⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Copper CRM starts at $9/seat/month.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for marketing and sales 오토메이션. Copper CRM for teams living inside Gmail.
- 주요 차이점: ActiveCampaign is an email marketing platform with a built in CRM. Copper is a sales CRM with light marketing tools.
- 저희가 선택한 제품: ActiveCampaign, rated 4.0 against Copper’s 3.5, because it covers email campaigns and pipeline work in one tool.
These two tools are not really competing for the same job.
ActiveCampaign sells marketing automation with a CRM attached.
Copper CRM sells customer relationship management that lives inside your Gmail inbox.
Most buyers land here because they want one tool instead of two.
That single question decides which one fits your 사업.
개요
This ActiveCampaign vs Copper CRM comparison covers pricing, key features, and daily usability.
Our sources are published specs, help docs, and public user reviews.
저희 작가들은 두 현장 모두에서 직접 시간을 보내기도 했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
By the end you will know which crm platform suits your sales process.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a Customer Experience Automation platform for email marketing and sales automation.
It combines email campaigns, automation, and a built in CRM in one account.
The visual drag and drop 건축업자 lets you build automations without code.
You can reach contacts through email, SMS, WhatsApp, and social ads.
ActiveCampaign offers four tiers, from small businesses up to large sales teams.
Most teams pick it for advanced automation rather than plain newsletters.
The walkthrough below shows the dashboard and the email builder in action.
🏆 우승: ActiveCampaign
Over 900 pre built templates and 950 integrations. Free migration from your old newsletter tool. Fourteen day trial with no card.
ActiveCampaign 가격
Four tiers, priced by contacts and features.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Small teams sending basic email campaigns |
| 을 더한 | 월 49달러 | Lead scoring and a real sales pipeline |
| 찬성 | 월 79달러 | A more advanced user needing split automations |
| 기업 | 월 145달러 | Big businesses wanting a dedicated account team |
Pricing verified September 2026.
무료 체험: 14 days with access to most Professional features. No credit card needed.
환불 보장: No published refund window. Yearly billing cuts roughly 20% off the monthly rate.
📌 메모: Every tier ships with the built in CRM. The Starter plan caps you at 5 actions per automation, so complex flows need Plus or higher. The Enterprise plan adds single sign-on, HIPAA support, custom objects, and phone support.
⚠️ Pricing conflict: Our research notes list the ActiveCampaign Starter plan at $19/month. The CSV records $15/month, and every table here uses the CSV figure. Check the live pricing page before you buy, since your contact count changes the number.
ActiveCampaign의 주요 이점
Here is what makes ActiveCampaign worth the money:
- Automation depth: Over 900 pre built templates cover welcome series, follow up email chains, and cart abandonment. You can A/B test entire automation paths, not just subject lines.
- 고급 세분화: Group contacts by website tracking data, location, purchase history, or custom fields. Tags update automatically as people click.
- Conditional content: Dynamic content blocks show or hide sections based on subscriber data. One send covers several audiences.
- Multi-channel reach: 이메일, 텍스트 messages, WhatsApp, and ads run from a single dashboard. You can send SMS from the same automation that triggers an email.
- 950개 이상의 연동 기능: Shopify, 세일즈포스, WordPress, and Zapier connect to other tools in minutes. Automations can fire on events from those apps.
- Deliverability record: ActiveCampaign’s deliverability scores well in independent inbox tests. Free migrations move your list over at no cost.
- AI 지원: Predictive sending picks delivery times per contact. Active Intelligence agents suggest audience segments and draft campaigns from live data.
우리 팀이 발견한 점
우리의 작가 set up an account and ran a real welcome series through it. Here is what stood out during that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Automation builder handles multi-step logic without code
- Built in CRM on every plan, including Starter
- Over 950 integrations plus Zapier
- Free migration from your old email marketing services
- 신용카드 없이 14일 무료 체험 가능
❌ 단점
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Price climbs fast as your contact list grows
- 무료 플랜은 없고, 체험판만 있습니다.
Copper CRM이란 무엇인가요?
Copper CRM is crm software built specifically for Google Workspace, formerly G Suite.
2012년에 Gmail 확장 프로그램으로 출시되어 수동 데이터 입력을 없애주었습니다.
A Chrome extension puts the whole CRM inside Gmail and Google Calendar.
Records fill themselves from your email, meetings, and contact data.
Copper는 Google을 포함하여 3만 명이 넘는 고객을 보유하고 있다고 주장합니다.
Watch how the sidebar behaves inside a live Gmail inbox.
🥈 Runner Up: Copper CRM
The only CRM built around Google Workspace. Create leads and tasks directly from Gmail. Fourteen day free trial.
Copper CRM 가격 책정
Copper CRM pricing runs per seat, so cost scales with headcount.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 좌석당 월 9달러 | Organizing contacts only, no pipelines |
| 기초적인 | 좌석당 월 23달러 | 소규모 사업체 teams with 2,500 contacts |
| 전문적인 | 좌석당 월 59달러 | Sales reps needing workflow automation |
| 사업 | 좌석당 월 99달러 | Teams that need email sequence sending |
Pricing verified September 2026.
무료 체험: 14 days on the paid tiers. No free plan exists after that.
환불 보장: None published. Copper does list its rates openly, unlike some other CRMs.
📌 메모: The Starter plan has no pipeline functionality, so you cannot create pipelines until Basic. The Professional plan lifts the import ceiling to 15,000 contacts. Email sequence sending is locked to the Business tier.
⚠️ Pricing conflict: The CSV rates above match annual billing. Our research notes show higher figures when paid monthly: Basic at $29, Professional at $69, and Business at $134 per seat. Confirm the billing cycle at checkout.
Copper CRM의 주요 이점
Here is where Copper earns its place:
- Google Workspace 연동: Copper’s integration syncs email, meetings, and contacts on its own. Nothing else matches it among Google products.
- Work from the inbox: Create new contacts, leads, companies, and tasks directly from Gmail or Google Calendar. Google Docs, Google Sheets, and Google Drive files attach to records.
- 시각적 파이프라인: Drag deals across stages and run multiple pipelines for sales and project management side by side.
- Activity tracking: Copper logs opens and clicks so you can easily track which follow up email landed. Add notes without leaving the thread.
- 사용자 지정 보고서: Build your own sales 보고 from Copper data instead of fixed dashboards.
- 사용자 친화적인 API: Reviewers rate the API as easier to work with than HubSpot’s when building custom links to other tools.
- 보안 basics: Data encryption, two-factor login, and Google’s own security standards apply. A mobile app logs calls and texts automatically.
우리 팀이 발견한 점
Our writer installed the Chrome extension and worked a small pipeline from Gmail for several days. Here is what came out of that:
Copper CRM의 장점과 단점
✅ 장점
- 모든 CRM 중에서 최고의 Google Workspace 통합 기능을 제공합니다.
- Almost no learning curve for Gmail users
- Cuts manual data entry through auto-populated records
- Transparent, published pricing
❌ 단점
- Unusable without Google Workspace, so Microsoft 365 shops are out
- Marketing runs through Outfunnel and feels clunky
- Reviewers report contact records glitching and disappearing
- Expensive per seat with limited features at the low tiers
기능 비교
Nine areas separate these two products, plus cost. The table gives you the short version first.
| 특징 | 액티브캠페인 | 구리 CRM |
|---|---|---|
| 시작 가격 | 월 15달러 | 좌석당 월 9달러 |
| 무료 플랜 | ❌ | ❌ |
| Bulk Emails & Newsletters | ✅ | ❌ |
| 마케팅 자동화 | ✅ | ❌ |
| 영업 파이프라인 | ✅ | ✅ |
| 리드 스코어링 | ✅ | ✅ |
| 랜딩 페이지 | ✅ | ❌ |
| Google Workspace Sync | ❌ | ✅ |
| Works Without Google | ✅ | ❌ |
| 가장 적합한 대상 | 이메일 마케팅 자동화 | Gmail-based sales teams |
1. Email Marketing and Email Templates
액티브캠페인: This is a full email builder with a drag and drop editor and AI content generation. You can send bulk emails, RSS triggered newsletters, and transactional email from the same account. Conditional content swaps blocks per recipient.
구리 CRM: Copper handles one-to-one email only. You save email templates for common replies and send them from your Gmail address. There is no newsletter tool here at all.
⚠️ 경고: Copper’s automated emails leave from your own Gmail account. They count as transactional emails and carry no unsubscribe link, which is a compliance problem for real marketing sends.
2. Automation Builder and Workflow Automation
액티브캠페인: ActiveCampaign marketing automation is the headline act. Multi-step workflows use conditional logic, waits, and branches, and you can A/B test whole paths. Users report saving around 20 hours a month once flows run themselves.
구리 CRM: Copper’s workflow automation removes repetitive admin. It can automate tasks like stage changes and reminders, but it lacks the advanced capabilities of a drip campaign builder. Marketing sits with Outfunnel, an outside add on.
3. Personalization and Automated Tasks
액티브캠페인: Dynamic content changes what a reader sees based on tags, custom fields, or past behaviour. Goal blocks let you end automation runs 일찍 when someone converts. Predictive sending picks the hour per person.
구리 CRM: Copper’s personalization is simpler. Because messages leave from your inbox, they read like a human wrote them. Automated tasks then chase the next step for sales reps.
4. Built In CRM and Sales Pipeline
액티브캠페인: The ActiveCampaign CRM tracks deals, tasks, and pipeline stages inside the same account as your email campaigns. It is competent rather than deep. New features in 2025 added sales engagement tools and AI agents.
구리 CRM: Pipelines are Copper’s core strength. Boards are clean, drag-friendly, and quick to customise for any sales process. Just remember the Starter plan cannot create pipelines at all.
5. Lead Scoring and Lead Tracking
액티브캠페인: Lead scoring reacts to opens, clicks, page visits, and form fills. A new lead can move itself into a nurture track without anyone touching it. Scores feed straight into automation conditions.
구리 CRM: Copper offers lead scoring plus open and click tracking on individual messages. It tells you who is warm. It will not act on that signal by itself.
6. Contact Management, Custom Fields and Data Import
액티브캠페인: Advanced segmentation slices your list by site visits, location, or interaction history. Custom fields and custom objects hold whatever your business tracks. Free migrations import your existing list.
구리 CRM: Contact management pulls straight from Gmail, so records build themselves. Basic caps you at 2,500 contacts and Professional at 15,000 on import. Some reviewers report contact details vanishing.
7. Landing Pages, Content and Project Tracking
액티브캠페인: You can build landing pages and forms in-app, then trigger automations on submission. AI content creation drafts subject lines and body copy for digital marketing campaigns.
The content tools sit one tab across from the page builder.
구리 CRM: No landing pages here. Copper instead reuses its pipeline boards to manage client projects after the deal closes, which suits agencies tracking work for clients.
8. 보고 및 사용자 지정 보고서
액티브캠페인: Reporting covers campaign performance, automation results, and attribution by date range. Split-test data sits beside deliverability numbers, so you can see why a send underperformed.
구리 CRM: Custom reports let a sales team build its own views of pipeline health. Reporting arrives on the Professional plan and above, not on Basic.
9. Integrations and Google Workspace
액티브캠페인: Over 950 integrations plus Zapier reach Shopify, Salesforce, WordPress, and Microsoft Dynamics. Premium CRM and ecommerce connections pull purchase data back into segments.
구리 CRM: One integration matters most and Copper nails it. Everything in Google Workspace connects natively. Companies on Microsoft 365 cannot use it as designed.
10. 가격 및 비용
Copper looks cheaper until you count seats.
| 층 | 액티브캠페인 | 구리 CRM |
|---|---|---|
| 기입 | 스타터 — 월 15달러 | Starter — $9/seat/month |
| 중간 | 추가 요금 — 월 49달러 | Basic — $23/seat/month |
| 높은 | 프로 버전 — 월 79달러 | Professional — $59/seat/month |
| 맨 위 | 기업용 — 월 145달러 | Business — $99/seat/month |
액티브캠페인: You pay by contacts, not people. A five-person team on Plus still pays $49/month, and yearly billing trims about 20%. Costs rise as your list grows rather than as you hire.
구리 CRM: Five seats on Professional reach $295/month. That is why Copper reads as expensive against other CRM options with similar functionality, especially when paid monthly.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Bulk email campaigns | 액티브캠페인 | Copper cannot send newsletters |
| CRM inside Gmail | 구리 CRM | Native Google Workspace sync |
| 고급 자동화 | 액티브캠페인 | 900+ pre built templates |
| Cheapest single seat | 구리 CRM | $9/seat/month entry tier |
| One tool for both jobs | 액티브캠페인 | Built in CRM on every plan |
| Microsoft 365 office | 액티브캠페인 | Copper needs Google |
💰 예산
Solo operators pay less with Copper’s $9 seat. Once you pass three users, ActiveCampaign’s flat contact pricing usually wins.
🔌 사용 중인 기술 스택
If your day already runs through Gmail and Google Calendar, Copper drops in with almost no setup. Anyone else should skip it.
📝 당신의 마케팅 스타일
Sending one-to-one email to a short list? Copper is enough. Running segmented email marketing to thousands? Only ActiveCampaign handles it.
🎓 귀하의 경험 수준
Copper is easier on day one because its user friendly layout mirrors Gmail. ActiveCampaign asks for a weekend of learning, then pays a more advanced user back with more advanced features.
🆓 무료 체험 및 데모
Both give you 14 days. ActiveCampaign skips the credit card, so start there if you are only browsing.
🛟 지원 옵션
Both run a public knowledge base with chat backup. ActiveCampaign adds phone support and a dedicated account team on the Enterprise plan.
🔒 데이터 개인정보 보호 및 보안
ActiveCampaign stores data on US servers under the EU-US data privacy framework. Copper leans on Google’s encryption and two-factor login.
전환 가이드
Already paying for one of them? Here is what changes.
🔄 ActiveCampaign에서 Copper CRM으로 전환하시나요?
✅ 얻게 될 이점:
- Gmail 받은 편지함 안에 있는 CRM
- Automatic capture of meetings and threads, cutting data entry
- Cleaner pipeline boards your sales team will actually update
❌ 잃게 될 것:
- Every bulk email and newsletter feature
- Multi-step automation with conditional branches
- Landing pages, SMS, and 950+ integrations
📋 전환 방법:
- Export contacts and deals from ActiveCampaign as CSV
- Start the Copper trial and install the Chrome extension
- Import the file, then rebuild pipelines and custom fields
🔄 Copper CRM에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- Real email marketing automation with 900+ templates
- Landing pages, SMS, and ad audiences in one dashboard
- Flat pricing that does not charge per seat
❌ 잃게 될 것:
- Gmail과 Google 캘린더의 기본 동기화 기능
- Automatic record creation from email threads
- The Chrome extension sidebar workflow
📋 전환 방법:
- Export people, companies, and opportunities from Copper
- Open an ActiveCampaign trial and request the free migration
- Map fields to tags, then rebuild your pipeline stages
저희 리뷰에서 다루지 않은 내용
We looked at small business and mid-market use, not custom enterprise contracts. We did not test the ActiveCampaign Enterprise plan’s HIPAA support, nor Copper’s behaviour at 15,000 contacts. Deliverability numbers come from published tests rather than our own sends. Non profits and agencies with unusual billing may see different rates. Our full ActiveCampaign review covers the ActiveCampaign features we skipped here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 구리 CRM |
| 📧 이메일 캠페인 | 액티브캠페인 |
| ⚙️ 자동화 | 액티브캠페인 |
| 🎯 영업 파이프라인 | 구리 CRM |
| 👶 사용 편의성 | 구리 CRM |
| 🔌 통합 | 액티브캠페인 |
| 📊 신고 | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories.
다음과 같은 경우에 가장 적합합니다: Email campaigns, marketing and sales automation, and teams that want one platform instead of two.
These are different products wearing similar labels. ActiveCampaign is a marketing engine that happens to carry a CRM. Copper is a Google-shaped CRM that happens to send email.
Copper is excellent at the narrow job it picked. If your whole company runs on Google Workspace and nobody sends a newsletter, it will feel effortless.
We recommend ActiveCampaign for most readers because it covers more ground. Its 4.0 rating against Copper’s 3.5 reflects that range, and the free migration removes the usual reason to stay put.
ActiveCampaign 비교
Four rivals come up most often when readers weigh ActiveCampaign 대안:
ActiveCampaign이 다음 분야에서 승리했습니다: Far lower entry cost, deeper branching in automations, no forced onboarding fee
HubSpot이 다음 분야에서 우위를 차지했습니다: Reporting dashboards, a genuine free tier, service and ticketing modules
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper starting tier, wider integration list, stronger segmentation rules
킵 승리 항목: Built-in invoicing, appointment booking, phone line included for small teams
ActiveCampaign이 다음 분야에서 승리했습니다: Email sending at scale, landing pages, marketing reporting
파이프드라이브 승리 항목: Deal-stage clarity, per-seat simplicity, faster setup for pure sales use
ActiveCampaign이 다음 분야에서 승리했습니다: 받은편지함 위치 record, cleaner interface, more stable release cycle
고하이레벨 승리 항목: White-label resale, unlimited sub-accounts, agency client billing
Copper CRM 비교
The video below walks through the closest Copper rivals, followed by our own notes.
구리가 승리하는 이유는 다음과 같습니다. Gmail sidebar access, automatic contact capture, faster adoption for Google shops
월요일 CRM 주요 성과: Board customisation, project management depth, cheaper mid-tier seats
구리 CRM 대 캡슐 CRM
구리가 승리하는 이유는 다음과 같습니다. Calendar and Drive sync, richer activity logging, mobile call logging
캡슐이 승리한 항목: A free starter tier, lower paid pricing, Microsoft 365 support
구리가 승리하는 이유는 다음과 같습니다. Google-native design, lighter interface, quicker record creation
Insightly는 다음 항목에서 우위를 점합니다: Project delivery tooling, built-in marketing module, more reporting controls
구리가 승리하는 이유는 다음과 같습니다. Workspace integration, simpler onboarding, cleaner pipeline view
Freshsales가 다음 부문에서 승리했습니다: Built-in phone and chat, AI deal insights, free plan for small teams
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It runs email campaigns, automation, and a sales pipeline from one account. Teams use it for welcome series, follow-ups, cart recovery, and lead nurturing.
Copper CRM은 무엇에 사용되나요?
Copper manages contacts, deals, and tasks inside Gmail and Google Calendar. It suits sales and client-facing teams that already work in Google Workspace all day.
ActiveCampaign은 CRM인가요?
Yes. Every plan includes a CRM with deals, pipeline stages, and lead scoring. It is lighter than a dedicated sales CRM but covers most small business needs.
Copper CRM은 Outlook과 호환되나요?
Not natively. The product is built around Google Workspace, so Microsoft 365 and Outlook users lose the sync and inbox sidebar that make it worthwhile.
ActiveCampaign은 비싼가요?
Entry cost is $15/month, which is fair for the automation depth. Bills climb with contact volume, so 심사 your list before upgrading tiers.
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