⚡ 간단 평가:
- 가격: HubSpot starts free, then $15/seat/month. ClickFunnels starts at $81/month with annual billing.
- 다음과 같은 경우에 가장 적합합니다: ClickFunnels for sales funnels and selling products. HubSpot for customer relationship management and inbound marketing.
- 주요 차이점: ClickFunnels is built to sell through funnels. HubSpot is built to track and nurture customer relationships.
- 저희가 선택한 제품: ClickFunnels for funnel-first businesses. Pick HubSpot if you want a free CRM and broader marketing tools.
HubSpot and ClickFunnels both promise to grow your 사업 온라인.
But they were built for two different jobs.
HubSpot is a CRM platform for sales and marketing teams.
ClickFunnels is a funnel builder for selling products fast.
This HubSpot vs ClickFunnels guide shows which one fits you.
개요
This HubSpot vs ClickFunnels comparison covers pricing, core features, and ease of use.
저희는 두 도구 모두에 대한 문서, 가격 페이지 및 사용자 리뷰를 검토했습니다.
저희 작가들은 각각의 제품을 직접 다루는 데에도 시간을 할애했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
By the end, you will know which tool fits your business.
HubSpot이란 무엇인가요?
HubSpot is a customer relationship management platform for growing teams.
HubSpot CRM helps sales and marketing teams manage contacts and deals.
It tracks every deal in real time across your sales pipeline.
The free CRM supports up to one million contacts and unlimited users.
HubSpot connects its Marketing Hub, Sales Hub, and Service Hub in one platform.
This makes HubSpot a strong choice for inbound marketing and lead nurturing.
As a company, HubSpot ties marketing, sales, and service tools together, and many buyers rank HubSpot’s CRM among the 최고의 CRM options for growing teams. HubSpot Marketing Hub adds campaign tools on top of the free features, and HubSpot’s marketing automation connects every step.
허브스팟
HubSpot’s free CRM gives 소규모 사업체 contact management, email tracking, and a clear sales pipeline. Paid hubs add deeper marketing tools.
HubSpot 가격 정책
Here is what HubSpot costs in 2026. Let’s break it down by plan.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | 소규모 사업체 testing free CRM |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | Starter marketing and email |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | Bundled sales and marketing tools |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Larger marketing teams |
Pricing verified June 2026.
무료 체험: No trial needed — HubSpot’s free CRM is free forever, no credit card.
환불 보장: Paid plans bill annually even on monthly terms. Refund terms vary by contract.
📌 메모: The free plan includes one deal pipeline and one team. Each paid hub is priced per seat, and prices climb across the Professional and Enterprise plans.
⚠️ 경고: Published HubSpot prices vary by hub and bundle. Some third-party sources list the Professional tier near $1,080/month and Enterprise plans from $4,000/month. The figures above reflect our latest Column I verification — confirm your exact quote with HubSpot, since paid subscriptions require an annual commitment.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- 무료 CRM: HubSpot’s free CRM holds up to one million contacts. It supports unlimited users at no cost.
- 영업 파이프라인 관리: A clean visual dashboard shows your whole sales funnel. Sales leaders can track every deal in real time.
- 마케팅 도구: Built-in email marketing, landing pages, and email tracking help marketing teams nurture relationships.
- Business Apps: HubSpot integrates with over 500 business apps, including Google Workspace, Microsoft 365, and 세일즈포스.
- 연락처 관리: Custom properties and custom objects let you store all your customer 데이터 한 곳에.
- HubSpot 아카데미: A large library of free training helps your support team and new customers learn fast.
- Universal 받은편지함: A shared inbox with live chat and Facebook Messenger keeps customer experience consistent.
우리 팀이 발견한 점
우리의 작가 signed up for HubSpot’s free CRM and spent several days exploring the platform. Like most HubSpot CRM reviews, our own HubSpot CRM review found the marketing, sales, and service tools quick to learn, with helpful support services. Here is what stood out from that hands-on time:
HubSpot Pros & Cons
✅ 장점
- Free plan supports one million contacts and unlimited users
- User-friendly interface that suits beginners and small teams
- Integrates with over 500 business apps
- Strong free training through HubSpot Academy
❌ 단점
- Paid plans get expensive quickly as you scale
- Pricing gets complex when you mix and match hubs
- Free version lacks live customer support
클릭퍼널즈란 무엇인가요?
ClickFunnels is a SaaS marketing tool for building sales funnels.
It helps an online business turn website visitors into paying customers.
The drag and drop builder lets you create landing pages without code.
ClickFunnels ships with pre-built sales and marketing funnels for many use cases.
You get a page builder, checkout pages, and automated email marketing in one platform.
The core focus is funnels that guide buyers from first click to purchase.
ClickFunnels is more than just a tool. It works as a 웹사이트 빌더 with web design templates, and it runs email campaigns and wider marketing campaigns from one dashboard.
Rather than wiring each funnel manually, ClickFunnels users get pre-built flows for lead generation and fresh sales opportunities, and you can fine tune every page. Our ClickFunnels review found the ClickFunnels features span the full buyer journey.
클릭퍼널즈
ClickFunnels packs a funnel builder, checkout pages, and email automation under one roof. It is built to drive sales, not just store contacts.
클릭퍼널 가격
Here is what ClickFunnels pricing looks like in 2026.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 시작하다 | 월 81달러 | New online business and solo founders |
| 규모 | 월 164달러 | Growing teams with more funnels |
| 최적화 | 월 248달러 | Established sellers scaling up |
| 빼어나게 솟다 | 연간 5,997달러 | High-volume businesses and agencies |
Pricing verified June 2026.
무료 체험: Yes — ClickFunnels offers a 14-day free trial for new users.
환불 보장: ClickFunnels는 연간 플랜에 대해 30일 환불 보증을 제공합니다.
📌 메모: The Launch plan covers one website, up to three users, up to 20 funnels, and up to 10,000 contacts. Annual billing lowers the monthly cost versus paying month to month.
⚠️ 경고: ClickFunnels is pricier than many competitors. Some users report that pages load slowly, and ClickFunnels lacks two-factor authentication, which is worth weighing before you commit.
Key Benefits of ClickFunnels
Here is what makes ClickFunnels worth considering:
- 퍼널 빌더: A drag and drop editor builds entire funnels fast. You can launch unlimited funnels without touching code.
- 랜딩 페이지 빌더: Professionally designed templates help you create landing pages and sales pages in minutes.
- Checkout and Upsells: Order bumps, one-click upsells, and downsells lift conversion rates at checkout.
- ClickFunnels Email Automation: Built-in email sequences send follow-ups like welcome notes and abandoned cart reminders.
- 온라인 강좌: Create and sell online courses and membership sites inside the same platform.
- ClickFunnels Analytics: Automatic analytics track orders, opt-ins, and conversion rates across the entire funnel.
- Affiliate Center: A built-in affiliate center and webinar sign ups help you generate leads and drive sales.
우리 팀이 발견한 점
Our writer built a test funnel in ClickFunnels and ran it through checkout. Here is what stood out from that hands-on time:
ClickFunnels Pros & Cons
✅ 장점
- Builds sophisticated sales funnels that convert visitors into customers
- One-click upsells, downsells, and order bumps boost revenue
- Built-in email marketing, courses, and membership sites
- Large library of pre-built funnel and page templates
❌ 단점
- 숙달하는 데 시간이 걸리는 가파른 학습 곡선
- Expensive compared to leading competitors
- Some users report slow-loading pages and occasional glitches
기능 비교
Ready to dive into a detailed HubSpot vs ClickFunnels comparison?
We will explore nine key features so you can match each platform to your needs.
| 특징 | 허브스팟 | 클릭퍼널즈 |
|---|---|---|
| 시작 가격 | Free, then $15/month | 월 81달러 |
| 무료 플랜 | ✅ | ❌ (14일 무료 체험) |
| 판매 퍼널 구축 도구 | ❌ | ✅ |
| Loading... | ✅ | ✅ |
| 이메일 마케팅 | ✅ | ✅ |
| 랜딩 페이지 | ✅ | ✅ |
| One-Click Upsells | ❌ | ✅ |
| 온라인 강좌 | ❌ | ✅ |
| 500+ Integrations | ✅ | ❌ |
| 가장 적합한 대상 | CRM & inbound marketing | Sales funnels & selling |
1. Sales Funnels and Marketing Platform
허브스팟: HubSpot is a CRM platform with a connected marketing hub. It centers on inbound marketing, lead nurturing, and contact records rather than dedicated sales funnels. You can build campaigns and website pages, but funnel-style upsell flows are not its main job.
클릭퍼널즈: ClickFunnels is built around sales funnels first. Its funnel builder ships with pre-built sales and marketing funnels for lead funnels, product launches, and webinars. This is the area where ClickFunnels clearly leads.
⚠️ 경고: If your goal is structured sales funnels, HubSpot can feel indirect. If your goal is a CRM, ClickFunnels is thinner on contact tracking.
2. Landing Pages and Page Builder
허브스팟: HubSpot includes landing pages and website pages inside the marketing hub. The editor is clean and beginner-friendly. Templates suit lead capture and content offers more than hard-selling sales pages.
클릭퍼널즈: The drag and drop builder lets you create landing pages and sales pages without code. Professionally designed templates and opt in forms make launches quick. Some web pages can load slowly, which a few users flag.
3. CRM 및 연락처 관리
허브스팟: Contact management is HubSpot’s home turf. The free CRM holds up to one million contacts with custom properties and custom objects. A clean dashboard gives sales leaders a real-time view of the sales pipeline.
클릭퍼널즈: ClickFunnels added a customizable CRM to keep all the data in one place. It tracks buyers moving through your funnel. For deep contact management and 보고, it is lighter than HubSpot CRM.
4. 이메일 마케팅 및 자동화
허브스팟: HubSpot offers email marketing, email tracking, and workflow automation across its hubs. Its Breeze AI features automate repetitive tasks like email drafting and data enrichment. Marketing teams can nurture relationships and score high-quality leads.
클릭퍼널즈: ClickFunnels email automation runs inside your funnels. Email sequences send welcome messages and abandoned cart reminders automatically. The email marketing tools are tied to selling, not broad campaigns.
5. E-Commerce and Online Store
허브스팟: HubSpot supports commerce tools like payment links, quotes, and invoices tied to the CRM. It works for service businesses that bill clients. It is not a full storefront builder.
클릭퍼널즈: ClickFunnels includes an online store builder for selling products directly. You can build checkout pages, collect credit card details, and run a simple online store. It is aimed at digital products and offers.
6. Checkout, Upsells and Payments
허브스팟: HubSpot handles payments through the CRM and connected apps. There is no native one-click upsell flow built for funnels. You would lean on integrations for advanced checkout.
클릭퍼널즈: This is a core feature for ClickFunnels. Order bumps, one-click upsells, and downsells lift the average order value. Its Payments AI 도구 help you fine-tune the checkout to raise conversion rates.
7. Online Courses and Membership Sites
허브스팟: HubSpot does not build online courses or membership sites. It focuses on CRM, marketing, and customer success. For course selling, you would pair it with another tool.
클릭퍼널즈: ClickFunnels 2.0 lets you create, sell, and manage online courses and memberships in one platform. Built-in community tools support engagement among members. It is lighter than a dedicated LMS, but quick to set up.
8. Funnel Automation and Workflows
허브스팟: HubSpot’s automation shines in marketing and sales workflows. You can trigger emails, assign deals, and route leads based on contact behavior. It is built to manage customer journeys at scale.
클릭퍼널즈: Funnel automations connect each step of the buyer path. You can move leads, trigger follow-ups, and tie automated sales to specific funnels. The focus stays on moving people toward a purchase.
9. 보고 및 분석
허브스팟: HubSpot offers custom reports and dashboards across sales, marketing, and service. You can track pipeline health, campaign results, and customer experience. Reporting depth is a clear strength for data-driven teams.
클릭퍼널즈: ClickFunnels analytics track total orders, opt-ins, and conversion rates per funnel. A/B testing lets you test page versions to see which performs better. The data centers on funnel performance, not full business reporting.
10. 가격 및 비용
Let’s compare ClickFunnels pricing and HubSpot pricing side by side.
| 계획 수준 | 허브스팟 | 클릭퍼널즈 |
|---|---|---|
| 무료 | Free Tools: $0/month | ❌ (14-day free trial only) |
| 기입 | Starter: $15/seat/month | Launch: $81/month |
| 성장 | Customer Platform: $15/seat/month | Scale: $164/month |
| 찬성 | Professional: $800/seat/month | Optimize: $248/month |
| 최상위 | Enterprise plans (custom) | Dominate: $5,997/year |
허브스팟: HubSpot wins on entry price. The free plan and $15 starter plan make it friendly for small businesses. Costs rise sharply once you reach the professional plan and enterprise plans.
클릭퍼널즈: ClickFunnels has no free plan, only a free trial. At $81/month with annual billing, it costs more upfront. But that price bundles funnels, email, and courses that would need several separate tools elsewhere.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| A free CRM | 허브스팟 | Free for one million contacts |
| 판매 퍼널 | 클릭퍼널즈 | Built for funnels first |
| Inbound marketing | 허브스팟 | Deeper marketing hub |
| 강좌를 판매하세요 | 클릭퍼널즈 | Courses and memberships built in |
| 500+ integrations | 허브스팟 | Connects to more business apps |
| One-click upsells | 클릭퍼널즈 | Order bumps and upsells native |
💰 예산
HubSpot’s free version lets you start at zero cost. ClickFunnels needs at least $81/month, so budget matters 일찍.
🔌 사용 중인 기술 스택
HubSpot connects to over 500 business apps and CRM tools. ClickFunnels leans on third party integrations for the same reach.
🛒 Your Sales Process
If you sell through automated sales funnels, ClickFunnels fits best. If you nurture leads over time, HubSpot’s sales process tools win.
🎓 귀하의 경험 수준
HubSpot is more user friendly for beginners and smaller businesses. ClickFunnels has a steeper learning curve that takes time.
🆓 무료 체험 및 데모
HubSpot’s free plan runs forever with no card needed. ClickFunnels gives a 14-day free trial to test the full builder.
🛟 지원 옵션
HubSpot’s free plan limits you to online help and the knowledge base. ClickFunnels offers live chat on weekdays plus email support.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Switching from HubSpot to ClickFunnels?
✅ 얻게 될 이점:
- A true funnel builder with one-click upsells and order bumps
- Built-in online courses and membership sites
- Checkout pages built to drive sales fast
❌ 잃게 될 것:
- The free CRM with one million contacts and unlimited users
- Over 500 native business apps and integrations
- Deep custom reports across sales, marketing, and service
📋 전환 방법:
- Export your contacts and deals from HubSpot
- Start your ClickFunnels 14-day free trial
- Rebuild your top offer as a funnel and import contacts
🔄 Switching from ClickFunnels to HubSpot?
✅ 얻게 될 이점:
- A free CRM that holds up to one million contacts
- A deeper marketing hub for inbound marketing and lead nurturing
- Custom properties, custom objects, and a universal inbox
❌ 잃게 될 것:
- Native sales funnels with upsells and downsells
- Built-in online courses and membership tools
- The affiliate center and funnel-first checkout pages
📋 전환 방법:
- Export your contacts and order data from ClickFunnels
- Create your free HubSpot CRM account
- Import contacts and rebuild your pipeline and email marketing
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and solo founders. We did not test enterprise plans, custom contracts, or large-team rollouts in depth. Our notes reflect the June 2026 versions, so features may have changed since then. If you run an agency or need advanced compliance, your priorities may differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 🛒 Sales Funnel Building | 클릭퍼널즈 |
| 💳 Checkout, Upsells & Order Bumps | 클릭퍼널즈 |
| 📚 Courses & Membership Sites | 클릭퍼널즈 |
| 📈 Conversion Optimization | 클릭퍼널즈 |
| 📇 CRM & Contact Management | 허브스팟 |
| 🔌 통합 | 허브스팟 |
| 💰 Free Plan & Entry Pricing | 허브스팟 |
| 🏆 종합 우승 | 클릭퍼널즈 |
🏆 WINNER: CLICKFUNNELS
ClickFunnels wins 4 of 7 categories.
다음과 같은 경우에 가장 적합합니다: Sales funnels, selling digital products, and creators bundling courses with checkout.
HubSpot and ClickFunnels solve two different problems. They are not really chasing the same customer.
ClickFunnels is a sales tool built to turn website visitors into paying customers. It earns the edge for funnel-first businesses that sell online.
HubSpot is excellent for customer relationship management and inbound marketing. Its free CRM, marketing tools, and integrations make it a strong pick for teams that nurture relationships over time.
If your business runs on funnels and fast selling, ClickFunnels is the better choice. If you want a free CRM platform and room for business growth, HubSpot is the smarter long-term home.
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM software and HubSpot alternatives:
HubSpot이 다음 분야에서 우위를 차지했습니다: Easier setup for beginners, a stronger free CRM, and better customer support for small business teams.
Salesforce가 다음 분야에서 우위를 점했습니다: Deeper customization, enterprise-scale data models, and advanced options for large sales teams.
HubSpot vs Zoho CRM
HubSpot이 다음 분야에서 우위를 차지했습니다: A more polished interface, richer marketing hub tools, and the HubSpot Academy training library.
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Lower long-term cost, more budget-friendly paid plans, and tight links to the wider Zoho suite.
허브스팟 vs 파이프드라이브
HubSpot이 다음 분야에서 우위를 차지했습니다: All-in-one marketing, sales, and service tools, plus a free plan with unlimited users.
Pipedrive는 다음 항목에서 승리했습니다: A simpler sales pipeline focus, faster deal entry, and a gentler price as you scale.
허브스팟 vs 고하이레벨
HubSpot이 다음 분야에서 우위를 차지했습니다: Brand trust, 500+ integrations, and reporting depth for sales and marketing teams.
GoHighLevel이 다음에서 승리했습니다: Built-in funnels, agency white-labeling, and bundled tools at a flat monthly price.
More of ClickFunnels Compared
Here is how ClickFunnels stacks up against other funnel builders and ClickFunnels alternatives:
ClickFunnels가 다음 분야에서 우위를 차지했습니다: A more mature funnel builder, a bigger template library, and a strong community of like minded entrepreneurs.
GoHighLevel이 다음에서 승리했습니다: Built-in CRM depth, agency white-labeling, and lower cost for managing many client accounts.
클릭퍼널즈 vs 카자비
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Stronger sales funnels, one-click upsells, and checkout pages tuned to drive sales.
Kajabi wins on: Deeper online courses, a polished 학생 experience, and a coaching program toolkit for creators.
ClickFunnels vs Leadpages
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Full funnels, automated sales, and built-in email plus an affiliate center under one roof.
Leadpages wins on: A lower entry price, faster page load speeds, and simpler lead magnets for capturing potential customers.
자주 묻는 질문
HubSpot CRM은 정말 무료인가요?
Yes. HubSpot’s free CRM is free forever with no credit card. It supports unlimited users and up to one million contacts, plus basic email marketing and tracking.
HubSpot CRM은 어떤 용도에 가장 적합할까요?
HubSpot CRM is best for small businesses and sales and marketing teams that want contact management, sales pipeline tracking, and inbound marketing in one user friendly platform.
Salesforce와 HubSpot 중 어느 것이 더 나을까요?
It depends on size. HubSpot suits small businesses wanting ease of use and a free plan. Salesforce fits large enterprises that need deep customization and advanced controls.
클릭퍼널은 정말 효과가 있을까요?
Yes. ClickFunnels builds sales funnels that turn website visitors into leads and customers. Results depend on your offer and traffic, but the funnel tools and analytics are proven.
클릭퍼널은 그만한 가치가 있을까요?
For funnel-first sellers, yes. The price is high, but it bundles funnels, email, courses, and checkout. If you only need a CRM, cheaper tools fit better.
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