⚡ Verdetto rapido:
- Prezzi: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Ideale per: Keap suits marketing automazione, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Differenza fondamentale: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- La nostra scelta: Pipedrive per la maggior parte piccole imprese, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Ma erano stati costruiti per due scopi diversi.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your Attività commerciale.
Panoramica
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Our writers spent hands-on time inside both platforms.
Tali annotazioni compaiono nella sezione "Cosa ha notato il nostro team" qui di seguito.
Everything else comes from published specs, documentation and G2 reviews.
Che cos'è Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Mantenere
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Prezzi Keap
Keap keeps its pricing simple with one published tier.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Mantenere | 299 dollari al mese (fatturazione annuale) | Small teams that need crm plus marketing in one account |
Prezzi verificati a luglio 2026.
Prova gratuita: Yes. Keap offers a 14-day trial with no credit card required.
Garanzia di rimborso: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Nota: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified dati lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Principali vantaggi di Keap
Here is what makes Keap worth considering:
- Crea flussi di lavoro visivi "quando-allora" che eseguono le attività automaticamente. Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Marketing via e-mail: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Fatturazione e pagamenti: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Interfaccia moderna: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Applicazione mobile: Add lead information and send appointment links from your phone.
- Genera contenuti email e sequenze di campagne con l'ausilio dell'intelligenza artificiale. Drafts email copy and speeds up campaign setup.
Cosa ha notato il nostro team
Nostro scrittore set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Vantaggi e svantaggi di Keap
✅ Pro
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Contro
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Che cos'è Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and segnalazione in azione.
🏆 Vincitore: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Prezzi Pipedrive
Pipedrive charges per user, so cost tracks team size.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Leggero | $ 14/utente/mese | Solo sellers tracking new deals |
| Crescita | $24/utente/mese | Small teams that need automation |
| Premio | $49/utente/mese | Teams needing forecasting and projects |
| Definitivo | 69 dollari per utente al mese | Squadre più grandi con sicurezza esigenze |
Prezzi verificati a luglio 2026.
Prova gratuita: Yes. Pipedrive offers a 14-day trial with no credit card required.
Garanzia di rimborso: Pipedrive refunds unused time on annual plans in most regions.
📌 Nota: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Principali vantaggi di Pipedrive
Ecco perché Pipedrive merita di essere preso in considerazione:
- Pipeline di vendita visiva: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Contatti illimitati: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Oltre 400 integrazioni: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- Integrazioni con i marketplace: Surfaces which prospects deserve attention first.
- Crea report e dashboard personalizzati per i tuoi dati di vendita Dashboards track win rates by sales stage and rep.
Cosa ha notato il nostro team
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Pro e contro di Pipedrive
✅ Pro
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Oltre 400 integrazioni di terze parti tramite il Marketplace
- Mobile app works offline for scheduling and customer records
❌ Contro
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Curva di apprendimento ripida a causa dell'ampio set di funzionalità.
Confronto delle funzionalità
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific Attività commerciale esigenze.
| Caratteristica | Mantenere | Pipedrive |
|---|---|---|
| Prezzo di partenza | $299/mese | $ 14/utente/mese |
| Piano gratuito | ❌ | ❌ |
| Pipeline di vendita visiva | ✅ | ✅ |
| Pipeline di vendita visive | ❌ | ✅ |
| Automazione del marketing | ✅ | ✅ |
| Pagine di destinazione | ✅ | ❌ |
| Fatturazione e pagamenti | ✅ | ❌ |
| Integrazioni native | ❌ | ✅ Oltre 400 |
| Offline Mobile Access | ❌ | ✅ |
| Ideale per | Team orientati alle vendite | ActiveCampaign è stato creato innanzitutto come piattaforma di email marketing. Offre un'interfaccia di email drag-and-drop. |
1. Gestione della pipeline di vendita
Mantenere: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Gestione dei contatti
Mantenere: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Gestione dei lead
Mantenere: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Posta in arrivo keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Automazione del marketing
Mantenere: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Email Marketing
Mantenere: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Mantenere: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. Funzionalità AI
Mantenere: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Reportistica e analisi
Mantenere: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Integrazioni
Mantenere: Keap leans on Zapier to reach outside apps. Email and testo messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Prezzi e costi
Confrontiamo i piani tariffari fianco a fianco.
| Piano | Mantenere | Pipedrive |
|---|---|---|
| Iscrizione | 299 dollari al mese (fatturazione annuale) | Versione Lite: 14 $/utente/mese |
| Medio | ❌ Single tier | Crescita: 24 dollari/utente/mese |
| Avanzato | ❌ Single tier | Premium: 49 $/utente/mese |
| Superiore | ❌ Single tier | Ultimate: 69 $/utente/mese |
| Billing basis | Users and contacts | Users only |
Mantenere: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Budget limitato | Pipedrive | Starts at $14 per seat |
| Monitoraggio visivo delle trattative | Pipedrive | Cambio di voce in tempo reale |
| Landing pages and billing | Mantenere | Both are built in |
| Hunter non ha un telefono da cercare | Pipedrive | Contatti illimitati su tutti i piani |
| Gratis per sempre con utenti illimitati | Mantenere | Branching visual sequences |
| Configurazione adatta ai principianti | Pipedrive | Curva di apprendimento più breve |
💰 Il tuo budget
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Il tuo stack tecnologico
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Il tuo processo di vendita
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Il tuo livello di esperienza
Both platforms need setup time. Keap’s deeper automation creates more Presto confusion for teams without a marketing specialist.
🆓 Prove e demo gratuite
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Opzioni di supporto
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se decidete di passare a un altro.
🔄 Passare da Keap a Pipedrive?
✅ Cosa otterrai:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Cosa perderai:
- Elaborazione integrata di fatturazione e pagamenti
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Come effettuare il passaggio:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Passare da Pipedrive a Keap?
✅ Cosa otterrai:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Cosa perderai:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Come effettuare il passaggio:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
Cosa non è stato trattato nella nostra recensione
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Pipedrive |
| ⚡ Controllo della velocità | Pipedrive |
| 📋 Gestione di compiti e progetti | Mantenere |
| 🎯 Contatta la direzione | Pipedrive |
| 👶 Facilità d'uso | Pipedrive |
| 🔌 Integrazioni | Pipedrive |
| 💳 Billing & Landing Pages | Mantenere |
| 🏆 Vincitore assoluto | Pipedrive |
🏆 VINCITORE: PIPEDRIVE
Pipedrive si aggiudica 5 delle 8 categorie nel nostro test comparativo.
Ideale per: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Più di Keap a confronto
Here is how Keap stacks up against other competitors:
Keap vince su: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot vince su: A usable free tier, far deeper reporting, a much larger app marketplace
Keap vince su: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
Campagna attiva vittorie su: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap vince su: Cleaner interface, steadier support, less setup work for a single business
GoHighLevel vittorie su: Agency sub-accounts, white labelling, lower cost per client managed
Maggiori dettagli su Pipedrive rispetto al confronto
Here is how Pipedrive stacks up against other competitors:
Pipedrive vince su: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Forza vendita vittorie su: Custom object modelling, territory management, enterprise governance controls
Pipedrive vince su: Purpose-built deal stages, sales forecasting, email sync out of the box
Lunedì CRM vince su: Cross-department boards, flexible column types, project work beside sales work
Pipedrive contro Freshsales CRM
Pipedrive vince su: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM vince su: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Domande frequenti
Cosa c'è di meglio di Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Quale CRM è migliore di Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
A cosa serve Keap?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Come si chiama Infusionsoft adesso?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Perché non utilizzare Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 