How to Use ZoomInfo: Lead Lists, Intent Data & More (2026)

執筆者ファヒム・ジョハルダー | Last updated Jun 30, 2026

クイックスタート

このガイドでは、ZoomInfoのすべての機能について説明します。

はじめる — Create your account and learn ZoomInfo basics
GTM Studioの使い方 — plan go-to-market motions across sales and marketing teams from one dashboard view
デジタル広告の活用方法 — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
データ管理の使い方 — keep company records and contact data accurate and up to date across your tech stack
会話インテリジェンスの使い方 — record and analyze sales calls so your sales team improves and books more meetings
AIコパイロットの使い方 — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
GTM Workspaceの使い方 — bring lead lists, intent data, and favorite tools into one shared workspace
リードジェネレーターの使い方 — build targeted lead lists fast using advanced search and company filters
ウェブサイト訪問者トラッカーの使い方 — see which website visitors are real companies so you can act on warm interest
Webform Optimizerの使い方 — shorten forms and auto-fill company data to capture more leads

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.

ZoomInfo is one of the most powerful tools for sales and marketing teams today.

But most zoominfo users only scratch the surface of what it can do.

This guide shows you how to use zoominfo, one feature at a time.

Step by step, with screenshots and pro tips that save time.

ZoomInfoチュートリアル

This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.

ズーム情報

Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.

今すぐZOOMINFOをお試しください →

レビュー全文を読む →

ズーミンフォの代替案 →

ZoomInfoの利用開始

いずれかの機能を使用する前に、この初回設定を完了してください。

It takes about three minutes.

Here is my personal walk-through of the setup:

それでは、各ステップを順を追って見ていきましょう。

ステップ1：アカウントを作成する

Go to the ZoomInfo website and request access.

A rep confirms your seats, then you set your password.

✓ チェックポイント: チェックしてください受信トレイ確認メールをお送りします。

Step 2: Open Your Dashboard

Here is what the dashboard view looks like:

✓ チェックポイント: You should see the main dashboard view.

Step 3: Set Your Ideal Customer Profile

Define your ideal customer profile so search criteria stay focused.

✅ 完了: 以下の機能はすべてご利用いただけます。

ZoomInfoを無料でお試しください

ZoomInfo GTM Studioの使い方

GTMスタジオ lets you plan go-to-market motions across sales and marketing teams from one dashboard view.

以下に、その使用方法をステップごとに説明します。

ステップ1：GTM Studioを開く

Open GTM Studio from the top right corner of your ZoomInfo dashboard.

Step 2: Build your blueprint

Define your ideal customer profile using company filters and contact filters.

これは以下のようなものです。

✓ チェックポイント: Your go-to-market plan is live with target companies mapped.

Step 3: Launch the play

Assign target accounts to your sales team and start closing deals.

✅ 結果: You have a working plan that aligns sales and marketing around the same key accounts.

💡 プロのヒント: Save your search criteria as a saved search so the whole sales team works from one company list.

ZoomInfoを無料でお試しください

How to Use ZoomInfo Digital Advertiser

デジタル広告 lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.

以下に、その使用方法をステップごとに説明します。

Step 1: Pick your audience

Build a company list based on company size, company industry, and intent topics.

Step 2: Check audience strength

Review the audience strength score before you launch your campaign.

これは以下のようなものです。

✓ チェックポイント: Your ads now reach decision makers at specific companies showing intent.

Step 3: Launch and track

Launch ads and watch real time analytics report on engaged target companies.

✅ 結果: You reach key decision makers while their intent signals are still warm.

💡 プロのヒント: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.

ZoomInfoを無料でお試しください

How to Use ZoomInfo Data Managemer

データ管理 lets you keep company records and contact data accurate and up to date across your tech stack.

以下に、その使用方法をステップごとに説明します。

Step 1: Connect your CRM

Open the admin portal and connect your CRM to sync company data.

Step 2: Map your fields

Match your fields to ZoomInfo fields so the most accurate data flows through.

これは以下のようなものです。

✓ チェックポイント: あなたの CRM now holds the most accurate data ZoomInfo offers.

Step 3: Enrich on a schedule

You can upload lists you already own, then set automatic enrichment to stay current.

✅ 結果: Your sales processes run on accurate data instead of stale company records.

💡 プロのヒント: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.

ZoomInfoを無料でお試しください

ZoomInfoの会話インテリジェンスの使い方

会話インテリジェンス lets you record and analyze sales calls so your sales team improves and books more meetings.

以下に、その使用方法をステップごとに説明します。

Step 1: Connect your calls

Link your dialer so conversation intelligence captures every sales call.

Step 2: Review the highlights

Open key highlights to see talk ratios, objections, and next steps.

これは以下のようなものです。

✓ チェックポイント: Every call is transcribed with key highlights ready to review.

Step 3: Coach the team

Share clips with sales professionals to sharpen pitches and win more deals.

✅ 結果: Your sales team learns from real calls, which speeds up closing deals.

💡 プロのヒント: Use machine learning summaries to spot which talking points move deals forward fastest.

ZoomInfoを無料でお試しください

ZoomInfo AI Copilotの使い方

AIコパイロット lets you get ZoomInfo Copilot to suggest your next customer and draft アウトリーチ自動的に。

以下に、その使用方法をステップごとに説明します。

Step 1: Open ZoomInfo Copilot

Launch zoominfo copilot from your dashboard view to start a session.

Step 2: Review the signal score

Check each account signal score to find your next customer fast.

これは以下のようなものです。

✓ チェックポイント: Copilot surfaces a ranked list of accounts with a signal score each.

Step 3: Act on the prompts

Follow Copilot prompts to gain insight and reach key decision makers.

✅ 結果: You get actionable intelligence that tells sales professionals exactly who to call next.

💡 プロのヒント: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.

ZoomInfoを無料でお試しください

ZoomInfo GTMワークスペースの使い方

GTMワークスペース lets you bring lead lists, intent data, and favorite tools into one shared workspace.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the workspace

Open GTM Workspace to see lead lists and key accounts in one place.

Step 2: Add your favorite tools

Connect zoominfo integrations so favorite tools appear inside the workspace.

これは以下のようなものです。

✓ チェックポイント: Your lead lists and intent topics sit beside your favorite tools.

✅ 結果: Sales and marketing teams collaborate without leaving the workspace.

💡 プロのヒント: Pin your most-used saved search to the workspace so the sales team saves time daily.

ZoomInfoを無料でお試しください

ZoomInfoリードジェネレーターの使い方

鉛ジェネレータ lets you build targeted lead lists fast using advanced search and company filters.

以下に、その使用方法をステップごとに説明します。

Step 1: Set search criteria

Use advanced search to set company filters by company size and job title.

Step 2: Apply contact filters

Add contact filters to narrow search results to key decision makers.

これは以下のようなものです。

✓ チェックポイント: Your search results show qualified contacts matching your search criteria.

✅ 結果: You get a clean company list of target companies ready for outreach.

💡 プロのヒント: Export search results to a csv file or push leads straight into your CRM.

ZoomInfoを無料でお試しください

ZoomInfoウェブサイト訪問者トラッカーの使い方

ウェブサイト訪問者トラッカー lets you see which website visitors are real companies so you can act on warm interest.

以下に、その使用方法をステップごとに説明します。

Step 1: Install the tracker

Add the ZoomInfo script to reveal website visitors on your site.

Step 2: Read the intent page

Open the intent page to see visited pages and unique visits per account.

これは以下のようなものです。

✓ チェックポイント: You can see specific companies behind anonymous website visitors.

✅ 結果: You spot target accounts researching you and reach out before competitors do.

💡 プロのヒント: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.

ZoomInfoを無料でお試しください

ZoomInfo Webform Optimizer の使い方

ウェブフォーム最適化ツール lets you shorten forms and auto-fill company data to capture more leads.

以下に、その使用方法をステップごとに説明します。

Step 1: Add the optimizer

Drop the Webform Optimizer snippet onto your existing forms.

Step 2: Enable auto-fill

Turn on auto-fill so ZoomInfo data completes company records 即座に.

これは以下のようなものです。

✓ チェックポイント: Your forms now pre-fill verified company data for every visitor.

✅ 結果: You capture more lead lists because shorter forms reduce drop-off.

💡 プロのヒント: Route new form fills into a saved search so your sales team gets email notifications instantly.

ZoomInfoを無料でお試しください

ZoomInfoのプロ向けヒントとショートカット

After testing ZoomInfo products for two years, here are my best tips for zoominfo users.

キーボードショートカット

アクション	ショートカット
New advanced search	S
Save current search	Ctrl + S
Open saved search	G then L
Export to csv file	E

ほとんどの人が見逃す隠れた機能

Org charts: Open any account to view org charts and map every job title before you call.
Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.

ZoomInfoを無料でお試しください

ZoomInfoでよくある間違いを避ける方法

Mistake: Skipping the ideal customer profile

❌ 間違い: Searching everyone and pulling huge company lists with no focus.

✅ 右: Set your ideal customer profile first, then apply company filters to refine.

Mistake: Ignoring intent data

❌ 間違い: Calling every contact instead of those showing intent signals.

✅ 右: Watch intent topics and the intent page to time outreach around real interest.

Mistake: Letting data go stale

❌ 間違い: Exporting once and never refreshing company records.

✅ 右: Schedule enrichment so contact data and company data stay up to date.

ZoomInfoを無料でお試しください

ZoomInfoのトラブルシューティング

Problem: Export hits a credit limit

原因： You ran out of credits for the month.

修理： Check usage in the admin portal, then export search results in smaller batches to a csv file.

Problem: CRM sync is not updating

原因： Your field mapping broke during a zoominfo integrations update.

修理： Reopen the admin portal, remap fields, and force a manual sync of company records.

Problem: Intent data looks empty

原因： Your intent topics are too narrow for the audience strength needed.

修理： Broaden intent topics and confirm your target accounts are large enough to register a signal score.

📌 注記： これらの方法で問題が解決しない場合は、ZoomInfoのサポートにお問い合わせください。

ZoomInfoを無料でお試しください

ZoomInfoとは何ですか？

ズーム情報 is a sales and marketing platform that gives sales professionals the most accurate data on target companies.

ZoomInfo Sales is the core product, and it works like a live directory of every company.

Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

GTMスタジオ： plan go-to-market motions across sales and marketing.
会話インテリジェンス: record sales calls and surface key highlights.
AIコパイロット: let zoominfo copilot rank your next customer.
リードジェネレーター: build lead lists with advanced search and company filters.
ウェブサイト訪問者トラッカー： reveal website visitors and their visited pages.
データ管理: keep company records and contact data accurate.

詳細なレビューについては、こちらをご覧ください。 ZoomInfoのレビュー.

ZoomInfoを無料でお試しください

ZoomInfoの価格

Here is what ZoomInfo costs in 2026:

プラン	価格	最適な用途
プロ	年間14,995ドル	営業チームを拡大する
高度な	年間24,995ドル	Teams needing intent data
エリート	年間39,995ドル	Enterprise sales and marketing

無料トライアル: Yes — ZoomInfo Lite and a limited free trial are available.

返金保証: No standard refund; contracts are annual.

💰 最もお得な価格: Professional — the cheapest way to get core company data and lead lists.

ZoomInfoを無料でお試しください

ZoomInfoと代替サービスの比較

How does ZoomInfo compare? Here is the competitive landscape:

この比較をご覧ください。

道具	最適な用途	価格	評価
ズーム情報	Company data and intent	年間14,995ドル	⭐ 4.4
アポロ	オールインワンのアウトリーチ	月額49ドル	⭐ 4.6
即座に	Cold email scale	月額37ドル	⭐ 4.8
ハンター	メール検索	月額49ドル	⭐ 4.5
スノフ	Budget prospecting	月額39ドル	⭐ 4.5

おすすめ商品：

総合ベスト： ZoomInfo — deepest company data and intent signals.
ベスト予算： Instantly — high-volume cold email at a low price.
初心者におすすめ： Apollo — simple setup with a free tier.
Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.

🎯 ZoomInfoの代替サービス

ZoomInfoの代替サービスをお探しですか？おすすめのサービスはこちらです。

🚀 即座に: Affordable cold email platform for high-volume outreach and inbox warm-up.
💰 スノウ: Budget email finder and drip campaigns for small sales teams.
🌟 アポロ： Large contact database with built-in sequencing and a generous free tier.
🔧 ハンター： Simple email finder and verifier for quick prospecting.
⚡ Reply.io: Multichannel sequences across email, calls, and social.
👶 メールシェイク: Beginner-friendly cold outreach with simple campaign setup.
🎨 レムリスト: Personalized cold email with images and warm-up built in.
🔒 キツツキ: Reliable cold email tool focused on deliverability for agencies.
🏢 スマートリード: Unlimited inboxes and rotation for scaling cold email safely.
💼 セールスハンディ: Cold email with sequences and email alerts at a low price.
🎯 クレンティ: Sales engagement with multichannel cadences for outbound teams.

全リストについては、こちらをご覧ください。 ZoomInfoの代替手段ガイド。

⚔️ ZoomInfo比較

Here is how ZoomInfo stacks up against each competitor:

ZoomInfoとInstantlyの比較： Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
ZoomInfo vs Snov: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
ZoomInfo vs Apollo: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
ZoomInfo vs Hunter: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
ZoomInfo vs Reply.io: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
ZoomInfoとMailshakeの比較： Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
ZoomInfoとLemlistの比較： Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
ZoomInfo vs Woodpecker: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
ZoomInfoとSmartleadの比較： Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
ZoomInfo vs Saleshandy: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
ZoomInfo vs Klenty: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.

ZoomInfoを無料でお試しください

今すぐZoomInfoを使い始めましょう

あなたはZoomInfoの主要な機能をすべて使いこなせるようになりました。

✅ GTMスタジオ
✅ デジタル広告
✅ データ管理
✅ 会話インテリジェンス
✅ AIコパイロット
✅ GTMワークスペース
✅ リードジェネレーター
✅ ウェブサイト訪問者トラッカー
✅ Webフォーム最適化ツール

次のステップ： どれか一つの機能を選んで、今すぐ試してみてください。

Most people start with Lead Generator to build their first lead lists.

It takes less than five minutes and helps you save time.

ZoomInfoを無料でお試しください

よくある質問

ZoomInfoとは何ですか？また、どのように機能しますか？

ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.

ZoomInfoを最も効果的に活用するには？

Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.

ZoomInfoからリードを獲得するにはどうすればいいですか？

Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.

ZoomInfoの利用料金はいくらですか？

ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.

ZoomInfoを無料で利用するにはどうすればよいですか？

ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.