You’re juggling 社交媒体, right? It’s a mess.
You need a tool, but which one? SocialPilot vs Later? It’s a tough call.
Imagine missing key posting times. Or, worse, your analytics are a jumbled mess.
You’re wasting precious hours on tasks that should be automated.
You’re losing potential engagement because you’re not posting consistently.
Good news! We’re comparing SocialPilot vs Later side-by-side. We’ll examine the features, the pricing, and what real users say.
概述
To provide a clear and unbiased comparison, we’ve rigorously tested both SocialPilot and Later.
This involved hands-on use across various 社交媒体 platforms, evaluating their scheduling capabilities, analytics, and user interfaces.
We explored each tool’s features, from basic post-scheduling to advanced analytics, to give you a real-world perspective.
Streamline your social media marketing. Manage 30 profiles, analyze performance, and engage with your audience.
定价: It has a free plan. Paid plan Starts at $30/month
主要特点:
- Bulk Scheduling
- Client Management
- In-Depth Analytics
Later 的可视化计划器和最佳发布时间功能可帮助您充分利用内容。立即探索它的功能!
定价: 它提供免费试用。付费计划起价为 $16.67/月
主要特点:
- 视觉规划师
- 最佳发布时间
- 林肯生平
What is SocialPilot?
Think of it as your all-in-one social media command center.
It handles scheduling, analytics, and team collaboration.
Basically, it aims to simplify your social life.
此外,探索我们最喜欢的 SocialPilot alternatives…
我们的看法
准备好简化您的社交媒体了吗?Socialpilot 提供强大的功能来管理您的社交媒体形象。点击此处,了解 Socialpilot 如何助力您的社交媒体发展!
主要优点
- 特征: SocialPilot 提供一整套用于日程安排、发布和分析的工具,还包括客户管理和团队协作功能。
- 支持的社交网络: 它与所有主要平台连接,如 Facebook、Twitter、LinkedIn、Instagram,甚至 Google Business Profile 和 TikTok。
- 易于使用: 仪表板简洁且易于使用,因此您无需花费太多的学习时间即可开始使用。
- 客户支持: 他们通过聊天和电子邮件提供全天候客户支持。
- 集成: 它与 Canva、Bitly 和 Zapier 等有用的工具集成。
- 可扩展性: SocialPilot 的计划可以随着您一起成长,从单个用户到拥有多个客户的大型机构。
- 保修单: 虽然 SocialPilot 不提供传统保修,但对新购买的产品提供 14 天退款保证
定价
- 要点: 25.50 美元/月(按年计费)
- 标准: 每月 42.50 美元(按年计费)
- 优质的 每月 85 美元(按年计费)
- 最终的: 每月 170 美元(按年计费)
优点
缺点
什么是 "后来"?
Later is built for visual content. Think Instagram, Pinterest, and TikTok.
It helps you plan and schedule your posts. It’s a very visual tool.
此外,探索我们最喜欢的 后来的替代品…
我们的看法
对于注重视觉内容和 Instagram 营销的企业来说,Later 是一个绝佳的选择。它易于使用、价格实惠,并提供一系列功能,帮助您创建和安排精美、引人入胜的内容。
主要优点
- 特征: Later 提供调度、发布、分析和可视化规划器,用于创建和预览您的社交媒体内容。
- 支持的社交网络: 它与 Instagram、Facebook、Twitter、Pinterest 和 TikTok.
- 易于使用: 该界面采用拖放式设计,非常直观,可轻松规划和安排您的内容。
- 客户支持: Later 提供电子邮件和聊天支持,以及全面的帮助中心。
- 集成: 它与一些关键工具相连,例如 Canva、Unsplash 和 Dropbox。
- 可扩展性: Later 为各种规模的企业提供计划,从个体经营者到大型团队。
定价
Later 提供免费计划,但功能有限。付费计划起价为每月 18 美元,具体价格取决于您需要的社交资料和用户数量。
- 起动机: 每月 16.67 美元
- 生长: 每月 30 美元
- 先进的: 每月 53.33 美元
优点
缺点
功能比较
For those delving into social media marketing, choosing the right platform is key.
This comparison of SocialPilot vs. Later helps small and medium businesses, marketing agencies, and multi-location brands decide on the best social media management tool.
1. Social Accounts & Network Support
- SocialPilot: A powerful social media suite supporting a wide range of social accounts, including Facebook pages and groups, Twitter, LinkedIn, Pinterest, Instagram, Google 商业 Profile, TikTok, and more. It’s a versatile choice for managing multiple social media accounts and social channels.
- Later: Traditionally known as an Instagram-first platform, Later’s features have expanded to support other platforms like TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube. However, its primary focus remains on visual content and Instagram scheduling.
2. Social Media Management Tool Features
- SocialPilot: Offers a comprehensive suite of advanced features for social media managers. It has a robust socialpilot dashboard with great features like bulk scheduling, an AI assistant for creating relevant content, and a content library. The tool is highly recommended for agencies and businesses seeking a complete social strategy.
- Later: This social media management tool is known for its user-friendly interface. It provides a visual planner to help users create beautiful posts and a media library to stay organized. Later also has a social media management app, the later mobile app, making it easy to schedule content on the go.
3. Scheduling & Publishing
- SocialPilot: Excels at bulk scheduling, allowing users to save time by scheduling a large number of scheduled posts at once. It also offers the ability to automatically post to multiple platforms and supports scheduling of various types of content, including video content.
- Later: With its focus on visual platforms, Later provides specific features like a drag-and-drop visual planner. You can easily schedule Instagram posts and even schedule Instagram stories. Later’s features also include the ability to automatically publish posts, with TikTok auto publishing being a key feature.
4. Content Creation & Curation
- SocialPilot: The AI assistant helps users generate post ideas, and the platform has a Canva integration to streamline the content creation process. The content library allows for storing and reusing curated content, which is a great feature for both agencies and clients.
- Later: A strength of the Later social media scheduler is its inspiration strikes feature, which provides post ideas directly within the platform. The media library is excellent for uploading media, and the tool helps you create content that drives more engagement with post recommendations.
5. Analytics & Reporting
- SocialPilot: Provides great analytics and in-depth reports on post performance, audience demographics, and follower growth. This valuable feature helps businesses and agencies measure their social strategy and demonstrate ROI to clients. The 报告 is robust, making it a powerful tool for data-driven decisions.
- Later: Offers basic Instagram analytics and more detailed insights on paid plans. You can track post performance and follower growth, and it provides a later review of your overall social performance. It’s sufficient for a small team needing basic metrics to see their best posts.
6. Team Collaboration & Client Management
- SocialPilot: As a powerful social media suite, it’s built for marketing agencies. It offers unlimited users on some plans, robust team workflows, and client management features. The ability to manage multi-location brands and agencies with many clients is a core strength.
- Later: Later’s team collaboration features allow for multiple users and different levels of access. It’s a good solution for a small team collaborating on a few key social accounts, but its focus is more on individual creators and medium businesses rather than large agencies.
7. Post-Specific Features
- SocialPilot: Allows for an automatically posted first comment on Instagram, which is useful for adding hashtags and increasing reach. You can also edit posts after they’ve been scheduled, providing flexibility in the posting process.
- Later: A key feature is the automatically posted first comment on Instagram, which is a great feature for adding hashtag suggestions. Later also offers unique hashtag suggestions tailored to your content, helping you get more engagement.
8. Mobile App
- SocialPilot: Offers a mobile app for managing scheduled posts and social accounts on the go, though its primary experience is on the desktop.
- Later: The later mobile app is highly praised and a core part of its experience. It’s a user-friendly tool for planning, editing posts, and managing your media library, allowing you to access it whenever inspiration strikes.
9. Price & Value
- SocialPilot: Has a range of plans designed for different business sizes, from small to large agencies. Many find it offers better value due to the sheer number of features and social accounts included, making it a strong contender for new customers. A credit card is required for some trials.
- Later: Has a free version and various professional plan options. It can be a cost-effective choice for creators or 小型企业 focused on a few key social platforms, but adding more social sets or users can increase costs quickly.
10. Audience & Focus
- SocialPilot: The platform is designed for marketing agencies, businesses, and multi-location brands that need a robust, all-in-one tool for comprehensive social media marketing across many major social networks. It helps clients in various industries reach their audience.
- Later: Later’s features are geared toward individuals and small businesses that place a high priority on visual content, particularly on Instagram. It’s a great choice for creators and small businesses focused on creating beautiful posts and improving their Instagram feed.
11. Additional Features & Integrations
- SocialPilot: Integrates with Canva integration for design, and offers an easy-to-use social 收件箱 to manage messages. It’s a full-featured social media management platform with valuable features that help you save time.
- Later: Known for its Linkin.bio feature, which turns an Instagram feed into a clickable landing page. It provides unique hashtag suggestions and its mobile apps are a key selling point for creators who manage their social accounts on the go.
What to look for when choosing The Right Social Media Manager?
- Key Features and User Interface: The best social media management platforms should have a user-friendly interface that allows you to easily manage multiple social media profiles. Look for key features like scheduling suggestions for the best time to drop posts, and the ability to upload media, including video content.
- Platform & Channel Support: Ensure the tool supports all the social media channels you use, such as Instagram, Pinterest posts, and other accounts. The ability to cross posting and scheduling unlimited posts is crucial for saving time and reaching a wider audience.
- Content & Post Features: Look for a tool that allows you to schedule content with a precise date and control the posting order. Features like adding hashtag suggestions recommended by the platform can help increase engagement and get maximum engagement. The post feature should also allow for a few tweaks to optimize your content.
- 分析与洞察: A good social media management tool should provide analytics on your Instagram account and follower growth, helping you understand which posts are most effective.
- Scalability & Cost: Consider if the platform can grow with your business. Some platforms like SocialPilot offer different services, but you should check if a credit card is required for a trial and if the pricing fits your industry’s needs. You might want to read a socialpilot review or a later app review to see what other users recommend SocialPilot or other tools.
- 移动体验: Check if the platform has a well-functioning mobile app, like the Later app, for managing your accounts on the go.
- Trial and Onboarding: Take advantage of any free trials to test the platform. See how easy it is to get started and whether it requires any further action on your part to get your accounts set up.
最终裁决
After testing both, SocialPilot wins. It handles multiple accounts easily.
If you manage many social media accounts, it’s your best bet.
SocialPilot offers robust management features.
You can manage posts across multiple social networks without a headache.
Its social inbox is a game-changer. Plus, the analytics and reporting give you real 数据.
For content management and client management, it’s solid.
While 萌芽社交 is another option, SocialPilot’s value and power are clear.
They don’t have a free plan, but its benefits outweigh the cost.
More of Socialpilot
- Socialpilot vs Sprout Social: Socialpilot – more affordable scheduling. Sprout – advanced analytics, listening, 客户关系管理.
- Socialpilot vs Metricool: Socialpilot – straightforward scheduling, good price. Metricool – strong, user-friendly analytics.
- Socialpilot vs Sendible: Socialpilot – good balance of features/price (agencies). Sendible – client management, comprehensive listening.
- Socialpilot vs Content Studio: Socialpilot – strong scheduling, team tools. Content Studio – content discovery, AI suggestions.
- Socialpilot vs Heropost: (Info limited – might specialize in visuals or unique pricing).
- Socialpilot vs Agorapulse: Socialpilot – robust scheduling, unified inbox. Agorapulse – strong engagement, comprehensive listening.
- Socialpilot vs Zoho Social: Socialpilot – wider platform integrations. Zoho Social – cost-effective (Zoho users).
- Socialpilot vs Buffer: Socialpilot – more features for the price. Buffer – simpler, basic scheduling.
- Socialpilot vs Sprinklr: Socialpilot – better for small/medium biz. Sprinklr – enterprise-level.
- Socialpilot vs Later: Socialpilot – broader platform support. Later – visual content (Instagram).
- Socialpilot vs Loomly: Socialpilot – strong scheduling/analytics. Loomly – content calendar, teamwork.
- Socialpilot vs Blaze: (Info limited – might be a feature or less common tool).
后来的更多
- Later vs Sprout Social: 它提供全面的社交聆听和高级分析功能,是一款更强大但也更复杂的工具。
- 后来者 vs Metricool: 它提供更广泛的分析和广告管理。
- 后来者 vs Socialpilot: 它支持更多平台,并设有社交收件箱。
- 后来者 vs Sendible: 它具有强大的协作和报告功能。
- 后来者 vs 内容工作室: 它在内容发现方面表现出色。
- 后来者 vs Heropost: 它利用人工智能进行内容创作。
- 后来者 vs Agorapulse: 它提供强大的社交监听功能。
- Later vs Zoho Social: 它与 Zoho 套件集成。
- 稍后与缓冲: 它以简洁著称。
- 后来者 vs Sprinklr: 这是一个企业级平台。
- 后来者 vs Loomly: 它侧重于团队内容工作流程。
- 后来者 vs 烈焰: 这取决于 Blaze 的具体功能。
- 后来者 vs Hootsuite: 它是一款更全面的工具,具有更广泛的平台集成和深入的分析功能。
- 稍后与可计划 它是一款协作至上的工具,重点关注团队的内容审批工作流程
常见问题
Can I handle several social media accounts effectively with these tools?
Yes, both SocialPilot and Later allow you to manage multiple accounts. SocialPilot is better for handling many social media platforms, while Later excels in visual platforms like Pinterest. Choose based on your primary social media presence.
Which tool is better for content scheduling and curation?
SocialPilot offers robust content scheduling and curation features, which are ideal for small businesses needing to schedule posts across many platforms. Later, it focuses on visual planning and scheduling social media content.
Does either tool offer social listening capabilities?
SocialPilot’s social inbox includes some basic social listening features. However, neither tool is primarily known for advanced social listening. You may need a dedicated tool for in-depth social listening.
How do these tools help streamline my social media workflow?
Both tools streamline your workflow by automating social media posts and providing analytics. SocialPilot offers a comprehensive social media management experience. Later simplifies visual-first workflows.
Which tool provides better analytics on social media performance?
SocialPilot delivers detailed social media performance analytics. Later offers basic insights. If you need in-depth reports, SocialPilot is the better choice.