Moz vs Ubersuggest: Which SEO Tool is Right for You in 2025?

Facing tough competition online?

You’re not alone.

Many businesses struggle to get noticed in search results, making it hard to reach potential customers. 

But with so many SEO options out there, how do you pick one that truly helps?

Today, we’re looking at two big names: Moz vs Ubersuggest.

Let’s dive in!

概述

We’ve used both Moz and Ubersuggest for various projects.

We’ve tested their features with real-world tasks.

This hands-on experience helped us see how they truly stack up against each other.

What is Moz?

Now, let’s talk about Moz. It’s another big player in SEO.

Many people know it for Domain Authority. Moz focuses a lot on links.

It helps you build strong connections.

Also, explore our favorite Moz alternatives…

主要优势

Moz shines with its distinct advantages, providing powerful tools to boost your search presence:

• Industry-Leading Domain Authority (DA): This is a key metric. It predicts search engine ranking. Moz’s DA is widely recognized. Over 90% of SEOs consider it important.
• Powerful Link Explorer: Analyze backlinks deeply. Find link-building opportunities easily. It has a massive index of over 35 trillion links.
• Intuitive Keyword Explorer: Discover relevant keywords. Get clear difficulty scores. See organic CTR data too.
• Comprehensive Site Crawl: Identify technical SEO issues. Get actionable recommendations quickly.
• Local SEO Tools: Optimize for local search. Manage 生意 listings effectively.

定价

• 入门级（$39/月）
• 标准（$79/月）
• 中型（$143/月）
• 大号（$239/月）

What is Ubersuggest?

So, what is Ubersuggest all about? It’s a simpler 搜索引擎优化工具.

Neil Patel created it. It helps you find keywords.

You can also analyze your competitors. It’s known for being easy to use. It’s also very budget-friendly.

Also, explore our favorite Ubersuggest alternatives…

主要优势

Ubersuggest focuses on straightforwardly delivering key SEO insights, making it accessible for everyone.

• Quick Keyword Ideas: Get thousands of keyword suggestions fast.
• Content Inspiration: Discover popular content related to your niche.
• Competitive Analysis: See top pages and keywords for rivals.
• Site Audit: Find SEO issues on your website.
• Backlink Data: Explore who links to your site.

定价

• 个人（$120/终身）
• 商务（$200/终生)
• 企业（$400/终生)

功能比较

Now, let’s dive into the core features of both Moz and Ubersuggest.

We’ll look closely at what each tool offers. This will help you see which one has the tools you need to succeed.

1. Keyword Research

Moz: Their Keyword Explorer helps you find keywords with details like search volume and difficulty. It also shows a “Priority Score” to help you pick the best keywords to target. Moz also offers insights into why people are searching for certain keywords.

Ubersuggest: This tool gives you many keyword ideas, showing monthly search volume, how hard they are to rank for, and even related questions people ask. It’s great for finding new content ideas quickly.

2. Site Audit

Moz: Its Site Crawl finds common website problems like slow pages, broken links, and duplicate content. It helps you see what needs fixing to make your site healthy for search engines.

Ubersuggest: The Site Audit feature scans your website for SEO issues. It points out problems like broken links or missing titles. It gives you a score and ideas on how to fix things to improve your site’s health.

3. Backlink Analysis

Moz: With Link Explorer, you can check backlinks to any site. It uses its own trusted scores like Domain Authority (DA) and Page Authority (PA) to show a site’s strength. You can also see links gained or lost.

Ubersuggest: It helps you see where a website gets its links from. It shows you the “Domain Score” (which is based on Moz’s data) and helps you find new places to get links for your site.

4. Rank Tracking

Moz: You can track how your keywords rank over time, checking positions on both desktop and mobile. It also lets you compare your rankings to your competitors.

Ubersuggest: This feature lets you see your keyword rankings every day. It tracks how you rank on both desktop and mobile. You can also see how you rank in different cities or countries.

5. Content Ideas & Optimization

Moz: It provides “On-Page Optimization” suggestions. This helps you make your content better for specific keywords. It gives you tips to improve your page’s score.

Ubersuggest: This tool helps you find popular content topics related to your keywords. It shows you what kind of content gets shared a lot and which headlines work best. This helps you plan your own content.

6. Ease of Use

Moz: It has a clear and professional look. It can take a bit longer to learn all its features because it offers a lot of depth.

Ubersuggest: It is known for being very simple and easy to use. Beginners often find it friendly and straightforward, making it easy to jump in and get started.

7. Pricing & Free Options

Moz: It has different paid plans starting at a higher price point. It usually offers a generous 30-day free trial to test out its full features.

Ubersuggest: This tool is more budget-friendly. It offers a useful free version with daily limits. There’s also a 7-day free trial for its paid plans.

What to Look for When Choosing a Keyword Research Tool?

• Database Size: Does it have a vast and updated keyword database?
• 数据的准确性： Is the search volume and keyword difficulty reliable?
• Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
• Competitor Insights: Can it analyze keywords your competitors rank for?
• 方便用户： Is the interface intuitive and easy to navigate?
• Integration: Does it work well with other SEO solution tools you use?
• Pricing Structure: Does the cost align with the features offered and your budget?

Final Verdict (Our Pick)

So, which tool do we pick?

For most small businesses and new SEOs, we lean towards Ubersuggest.

It’s easier to learn and more affordable.

It gives you all the main tools you need without being too complex.

Moz is powerful, but it can be a lot for someone just starting.

We’ve used both these tools in real projects, finding what works best.

Our goal at 链接查找器 is always to give you clear, honest advice that helps you succeed online.

Ubersuggest hits that sweet spot for value and ease of use.

It helps you get results without breaking the bank or overwhelming you with features you might not need yet.

More of Moz

We’ve compared Moz with the following alternatives, highlighting their standout features:

• Moz vs Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
• Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
• Moz vs Content Raptor: Content Raptor specializes in identifying “quick win” content opportunities from GSC data.
• Moz vs SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
• Moz vs 类似网络: Similarweb focuses on broad website traffic analytics and market intelligence.
• Moz vs 乌鸦工具: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
• Moz vs Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
• Moz vs Ranktracker: Ranktracker specializes in highly accurate, detailed keyword 等级追踪.

More of UberSuggest

Here’s how Ubersuggest stacks up vs some other popular SEO tools, highlighting their standout features:

• Ubersuggest vs Ahrefs: Ahrefs offers deeper backlink analysis and a massive keyword database; Ubersuggest is more user-friendly and affordable.
• Ubersuggest vs Semrush: Semrush is a comprehensive all-in-one marketing suite; Ubersuggest provides essential SEO tools at a lower cost.
• Ubersuggest vs Content Raptor: Content Raptor focuses on content optimization and A/B testing; Ubersuggest provides broader keyword and site audit features.
• Ubersuggest vs SE 排名: SE Ranking offers a more robust all-in-one SEO suite; Ubersuggest is a more budget-friendly option for core SEO tasks.
• Ubersuggest vs SpyFu: SpyFu specializes in competitor PPC and ad insights; Ubersuggest focuses on organic keyword research and site audits.
• Ubersuggest vs Similarweb: Similarweb provides in-depth traffic and audience analytics; Ubersuggest offers foundational keyword and site performance data.
• Ubersuggest vs Raven Tools: Raven Tools excels in client reporting and integrated analytics; Ubersuggest focuses on accessible keyword and site audits.
• Ubersuggest vs Mangools: Mangools is known for its user-friendly interface and focus on local SEO; Ubersuggest offers a broader set of core SEO tools.
• Ubersuggest vs Ranktracker: Ranktracker excels in precise keyword rank tracking; Ubersuggest provides general keyword research and site overview.

常见问题