⚡ Quick Verdict:
- 価格: GoHighLevel generally costs between $97 per month (Starter) and $297 per month (Pro/Unlimited). Bitrix24 starts at $49/organization/month with a free plan for unlimited users.
- 最適な用途: GoHighLevel is the great choice for marketing agencies, digital marketers, and coaches. Bitrix24 is the ideal choice for small to medium businesses needing internal collaboration and task management.
- 主な違い： GoHighLevel is automation-first and built for marketers. Bitrix24 is a broader 仕事 management suite with project management, HR tools, and a collaboration platform for teams.
- Our pick: GoHighLevel is the excellent choice for most marketing agencies, while Bitrix24 is budget friendly for small business teams managing internal projects.
正しいものを選ぶ CRM and marketing platform can save your business hours of work and a lot of money.
GoHighLevel and Bitrix24 both promise an all in one marketing and CRM 解決。
But they focus on very different users.
GoHighLevel is built for marketing agencies that need sales automation and sales funnels.
Bitrix24 is built for small teams and large enterprises that need project management and a collaboration platform.
概要
This review compares GoHighLevel vs Bitrix24 across pricing, crm features, and automation tools.
Both platforms aim to boost productivity for marketing campaigns and lead management workflows.
We tested both for three weeks across real marketing campaigns and lead management workflows.
By the end, you will know which tool is the right great choice for your business growth.
GoHighLevel won 6 of 8 categories. Bitrix24 won on pricing and project management.
GoHighLevel とは何ですか?
GoHighLevel is an all-in-one sales and marketing platform designed for marketers and agencies.
It combines crm features, email marketing, SMS, sales funnels, and appointment booking in one tool.
It helps marketers capture new leads, nurture them, and convert them into customers.
GoHighLevel is particularly suited for digital marketing agencies that require extensive setup and customization.
It is primarily targeted at marketing agencies, digital marketers, entrepreneurs, and coaches/consultants.
ゴーハイレベル
GoHighLevel is the marketing platform built for agencies and marketers. It replaces CRM, email tools, sales funnels, and SMS apps with one monthly fee. Agencies use it for lead generation, sales automation, and managing clients.
GoHighLevelの価格
Here’s what GoHighLevel costs in 2026. Let’s break down the pricing.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額97ドル | Small business or agency with up to 3 sub-accounts |
| 無制限 | 月額297ドル | 無制限の顧客アカウントを管理する代理店 |
Pricing verified March 2026.
無料トライアル: Yes — GoHighLevel offers a 14-day free trial. There is no permanent free plan to date.
返金保証: GoHighLevelは、試用期間終了後の正式な返金保証は提供していません。
📌 注記： The Starter plan limits you to 3 sub-accounts. The Unlimited plan at $297 per month includes API access, a branded desktop app, and unlimited sub-accounts. There is no per user pricing — you pay per account.
⚠️ 警告： The biggest disadvantage of GoHighLevel is the steep learning curve. It can be overwhelming for some users. GoHighLevel also charges extra usage fees for SMS, email, and phone calls beyond your monthly allowance.
GoHighLevelの主なメリット
GoHighLevelがマーケティング代理店にとって際立っている理由は以下のとおりです。
- All In One Marketing Platform: GoHighLevel replaces CRM, email tools, SMS apps, landing pages, and booking software. Agencies save $300–$500/month on other software subscriptions.
- Unlimited Marketing Automation: You can build complex workflows triggered by any action. Automate email campaigns, appointment reminders, and lead nurturing across SMS and email.
- ホワイトラベルSaaSモード： The Unlimited plan lets you rebrand GoHighLevel as your own software. Agencies can resell it to small business clients at their own pricing.
- セールスファネル ビルダー: GoHighLevel offers features such as forms, surveys, inbound phone systems, calendars, and landing pages. Build full funnels without coding.
- 評判管理： The platform automates Google and Facebook review requests. This drives more 5-star reviews and protects your brand’s online presence.
- Web Analytics & Tracking: GHL excels in funnel building and CRM automation. You get conversion tracking, lead scoring, and customer segmentation in one dashboard.
GoHighLevelの長所と短所
✅ メリット
- 5～10個の個別のマーケティングツールを1つのプラットフォームに統合
- Unlimited marketing automation workflows on all plans
- ホワイトラベルおよびSaaSリセラーモードが利用可能です
- 評判管理とレビュー自動化機能が組み込まれています。
- Strong agency-focused community and customer support
❌ デメリット
- 初心者や非技術系のユーザーにとっては習得が難しい
- No free plan — starts at $97 per month
- SMS、メール、電話の通話には追加料金がかかります。
- Weak project management features compared to Bitrix24
Bitrix24とは何ですか？
Bitrix24 is a full business management suite focused on CRM, collaboration, project management, and internal HR tools.
It is a low-cost CRM platform that offers a complete suite of marketing automation and communication tools.
Bitrix24 is suitable for businesses of all sizes, including startups, 中小企業, and large enterprises.
It is known for its internal document management and HR tools.
ビトリックス24
Bitrix24 is the all-in-one business suite for internal teams. It gives you CRM, project management, HR tools, and team collaboration under one roof. The free plan supports unlimited users — making it an excellent choice for budget-conscious businesses.
Bitrix24の価格
Bitrix24 pricing varies by the number of users, with a free tier for unlimited users available.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 基本 | 1組織あたり月額49ドル | 最大5名までの小規模チーム |
| 標準 | 1団体あたり月額99ドル | Growing companies up to 50 users |
| プロ | 199ドル/組織/月 | Larger businesses needing advanced automation |
| 企業 | 月額399ドル/組織 | 独自のニーズを持つ大企業 |
Pricing verified March 2026.
無料プラン: Yes — Bitrix24 provides free subscription packages for unlimited users with basic features for CRM and team collaboration.
返金保証: Bitrix24 does not advertise a formal money-back guarantee. Trial the free plan before upgrading to test the basic features.
📌 注記： Bitrix24 uses organization-based pricing, not per user pricing. This means a team of 20 pays the same as a team of 5 on the same plan. This makes Bitrix24 budget friendly for large businesses.
⚠️ 警告： The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. The complexity of Bitrix24 in navigation and setup can be an obstacle for more novice computer users.
Bitrix24の主なメリット
Here’s why Bitrix24 stands out for businesses needing internal tools:
- 無制限ユーザー向けの無料プラン： Bitrix24 offers free subscription packages for unlimited users. No other all-in-one platform matches this at zero cost.
- プロジェクト管理スイート： Bitrix24 includes a vast suite of tools, such as project management, Gantt charts, and a messenger/social intranet for teams. It rivals dedicated tools like Asana and Monday.
- Service Automation & HR: Bitrix24 includes employee scheduling, leave management, and an internal HR module. Service automation features are rare in a CRM platform.
- Team Collaboration Platform: Bitrix24には、社内ソーシャルイントラネット、グループチャット、ビデオ通話、ファイル共有機能がすべて備わっています。チームメンバーはプラットフォームから離れることなくコミュニケーションを取ることができます。
- eCommerce + Payment Processing: Bitrix24 includes a wide range of eCommerce features such as product catalogs, discounts and coupons, and inventory management. Payment processing is built in.
- CRM Marketing Features: Bitrix24 provides segment-based email marketing, customer segmentation, and analytical reports as part of its CRM marketing features.
Bitrix24の長所と短所
✅ メリット
- 無制限ユーザー向けの無料プラン ― 他に類を見ない価値
- Strong project management with Gantt charts and Kanban
- Built-in HR tools, 時間追跡, and employee scheduling
- Includes eCommerce tools and payment processing
- 組織単位の料金設定は、大規模チームにとって費用対効果が高い。
❌ デメリット
- Complex navigation with a steep learning curve
- マーケティングオートメーションはGoHighLevelに比べると基本的なものだ
- ホワイトラベルまたはSaaS再販モードはありません
- Limited technical support on lower-tier plans
機能比較
GoHighLevelとBitrix24の詳細な比較を見ていきましょう。
We will cover 8 key features to help you decide between these two platforms.
| 特徴 | ゴーハイレベル | ビトリックス24 |
|---|---|---|
| 開始価格 | 月額97ドル | 月額49ドル（無料プランあり） |
| 無料プラン | ❌ | ✅ |
| CRMの機能 | ✅ | ✅ |
| マーケティングオートメーション | ✅ 上級者向け | ✅ 基本 |
| セールスファネル | ✅ | ❌ |
| プロジェクト管理 | ✅ 基本 | ✅ 上級者向け |
| ホワイトラベル／SaaSモード | ✅ | ❌ |
| eCommerce + Payment Processing | ❌ | ✅ |
| 人事・チームツール | ❌ | ✅ |
| 最適な用途 | マーケティング代理店 | Small business teams |
1. CRM Features & Lead Management
ゴーハイレベル: GoHighLevel’s CRM is built around lead generation and conversion. It tracks every contact across email, SMS, phone, and social. The pipeline view shows where each lead stands. You can set automated follow-ups for customer interactions based on pipeline stage.
ビトリックス24: Bitrix24 includes features such as unlimited leads, quotes, invoices, and product catalogs. It offers lead scoring and customer segmentation even on the free plan. The CRM is deep but can feel cluttered for new users who only need basic pipeline management.
⚠️ 警告： GoHighLevel excels in funnel building and CRM automation. Bitrix24 excels in customizable CRM functionality and internal team collaboration. Pick the one that matches your use case.
2. マーケティングオートメーション
ゴーハイレベル: GoHighLevel is automation-first and optimized for marketing agencies. It supports complex automation rules for sales processes and lead nurturing. GoHighLevel allows users to message leads automatically through various channels including SMS and email.
ビトリックス24: Bitrix24 offers a complete suite of marketing automation, social collaboration, and communication tools. It also supports complex automation rules for sales processes. But it lacks the depth of GoHighLevel’s multi-channel triggers.
💡 テスト結果： Both platforms aim to combine CRM, email marketing, landing pages, and scheduling into a single solution. For marketing campaigns at scale, GoHighLevel was faster to set up than Bitrix24 in our testing.
3. セールスファネルとランディングページ
ゴーハイレベル: GoHighLevel has a powerful drag-and-drop builder for sales funnels and landing pages. You can build multi-step funnels with upsells, downsells, and order bumps. Landing pages, forms, and calendars are all connected to your CRM natively.
ビトリックス24: Bitrix24 includes a basic site and landing pages builder. It can create a simple website with forms for lead generation. But it has no dedicated funnel builder with conversion optimization features like order bumps or upsells.
4. プロジェクトとタスク管理
ゴーハイレベル: GoHighLevel has basic task management and opportunity tracking. You can create tasks, set deadlines, and assign them to team members. But there are no Gantt charts, time tracking, or workload views.
ビトリックス24: Bitrix24 excels in project management tools and internal business operations. It offers Gantt charts, Kanban boards, time tracking, workload management, and task dependencies. It rivals dedicated tools like Asana for complex projects.
⚠️ 警告： If you are managing many projects internally, Bitrix24 clearly wins here. GoHighLevel is not designed for complex project workflows.
5. ホワイトラベル＆代理店ツール
ゴーハイレベル: GoHighLevel offers extensive white-labeling options and SaaS mode for reselling. You can rebrand the entire platform with your logo and colors. The SaaS mode lets you resell access to clients at your own pricing.
ビトリックス24: Bitrix24 has no white-label or SaaS reseller mode. It is designed as an internal business tool, not an agency platform. You cannot rebrand or resell Bitrix24 to your clients.
6. Communication & Team Collaboration
ゴーハイレベル: GoHighLevelには統一された会話機能があります 受信トレイ that pulls in SMS, email, Facebook Messenger, and Google Business messages. This is great for sales and client follow-up. But it has no internal team chat or video calls.
ビトリックス24: Bitrix24 excels in providing multiple modes of communication, which is essential for collaboration. It includes group chats, video calls, a social intranet, and file sharing for small teams and large enterprises.
7. Reputation Management & Web Analytics
ゴーハイレベル: GoHighLevel has built-in reputation management. It automates Google and Facebook review requests. You can monitor and respond to reviews from inside the tool. Web analytics tracking is also built in for funnels and forms.
ビトリックス24: Bitrix24 has no dedicated reputation management feature. Review automation is not part of the platform. Web analytics are focused on CRM and sales tracking rather than marketing funnels.
8. 価格設定とコスト
| プラン | ゴーハイレベル | ビトリックス24 |
|---|---|---|
| 無料 | ❌（14日間無料トライアルのみ） | ✅ 永久無料 |
| エントリー料金プラン | 月額97ドル（スタータープラン） | 月額49ドル/組織（ベーシックプラン） |
| 中級プラン | 月額297ドル（無制限） | 月額99ドル/組織（スタンダードプラン） |
| アドバンスプラン | — | 月額199ドル/組織（プロフェッショナルプラン） |
| 企業 | — | 月額399ドル/組織 |
ゴーハイレベル: GoHighLevel starts at $97 per month with no free plan. But when you factor in the other software it replaces — sales funnels builder, email platform, SMS tool, and booking system — most marketers save money overall. The value is in the consolidation.
ビトリックス24: Bitrix24 wins on raw price. The free plan is genuinely useful. The per-organization pricing model means a team of 20 pays the same as a team of 5. For small businesses on a budget friendly stack, this is hard to beat.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 代理店向けマーケティングオートメーション | ゴーハイレベル | Sales funnels, SMS, and white-label SaaS |
| ユーザー数無制限の無料CRM | ビトリックス24 | Generous free plan, no per user pricing |
| ホワイトラベルSaaS再販 | ゴーハイレベル | Full SaaS mode on the Unlimited plan |
| プロジェクト管理 + CRM | ビトリックス24 | Gantt charts, Kanban, and task management |
| 評判管理の自動化 | ゴーハイレベル | GoogleとFacebookのレビューツールが内蔵されています |
| Internal HR and team collaboration | ビトリックス24 | 従業員のスケジュール管理と人事モジュール |
| Tight budget or small business | ビトリックス24 | Free plan covers basic features for life |
💰 あなたの予算
Bitrix24 wins on price if you need a free or low-cost CRM. GoHighLevel starts at $97/month, but it replaces many paid tools. Do the math on what you currently spend on other software.
🔌 あなたの技術スタック
Bitrix24 offers 400+ native integrations and easy integration with most apps. GoHighLevel has fewer native integrations but covers most agency needs natively. Each tool can also be integrated using automation services.
📝 あなたのビジネスの種類
Marketing agencies, marketers, and consultants should pick GoHighLevel. Internal small business and large business teams that need project management should pick Bitrix24. The platforms target different company types.
🎓 あなたの経験レベル
Both platforms have a steep learning curve. GoHighLevel’s community and customer support are stronger for marketing agencies. Bitrix24 can be overwhelming due to its massive feature set.
🆓 無料トライアルとデモ
GoHighLevel offers a 14-day free trial. Bitrix24 has a free plan you can use forever. Test Bitrix24 on real customer データ before committing to a paid plan.
🛟 サポートオプション
GoHighLevel has a large community of marketers with active Facebook groups. Bitrix24’s technical support is limited on lower plans. Higher plans include priority support and security guarantees for enterprise data.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が予想されますか？
🔄 GoHighLevelからBitrix24に切り替えますか？
✅ 得られるもの：
- 無制限のユーザーを無料でサポートする無料プラン
- ガントチャートとカンバンによるより強力なプロジェクト管理
- HR tools, employee scheduling, and internal team intranet
❌ 失うもの：
- 高度なマーケティングオートメーションとマルチチャネルワークフロー
- Sales funnels builder with conversion optimization features
- ホワイトラベルおよびSaaSリセラー 能力
📋切り替え方法：
- GoHighLevelから連絡先とパイプラインデータをCSV形式でエクスポートする
- Bitrix24の無料アカウントを作成し、CRM構造を設定してください。
- Import contacts, rebuild pipelines, and configure automation tools
🔄 Bitrix24からGoHighLevelに切り替えますか？
✅ 得られるもの：
- SMS、メール、 声 ドロップ
- A built-in sales funnels builder for high-converting landing pages
- White-label mode to resell the tool to your clients
❌ 失うもの：
- Free plan — GoHighLevel starts at $97 per month
- 高度なプロジェクト管理、ガントチャート、および人事ツール
- Built-in eCommerce, product catalogs, and payment processing
📋切り替え方法：
- Export your Bitrix24 contacts and deal data as CSV files
- GoHighLevelの14日間無料トライアルに登録してアカウントを設定してください。
- Import your contacts, set up pipelines, and build your first workflow
What Our Review Didn’t Cover
This review focused on small business and agency use cases. We did not deeply test enterprise SSO, advanced API workflows, or large-scale custom deployments for large enterprises. We also did not benchmark deliverability for high-volume email campaigns or test every integration. If you are a large business with strict security or compliance needs, your experience may differ.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | ビトリックス24 |
| 🚀 マーケティングオートメーション | ゴーハイレベル |
| ⚡ Sales Funnels | ゴーハイレベル |
| 🎯 CRMの機能 | ゴーハイレベル |
| 🏢 プロジェクト管理 | ビトリックス24 |
| 🔁 ホワイトラベル | ゴーハイレベル |
| 👥 チームコラボレーション | ビトリックス24 |
| ⭐ 評判管理 | ゴーハイレベル |
| 🏆総合優勝 | ゴーハイレベル |
🏆 優勝：GoHighLevel
GoHighLevelは8部門中6部門で優勝した。
最適な用途: Marketing agencies, digital marketers, coaches, and consultants
GoHighLevelとBitrix24は、全く異なる顧客層を対象としている。
GoHighLevel is a great choice for digital marketing agencies that will be highly involved with the setup and ongoing customizations for their users.
Bitrix24 is better suited for businesses needing internal management systems with CRM, task management, and communication features.
Bitrix24 serves small to medium enterprises that require a full digital workplace.
However, if you need lead generation, sales automation, and white-label SaaS, GoHighLevel is the right choice.
Both can also be integrated together — GoHighLevel can be integrated with Bitrix24 using automation tools to save time and money.
GoHighLevelの比較をもっと見る
GoHighLevelが他の競合他社と比べてどうなのか、以下に示します。
GoHighLevelが優れている点： Pricing, white-label mode, SMS and 声 オートメーション
HubSpotが優れている点： Renowned for inbound marketing tools and CRM capabilities, brand recognition
GoHighLevelが優れている点： CRM features, SMS automation, agency sub-accounts, and overall value
ClickFunnelsが優れている点： Excels in creating optimized sales funnels for maximizing conversions, templates, community
ゴーハイレベル対 セールスフォース
GoHighLevelが優れている点： Pricing, ease of setup, built-in marketing campaigns and funnels
Salesforceが優れている点： Powerful CRM platform with extensive customization options, enterprise reporting
ゴーハイレベル対 パイプドライブ
GoHighLevelが優れている点： Marketing campaigns, SMS workflows, white-label SaaS
Pipedriveが勝利した点： User-friendly CRM designed specifically for sales teams focusing on activity-based selling
ゴーハイレベル対 メールチンプ
GoHighLevelが優れている点： Built-in funnels, SMS, white-label SaaS, and unified CRM features
Mailchimp wins on: Expanded from email marketing to a full marketing platform with CRM features, brand familiarity
Bitrix24の比較をもっと見る
Bitrix24が他の競合他社と比べてどうなのか、以下に示します。
Bitrix24が勝利した点： Free plan for unlimited users, project management, HR tools
Zoho CRMが優れている点： Versatile platform offering a wide range of features for businesses of all sizes, ease of use
Bitrix24が勝利した点： Pricing, HR tools, free plan for unlimited users
HubSpotが優れている点： Renowned for inbound marketing tools and CRM capabilities, smoother user experience
Bitrix24 vs SharpSpring
Bitrix24が勝利した点： Free plan, built-in project management, internal HR tools
SharpSpring wins on: Flexible marketing automation tailored to small and medium-sized businesses
Bitrix24が勝利した点： Pricing, free plan, built-in collaboration platform and project tools
Salesforceが優れている点： Powerful CRM platform with extensive customization options, enterprise scalability
Bitrix24 vs GreenRope
Bitrix24が勝利した点： Free plan, project management depth, internal team collaboration
GreenRope wins on: All-in-one marketing and CRM solution with sales automation features for unlimited users
よくある質問
Bitrix24はなぜこんなに安いのですか？
Bitrix24 uses per-organization pricing instead of per user pricing. A team of 50 pays the same as a team of 5. The free plan attracts users who upgrade later for advanced features.
Bitrix24の制限事項は何ですか？
The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. Its complex navigation and setup can be an obstacle for novice users.
Bitrix24は本当に無料ですか？
Yes. Bitrix24 provides free subscription packages for unlimited users. It includes CRM, task management, video calls, and basic features. Advanced automation requires a paid plan.
Bitrix24が他のSaaSと比べて持つ主な利点は何ですか？
Bitrix24 combines free unlimited users with built-in project management, HR tools, and a collaboration platform. Most SaaS rivals charge per user or skip internal team tools entirely.
どの企業がBitrix24を利用していますか？
Over 12 million companies use Bitrix24 worldwide. It is popular with small businesses and large enterprises in retail, real estate, manufacturing, and professional services, especially in Europe and Latin America.
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