Come utilizzare ManyChat per far crescere la tua attività nel 2026

Avvio rapido

Questa guida illustra tutte le funzionalità di ManyChat:

• Iniziare — Connect your Facebook page and send your first message
• Come utilizzare la messaggistica multicanale — Talk to your subscriber base on Messenger, Instagram, SMS and email from one inbox.
• Come utilizzare i chatbot interattivi — Build conversations with buttons and quick replies that run without a human.
• Come utilizzare la funzione di acquisizione della chat in tempo reale — Pause the bot mid-chat and answer a real customer yourself.
• Come utilizzare integrazioni potenti — Push subscriber data into Zapier, Shopify, HubSpot and Google Sheets.
• Come utilizzare modelli e flussi — Start from a proven layout instead of an empty canvas.
• Come utilizzare il marketing via SMS — Text subscribers directly when a Messenger message would go unread.
• How to Use Popular Agency Partners — Hire a vetted specialist to build the whole bot for you.
• Come utilizzare l'assistente AI — Draft replies and whole flow steps from a short prompt.
• Come utilizzare il programma di affiliazione — Earn recurring commission when people you refer upgrade.

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have run ManyChat on my own Attività commerciale Facebook page for two years, across a free account and a Pro account. Every screen below is one I have clicked through myself.

ManyChat is the best known chat marketing tool for small teams.

Most people connect a page, send one welcome message, then stop.

This guide shows you how to use ManyChat properly, feature by feature.

Tutorial di ManyChat

This How to Use ManyChat tutorial walks through setup, then every feature, then the traps that waste your first week.

Molte chat

Turn Facebook comments, Instagram DMs and SMS into booked customers. ManyChat automates the first reply so no lead waits. Get started free with up to 1,000 contacts, no card needed.

PROVA MANYCHAT ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE A MANYCHAT →

Introduzione a ManyChat

Before any feature works, you need to setup ManyChat once.

Ci vogliono circa tre minuti.

Here is my walkthrough of the account first:

Now let us go step by step.

Step 1: Create Your ManyChat Account

Go to the ManyChat site and click Get Started Free.

Sign in with Facebook so ManyChat access is granted in one move.

✓ Punto di controllo: The permission screen lists your pages.

Step 2: Connect Your Facebook Page to ManyChat

You need administrator rights on the Attività commerciale Facebook page you pick.

Choose the page, then select Connect to finish linking your Facebook page to ManyChat.

Here is what the account looks like once it is live:

✓ Punto di controllo: Your page name shows in the top left corner.

Step 3: Write Your Welcome Message and Default Reply

Open the Settings area and edit your greeting testo, the line people see before they opt in.

Write the first message your messenger bot sends after someone taps the Get Started button.

Your ManyChat bot can now send automated messages the moment a new person replies.

Then add an automatic reply for anything the bot cannot answer.

How to Use ManyChat Multi-Channel Messages

Messaggistica multicanale lets you reach the same contact list on Facebook Messenger, Instagram, SMS and email from one place.

ManyChat supports omnichannel marketing, so one contact can get a Messenger reply today and an SMS tomorrow.

Passaggio 1: Apri le Impostazioni

Click Settings in the left sidebar of your ManyChat dashboard.

Open the Channels tab to see every channel ManyChat offers.

Step 2: Connect Each Channel

Pick a channel and select Connect.

Facebook and Instagram need admin rights on the business Facebook page.

Ecco come si presenta:

✓ Punto di controllo: Each connected channel shows a green status dot.

Step 3: Set Your Fallback Order

Choose which channel a message starts on when a contact is unreachable.

Email and SMS work well as backups for an unread Messenger message.

Come utilizzare i chatbot interattivi di ManyChat

Chatbot interattivi lets you build conversations with buttons and quick replies that answer common questions without you.

ManyChat lets you create interactive chatbots with no coding experience, using the visual flow builder. ManyChat sequences can then drip follow-ups over the next few days, much like an email autoresponder.

Step 1: Start a New Flow

Aprire Automazione and click New Flow.

Name it something clear, like Product Questions.

Step 2: Add Buttons and Quick Replies

Drag a message block onto the flow builder canvas.

Add up to three buttons per card to guide the user forward.

Ecco come si presenta:

✓ Punto di controllo: The preview opens a real conversation in Messenger.

Passaggio 3: Anteprima e pubblicazione

Send a test to your own Facebook Messenger before going live.

Publish once every path ends somewhere sensible.

How to Use ManyChat Live Chat

Acquisizione della chat dal vivo lets you pause the bot mid-conversation and answer a customer yourself.

Automation handles volume, but some questions need a person. Live chat takeover covers that gap.

Passaggio 1: Apri la chat in diretta

Click Contacts, then open any active conversation.

You will see the full message history for that user.

Passaggio 2: Metti in pausa l'automazione

Hit the pause toggle to stop the whole bot for that contact.

Adjust how long the pause lasts inside your live chat settings.

Ecco come si presenta:

✓ Punto di controllo: The conversation header shows automation paused.

Passaggio 3: Rispondi e riprendi

Type your answer and send it.

Riprendere automation when the issue is closed.

Come utilizzare le potenti integrazioni di ManyChat

Integrazioni potenti lets you push subscriber data into other tools like Zapier, Shopify, HubSpot and Google Sheets.

Zapier and the wider integration list sit on the Pro plan and cover complex workflows.

Vai a un qualsiasi Attore o Attività e fai clic sulla scheda "Integrazioni".

Go to Settings, then Integrations.

Browse what ManyChat connects to natively.

Step 2: Authorise the Connection

Select Connect and sign in to the tool you want.

Map ManyChat custom fields to the fields on the other side.

Ecco come si presenta:

✓ Punto di controllo: A test contact appears in the connected app within seconds.

Step 3: Trigger It From a Flow

Add an action step inside an existing flow.

Choose the integration and pick the data to send.

Come utilizzare i modelli e i flussi di ManyChat

Modelli e flussi lets you start from a proven layout instead of a blank flow builder canvas.

Templates are the fastest route to a working bot, and most ManyChat tutorials start here.

Passaggio 1: Esplora la libreria dei modelli

Open Automation and click Templates.

Filter by goal, such as lead generation or bookings.

Step 2: Install and Rename

Click Install to drop the template into your account.

Rename each step so the flow builder stays readable.

Ecco come si presenta:

✓ Punto di controllo: No placeholder text is left in any message.

Step 3: Swap in Your Own Copy

Replace the placeholder text with your own wording.

Update every link to point at your own website.

How to Use ManyChat SMS Marketer

Gestione SMS lets you text your subscribers directly when a Messenger message would go unread.

SMS gets read fast, which is why it pairs so well with slower channels.

Step 1: Enable the SMS Channel

Open Settings, then SMS, and complete the carrier registration.

Approval usually takes a day or two.

Step 2: Collect Consent

Add a phone number field to any opt in step.

Say clearly what people are signing up for.

Ecco come si presenta:

✓ Punto di controllo: Your test phone receives the message.

Step 3: Send Your First Text

Build a short broadcast under 160 characters.

Include one link and one clear action.

Come utilizzare ManyChat - Partner di agenzie popolari

Popular Agency Partners lets you hire a vetted specialist to build the whole bot for you.

If your team has no time to learn the tool, ManyChat keeps a directory of certified agencies.

Step 1: Open the Partner Directory

Visit the agency directory from the ManyChat site.

Filter by industry and by budget.

Step 2: Compare Case Studies

Read the results each agency published.

Look for proof on conversion rates, not vanity metrics.

Ecco come si presenta:

✓ Punto di controllo: You have at least three quotes to compare.

Step 3: Send a Scoped Brief

List your channels, goals and deadline in one message.

Ask who owns the account after handover.

Come utilizzare l'assistente AI di ManyChat

Assistente AI lets you draft replies and whole flow steps from a short prompt.

The assistant writes responses based on the intent you describe, which speeds up first drafts.

Step 1: Open the AI Step

Inside any flow, add an AI block.

Describe the job in plain language.

Step 2: Give It Context

Paste your product details and tone rules.

Tell it what the bot must never promise.

Ecco come si presenta:

✓ Punto di controllo: The draft reads like your brand, not a template.

Step 3: Edit Before Publishing

Read every generated line out loud.

Cut anything that sounds like a press release.

Come utilizzare il programma di affiliazione ManyChat

Programma di affiliazione lets you earn recurring commission when people you refer upgrade to a paid plan.

Agencies and creators who teach automation can turn that audience into a second income line.

Step 1: Apply to the Program

Submit the affiliate application from the ManyChat footer.

Approval is manual and takes a few days.

Step 2: Grab Your Links

Copy your tracking link from the partner portal.

Use a different link per post so you can see what works.

Ecco come si presenta:

✓ Punto di controllo: Your first click registers in the portal.

Step 3: Track Payouts

Check the dashboard for pending and approved commission.

Payouts run monthly once you clear the minimum.

Suggerimenti e scorciatoie per ManyChat Pro

After two years inside this tool, these are the habits that saved me the most time.

Check the analytics dashboard every Monday to judge your chatbot’s effectiveness before you change anything.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Messenger ref URL: Every flow can generate a link that drops a user straight into it from your own website or an ad.
• Custom user fields: Create custom fields for things like plan tier or city, then branch your flow on them.
• Comment triggers: Reply to Facebook comments on your Facebook posts with a DM, which was a real game changer for my page and is still the cheapest lead generation trick around.
• ManyChat growth tools: Drop a messenger button or overlay widget on your site to collect leads while you sleep.
• ManyChat branding removal: Paid plans drop the branding line from your bot.

Here are the benefits I lean on most:

Errori comuni da evitare in ManyChat

Mistake #1: Treating the bot like a broadcast channel

Mistake #2: No default reply

Errore n. 3: Costruire un flusso gigantesco

Risoluzione dei problemi di ManyChat

Problem: The page will not connect

Causa: You are not an admin, or ManyChat lost a permission during login.

Aggiustare: Check your role in Facebook Business settings, then reconnect and tick every permission box.

Problem: Messages stop sending after a day

Causa: Meta’s 24 hour window closed for that subscriber.

Aggiustare: Use an approved message tag, or re-engage with a paid Marketing Messages send.

Problem: A flow triggers twice

Causa: Two triggers, often a keyword and a comment rule, point at the same flow.

Aggiustare: Open the trigger list and delete the duplicate. Test with a fresh contact afterwards.

Problem: Contacts are missing custom field data

Causa: The field was created after those users subscribed.

Aggiustare: Run a short survey flow to backfill the field for your existing subscriber base.

📌 Nota: If none of these fix your issue, contact ManyChat support from the help menu.

Che cos'è ManyChat?

Molte chat È chatbot technology that helps a business automate conversations with customers.

Think of it as an autoresponder that lives in chat apps instead of an posta in arrivo.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Messaggistica multicanale: Talk to your subscriber base on Messenger, Instagram, SMS and email from one inbox.
• Chatbot interattivi: Build conversations with buttons and quick replies that run without a human.
• Gestione della chat in diretta: Pause the bot mid-chat and answer a real customer yourself.
• Integrazioni potenti: Push subscriber data into Zapier, Shopify, HubSpot and Google Sheets.
• Modelli e flussi: Start from a proven layout instead of an empty canvas.
• Gestione SMS: Text subscribers directly when a Messenger message would go unread.
• Popular Agency Partners: Hire a vetted specialist to build the whole bot for you.
• Assistente AI: Draft replies and whole flow steps from a short prompt.
• Programma di affiliazione: Earn recurring commission when people you refer upgrade.

ManyChat delivers all of this without a single line of code, which is why so many small teams pick it over a developer build.

Per una recensione completa, consulta la nostra Recensione di ManyChat.

Prezzi di ManyChat

Here is what ManyChat costs in 2026:

Prova gratuita: Yes. The free plan runs forever and covers up to 1,000 contacts.

Garanzia di rimborso: No formal refund window. You can cancel at any time and keep access until the period ends.

Pro pricing scales with how many active subscribers you keep, so a growing list raises the bill.

💰 Miglior rapporto qualità-prezzo: Pro — tags, integrations and custom fields are all locked behind it, and those three unlock most of the platform.

ManyChat contro le alternative

How does ManyChat compare to the rest of the market?

Guarda questo confronto:

Scelte rapide:

• Il migliore in assoluto: ManyChat — widest channel list and the friendliest builder.
• Miglior budget: Flow XO — cheapest entry point for a multi-platform bot.
• Ideale per principianti: ManyChat — templates and growth tools do the heavy lifting.
• Best for web capture: Tars — built around on-site conversational forms.

🎯 Alternative a ManyChat

Looking for ManyChat alternatives? Here are the options worth a trial:

• 🚀 Chatfuel: Strong AI agents for ecommerce stores, with solid Instagram support and a clean setup flow.
• 💼 MobileMonkey: Now aimed at outbound sales teams, pairing chat with prospect data and email outreach.
• 🧠 Botsify: Handles multiple languages well and adds human handover for support-heavy teams.
• 🎨 Catrami: Turns landing pages into conversations, which lifts form conversion rates on paid traffic.
• 🔧 Flusso XO: Developer friendly, with logic and webhooks that go deeper than most no-code costruttori.

Per l'elenco completo, consultare il nostro Alternative a ManyChat guida.

⚔️ Confronto con ManyChat

Here is how ManyChat stacks up head to head:

• ManyChat contro Chatfuel: Chatfuel leans harder into AI agents. ManyChat wins on channel breadth and template depth.
• ManyChat contro MobileMonkey: MobileMonkey suits outbound sales teams. ManyChat is cheaper and better for inbound chat.
• ManyChat contro Botsify: Botsify handles multilingual support better. ManyChat handles marketing and growth tools better.
• ManyChat contro Tars: Tars owns on-site conversational forms. ManyChat owns social messaging and follow-up.
• ManyChat contro Flow XO: Flow XO offers deeper logic for developers. ManyChat is faster for a marketer to ship.

Inizia subito a usare ManyChat

You now know how to use ManyChat across every major feature:

• ✅ Messaggistica multicanale
• ✅ Chatbot interattivi
• ✅ Gestione della chat dal vivo
• ✅ Potenti integrazioni
• ✅ Modelli e flussi
• ✅ Marketing via SMS
• ✅ Popular Agency Partners
• ✅ Assistente AI
• ✅ Programma di affiliazione

Passo successivo: pick one feature and build it today.

Most people start with Interactive Chatbots and add channels later.

Done well, a bot that answers in seconds lifts replies and brings more sales from traffic you already pay for.

Domande frequenti

Cos'è ManyChat e come funziona?

ManyChat is chat automation software. You connect a Facebook page, Instagram or SMS, then build flows that reply to users automatically based on keywords, comments or button clicks.

Come configurare ManyChat passo dopo passo?

Sign up free with Facebook, grant ManyChat access, select Connect on your business Facebook page, write a welcome message, set a default reply, then build your first flow.

ManyChat è difficile da imparare?

No. The visual flow builder uses drag-and-drop blocks, so most people ship a working bot within an hour. Advanced tagging and integrations take a little longer.

Qual è la regola delle 24 ore per ManyChat?

Meta only allows standard promotional messages within 24 hours of a user’s last interaction. After that window you need approved message tags or paid Marketing Messages.

Come si configura un chatbot su ManyChat?

Open Automation, click New Flow, add a message block, attach buttons or quick replies, connect a trigger such as a keyword or comment, then test and publish.