing a test pipeline. Here is what stood out:
Pipedrive의 장점 및 단점
✅ 장점
- Clean, user friendly interface that is easy to navigate
- Visual sales pipeline with Kanban drag-and-drop
- Lower entry-level pricing than HubSpot paid plans
- Strong customer support, praised by 소규모 사업체
❌ 단점
- No permanent free plan, unlike HubSpot
- Fewer integrations than HubSpot at 300+ apps
- Add-ons like LeadBooster can raise the real cost
HubSpot이란 무엇인가요?
HubSpot is an all-in-one platform for sales, marketing, and service.
The HubSpot CRM aligns sales, marketing, and service strategies in one account.
It bundles a Sales Hub, Marketing Hub, Service Hub, and Operations Hub.
This makes HubSpot a strong fit for scaling businesses and marketing teams.
It is best suited for larger companies with complex processes.
🥈 Runner Up: HubSpot
A powerful CRM that bundles marketing, sales, and service. HubSpot helps marketing teams run campaigns and nurture leads at scale. The free plan makes it easy to start.
HubSpot 가격 정책
Here is what HubSpot costs in 2026. HubSpot offers a free plan plus paid Hubs that scale with your needs.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | Startups testing basic tools |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | 소규모 마케팅 팀 |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | All hubs at a starter level |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Advanced features for scaling |
Pricing verified June 2026.
무료 체험: HubSpot offers a free plan with no credit card required. Paid Hubs add more advanced features as you grow.
환불 보장: HubSpot bills monthly or on an annual commitment. Refund terms vary by Hub and plan.
📌 메모: The free plan is attractive for startups. HubSpot supports complex enterprise needs such as custom objects and advanced reporting on higher tiers.
⚠️ Pricing discrepancy: Our table uses the canonical figures from our 데이터 sheet. Third-party reports list HubSpot Sales Hub from roughly $20 to $1,500 per user, a Professional tier near $1,335 per month, plus one-time onboarding fees of $1,500 to $3,500. Real costs rise sharply as you scale and add paid Hubs.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- 올인원 플랫폼: HubSpot offers tools for inbound marketing, sales, service, and operations. It is ideal for scaling businesses that want one system.
- 무료 플랜: The HubSpot CRM is free to start. This lowers the entry barrier for startups and small teams.
- 800개 이상의 연동 기능: HubSpot integrates natively with over 800 apps with bi-directional sync. That covers e commerce integrations and more.
- Email Marketing Features: Email scheduling, email tracking, and personalized emails come built in. Marketing teams can run full marketing campaigns.
- AI-Powered Analytics: Reporting includes deep analytics on customer engagement and sales performance. It supports sales forecasting and deal tracking.
- HubSpot 아카데미: The online help center and Academy help your entire team learn the platform fast.
우리 팀이 발견한 점
Our writer created a HubSpot account and tested the free CRM and Sales Hub. Here is what stood out:
This short walkthrough shows the same hands-on experience in action.
HubSpot Pros & Cons
✅ 장점
- Free CRM plan that lowers the entry barrier
- All-in-one tools for sales, marketing, and service
- Over 800 app integrations with bi-directional sync
- AI-powered analytics and advanced reporting
❌ 단점
- Steeper learning curve due to its many features
- Costs rise sharply on higher tiers and paid Hubs
- Onboarding fees apply to Professional and Enterprise plans
기능 비교
Ready for a detailed look at Pipedrive vs HubSpot? We compare ten key areas to help you pick the right CRM for your sales team.
| 특징 | 파이프드라이브 | 허브스팟 |
|---|---|---|
| 시작 가격 | 사용자당 월 14달러 | 무료 / 월 15달러 |
| 무료 플랜 | ❌ | ✅ |
| 시각적 판매 파이프라인 | ✅ | ✅ |
| 리드 관리 | ✅ | ✅ |
| 이메일 마케팅 | ✅ (추가 기능) | ✅ |
| 마케팅 허브 | ❌ | ✅ |
| 앱 연동 | 300+ | 800+ |
| AI 기능 | ✅ | ✅ |
| Sales Forecasting | ✅ | ✅ |
| 가장 적합한 대상 | 중소기업 영업팀 | 기업 |
1. 리드 관리
파이프드라이브: Pipedrive offers end-to-end lead and deal management. It covers lead generation, lead qualification, and managing leads through every pipeline stage. The visual sales pipeline keeps each lead easy to find.
허브스팟: HubSpot handles lead management inside its CRM and Marketing Hub. You can nurture leads with automated workflows and personalized emails. It works well for marketing teams running large campaigns.
2. Deal Management and Sales Pipeline
파이프드라이브: Deal management is where Pipedrive shines. The Kanban drag-and-drop pipeline gives a clear overview of sales priorities. The deal rotting tool flags any deal that sits idle too long.
허브스팟: HubSpot’s Sales Hub supports deal tracking across pipeline stages too. It adds custom objects and advanced reporting on higher tiers. This suits enterprise companies with complex sales processes.
3. 연락처 관리
파이프드라이브: Pipedrive lets you build an unlimited contacts database with customizable pipelines. Adding a new contact takes one simple form. Custom fields keep records tidy for the entire team.
허브스팟: Contact management sits at the heart of HubSpot’s CRM. Records sync across sales, marketing, and service. The data stays in one place for your whole HubSpot account.
4. Email Marketing and Tracking
파이프드라이브: Pipedrive adds email marketing through its Campaigns add-on. You get email templates, email tracking, and scheduling. It is enough for sales teams that want light 쭉 내밀다.
허브스팟: HubSpot includes deeper email marketing features built into the platform. Email scheduling, email tracking, and personalized emails ship across plans. This is a clear win for marketing teams.
⚠️ 경고: Pipedrive’s email marketing lives in a paid add-on. Factor that into your budget if outreach matters to your sales process.
5. Marketing Campaigns
파이프드라이브: Pipedrive offers easy campaigns for simple email blasts. It is built to support the sales team, not replace a full Marketing Hub. The focus stays on closing deals.
허브스팟: HubSpot’s Marketing Hub runs full marketing campaigns across channels. It offers a wider range of communication tools than Pipedrive. The CMS Hub and Service Hub round out the suite.
6. Automation and AI
파이프드라이브: Pipedrive lets you automate parts of your workflow. You can send emails and manage deals with 오토메이션 templates. The AI CRM suggests next steps to win more sales.
허브스팟: HubSpot lets you automate every step of the sales process. Email automation ships across all plans. Customizable workflows scale with bigger teams and more advanced features.
7. Reporting, Analytics and Forecasting
파이프드라이브: Pipedrive offers customizable dashboards and deal reports. Sales forecasting is accessible and easy to digest. Reports stay simple so reps can act fast.
허브스팟: HubSpot’s reporting is more complex but offers deeper insights. AI-powered analytics track customer engagement and sales performance. It is built for data-heavy enterprise plans.
8. Integrations and E-Commerce
파이프드라이브: Pipedrive has a respectable library of over 300 integrations. The marketplace covers the main tools most sales teams use. Free webhooks help connect custom apps.
허브스팟: HubSpot integrates natively with over 800 apps with bi-directional sync. That includes deep e commerce integrations. It is the stronger choice for a complex tech stack.
9. 프로젝트 관리
파이프드라이브: Pipedrive adds light project management to track work after a deal closes. Tasks and stages keep delivery on schedule. It keeps the sales team and projects in one tool.
허브스팟: HubSpot leans on content arrangement and the CMS Hub for project-style work. The Operations Hub keeps existing data clean across teams. It fits companies that manage many moving parts.
10. Documents and Templates
파이프드라이브: The Smart Docs tool generates and sends trackable proposals and quotes. You get a notification when a prospect opens a document. This speeds up the sales process.
허브스팟: HubSpot offers document tools inside the Sales Hub. Templates and snippets help reps send consistent emails. The free plan covers the basic tools to get started.
11. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 파이프드라이브 | 허브스팟 |
|---|---|---|
| 무료 | ❌ (체험판 전용) | ✅ Free Tools $0 |
| 기입 | Lite $14/user/mo | Starter $15/seat/mo |
| 중간 | Growth $24 / Premium $49 | Starter Customer Platform $15 |
| 맨 위 | Ultimate $69/user/mo | Marketing Hub Pro $800/seat/mo |
파이프드라이브: Pipedrive’s pricing is more attractive for small to medium businesses. Paid plans run from $14 to $69 per user per month. There are no mandatory onboarding fees.
허브스팟: HubSpot starts free, which is great for startups. But paid Hubs and advanced features push the cost up fast. Higher tiers also carry onboarding fees.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| A simple sales CRM | 파이프드라이브 | Cleaner, sales-focused design |
| An all-in-one platform | 허브스팟 | Sales, marketing, and service |
| 무료 플랜 | 허브스팟 | 무료 CRM으로 시작하세요 |
| 가장 많은 통합 | 허브스팟 | 800+ apps vs 300+ |
| Low entry cost | 파이프드라이브 | From $14/user/month |
| 초보자에게 친숙한 설정 | 파이프드라이브 | Faster, simpler onboarding |
💰 예산
Pipedrive features lower entry-level costs with smooth scaling. HubSpot starts free but can become costly as you add paid Hubs.
🔌 사용 중인 기술 스택
HubSpot integrates with over 800 apps, while Pipedrive integrates with over 300. For a complex stack, HubSpot’s CRM connects to more crm platforms.
📝 귀사의 영업 프로세스
Pipedrive focuses on fewer circumstances and pays close attention to detail. That focus makes managing sales and deal management feel effortless.
🎓 귀하의 경험 수준
HubSpot has a steeper learning curve due to its many features. Pipedrive is easier to adopt for a sales team new to a CRM platform.
🆓 무료 체험 및 데모
HubSpot offers a free plan, while Pipedrive offers a free trial. Test both on a real sales pipeline before you commit.
🛟 지원 옵션
Pipedrive is praised for its customer support, especially for small businesses. HubSpot offers the HubSpot Academy and an online help center for the entire team. Both back this up with phone support on higher plans, and monthly billing keeps all the features flexible while you test the HubSpot Pipedrive fit.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Switching from Pipedrive to HubSpot?
✅ 얻게 될 이점:
- A free plan and a full Marketing Hub
- 800+ app integrations with bi-directional sync
- AI-powered analytics and advanced reporting
❌ 잃게 될 것:
- The simple, sales-first user friendly interface
- Lower entry-level pricing per user
- The deal rotting tool and Smart Docs workflow
📋 전환 방법:
- Export your contacts and deals from Pipedrive
- Create a HubSpot account and pick your Hubs
- Import data and rebuild your pipeline stages
🔄 Switching from HubSpot to Pipedrive?
✅ 얻게 될 이점:
- A cleaner, sales-focused intuitive user interface
- Lower per-user cost and no onboarding fees
- The Kanban pipeline and deal rotting alerts
❌ 잃게 될 것:
- The free plan and full Marketing Hub
- Deeper email marketing features across all plans
- 800+ integrations and AI-powered analytics
📋 전환 방법:
- Export your existing data from your HubSpot account
- Create a Pipedrive account and set up pipelines
- Import data and map your custom fields
저희 리뷰에서 다루지 않은 내용
This comparison focused on small and medium businesses and growing sales teams. We did not test large enterprise rollouts, custom API builds, or every Hub on HubSpot’s enterprise plan. Our notes reflect the June 2026 versions, so features may have changed. If you manage 100+ seats or need deep data sync across many systems, your priorities may differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 파이프드라이브 |
| 🚀 Sales Pipeline & Deals | 파이프드라이브 |
| 👶 사용 편의성 | 파이프드라이브 |
| ⚡ 설치 속도 | 파이프드라이브 |
| 🧩 All-in-One Platform | 허브스팟 |
| 🔌 통합 | 허브스팟 |
| 🆓 무료 플랜 | 허브스팟 |
| 🏆 종합 우승 | 파이프드라이브 |
🏆 우승: PIPEDRIVE
Pipedrive가 7개 부문 중 4개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Sales teams, small and medium businesses, and anyone who wants a simple sales pipeline.
Pipedrive and HubSpot are two very different products. Pipedrive is a focused sales CRM. HubSpot is an all-in-one platform for marketing, sales, and service.
HubSpot is excellent for enterprise companies and marketing teams that need every tool in one place. Its free plan and 800+ integrations are hard to beat.
But for most sales teams that want an effective CRM at a fair price, Pipedrive is the better choice. It keeps the sales process simple and helps you close more sales.
Pipedrive 비교
Here is how Pipedrive stacks up against other CRM platforms:
파이프드라이브 vs 세일즈포스
Pipedrive는 다음 항목에서 승리했습니다: faster setup, lower per-user cost, simpler sales pipeline
Salesforce가 다음 분야에서 우위를 점했습니다: enterprise customization, deeper reporting, larger app marketplace
파이프드라이브 vs 먼데이 CRM
Pipedrive는 다음 항목에서 승리했습니다: sales-first design, deal rotting alerts, mature sales forecasting
월요일 CRM 주요 성과: flexible boards, broader project management, colorful interface
Pipedrive는 다음 항목에서 승리했습니다: cleaner pipeline view, Smart Docs, stronger small-business support
Freshsales가 다음 부문에서 승리했습니다: built-in phone, free tier, native chat tools
파이프드라이브 vs 킵
Pipedrive는 다음 항목에서 승리했습니다: easier learning curve, lower starting price, focused deal management
Keap은 계속해서 승리합니다: built-in marketing automation, invoicing, small-business e-commerce tools
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM platforms:
HubSpot이 다음 분야에서 우위를 차지했습니다: free entry plan, gentler onboarding, built-in marketing hub
Salesforce가 다음 분야에서 우위를 점했습니다: deep enterprise customization, a mature partner network, advanced admin controls
허브스팟 vs 액티브캠페인
HubSpot이 다음 분야에서 우위를 차지했습니다: unified sales and service hubs, 800+ integrations, AI-powered analytics
ActiveCampaign이 다음 분야에서 승리했습니다: lower-cost email automation, granular segmentation, cheaper mid-tier plans
허브스팟 vs 젠데스크
HubSpot이 다음 분야에서 우위를 차지했습니다: combined sales plus marketing, free CRM start, broader campaign tools
Zendesk가 다음 분야에서 우위를 차지했습니다: dedicated support ticketing, help-desk depth, omnichannel service routing
HubSpot이 다음 분야에서 우위를 차지했습니다: larger integration library, advanced reporting, scalable enterprise plans
Keap은 계속해서 승리합니다: simpler pricing, built-in invoicing, tighter focus on solopreneurs
자주 묻는 질문
HubSpot과 Pipedrive의 차이점은 무엇인가요?
Pipedrive is a sales-focused CRM built around visual pipelines. HubSpot is an all-in-one platform that adds marketing, sales, and service hubs in one account.
Pipedrive가 HubSpot보다 나은 이유는 무엇인가요?
For pure sales work, Pipedrive is simpler and cheaper. Its clean interface, fast setup, and visual deal management suit small and medium sales teams.
Pipedrive를 CRM으로 사용할 수 있나요?
Yes. Pipedrive is a full customer relationship management tool. It handles contacts, leads, deals, and sales forecasting through customizable pipelines.
HubSpot CRM의 단점은 무엇인가요?
The main drawbacks are a steeper learning curve and rising costs. Paid Hubs, advanced features, and onboarding fees can make HubSpot expensive as you scale.
HubSpot은 Pipedrive와 연동되나요?
Yes. You can connect HubSpot and Pipedrive through third-party tools for data sync. Many teams use this to move existing data while they migrate.
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