⚡ 簡単な評価:
- 価格: Folk starts at $17.5/member/month. ActiveCampaign starts at $15/month.
- 最適な用途: Folk for contact management and relationship building. ActiveCampaign for marketing and sales automation at scale.
- 主な違い： Folk is a lightweight CRM platform. ActiveCampaign pairs email marketing with a built in CRM.
- 私たちのおすすめ： ActiveCampaign for most businesses — it covers email campaigns, automation, and CRM features in one app.
The cheaper tool here is not the simpler one.
ActiveCampaign costs less to start than Folk CRM.
Yet Folk is the one people call incredibly easy to learn.
Folk helps you organize contacts and build genuine connections.
ActiveCampaign helps you run email marketing and sales automation at scale.
This guide breaks down pricing, key features, and who each tool suits.
概要
This Folk vs ActiveCampaign comparison covers pricing, key features, and ease of use.
また、各アプリがどのようなユーザーに最適なのかも詳しく解説します。
弊社のライター陣は、両方のツールを実際に使ってみました。
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
その他の情報源としては、公開されている仕様書、ドキュメント、G2のレビューなどが挙げられる。
フォークとは何ですか?
Folk is a lightweight CRM built around contact management.
It helps individuals and small teams organize contacts without heavy setup.
The interface looks and behaves like a collaborative spreadsheet.
You can group people, add notes, and set reminders for follow-ups.
Most users pick it because customer relationship management here feels incredibly easy.
Here is a walkthrough of how the app handles day-to-day work.
フォーク
A simple CRM for people who hate CRMs. Organize contacts, track deals, and build real relationships without the clutter.
フォーク価格設定
Here is what Folk costs in 2026. Every plan is billed per member.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 会員1人あたり月額17.5ドル | Solo users handling basic contact management |
| プレミアム | 会員1名あたり月額35ドル | より高度な機能を必要とする小規模チーム |
| カスタム | 会員1人あたり月額70ドル | Larger teams wanting custom fields and controls |
Pricing verified August 2026.
無料トライアル: Yes — 14 days to test the full functionality before you pay.
返金保証: No formal refund policy. You can cancel before renewal.
📌 注記： There is no free plan. Pricing scales per seat, so a five-person team on Standard pays five times the listed rate.
⚠️ Pricing conflict: Some sources list Folk at $20 and $40 per user per month. Our CSV records $17.5 and $35 per member. Check the live pricing page before you purchase.
民俗学の主な利点
Folkが注目に値する理由は以下のとおりです。
- Spreadsheet-Style Simplicity: The layout resembles a shared sheet, so nobody needs training. Folk is one of the easiest CRMs on the market to use.
- 魔法フィールド: A custom field type that uses AI to enrich and clean contact データ. It fills in missing details automatically.
- Chrome拡張機能: Add contacts straight from LinkedIn or any web page. You can search a profile and save the same person in one click.
- GmailとOutlookの同期： 接続する 受信トレイ to import contacts and email history. Folk keeps threads attached to each record.
- 複数の使用例： Teams run fundraising, partnerships, and events from the same workspace. It is not locked to sales.
- Collaborative Mail Merge: Send personalised bulk outreach from shared groups. Useful for follow-up email sequences without a separate tool.
- セルフサービスモデル： Explore every feature at your own pace. No sales rep chases you through a demo funnel.
私たちのチームが気づいたこと
私たちの 作家 signed up for Folk and spent several days moving a real contact list into it. Here is what stood out from that hands-on time:
Watch the same workflow run end to end in this short clip.
フォークの長所と短所
✅ メリット
- One of the easiest CRMs on the market to learn
- Magic Fields clean and enrich contact data automatically
- Chrome拡張機能を使えば、LinkedInの連絡先をワンクリックで追加できます。
- Works for fundraising, partnerships, and event follow-up
❌ デメリット
- 高度な技術は不要です 報告 views for detailed analytics
- 会議や電話の自動追跡は行いません
- Users have reported trouble importing emails and contact data
ActiveCampaignとは何ですか？
ActiveCampaign is a customer experience platform for marketing and sales automation.
It combines email marketing services, advanced automation, and a built in CRM.
ドラッグアンドドロップ ビルダー lets you build automations without code.
You can reach people by email, SMS, WhatsApp, and ads from one dashboard.
Most users pick it for intelligent marketing automation and strong deliverability.
This review clip shows the builder and reporting side by side.
🏆 受賞者：ActiveCampaign
Email campaigns, lead scoring, and a built in CRM in one place. Start a 14-day free trial with no credit card.
ActiveCampaignの価格
Here is what ActiveCampaign costs in 2026. There are four tiers.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | Solo marketers running a simple newsletter tool |
| プラス | 月額49ドル | 中小企業 needing lead scoring and CRM |
| プロ | 月額79ドル | Teams using advanced segmentation and split tests |
| 企業 | 月額145ドル | Big businesses wanting custom reports and single sign-on |
Pricing verified August 2026. Rates scale with your contact count.
無料トライアル: Yes — 14 days with most Professional-tier features, no credit card needed.
返金保証: No formal refund window. Yearly plans carry a 20% discount.
📌 注記： There is no free plan. SMS add ons, transactional email, and CRM add ons are billed separately on top of your tier.
⚠️ Pricing conflict: Some sources quote the Starter plan at $19/month. Our CSV records $15/month. The Starter tier also caps you at 5 actions per automation.
ActiveCampaignの主なメリット
ActiveCampaignを検討する価値がある理由は以下のとおりです。
- ビジュアルオートメーションビルダー： Drag and drop steps to map full customer journeys. A/B test entire automation paths, not just subject lines.
- 900+ Pre Built Templates: Automation recipes cover welcome series, cart abandonment, and re-engagement. You rarely start from a blank canvas.
- 950以上の連携機能： Connect Shopify, Salesforce, WordPress, and ザピエール. Actions in other apps can trigger workflows here.
- 高度なセグメンテーション: Group people by website visits, location, or purchase history. Conditional content then shows or hides sections per reader.
- Predictive Sending: AI picks the delivery time each contact is most likely to open. Lead scoring surfaces your warmest prospects.
- オムニチャネルリーチ： Run email campaigns, 文章 messages, and social touchpoints from one place. You can send SMS as a paid add on.
- 無料移行： Switching from another provider costs nothing. Support moves your lists and email templates across for you.
私たちのチームが気づいたこと
Our writer ran several email campaigns through ActiveCampaign over a few weeks. Here is what stood out from that hands-on time:
ActiveCampaignのメリットとデメリット
✅ メリット
- Scores highly in independent deliverability tests
- Over 900 automation templates ship with every plan
- Built in CRM is included in all four tiers
- Free migration service when you switch providers
❌ デメリット
- Overkill for marketers who only send simple newsletters
- Costs climb quickly as your contact list grows
- The automation builder takes a few hours to click
機能比較
These two products sit at opposite ends of the digital marketing stack.
We compared 9 key features plus pricing to show where each one pulls ahead.
| 特徴 | フォーク | アクティブキャンペーン |
|---|---|---|
| 開始価格 | 会員1人あたり月額17.5ドル | 月額15ドル |
| 無料プラン | ❌ | ❌ |
| 無料トライアル | ✅ 14日間 | ✅ 14日間 |
| Built In CRM | ✅ Core product | ✅ すべてのプラン |
| メールマーケティング自動化 | ⚠️ Mail merge only | ✅ 完全なワークフロー |
| Chrome拡張機能 | ✅ LinkedIn capture | ❌ |
| ランディングページ | ❌ | ✅ 含まれています |
| Send SMS | ❌ | ⚠️ Paid add on |
| カスタムレポート | ❌ | ✅ Pro and up |
| 最適な用途 | 連絡先管理 | マーケティングおよび販売の自動化 |
1. 連絡先管理
フォーク： Contact management is the whole point of this app. You organize contacts into groups, add notes, and set reminders for the next touch. The record layout stays flat and readable, which is why people call it incredibly easy.
アクティブキャンペーン: The ActiveCampaign CRM sits inside a larger marketing platform. You get custom objects, deal stages, and tasks tied to each contact. It carries more depth than Folk, but new users face more screens to learn.
2. Sales Pipeline and Winning Deals
フォーク： A visual Kanban board runs the sales pipeline. Drag a card between stages as a deal moves toward close. It is enough to track deals for a small team, but it will not carry a complex sales process.
アクティブキャンペーン: Pipelines connect directly to automation. A won deal can trigger onboarding emails, and a stalled one can trigger a follow up email. That link between sales engagement and marketing is where it helps you close winning deals.
3. メール自動化とキャンペーン
フォーク： Email automation here means collaborative mail merge. You write one message, personalise the details, and send it to a group. Outreach is email-first, with thin support for other channels.
アクティブキャンペーン: This is full email marketing automation. Build multi-step workflows with conditional logic, RSS triggered sends, and rules that end automation when a goal is met. Transactional email runs as a separate add on.
⚠️ 警告： The Starter plan caps you at 5 actions per automation. Real branching workflows need Plus or higher.
4. Capturing Contacts
フォーク： The Chrome extension is the main intake route. Open a LinkedIn profile, click once, and add contacts with their details attached. You can also sync Gmail or Outlook to pull in people you already email.
アクティブキャンペーン: Intake runs through landing pages and forms instead. A form submission can trigger a workflow the moment someone signs up. There is no browser extension for grabbing profiles manually.
5. Segmentation and Lead Scoring
フォーク： Grouping is manual and tag-based. You slot people into lists so outreach stays readable rather than overwhelming. There is no automatic lead scoring engine.
アクティブキャンペーン: Advanced segmentation groups people by website visits, location, or interaction history. Lead scoring then ranks them automatically. This is one of the ActiveCampaign features that separates it from a plain newsletter tool.
6. Custom Fields and Personalisation
フォーク： Magic Fields are the standout. This custom field type uses AI to enrich records for companies and people. It is genuinely good at cleaning messy data before an outreach push.
アクティブキャンペーン: Custom fields feed dynamic content inside emails. Conditional content shows or hides blocks based on behaviour or purchase history. Two readers can open the same campaign and see different offers.
7. Social Selling and Content Creation
フォーク： Social selling leans on LinkedIn. You search a company, pull the right people in, and work relationships from a shared view. Message templates are basic by design.
アクティブキャンペーン: The email builder includes AI content generation for generating subject lines and body copy. Email templates cover most campaign types out of the box. You can also run ads and social touchpoints alongside email.
8. Multiple Use Cases and Built-In AI
フォーク： Folk stretches well beyond sales. Teams run fundraising, partnerships, and events from the same base. For example, an agency can track sponsors and speakers side by side without a second tool.
アクティブキャンペーン: Active Intelligence agents can build campaigns and suggest high-value segments from live data. Predictive sending picks the best delivery window per contact. These newer features target the more advanced user.
9. レポートと分析
フォーク： Reporting is the weakest area. There are no advanced reporting views, and meetings or phone calls are not logged automatically. You enter those interactions by hand.
アクティブキャンペーン: Custom reports cover opens, clicks, and revenue attribution. You can A/B test whole automation paths to see which sequence performs. Reporting depth is a clear step above Folk.
10. 価格設定とコスト
Here are the plans side by side.
| ティア | フォーク | アクティブキャンペーン |
|---|---|---|
| エントリ | $17.5/member/month (Standard) | 月額15ドル（スタータープラン） |
| 中 | $35/member/month (Premium) | 月額49ドル（プラス） |
| アッパー | $70/member/month (Custom) | 月額79ドル（プロプラン） |
| トップ | — | 月額145ドル（エンタープライズプラン） |
フォーク： Every tier is per member, so cost rises with headcount rather than list size. Three seats on Standard land near $52.50 a month. That is fair for a focused CRM platform, though the crm features stay basic.
アクティブキャンペーン: Pricing scales with contacts, not seats. A small 仕事 on Starter pays $15 while a whole team logs in. Costs climb as the list grows, and the Enterprise plan adds single sign-on plus a dedicated account team.
さまざまなシナリオ
| もしあなたが…を必要とするなら… | 選ぶ | なぜ |
|---|---|---|
| シンプルな連絡先管理 | フォーク | Spreadsheet layout, no training |
| Email marketing at scale | アクティブキャンペーン | 900+ automation templates |
| Capture leads from LinkedIn | フォーク | ワンクリックでChrome拡張機能が使える |
| Lead scoring and segments | アクティブキャンペーン | Behaviour-based scoring built in |
| Fundraising or event follow-up | フォーク | Flexible, non-sales use cases |
| Custom reports and analytics | アクティブキャンペーン | 収益帰属には以下が含まれる |
| To send SMS and email together | アクティブキャンペーン | Omnichannel with SMS add ons |
💰 あなたの予算
ActiveCampaign starts lower at $15/month and covers your whole team. Folk charges per member, so a five-person team costs far more than one seat.
🔌 あなたの技術スタック
ActiveCampaign integrates with over 950 apps including Shopify, セールスフォース, WordPress, and Microsoft Dynamics. Folk connects to Gmail, Outlook, and LinkedIn, which covers a lighter stack.
📝 あなたのアウトリーチスタイル
If outreach means writing to people you actually know, Folk fits. If it means nurturing thousands of subscribers, ActiveCampaign offers the depth you need.
🎓 あなたの経験レベル
Folk is user friendly enough for someone who has never touched a CRM. ActiveCampaign rewards the advanced user willing to spend a few hours learning the builder.
🆓 無料トライアルとデモ
Both give you 14 days at no cost, and ActiveCampaign asks for no card. Load real contacts during the trial rather than sample data.
🛟 サポートオプション
ActiveCampaign adds phone support on higher tiers and keeps a deep knowledge base. Folk leans on self-serve docs, which suits its simpler shape.
🔒 データプライバシー
ActiveCampaign is GDPR compliant and stores data on US servers, which matters under any data privacy framework you report against. Non profits should ask both vendors about discounted rates.
切り替えガイド
Already on one of them? Here is what changes if you move.
🔄 Switching from Folk to ActiveCampaign?
✅ 得られるもの：
- Real email marketing automation with branching workflows
- Lead scoring, custom reports, and revenue attribution
- Landing pages, SMS add ons, and 950+ integrations
❌ 失うもの：
- The Chrome extension for LinkedIn capture
- Magic Fields and AI-enriched contact records
- The spreadsheet feel that made setup so fast
📋切り替え方法：
- Export your groups and contacts from Folk as CSV
- Start the 14-day trial and request the free migration service
- Rebuild groups as segments, then create your first automation
🔄 Switching from ActiveCampaign to Folk?
✅ 得られるもの：
- A far shorter learning curve for the whole team
- One-click contact capture from LinkedIn profiles
- A workspace that suits partnerships and events, not just sales
❌ 失うもの：
- Multi-step automation and conditional content
- 高度なセグメンテーションと予測送信
- Landing pages, text messages, and detailed reporting
📋切り替え方法：
- Export contacts, tags, and deal records from ActiveCampaign
- Open a Folk trial and connect Gmail or Outlook to sync history
- Rebuild tags as groups and set reminders for live opportunities
私たちのレビューで取り上げられなかったこと
This comparison focused on individuals, small teams, and small businesses. We did not test enterprise rollouts, HIPAA support, or custom contracts. Our notes reflect the August 2026 versions of both products, and vendors are often busy redesigning screens between releases. If you manage 100,000 contacts or run a regulated industry, your priorities will differ from ours.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | アクティブキャンペーン |
| 👥 連絡先管理 | フォーク |
| 📈 セールスパイプライン | アクティブキャンペーン |
| 📧 メール自動化 | アクティブキャンペーン |
| 🎯セグメンテーション | アクティブキャンペーン |
| 👶 使いやすさ | フォーク |
| 🔌 連携機能 | アクティブキャンペーン |
| 📊 報道 | アクティブキャンペーン |
| 🏆総合優勝 | アクティブキャンペーン |
🏆 受賞者：ACTIVECAMPAIGN
ActiveCampaignは8部門中6部門で受賞した。
最適な用途: Email marketing at scale, marketing and sales automation, small businesses that need a built in CRM
These are not really the same kind of software. Folk is a contact tool that happens to track deals. ActiveCampaign is a marketing engine that happens to include a CRM.
Folk earns its place for anyone building real relationships one conversation at a time. Fundraisers, event teams, and partnership leads get value on day one.
But most businesses eventually want automation, segmentation, and numbers they can act on. That is why we recommend ActiveCampaign as the must have platform of the two.
Pick Folk if simplicity matters more than more advanced features. Pick ActiveCampaign if you want room to grow.
フォークの比較をもっと
Here is how Folk measures up against other tools in the same space:
フォークが勝利した点： Faster setup with zero onboarding, cheaper entry for a two-person team, Chrome extension for LinkedIn capture, flexible enough for non-sales work
HubSpotが優れている点： A genuinely free starter tier, far deeper reporting, native marketing and service hubs, a much larger app marketplace
フォーク対 パイプドライブ
フォークが勝利した点： Magic Fields for data enrichment, a lighter interface for non-salespeople, use beyond deal tracking, quicker contact import from Gmail
Pipedriveが勝利した点： Forecasting and quota tracking, call logging built in, sales-specific automation rules, activity reporting managers actually use
フォーク対 カプセルCRM
フォークが勝利した点： AI-assisted field enrichment, a more modern shared-sheet layout, one-click social capture, better fit for partnership work
Capsuleの勝点： A free tier for up to 250 contacts, lower cost per seat at scale, built-in project tracking, longer track record with small firms
フォークが勝利した点： Purpose-built contact records, faster time to first value, email history sync out of the box, less configuration overhead
月曜日のCRMの勝利点： Custom board automations, cross-team project views, dashboards for workload, deeper permission controls
ActiveCampaignの比較
もしあなたが体重を測っているなら ActiveCampaignの代替品, these matchups come up most:
ActiveCampaignが優れている点： A much lower entry price, deeper conditional logic in workflows, predictive send timing, stronger inbox placement
HubSpotが優れている点： Free CRM seats, tighter sales and marketing alignment, richer dashboards, a broader partner network for agencies
ActiveCampaign vs キープ
ActiveCampaignが優れている点： Cheaper first tier, more integrations by a wide margin, better segmentation controls, no mandatory onboarding fee
キープの勝利条件： Native invoicing and payments, appointment booking included, simpler all-in-one setup for solo operators, hands-on coaching
ActiveCampaign vs ゴーハイレベル
ActiveCampaignが優れている点： Deliverability for large sends, cleaner reporting per campaign, cheaper for a single business, deeper email personalisation
GoHighLevelが優れている点： White-label resale for an agency, funnels and a website builder included, flat pricing across many clients, native call handling
ActiveCampaign vs 即座に
ActiveCampaignが優れている点： Lifecycle marketing beyond first contact, a real CRM layer, dynamic content in campaigns, far wider integration list
即座に勝利を収めるポイント： Cold outreach at volume, inbox rotation and 準備し始める, per-mailbox pricing for prospecting, a lead database built in
よくある質問
フォークCRMとは何ですか？
Folk is a lightweight customer relationship management app for individuals and small teams. It organises contacts, tracks simple pipelines, and sends personalised outreach from a spreadsheet-style workspace.
folkは優れたCRMツールでしょうか？
Yes, for relationship-led work like fundraising, partnerships, and events. It is a weak fit for larger sales teams because reporting is thin and meetings are not logged automatically.
ActiveCampaignはCRMですか？
Yes. A built in CRM ships with all four plans, covering deal stages, tasks, and lead scoring. It sits alongside the email marketing tools rather than replacing them.
ActiveCampaignは高額ですか？
Plans open at $15/month, which is cheap for this category. Costs rise with contact volume, and yearly billing saves 20%. Add ons for SMS and transactional emails cost extra.
Which tool should I choose for email marketing?
Pick ActiveCampaign. Folk handles basic mail merge only, while the winner here offers branching workflows, advanced segmentation, and 900+ pre built templates for campaigns.
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