Moz评测：2026年最适合您的SEO工具？

由 Fahim Joharder | Last updated Jan 21, 2026

想提高谷歌排名吗？

感觉SEO工具太多太杂而不知所措？

许多企业都在努力寻找提升在线曝光度的合适方法。

这时，像 Moz 这样的工具就派上了用场，它承诺简化操作。 SEO 并取得成果。

Moz is a popular all-in-one SEO software suite that contains tools developed to improve search engine visibility.

但是市面上有这么多选择，你怎么知道 Moz 是否真的是 2026 年最大化 SEO 的关键呢？

In this Moz Review, we’ll cut through the noise.

We’ll explore if this popular platform can truly deliver on its promises & help you achieve your goals.

莫兹

提升您的SEO！超过50万营销人员信赖Moz。像Tinuiti这样的用户关键词排名提升了1143%。准备好了吗？使用 Moz 想成为专家？点击即可立即开始提升您的SEO！

免费试用 Moz Moz 的替代方案

Moz是什么？

Moz Pro is the main product offered by Moz, providing a comprehensive suite of SEO tools.

It is an all-in-one SEO solution that provides advanced 关键词研究, rank tracking, site auditing, backlink analysis, and SERP tracking.

Moz Pro is an pall-in-one SEO suite that can assist your 商业 complete a variety of tasks to improve your overall SEO strategy.

Moz has been helping businesses improve their search engine rankings for over a decade.

Today, it is trusted by over 500,000 users and is recognized as a leading tool in the SEO industry.

它的一个很棒的功能是帮助你找到最佳关键词。

这些是人们在谷歌搜索中输入的关键词。

Moz’s keyword research tool generates new keyword ideas & provides metrics like search volume & competition level.

Moz also checks your website’s domain authority, which is like a score that tells how strong and trusted your website is.

分数越高，排名越好的机会。

Moz also has Moz Local, which helps local businesses get found by customers.

It helps you to create a stronger online presence.

Moz是谁创建的？

兰德·菲什金 是 Moz 的主要创始人。

最初，它是一个名为 SEOmoz 的博客，人们在上面分享有关 SEO 的想法。

之后, it became an SEO software company.

他们的目标是制作 SEO对每个人来说都更容易。

他们希望帮助企业了解域名实力以及如何开展有效的营销活动等重要事项。

免费试用 Moz

Moz 的主要优势

The Moz Pro offers a suite of tools that cater to businesses of all sizes, from small startups to large enterprises.

Boost Search Visibility: Moz Pro is an all-in-one SEO software suite designed to improve search engine visibility.
Effective Rank Tracking: Moz’s rank tracking feature allows users to track local and national searches, distinguishing between traffic from different areas.
Deeper Keyword Insights: Keyword Explorer helps users discover valuable keywords and provides metrics like search volume and competition level.
Site Optimization: Moz Pro includes a site auditing feature that crawls websites to identify technical SEO issues and optimization opportunities.
Strong Technical SEO: The platform helps you find rand fix technical issues on your site to help search engines understand your website.
竞争分析: Moz is considered to be one of the best competitor analysis tools, allowing users to check what their competitors are doing.
可执行的见解: Moz gives you clear, easy-to-understand advice on how to improve your SEO through practical steps.
Helpful Free SEO Tools: MozBar is a free Chrome extension that displays SEO metrics directly in the browser.

免费试用 Moz

最佳功能

Moz 是一套功能强大的 SEO 工具，可以帮助您的网站在搜索引擎中获得更高的排名。

It gives you the seo 数据 you need to grow your organic traffic and beat your competition.

许多SEO专业人士使用Moz来检查他们的SEO健康状况并规划下一步行动。

1. 搜索引擎结果页面分析

此工具可让您查看搜索结果，了解为什么有些页面的排名比其他页面更高。

它会追踪谷歌搜索结果页面（SERP）上的星级评分或精选摘要等功能。

这有助于您了解您的搜索引擎可见度以及如何才能获得更高的排名。

您可以查看网站的性能表现，并调整 SEO 策略以获得更好的搜索排名。

免费试用 Moz

2. 免费研究工具

Moz 提供免费工具，帮助人们开启搜索引擎优化之旅。

您可以使用这些工具来检查链接指标，并了解网站在不使用付费计划的情况下表现如何。

这是在开始免费试用之前体验 Moz 工具的好方法。

这些免费工具非常适合想要学习关键SEO指标的初学者。

3. 关键词分析器

关键词探索工具可以帮助您找到最适合您网站的关键词创意。

它会提供搜索量和关键词建议，帮助您选择目标关键词。

您可以查看关键词数据，例如难度，以便规划您的 SEO 工作并触达更多用户。

这是一个集关键词研究于一体的平台，可以帮助你找到排名靠前的关键词。

免费试用 Moz

4. 页面内评分器

此工具会检查您的页面内容，以确定其是否适合搜索引擎。

它会给出评分和内容优化建议，帮助你提升排名。它让网站审核变得轻松便捷，从而快速提升你的SEO表现。

这有助于你的SEO策略，确保每个页面都针对正确的相关关键词。

5. 域名权威性检查器

域名权威性是 Moz 提供的一项著名评分，它显示了一个网站的排名情况。

它利用链接数据和链接域来衡量您的品牌权威性。

您可以将自己的分数与其他人进行比较，以了解自己在搜索引擎优化行业中的地位。

许多SEO专家都信赖这一指标，以此来了解搜索引擎结果的真正威力。

免费试用 Moz

Mozbar 是一款免费的浏览器工具，可在您使用浏览器时显示关键指标。浏览.

您可以查看您访问的任何网站的页面权威性和垃圾邮件评分。

它能帮助SEO专家在查看搜索排名的同时，快速进行竞争对手研究。

这款工具让您在查看不同搜索引擎时可以轻松使用 Moz 的各项功能。

7. 定制数据解决方案

对于大规模 SEO，Moz 提供自定义报告和 API 访问其庞大的数据库。

你可以获取 Moz 数据来构建自己的工具，或者跟踪许多网站的 SEO 效果。

这非常适合需要大规模搜索引擎结果页面数据的团队。

它允许您使用 Moz API 来更深入地了解您的 SEO 表现。

免费试用 Moz

8. 反向链接检查器

反向链接分析工具会显示哪些网站通过入站链接链接到您的网站。

它可以帮助您查看反向链接概况，并查找来自其他网站的外部链接。

这项链接研究是制定强有力的链接建设计划的关键部分。

您可以使用 moz link explorer 来寻找获取高质量链接数据的新方法。

9. 本地引用检查器

Moz Local 帮助企业管理其在地图等多个平台上的展示方式。

它能保持你的信息稳定，从而让你从本地搜索中获得更多高质量的流量。

对于任何本地商店或大型企业而言，这都是数字营销的重要组成部分。

此功能可帮助您管理列表和评论，从而提高您在搜索引擎中的可见度。

免费试用 Moz

定价

Moz Pro presents a 30-day free trial for users to explore its features before committing to a subscription.

Additionally, Moz offers a 7-day free trial for users to test its features before subscribing.

This is more generous than some competitors that do not provide free trials.

计划名称	主要特点	定价（按年计费）
起动机	1 个用户，1 个跟踪网站，每月抓取 2 万个页面。	每月 39 美元
标准	1 位用户，3 个跟踪网站，每月抓取 40 万个页面。	每月 79 美元
中等的	2 位用户，10 个跟踪网站，每月抓取 200 万个页面。	每月 143 美元
大的	3 位用户，25 个跟踪网站，每月抓取 500 万个页面。	每月 239 美元

免费试用 Moz

优点和缺点

优点

提升网站搜索排名。
简化复杂的SEO任务。
提供清晰的排名跟踪信息。
提供极具竞争力的洞察。
对所有营销人员都非常友好。

缺点

价格可能更高。
数据有时让人感到不知所措。
客户支持情况可能有所不同。
可能缺少一些高级功能。

Moz 的替代方案

以下是一些 Moz 的替代方案它们提供与 Moz 类似，有时也提供不同功能的平台：

塞姆拉什: 一个集搜索引擎优化 (SEO)、点击付费广告 (PPC)、内容营销等功能于一体的综合平台。它提供丰富的关键词和竞争对手分析.
冲浪者 SEO: 它着重于页面SEO优化和内容创作，帮助你撰写多篇排名靠前的内容。
Ahrefs: 以其强大的反向链接分析和稳健的网站而闻名审计功能特性。它非常适合进行竞争性研究。
内容猛禽: 一款人工智能驱动的工具，旨在帮助用户生成和优化内容。它可以帮助用户创建排名靠前的文章。
SE排名: 提供全套SEO工具，用于关键词研究、排名跟踪和网站审核。它通常被认为是一种性价比很高的选择。
Ubersuggest: 一款更简单、更经济实惠的关键词研究、内容创意和基础网站审核工具。非常适合初学者。
芒果: 提供一套易于使用的SEO工具，包括关键词查找器和SERP检查器。它以其用户友好的界面而闻名。
排名追踪器: 专门针对各搜索引擎中不准确的关键词排名进行追踪。此外，还提供竞争对手分析。

Moz 对比

我们已将 Moz 与以下替代方案进行了比较，并重点介绍了它们的突出特点：

Moz vs Ahrefs: Ahrefs 提供庞大的反向链接数据库和更深入的竞争对手分析。
Moz vs Semrush: Semrush 是一款涵盖 SEO、PPC 和内容营销的一体化套件。
Moz vs Content Raptor: Content Raptor 专注于从 GSC 数据中识别“快速取胜”的内容机会。
Moz vs SE 排名: SE Ranking 提供一套全面的 SEO 工具包，并具有强大的排名跟踪功能。
Moz vs Ubersuggest: Ubersuggest 是一款价格实惠的工具，提供强大的关键词建议和内容创意。
Moz vs SpyFu: SpyFu 在竞争对手付费广告分析和关键词洞察方面表现出色。
Moz 与 Similarweb 对比: Similarweb专注于广泛的网站流量分析和市场情报。
Moz vs Raven Tools: Raven Tools 提供以代理机构为中心的报告和全面的白标解决方案。
Moz vs Mangools: Mangools (KWFinder) 以其用户友好的设计和经济实惠的关键词研究而闻名。
Moz vs Ranktracker： Ranktracker 专注于高度精确、详细的关键词排名跟踪。
莫兹 vs Surfer SEO：专注于页面内容优化，提供实时建议；强大的反向链接分析。

免费试用 Moz

使用 Moz 的个人体验

My team recently used Moz to improve our website’s ranking.

Moz’s tools are designed to help businesses of all sizes improve their SEO strategies.

We focused on a few key features:

Keyword Explorer helped us find new keywords people were searching for.

However, it is worth noting that Moz’s keyword database is smaller than those of its competitors, which may limit keyword research capabilities.

This also affects the number of keyword suggestions it can provide.

The On-Page Grader told us how to make our pages better for SEO.

We followed its advice and saw our pages move up in search results.

Regarding Rank Tracking, we watched our keywords climb.

莫兹排名追踪器 updates keyword rankings on a weekly basis, allowing users to track their performance over time.

While Moz’s rank tracking tool updates rankings on a weekly basis, which is less frequent than some competitors, it still provides great oversight.

We also used the feature that allows users to perform on-demand rank tracking, which provides a snapshot view of keyword rankings without using up a project slot.

For Domain Authority & Link Building, we used Link Explorer.

Moz’s Link Explorer has a large index of over 35 trillion links, providing comprehensive backlink analysis.

In fact, Moz has a large link database, containing 44.8 trillion links, which is larger than many of its competitors.

We used the Link Intersect tool in Link Explorer, which shows who links to competitors but not to your site.

The Site Crawl feature found problems on our site.

Moz Pro includes a site auditing feature that crawls websites to identify technical SEO issues and optimization opportunities.

Moz’s audience analysis tool tracks the traffic that comes into your site and provides data about that traffic.

我们的SEO专业人员监控关键SEO指标，以确保我们达到流量目标。

我们利用该平台进行内容优化，以更好地与特定的搜索引擎结果页面功能相匹配。

团队利用各种免费工具简化了我们最初的研究和发现过程。

免费试用 Moz

最后想说的话

We’ve explored its powerful tools like Keyword Explorer.

While Moz’s 报道 limits for keyword research are more restrictive compared to its competitors, it remains a top-tier choice.

Moz Pro offers a variety of tools that cater to businesses of all sizes, from small startup businesses to large enterprises.

It’s great for understanding your search volume and boosting your site’s authority.

Moz Pro is an all-in-one SEO platform that can help your 商业 perform a combination of tasks to improve your overall SEO strategy.

Moz’s customer support options include email and live chat, but are not available 24/7.

While Moz’s customer support options are limited to email and live chat, which may not be available 24/7, they provide extensive help elsewhere.

Moz provides extensive educational resources, including the Moz Academy and ‘Whiteboard Friday’ videos.

如果您准备将您的 SEO 提升到一个新的水平，Moz 为您提供了一条强有力的前进道路。

今天就开始提升排名的旅程吧！

免费试用 Moz

常见问题解答

Is Moz legit?

Yes, absolutely. Founded in 2004, Moz is a pioneer in the SEO industry. They created the widely used "Domain Authority" metric and are considered one of the most trustworthy data sources for marketers worldwide.

How much is Moz per month?

Moz Pro plans are tiered to fit different needs. Pricing starts at 每月 39 美元 for the Starter plan. Higher tiers include Standard ($79/mo), Medium ($143/mo), and Large ($239/mo). Annual billing options typically offer savings.

Is Moz free or paid?

Both. Moz offers free SEO tools like Link Explorer and Domain Analysis with usage limits. However, their full-featured suite, Moz Pro, requires a paid subscription. They also offer a 30-day free trial for new users.

What does Moz do?

Moz simplifies SEO. It helps you track search engine rankings, audit your site for technical errors, analyze backlinks, and research keywords. Essentially, it provides the data and metrics needed to improve your website’s visibility on Google.

Which is better, SEMRush or Moz?

It depends on your experience level. 塞姆拉什 offers more raw data and complex features, making it ideal for power users. 莫兹 is often preferred by beginners and content marketers for its cleaner interface and industry-standard metrics like Domain Authority (DA).

Is Moz Local worth it?

For local businesses, yes. It automates listing management across major directories (Google, Facebook, etc.) and deletes duplicates. It saves massive amounts of time compared to manual updates and helps improve local search rankings.

What is a good Moz rank?

You likely mean Domain Authority (DA). A DA of 40-50 is average; 50-60 is good; over 60 is excellent. However, a "good" score is relative—you only need a higher score than your direct competitors to see results.

免费试用 Moz

More Facts about Moz

价格比较： Moz costs less to start than Semrush, but it starts at the same price as Ahrefs ($99).
Learning Tools: Moz offers lots of free lessons and videos, like “Whiteboard Friday,” to help people learn how to improve their websites.
Customer Knowledge: The software helps businesses understand what their customers are looking for, enabling them to create better ads and content.
Plan Costs: Moz Pro plans range from $99 a month for the basic option to roughly $599 a month for the biggest plan.
Cheapest Option: Moz’s lowest-priced plan is cheaper than similar plans from Semrush.
Keyword List: Moz has a smaller list of keywords than its biggest rivals, so it might offer fewer word suggestions.
Quick Checks: You can check where a website ranks in search results 即刻 without having to save it to a long-term project.
数据访问： Moz charges a very low price for computer programmers to access their data, starting at just $5 a month.
免费试用： Moz offers a 30-day trial to test their tools. This is much longer than the free trials offered by most other companies.