⚡ 簡単な評価:
- 価格: HubSpot paid plans start at $15/seat/month. Bitrix24 starts at $49/organization/month.
- 最適な用途: HubSpot suits sales and marketing teams doing inbound marketing. Bitrix24 suits teams managing projects and internal communications.
- 主な違い： HubSpot is a CRM platform built around hubs. Bitrix24 is an all in one platform with project management tools built in.
- 私たちのおすすめ： HubSpot, rated 4.0 against 3.0. Its free CRM and 500+ 仕事 apps fit more companies.
The cheaper sticker price does not always win here.
HubSpot gives away a free CRM with unlimited users.
Bitrix24 charges one flat fee instead of a per user basis.
Both claim to be your single platform for business growth.
But they were built for very different aspects of running a company.
概要
This Hubspot vs Bitrix24 comparison covers pricing, key features, and ease of use.
また、各CRMプラットフォームがどのようなユーザーに最適なのかについても詳しく解説します。
Our sources include published specs, help documentation, and G2 review データ.
弊社のライター陣は、両アカウントの内部にも実際に足を運び、調査を行った。
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
HubSpotとは何ですか？
HubSpot CRMは、営業チームとマーケティングチーム向けの顧客関係管理プラットフォームです。
It lets a sales team manage every contact and track deals in real time.
The company sells connected “hubs” that share one contact database.
Those hubs are Marketing Hub, Sales Hub, and Service Hub.
HubSpot’s free CRM holds up to one million contacts with unlimited users.
That freemium model is why so many startups begin here.
HubSpot CRM reviews on G2 average 4.4 out of 5.
Small businesses and marketing teams drive most of that praise.
🏆 受賞者：HubSpot
Start on the free plan and add paid hubs later. Over 750,000 customers use it weekly for campaigns and communications.
HubSpotの価格
Here is what HubSpot offers in 2026. Prices below are seat-based.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料ツール | 月額0ドル | Contact management and email tracking |
| マーケティングハブスターター | 1席あたり月額15ドル | A first email marketing push |
| スターター顧客プラットフォーム | 1席あたり月額15ドル | 中小企業 bundling sales and services |
| マーケティングハブプロフェッショナル | 1席あたり月額800ドル | Custom reports and heavy オートメーション |
価格は2026年7月に確定しました。
無料トライアル: The free version never expires and needs no card.
返金保証: None published. Paid plans need an annual commitment even on monthly billing.
📌 注記： The free plan includes one deal pipeline and one team. The Starter plan includes 1,000 marketing contacts, and each extra thousand costs $50.
⚠️ Pricing conflict flagged: Public HubSpot pages list a Professional plan near $1,080/month. Enterprise plans run near $4,000/month. Our CSV records Marketing Hub Professional at $800/seat/month. We use the CSV figures throughout. Confirm your quote before you buy.
HubSpotの主なメリット
Here is what makes HubSpot worth a look:
- A real free plan: Up to a million contacts and unlimited users cost nothing. Most rivals cap seats instead.
- 500+ business apps: It connects to Google Workspace, Microsoft 365, and セールスフォース. Facebook Messenger and live chat feed the same universal 受信トレイ.
- Marketing tools included: You get landing pages, website pages, and email marketing. Lead nurturing runs from the same records.
- Clean visual dashboard: One screen shows the whole sales funnel live. Sales leaders can read it without training.
- HubSpotアカデミー: Free courses cover inbound marketing and the sales process. Reviewers cite it constantly.
- Breeze AI: Recent updates automate email drafting and data enrichment. That saves a small support team real hours.
- Awards that stuck: Customers voted it 最高のCRM Lead Management Software in 2023 on Gartner Peer Insights. G2 ranked it the #2 Best Global Software Company in 2024.
私たちのチームが気づいたこと
私たちの 作家 opened a free HubSpot account and built a deal pipeline. Here is what stood out during that hands-on time:
The guided setup walked us through custom properties before we imported a single contact.
HubSpotのメリットとデメリット
✅ メリット
- 無料プランでは、100万件の連絡先と無制限のユーザーをサポートします。
- Connects with over 500 business apps including Salesforce
- ガイド付きセットアッププロセスを備えたユーザーフレンドリーなインターフェース
- HubSpot Academy training is free for every user
- マーケティング、販売、サービスツールは、1つの連絡先レコードを共有します。
❌ デメリット
- Pricing gets complicated once you mix and match hubs
- The free version has no live customer support
- Steep learning curve on the advanced features
- Customization feels rigid next to developer-focused rivals
Bitrix24とは何ですか？
Bitrix24 is a cloud-based communications platform with a CRM inside it.
It folds crm software, project management, and team chat into one login.
Bitrix24 CRM keeps every customer record and interaction in one database.
Teams use it to track the sales funnel and manage customer relationships.
The same account also handles tasks, documents, and internal communications.
That breadth is the whole ピッチ for this all in one platform.
Runner Up: Bitrix24
One flat fee covers your whole company. Gantt charts, kanban boards, and a classic CRM ship together.
Bitrix24の価格
Bitrix24 bills per organization, not per user basis. That changes the math for big teams.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 基本 | 1組織あたり月額49ドル | Small teams testing core CRM |
| 標準 | 1団体あたり月額99ドル | Medium sized businesses with many projects |
| プロ | 199ドル/組織/月 | ワークフロー オートメーション and advanced features |
| 企業 | 月額399ドル/組織 | 複雑な企業構造を持つ大企業 |
価格は2026年7月に確定しました。
無料トライアル: A 30-day free trial covers the Professional plan.
返金保証: None published. Annual billing cuts 20%, and two-year terms cut 31%.
📌 注記： A free plan covers up to 12 users with 5 GB of storage. Chat and collaboration tools stay free for unlimited users. Invoicing and workflow automation do not.
⚠️ Pricing conflict flagged: Some public listings show a Plus tier at $39/month. No $399 tier appears. Our CSV records Basic at $49 and Enterprise at $399 per organization. We use the CSV figures throughout. Check the current page for your region, including European Union billing.
Bitrix24の主なメリット
Here is where this crm tool earns its keep:
- 定額料金： One fee covers the whole company. Adding staff does not raise the bill.
- Real project management tools: Gantt charts, kanban boards, and task management ship inside the same site. Managing projects never needs a second app.
- Collaboration built in: Chat, group chats, video calls, and 声 calls keep remote teams connected.
- Documents and file sharing: Secure cloud storage lets you upload files and co-edit in real time. Version control is included.
- Sites, online stores, and web forms: Build landing pages and a product catalog without leaving the platform.
- 副操縦士AI： The built-in assistant helps new users find features and automate small tasks.
- 安全 posture: Data sits on Amazon Web Services behind SSL encryption. Extranet access lets you create safe spaces for outside partners.
The home dashboard puts search, messages, and tasks in one window.
私たちのチームが気づいたこと
Our writer set up a Bitrix24 workspace and ran a small project through it. Here is what stood out during that hands-on time:
Bitrix24の長所と短所
✅ メリット
- Flat monthly fee instead of per-seat charges
- CRM, tasks, and chat live in one place
- Free plan for up to 12 users with core CRM
- Mobile apps cover both Android and iOS
❌ デメリット
- Steep learning curve caused by so many features
- インターフェースは新規ユーザーにとって難解な場合がある
- Customer support is slow according to user reviews
- Users report bugs and limited customization options
機能比較
Ready for the detailed HubSpot vs Bitrix24 breakdown? We cover ten key features below. Each one maps to a real buying decision.
| 特徴 | ハブスポット | ビトリックス24 |
|---|---|---|
| 開始価格 | 1席あたり月額15ドル | 1組織あたり月額49ドル |
| 無料プラン | ✅ ユーザー数無制限 | ✅ 最大12ユーザー |
| 連絡先管理 | ✅ | ✅ |
| 営業パイプライン管理 | ✅ | ✅ |
| メールマーケティング | ✅ | ✅ |
| プロジェクト管理ツール | ❌ | ✅ |
| ガントチャートとカンバンボード | ❌ | ✅ |
| Online Stores | ❌ | ✅ |
| 500以上のビジネスアプリ | ✅ | ❌ |
| Free Training Academy | ✅ | ✅ Video tutorials |
| 最適な用途 | 営業およびマーケティングチーム | Managing projects and teams |
1. 連絡先管理
ハブスポット： One million contacts fit on the free plan. Custom properties and custom objects let you shape records around your sales process. Every note, call, and email sits on the same timeline.
ビトリックス24: Leads, deals, contacts, and companies each get their own entity. The classic CRM mode suits teams that work leads before converting them. Contact management ties into tasks and chat automatically.
2. 営業パイプライン管理
ハブスポット： The visual dashboard shows the whole sales funnel in real time. The free tier gives you one deal pipeline. Sales Hub adds more pipelines and forecasting for a sales team.
ビトリックス24: Sales management covers lead generation, lead management, and the full sales pipeline. Web forms and a contact center capture inbound inquiries directly. Sales pipeline management here feels closer to an operations tool.
⚠️ 警告： One deal pipeline on the free HubSpot tier is tight. Teams running two products usually hit that wall fast.
3. Email Marketing and Inbound Marketing
ハブスポット： This is home turf. HubSpot Marketing Hub runs campaigns, email tracking, and lead nurturing from the contact record. Marketing teams can score high-quality leads and nurture relationships without exporting anything.
ビトリックス24: Marketing campaigns work, but the toolkit is thinner. You get bulk email and basic segmentation. There is no equal to HubSpot’s marketing depth for inbound marketing programs.
4. Website Pages, Landing Pages and Online Stores
ハブスポット： Content arrangement covers landing pages, website pages, and blog posts. Everything ties back to the same contact database. Google Analytics data can sit beside HubSpot’s own 報告.
ビトリックス24: Sites and Store lets you create a site plus real online stores. A product catalog and payment handling come along. That is rare in a crm platform at this price.
5. プロジェクト管理とタスク管理
ハブスポット： Tasks exist, but they serve the sales process only. There are no Gantt charts and no true project boards. Most HubSpot shops bolt on a separate tool for projects.
ビトリックス24: Full project management tools ship in every plan. Assign a task, set deadlines, and track progress on Gantt charts. Kanban boards give a second view of the same work.
The board view is where most teams end up living day to day.
6. ワークフロー自動化
ハブスポット： Breeze AI drafts emails and enriches records on its own. Automation features cover lead rotation, follow-ups, and internal alerts. Most of it lives on paid plans, not the free tier.
ビトリックス24: Automated workflows fire on stage changes and deadlines. Routine updates and notifications keep work moving without manual chasing. Workflow automation is locked out of the free plan, though.
7. Collaboration Tools and Internal Communications
ハブスポット： Live chat and チャットボット handle outside conversations well. Internal chat is not part of the product. Teams pair it with Slack or Microsoft Teams instead.
ビトリックス24: チャット、ビデオ会議、 声 calls are native. An activity stream shows company-wide updates, though quiet items get missed. Communications tools this deep are unusual in crm tools.
Shared documents sit next to those conversations rather than in a separate drive.
8. レポートと分析
ハブスポット： Reporting is a real strength. Custom reports track pipeline, campaign attribution, and customer success metrics. Analytics quality is one reason sales leaders push for it.
ビトリックス24: You can generate reports and share dashboards for live project visibility. The depth is fine for operations. It falls short of HubSpot for marketing attribution.
9. E-Commerce, HR and Company Structure
ハブスポット： E-commerce management connects orders and carts back to contacts. It helps you market to new customers after a purchase. There are no HR features at all.
ビトリックス24: HR tools include an employee directory, absence tracking, and workload views. You can model your company structure inside the software. Nothing similar exists on the HubSpot side.
10. 価格設定とコスト
Let us compare paid plans side by side. Both sets of figures come straight from our records.
| ティア | ハブスポット | ビトリックス24 |
|---|---|---|
| 無料 | 無料ツール：月額0ドル | Free plan, up to 12 users |
| エントリ | Marketing Hub Starter: $15/seat/month | Basic: $49/organization/month |
| 中 | Starter Customer Platform: $15/seat/month | Standard: $99/organization/month |
| 高度な | Marketing Hub Professional: $800/seat/month | Professional: $199/organization/month |
| トップ | — | Enterprise: $399/organization/month |
ハブスポット： Cheap to start, expensive to scale. Seat pricing punishes growth, and the jump to Marketing Hub Professional is brutal. The free features carry a 中小企業 surprisingly far, though.
ビトリックス24: Costs more on day one and less at scale. A 30-seat company pays $199 total on the Professional plan. That flat model is the strongest argument for switching.
💡 テスト結果： At 20 seats, HubSpot Starter costs $300 per month. Bitrix24 Professional covers unlimited staff for $199. The break-even point sits near 14 seats.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 無料スタート | ハブスポット | Unlimited users, no seat cap |
| Flat cost at 20+ seats | ビトリックス24 | One price per organization |
| インバウンドマーケティング | ハブスポット | Deeper campaign and email tools |
| プロジェクト管理 | ビトリックス24 | Gantt charts and kanban boards |
| 500以上の連携機能 | ハブスポット | Widest business apps directory |
| A simple crm for beginners | ハブスポット | Cleaner user interface, guided setup |
💰 あなたの予算
Under 14 seats, HubSpot is cheaper. Past that, the flat Bitrix24 fee wins as your business grows.
🔌 あなたの技術スタック
HubSpot plugs into over 500 tools, including Salesforce and Google Workspace. Bitrix24 expects to replace those apps rather than sit beside them.
📝 あなたの働き方
Pick HubSpot if your day runs on deals and campaigns. Pick Bitrix24 if it runs on projects, files, and chat.
🎓 あなたの経験レベル
Beginners find HubSpot incredibly easy to open and understand. Bitrix24 rewards teams willing to train first.
🆓 無料トライアルとデモ
HubSpot’s free tier runs forever with no card. Bitrix24 gives 30 days on Professional before you decide.
🛟 サポートオプション
Free HubSpot accounts get self-serve support resources only, with email support starting on paid tiers. Bitrix24 reviewers report slow ticket resolution.
切り替えガイド
Already on one of these? Here is what changes if you move.
🔄 Switching from HubSpot to Bitrix24?
✅ 得られるもの：
- Flat billing that ignores headcount
- Native project boards, 時間追跡, and HR tools
- Built-in chat, calls, and document co-editing
❌ 失うもの：
- HubSpot’s marketing depth and attribution reporting
- The 500+ app directory
- Free HubSpot Academy courses
📋切り替え方法：
- Export contacts, companies, and deals to CSV from HubSpot
- Open a Bitrix24 account and set your company structure
- Import the CSV, then rebuild pipelines and automations
🔄 Switching from Bitrix24 to HubSpot?
✅ 得られるもの：
- A cleaner interface that new hires learn faster
- Stronger email marketing and campaign reporting
- A free tier that scales to a million contacts
❌ 失うもの：
- Project boards, Gantt charts, and task tracking
- Internal chat and video calls
- Flat per-organization pricing
📋切り替え方法：
- Export CRM records and download shared files from Bitrix24
- Create a free HubSpot account and map custom properties
- Import records, then pick a separate tool for projects
私たちのレビューで取り上げられなかったこと
This comparison focused on small and medium teams. We did not test on-premise Bitrix24 installs or HubSpot custom API work. Enterprise contracts and negotiated discounts sit outside our scope. Our notes reflect the July 2026 versions of both products. If you run 200 seats or sell into regulated services, your priorities will differ from ours.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | ビトリックス24 |
| 🚀 Core CRM | ハブスポット |
| 📣 マーケティングツール | ハブスポット |
| 📋 プロジェクト管理 | ビトリックス24 |
| 👶 使いやすさ | ハブスポット |
| 🔌 連携機能 | ハブスポット |
| 📊 分析 | ハブスポット |
| 🏆総合優勝 | ハブスポット |
🏆 受賞者：HUBSPOT
HubSpot wins 5 of 7 categories and scores 4.0 against 3.0.
最適な用途: Sales teams, inbound marketing, and any small business that wants a free start
These are two different products wearing the same label. HubSpot’s CRM is built to win and keep customers. Bitrix24 is built to run a whole company from one screen.
Bitrix24 is the better buy for large headcounts and heavy project work. Its flat fee and native tools genuinely undercut seat-based rivals.
But most buyers here want a CRM first. For contact management, campaigns, and customer experience, HubSpot is the safer pick.
HubSpotの比較をもっと見る
Here is how HubSpot lands against other names on the market:
HubSpotが優れている点： Faster onboarding, a usable free tier, friendlier support
Salesforceが優れている点： Deeper customization, enterprise data models, developer tooling
HubSpot vs パイプドライブ
HubSpotが優れている点： Marketing reach, free contact limits, reporting range
Pipedriveが勝利した点： Lower seat cost, faster deal entry, less setup
HubSpot vs アクティブキャンペーン
HubSpotが優れている点： Sales pipeline depth, service tooling, training library
ActiveCampaignが優れている点： Cheaper email volume, finer automation branching, simpler billing
HubSpot vs キープ
HubSpotが優れている点： Integration count, reporting clarity, free entry point
キープの勝利条件： Built-in invoicing, done-for-you setup, appointment booking
This walkthrough covers more HubSpot alternatives in detail.
Bitrix24の比較をもっと見る
Bitrix24 competes with both CRM and work management vendors:
Bitrix24が勝利した点： Flat pricing, native chat, project boards included
Zoho CRMが優れている点： Field customization, analytics modules, cleaner admin screens
Bitrix24 vs クリックアップ
Bitrix24が勝利した点： Real CRM records, telephony, HR features
ClickUpが優れている点： Faster task views, cleaner docs, lighter learning curve
Bitrix24が勝利した点： Total cost at scale, built-in calls, document storage
月曜日のCRMの勝利点： Visual polish, board flexibility, quicker team adoption
Bitrix24 vs ゼンデスク
Bitrix24が勝利した点： Price per organization, sales features, internal collaboration
Zendeskが優れている点： Ticket routing, help center publishing, support-agent workflows
The video below lines up several rivals side by side.
よくある質問
HubSpot CRMはどのような用途に最適ですか？
It suits sales and marketing teams that want contacts, deals, and campaigns in one place. Smaller businesses often start free and add paid hubs later.
HubSpot CRMは本当に無料ですか？
Yes. The free tier holds a million contacts with unlimited users and never expires. Live support, extra pipelines, and automation sit behind paid tiers.
Bitrix24は何に使われますか？
Teams use it as a unified platform for CRM, projects, documents, and chat. It replaces several separate apps rather than specialising in one job.
Bitrix24は本当に無料ですか？
The free plan covers 12 users, 5 GB of storage, and core CRM. Invoicing and workflow automation require a paid tier.
Which is the best crm here?
HubSpot, for most buyers. It scores 4.0 to 3.0 and wins five of seven categories. Choose Bitrix24 if project tools and flat pricing matter more.
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