⚡ Quick Verdict:
- 価格: Keap plans start around $79/month, while HubSpot offers free CRM tools and paid plans from $15/seat/month.
- 最適な用途: Keap suits small businesses wanting all-in-one simplicity. HubSpot caters to growing teams needing advanced marketing.
- 主な違い： Keap is the marketing automation tool with built-in payments. HubSpot is the feature-rich CRM platform.
- Our pick: Keap for most small teams. It bundles sales and marketing into one intuitive CRM at a flat price.
ほとんど 中小企業 owners hit the same wall.
They want one tool for sales and marketing, not five.
The Keap vs HubSpot decision usually decides that question.
Both promise customer relationship management with built-in marketing automation.
But they solve different problems for different 仕事 ニーズ。
This HubSpot vs Keap guide breaks down both, so you pick right.
概要
This HubSpot vs Keap comparison covers pricing plans, key features, and ease of use.
We also break down who each CRM platform works best for.
Our writers signed up for both Keap and HubSpot directly.
Those notes appear in the “What Our Team Noticed” sections below.
We also reviewed documentation, pricing pages, and G2 reviews for both.
Keapとは何ですか？
Keap is a CRM software built for small businesses.
It bundles contact management, email marketing, and sales automation in one place.
The platform helps you automate manual tasks and close sales faster.
Keap was once called Infusionsoft, a name many marketers still recognize.
It now focuses on simple automation for solo owners and small teams.
Here’s a quick walkthrough of how the platform works.
キープ
An intuitive CRM with built-in payments and easy automation. Keap helps small teams run lead follow-ups, appointments, and invoicing from one dashboard.
Keapの価格
Here’s what Keap costs in 2026. Let’s break down the paid plans.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| Pro (entry) | From $79/month (up to 500 contacts) | 個人事業主と小規模チーム |
| 高度な | $249/month or more | Teams needing deeper automation |
| Listed plan (annual billing) | 月額299ドル | Full all-in-one access on file |
Pricing verified June 2026.
無料トライアル: Yes. Keap offers a 14-day free trial with no credit card needed to start.
返金保証: Keap provides a money-back window on new paid plans. Check current terms at checkout.
📌 注記： Every Keap paid plan bundles the CRM, email marketing, and automation tools together. There are no separate hub purchases.
⚠️ Pricing discrepancy: Our data on file lists Keap at $299/month (annually billed). Published starting tiers may run lower (around $79/month for 500 contacts). Verify the current Infusionsoft pricing structure on Keap’s site before you buy.
Keapの主な利点
Here’s what makes Keap worth considering:
- オールインワンプラットフォーム: Keap blends a sales CRM with email marketing and automation. You manage customer relationships without juggling separate marketing tools.
- 組み込み支払い: Keap includes payment processing and invoicing. You collect money inside the same CRM platform you use for lead tracking.
- 簡単な自動化： Keap workflows automate manual follow-ups using simple if-this-then-that logic. Automated follow up emails fire without extra setup.
- Top-Rated Mobile App: The Keap mobile app manages your sales pipeline and processes payments on the go.
- Landing Pages & Web Forms: A built-in landing page ビルダー and web forms help with lead generation and growing customer data.
- Shorter Learning Curve: Keap has a shorter learning curve than HubSpot. The intuitive CRM lines up key features on one navigation menu.
What Our Team Noticed
私たちの 作家 signed up for Keap in May 2026 and spent several days exploring the dashboard. Here’s what stood out:
Keapの長所と短所
✅ メリット
- All-in-one CRM with sales and marketing in one place
- Built-in payments and invoicing close the sales cycle
- Easy if-this-then-that automation for lead follow-ups
- Highly-rated mobile app for pipelines and payments
❌ デメリット
- Basic reporting compared to HubSpot’s depth
- No free plan, only a 14-day free trial
- Fewer native integrations than the HubSpot platform
HubSpotとは何ですか？
HubSpot is a CRM platform for sales and marketing teams.
It started with inbound marketing and grew into a full suite.
The HubSpot CRM connects a Marketing Hub, Sales Hub, and Service Hub.
You can start small and scale by adding modules over time.
HubSpot offers free CRM tools, then paid plans for advanced marketing.
Watch the platform in action before we dig into the details.
ハブスポット
A feature-rich CRM platform with a powerful free plan. HubSpot pairs advanced marketing and reporting with a large library of native integrations.
HubSpotの価格
Here’s what HubSpot costs in 2026. The pricing plans split by hub.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料ツール | 月額0ドル | Testing the free CRM tools |
| マーケティングハブスターター | 1席あたり月額15ドル | 一人でマーケティングを始める人 |
| スターター顧客プラットフォーム | 1席あたり月額15ドル | Small teams bundling hubs |
| マーケティングハブプロフェッショナル | 1席あたり月額800ドル | Scaling teams needing advanced marketing |
Pricing verified June 2026.
無料トライアル: Not needed. HubSpot has a genuine free plan with no time limit on its core CRM features.
返金保証: Paid plans bill monthly or annually. Refund terms depend on your contract type.
📌 注記： HubSpot uses both bundled pricing and individual pricing for each hub. You can mix Marketing, Sales, and Service Hubs to fit your marketing efforts.
⚠️ 警告： HubSpot pricing gets expensive fast. Costs can climb past $800/month once you add advanced marketing features and extra seats.
Key Benefits of HubSpot
Here’s what makes HubSpot worth considering:
- Powerful Free CRM: HubSpot’s CRM gives you free CRM tools with contact management and AI-powered features. Many small businesses start here at no cost.
- Advanced Marketing: The Marketing Hub handles email marketing, landing pages, and ソーシャルメディア management. It links your ソーシャルメディア accounts so you can create targeted campaigns from one screen.
- Scalable Analytics: HubSpot provides superior reporting with a Google Analytics tracking ID for attribution. The data scales as your team grows.
- 販売ツール: The HubSpot Sales Hub manages your sales pipeline, lead management, and customer interactions in one CRM platform.
- 統合機能: HubSpot has more integrations with popular apps than Keap. A large library connects your favorite marketing tools.
- サポートとリソース: A deep knowledge base, phone support, and a dedicated customer success manager help on higher plans.
What Our Team Noticed
Our writer set up a HubSpot account in May 2026 and tested the free CRM tools. Here’s what stood out:
The short clip below shows more of that hands-on walkthrough.
HubSpot Pros & Cons
✅ メリット
- Powerful free CRM with AI-powered tools
- In-depth reporting and campaign management
- Large library of native integrations
- Scales by adding Marketing, Sales, and Service Hubs
❌ デメリット
- Pricing gets expensive very fast
- Some key features are missing on lower plans
- Steeper learning curve than Keap
機能比較
Ready for a detailed look at HubSpot vs Keap? We’ll cover ten key features so you can match each platform to your business needs.
| 特徴 | キープ | ハブスポット |
|---|---|---|
| 開始価格 | ~$79/month | $15/seat/month (paid) |
| 無料プラン | ❌（14日間無料トライアル） | ✅ |
| マーケティングオートメーション | ✅ | ✅ |
| 組み込み型決済 | ✅ | ❌ |
| ランディングページビルダー | ✅ | ✅ |
| 高度なレポート | ❌ 基本 | ✅ |
| ネイティブ統合 | 限定 | ✅ Large library |
| モバイルアプリ | ✅ Top-rated | ✅ |
| 最適な用途 | 中小企業 オールインワン | Growing teams scaling up |
1. Marketing Automation & Workflows
キープ： Keap is the marketing automation tool built for small business simplicity. As marketing automation software, its automation builder uses easy if-this-then-that logic. These workflows automate manual lead follow-ups, appointments, and payments without coding.
ハブスポット： HubSpot offers powerful automation capabilities through its workflow tools and AI. The marketing automation platform suits advanced marketing across multiple channels. It rewards teams ready to learn deeper automation features.
⚠️ 警告： HubSpot’s strongest automation tools sit on higher-priced plans. Keap bundles its automation features into every tier.
2. CRMと顧客管理
キープ： Keap’s sales CRM keeps customer data and company records in one tidy view. The contact management dashboard tracks every deal, note, and task. The interface resembles パイプドライブ, with key features on the navigation menu.
ハブスポット： HubSpot’s CRM handles contact management and customer relationships at scale. Company records, customer interactions, and lead tracking all sync across hubs. The user friendly interface opens each hub with a single click.
3. メールマーケティング
キープ： Keap’s email marketing ties straight to your contact records. You build targeted campaigns and let automated follow up emails run on a schedule. It works as a focused email marketing platform for small teams.
ハブスポット： HubSpot’s Marketing Hub pairs email marketing with broader campaign management. You create targeted campaigns, run A/B tests, and track marketing campaigns against revenue. Its marketing features run deeper than Keap’s.
4. Email & Text Messaging
キープ： Keap adds 文章 messaging alongside email in the same automation flow. You reach leads by SMS and email without leaving the CRM. This helps small businesses run lighter marketing activities from one tool.
ハブスポット： HubSpot focuses more on inbound marketing channels than native SMS. It leans on integrations for text アウトリーチ. For email-led marketing efforts, the HubSpot platform stays strong.
5. Landing Pages & Web Forms
キープ： Keap’s landing page builder and web forms feed leads straight into the CRM. New contacts trigger automation 即座に. It covers everyday lead generation for a small business without extra apps.
ハブスポット： HubSpot pairs landing pages with content management and SEOツール. You build landing pages, web forms, and blog content in one place. This supports a wider inbound marketing strategy.
6. 営業パイプライン管理
キープ： Keap’s sales pipeline management keeps deals moving with drag-and-drop stages. You see each sales process step at a glance. The top-rated mobile app lets you update the pipeline and take payments anywhere.
ハブスポット： The HubSpot Sales Hub adds sales automation, deal scoring, and forecasting. It maps a longer sales cycle for growing teams. Sales and marketing data stays connected across the platform.
7. Lead Management & Tracking
キープ： Keap handles lead management and lead tracking with tags and simple scoring. Every new lead lands in the CRM and starts an automation. This keeps small teams on top of follow-ups.
ハブスポット： HubSpot’s lead tracking ties to its reporting and Google Analytics tracking ID. You see where each lead came from and how campaigns perform. The data scales as your CRM systems grow.
8. Pipeline & Deal Stages
キープ： Keap’s pipeline management lets you build custom deal stages for your sales process. Automation moves contacts between stages based on their actions. This trims manual data entry for busy owners.
ハブスポット： HubSpot supports multiple pipelines for different teams and products. Reporting on each stage feeds the campaign management platform. Larger teams get the structure they need to grow.
9. レポートと分析
ハブスポット： HubSpot provides in-depth reporting with custom dashboards and revenue attribution. You track marketing efforts down to each campaign. This is where the HubSpot platform pulls clearly ahead of Keap.
キープ： Keap’s reporting function is basic next to HubSpot’s. It shows core sales and email metrics, which is enough for most small teams. Heavy data users may want HubSpot’s depth.
10. E-Commerce, Payments & AI
キープ： Keap includes built-in e-commerce tools such as payment processing and invoicing. Keap AI drafts emails and suggests copy. This all-in-one setup helps small businesses sell without bolting on extra software.
ハブスポット： HubSpot handles e-commerce through integrations and its commerce tools. Advanced e-commerce often needs more complex setups than Keap’s built-in option. Its AI-powered features still add value across the CRM.
11. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | キープ | ハブスポット |
|---|---|---|
| 無料 | ❌（14日間無料トライアル） | ✅ Free CRM tools |
| Entry paid | ~$79/month | 1席あたり月額15ドル |
| Mid / Advanced | $249/month+ | Varies by hub |
| 最高級 | 月額299ドル（年間契約） | 1席あたり月額800ドル |
キープ： Keap has a better pricing structure for bundling. One flat plan includes all the key features small teams need, with all the tools in one place. There are no per-seat surprises, which helps a tight small business budget.
ハブスポット： HubSpot starts free and scales by the seat. The free plan is generous, but paid plans rise quickly. You pay more as you add hubs and advanced marketing tools.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| All-in-one simplicity | キープ | Bundled CRM and marketing |
| 無料プラン | ハブスポット | Free CRM tools, no time limit |
| 組み込み決済 | キープ | Invoicing inside the CRM |
| 高度なレポート | ハブスポット | 詳細な分析 |
| Easy automation | キープ | If-this-then-that workflows |
| Room to scale | ハブスポット | Add hubs as you grow |
💰 あなたの予算
Keap is often more cost-effective for tight automation. Its flat pricing plans bundle the tools that many CRMs sell separately.
🔌 あなたの技術スタック
HubSpot has stronger integration capabilities and more integrations with popular apps. Keap covers the basics but connects to fewer marketing tools.
📣 Your Marketing Activities
HubSpot wins for advanced marketing and campaign management. Keap covers everyday email marketing and automated follow up emails for small teams.
🎓 あなたの経験レベル
Keap is more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 無料トライアルとデモ
HubSpot has a free plan, while Keap does not. Keap offers a 14-day free trial so you can test it first.
🛟 サポートオプション
Both offer a knowledge base and phone support on paid tiers. HubSpot adds a dedicated customer success manager on higher plans.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が予想されますか？
🔄 Switching from Keap to HubSpot?
✅ 得られるもの：
- A free plan and free CRM tools to start
- In-depth reporting and better customization options
- A larger library of native integrations
❌ 失うもの：
- Built-in payments and invoicing
- The shorter learning curve and flat pricing
- The top-rated mobile app for payments
📋切り替え方法：
- Export your contacts and company records from Keap
- Create a free HubSpot CRM account
- Import contacts and rebuild your workflows in HubSpot
🔄 Switching from HubSpot to Keap?
✅ 得られるもの：
- Built-in payments and invoicing in the CRM
- Flat, bundled pricing with no per-seat costs
- A simpler, more intuitive CRM to learn
❌ 失うもの：
- The free plan and free CRM tools
- In-depth reporting and analytics
- The large set of native integrations
📋切り替え方法：
- Export your customer data from HubSpot
- Start a 14-day Keap free trial
- Import contacts and set up your automation
What Our Review Didn’t Cover
This comparison focused on small businesses and growing teams. We didn’t test enterprise rollouts, custom API builds, or HubSpot’s customer portal at scale. Our notes reflect the June 2026 versions of each CRM platform. If you manage a large sales team, your priorities around the sales cycle may differ from what we’ve covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格と価値 | キープ |
| 🆓 Free Entry | ハブスポット |
| 📊 レポートと分析 | ハブスポット |
| ⚙️ Ease of Automation | キープ |
| 🔌 連携機能 | ハブスポット |
| 👶 使いやすさ | キープ |
| 🛒 Built-in Payments | キープ |
| 🏆総合優勝 | キープ |
🏆 優勝：KEAP
キープは7部門中4部門で優勝。
最適な用途: Small business all-in-one CRM, built-in payments, easy automation
HubSpot and Keap solve the same goal in different ways.
The HubSpot Keap matchup really comes down to scale versus simplicity.
Keap is best for small teams wanting one intuitive CRM. It bundles sales and marketing with built-in payments at a flat price.
HubSpot is excellent for teams looking to grow and scale. Its free CRM tools, advanced marketing, and reporting are hard to beat.
If you want depth and room to expand, the HubSpot platform is the safer long-term pick.
But for most small businesses chasing simple, all-in-one automation, Keap edges it.
Keapの比較をもっと見る
Here’s how Keap stacks up against other CRM systems:
キープ対 アクティブキャンペーン
キープの勝利条件： Built-in payments, simpler setup, all-in-one small business focus
ActiveCampaignが優れている点： Deeper email automation, cheaper entry tiers, more reporting detail
キープの勝利条件： Built-in email marketing, payment processing, marketing automation in one tool
Pipedriveが勝利した点： Lower starting price, cleaner deal view, lighter sales-only focus
キープ対 ゴーハイレベル
キープの勝利条件： Easier learning curve, top-rated mobile app, cleaner contact management dashboard
GoHighLevelが優れている点： Agency features, white-label options, broader campaign management platform tools
More of HubSpot Compared
Here’s how HubSpot stacks up against other CRM software:
HubSpot vs セールスフォース
HubSpotが優れている点： Easier onboarding, free CRM tools, friendlier interface for small businesses
Salesforceが優れている点： Deeper customization, enterprise scale, broader third-party marketplace
HubSpotが優れている点： Stronger inbound marketing, richer reporting, mature marketing hub
月曜日のCRMの勝利点： Flexible boards, lower cost, simpler project-style workflows
HubSpotが優れている点： Larger app marketplace, advanced campaign tools, scalable analytics
Freshsalesが勝利した点： Lower pricing, built-in phone, faster setup for sales-only teams
よくある質問
HubSpotの最大の競合相手は誰ですか？
Salesforce is widely seen as HubSpot’s biggest competitor. Keap, ActiveCampaign, and Zoho also compete, especially for small businesses wanting marketing automation.
Infusionsoftは現在何という名称ですか？
Infusionsoft is now called Keap. The company rebranded to focus on simple, all-in-one CRM and automation for small businesses.
InfusionsoftにはCRM機能がありますか？
Yes. Under the Keap name, the former Infusionsoft includes a full sales CRM with contact management, pipelines, and built-in automation.
Infusionsoftの目的は何ですか？
Infusionsoft, now Keap, helps small businesses automate manual tasks, manage leads, and close sales faster from one CRM platform.
Is HubSpot or Keap better for small businesses?
Keap suits small teams wanting simple all-in-one automation. HubSpot fits businesses needing advanced marketing and free CRM tools to scale.
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