Semrush 2026 年评测：最佳关键词研究工具？

选择合适的SEO工具可能会让人感觉是不可能的。

有很多选择，它们都声称可以提升你网站的排名。

Semrush is a popular choice and is considered one of the most wide all-in-one SEO tools available.

However, it comes with a hefty price tag.

真的值得花这笔钱吗，尤其是在2026年？

在这篇深入的 Semrush 评测中，我们将详细介绍您需要了解的一切。

我们将介绍它的功能、价格、优点和缺点。

最后，您将能够自信地决定 Semrush 是否是提升您在线形象的合适工具。

塞姆拉什

七百万用户通过 Semrush 实现了网站流量 152% 的增长。下一个会是你吗？立即试用，揭开在线成功的秘诀。

立即试用 Semrush Semrush的替代方案

Semrush是什么？

Semrush就像一个网站工具箱。

It’s got a bunch of different SEO tools that help you get your website noticed by search engines like Google.

你可以把它想象成一个超强放大镜，它可以帮助你看到竞争对手在做什么以及人们在网上搜索什么。

One of the coolest tools is the Keyword Magic Tool, which renders a list of related keywords & provides 数据 on search volume and difficulty.

它可以帮助您找到网站上使用的最佳词语和短语，以便人们在搜索时能够找到您。

SEMrush is not the most user-friendly SEO工具 已上市。

SEMrush has a steep learning curve for beginners.

SEMrush’s free plan is very limited compared to its competitors. SEMrush’s paid plans are considered expensive by many users.

SEMrush offers a centralized dashboard for managing SEO efforts.

The On-Page SEO 检查器 is like a teacher who grades your website and tells you how to make it better, providing step-by-step instructions on how to optimize pages for better search visibility.

Semrush是谁创建的？

Semrush是……的创意 Oleg Shchegolev 和 Dmitry Melnikov.

他们于 2008 年创立了这家公司，当时是一小群 SEO 爱好者，怀揣着一个远大的理想：打造一个涵盖所有在线营销相关事宜的一站式商店。

Fast forward to today, and Semrush is a giant in the industry with a large user base of over 106,000 paying customers as of Q3 2023.

It’s helped millions of businesses grow with tools like the SEO Writing 助手 and partnerships with Google Analytics.

However, their core mission remains the same: to make keyword research and SEO easy for everyone.

Semrush 的主要优势

Semrush is praised for its robust feature set and extensive functionality, offering a complete suite of SEO-related tools from technical SEO to backlink analysis.

• 关键词研究工具: Find the perfect words and phrases to target. Semrush makes it easy to discover popular keywords, analyze search volume, and track trends. Its keyword research tools are considered among the best in the industry.
• Custom Keyword Databases: Build your own targeted keyword lists and keep track of the terms that matter most to your 商业.
• Google 集成: Semrush integrates with Google Analytics and Google Search Console to provide accurate data for users and provide valuable insights on how your website performs in search results.
• 关键词差距工具: See what keywords your opponents are ranking for that you’re not, and discover new opportunities to outrank them.
• 本地SEO: Dominate local search results with tools that help you optimize for specific geographic areas.
• 地点 审计: Get a thorough analysis of your website’s health. The site audit identifies areas that need improvement for better SEO, though keep in mind that data estimates for traffic, keyword volumes, and backlink counts in Semrush may not align perfectly with Google data, creating potential inaccuracies.
• 社交媒体 追踪器: Track your social media presence and analyze what’s working (and what’s not).
• 内容营销工具包: Create high-quality content that resonates with the audience & drives traffic to your site.
• Backlink Database: Semrush is widely recognized for its extensive database, which includes over 43 trillion backlinks.
• 教育资源: It offers a wealth of academic resources, including free online digital marketing courses and insightful articles.
• Semrush CoPilot: A new feature in 2025/2026, this 人工智能助手 provides recommendations for traffic drops, lost backlinks, and technical fixes.

最佳功能

Semrush是一款强大的营销工具，可以帮助您的网站获得更多访客。

它拥有许多智能功能，可以帮助您战胜竞争对手。

无论您是想提高搜索引擎排名还是投放广告，这个网站都能满足您的所有需求。

1. SEO工具包

这款综合工具可帮助您从头到尾管理您的SEO策略。

您可以使用网站审核功能来检查您的网站健康状况并查找技术 SEO 问题。

它会教你如何通过修复错误和改进网站以适应搜索引擎来获得更多搜索流量。

2. 内容营销工具包

内容营销工具包让每个人都能轻松创作内容。

它使用 SEO 内容模板来帮助您编写排名靠前的 SEO 友好型内容。

您可以使用主题研究工具来寻找新的想法，并了解您的受众在网上讨论什么。

3. 市场调研工具包

该工具包可帮助您进行竞争对手研究并了解市场趋势。

您可以使用域名概览来查看竞争对手的流量情况。

它可以帮助您深入了解他们的自然流量，并查看他们的搜索流量来自世界各地哪些地区。

4. 广告工具包

该广告工具包非常适合网络营销和付费搜索。

您可以查看竞争对手使用的广告，并找到最适合您自己广告的目标关键词。

它通过显示不同关键词的搜索量和成本，帮助您规划预算。

5. 社交媒体工具包

这 社交媒体 toolkit helps with social media management and marketing.

您可以安排帖子发布时间，并跟踪它们在不同网站上的表现。

它还可以让你了解竞争对手的动态，从而轻松改进自己的社交媒体营销计划。

6. AI内容优化器

人工智能 内容优化器 就像SEO写作助手一样，可以帮助你改进草稿。

它会检查你的页面SEO，并提供可操作的建议，帮助你改进写作。

这款工具可以帮助你创建高质量的文章，让读者和搜索引擎都喜欢。

7. 搜索结果追踪器

SERP追踪器可帮助您每天追踪关键词排名。

您可以使用排名跟踪功能来查看您的网站在谷歌搜索控制台和其他搜索引擎中的排名位置。

它可以让你知道你的 排名跟踪 涨跌不定，让你始终领先。

8. 反向链接分析工具

反向链接分析工具可以显示哪些网站链接到你的网站。

您可以使用反向链接分析来寻找链接建设机会并查看竞争对手的情况。

这有助于您了解您的在线可见度，并找到从其他大型网站获得更有力链接的方法。

9. 关键词研究工具

使用关键词魔法工具，关键词研究变得轻而易举。

您可以从自定义关键词数据库中找到相关关键词和关键词建议。

它会显示搜索量和关键词概览数据，以便您可以选择最佳关键词来帮助您的网站发展并获得更多流量。

定价

Semrush offers three main pricing plans, each with different features and limits to cater to varying needs.

While Semrush offers a centralized dashboard for managing SEO efforts, its pricing is considered high compared to some competitors.

Users can preserve money by opting for annual billing rather than monthly billing for Semrush plans.

All standard Semrush plans include only one user account.

Additional seats cost between $45 and $100 per user per month.

Semrush is designed to meet the needs of marketing agencies, offering features like a lead finder and client portal.

Semrush presents a 7-day free trial for its Pro account, allowing users to test the service before committing.

优点和缺点

Semrush 的替代方案

Semrush is often compared to competitors like Ahrefs and Moz Pro, with each having its strengths and weaknesses.

While Moz Pro is recognized for its user-friendly interface, Semrush is noted for having more features overall.

Semrush’s pricing is generally higher than that of its competitors.

The free plan of Semrush is very limited compared to the free offerings of competitors like Ahrefs.

Semrush 对比

使用 Semrush 的个人体验

我的团队使用 Semrush 已经一年多了，它已经成为我们数字营销工作流程中不可或缺的一部分。

We use it to discover high-potential keywords, fix technical issues through the site audit, and regularly spy on our competitors’ strategies.

However, it is important to be realistic about the downsides.

Semrush is not the most user-friendly SEO tool on the market.

It has a complex and steeper learning curve for newbies due to its extensive feature set.

Semrush’s paid plans are considered expensive by many users, which can be a consideration for budget-conscious users.

The mobile app experience of Semrush is not as robust as the desktop version.

Data estimates such as traffic and keyword volumes may not match Google data exactly.

• 关键词研究： 我们 使用 Semrush 发掘高潜力关键词，分析其搜索量和竞争情况。这有助于我们创建在搜索引擎中排名靠前的内容，并为我们的网站带来精准流量。
• 现场审核： 网站审核功能对我们网站的技术SEO问题识别起到了至关重要的作用。我们得以修复失效链接、优化页面加载速度并提升网站整体健康状况，从而提高了搜索排名。
• 竞争对手分析: 我们定期使用 Semrush 来监视竞争对手的策略。我们会分析他们表现最佳的关键词、反向链接和内容，以发现机会并保持领先地位。
• 内容营销： Semrush 的内容营销工具包帮助我们简化了内容创作流程。我们用它来…… 头脑风暴 选择主题、研究关键词，并优化我们的内容以提高搜索可见度。

总的来说，Semrush 彻底改变了我们团队的工作方式。

它帮助我们提升了网站的搜索引擎优化效果，创建了更有效的内容，并在行业中获得了竞争优势。

最后想说的话

Semrush provides a centralized SEO dashboard where users can gain useful insights for SEO, content marketing, and website optimization.

It is a powerful tool with a lot to offer, but it’s not for everyone.

It’s a good fit if you’re serious about growing your online presence, manage an agency, or have the budget for it.

The learning curve for Semrush can be steep, but users often find the results worth the effort.

最好的办法就是亲自试用 Semrush。

利用他们提供的 7 天免费试用期，看看它是否符合您的需求。

毕竟，只有亲身体验过它的力量，才能真正了解它的效果。

SEMrush’s pricing is generally higher than that of its competitors, which can be a consideration for budget-conscious users.

SEMrush is often recommended for agencies due to its extensive feature set and client management tools.

SEMrush’s Keyword Magic Tool generates a list of related keywords and provides data on search volume and difficulty.

SEMrush’s 报道 and analytics features provide customizable reports that track performance across various metrics.

常见问题解答

More Facts about Semrush

• Cost of Starting: The cheapest plan, called “Pro,” now costs about $139.95 per month. This can be a bit expensive for 自由职业者 or very small businesses.
• Extra Costs: Most plans include only one user account. If you want to add more people to your team, it usually costs between $45 and $100 per person each month.
• Plan Options:
  • The Pro plan (about $139.95/mo) is good for small teams. It lets you track 500 keywords and run 5 projects.
  • The Guru plan (about $249.95/mo) is for growing agencies. It lets you track 1,500 keywords and run 15 projects.
  • The Business plan (about $499.95/mo) is for big companies. It allows for 5,000 keywords and 40 projects.
• Saving Money: You can save some money if you pay for a whole year at once instead of paying month-by-month.
• 免费试用： Semrush usually offers a 7-day free trial so you can try the Pro account before buying.
• Free Account Limits: There is a forever-free account, but it is very limited. You can make only 10 requests a day, which is much fewer than paid users get.
• Learning the Tool: Because Semrush does so many things, it can be hard to learn at first. It has a “steep learning curve,” meaning it takes time to master.
• All-in-One Dashboard: Even though it is complex, people like that it puts everything in one place. You can manage SEO, content, and social media from a single dashboard.
• Help for Beginners: To help new users, Semrush offers free online courses and helpful articles.
• New AI Features: In 2025, they added Semrush CoPilot. This is an AI assistant that detects issues like lost traffic or broken links and tells you how to fix them.
• Keyword Magic: One of the most popular tools is the Keyword Magic Tool. It helps you find thousands of words people search for and shows how hard it is to rank for them.
• Checking Your Site: The Site Audit tool scans your website for health issues, such as broken pages or slow speeds.
• Spying on Competitors: You can use the software to see what your competitors are doing. You can check their traffic, see who links to them, and find out which keywords bring them visitors.
• Backlink Database: Semrush has a massive library of data, claiming to know about over 43 trillion backlinks (links from one site to another).
• Comparison to Ahrefs: People often compare Semrush to Ahrefs. Ahrefs is famous for backlink analysis, while Semrush is often praised for its more “all-in-one” marketing features.
• Comparison to Moz: Moz Pro is often considered easier to use, but Semrush generally offers more features and data.
• 数据准确性： The numbers in Semrush (like traffic estimates) are just guesses. They might not match your actual Google data perfectly.
• Connecting Data: For better accuracy, you can connect Semrush to your Google Analytics and Google Search Console accounts.