Metricool vs SocialPilot：2025 年哪种工具适合您？

优胜者

4.8

• 统一社交收件箱
• 内容策划
• 分析和报告
• 社交媒体日历
• 团队协作
• 提供免费试用
• 付费计划起价 25.50 美元

立即试用

亚军

3.5

• Publish & Schedule
• 社交媒体 分析
• AI Content Creation
• 参与工具
• Social Advertising
• 提供免费试用
• 付费计划 $99 起/月

立即尝试

Are you feeling overwhelmed by the sheer number of social media management tools out there? You’re not alone!

Choosing the right one can be tricky.

We’ll compare their features, pricing, & ease of use so you can decide which one best fits your needs.

In this post, we’ll break down two popular options Metricool vs SocialPilot.

Whether you’re a seasoned 社交媒体 pro or only starting out, this guide will help you make the right choice for your business.

概述

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and SocialPilot.

We dug deep into their features, explored their pricing plans, and even experimented with their customer support.

Now, let’s see how they stack up!

4.8满分 5 分

Streamline your social media marketing. Manage 30 profiles, analyze performance, and engage with your audience.

定价： It has a free plan. Paid plan Starts at $30/month

主要特点：

• Bulk Scheduling
• Client Management
• In-Depth Analytics

免费试用 SocialPilot 阅读完整评论

3.5满分 5 分

Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!

定价： It has a free plan. Paid plan Starts at $18/month

主要特点：

• Hashtag tracking
• 竞争对手分析
• Easy-to-use reporting

免费试用 Metricool 阅读完整评论

What is Metricool?

Metricool is like your social media command center.

It helps you plan posts, track performance, and understand your audience better.

Think of it as a Swiss Army knife for social media.

It’s got a clean design and is easy to use, even if you’re new to this whole social media management thing.

此外，探索我们最喜欢的 Metricool 替代品…

我们的看法

超过 70% 的 Metricool 用户表示，每周至少节省 5 小时的社交媒体管理时间。快来探索它，看看您能节省多少时间！

免费试用 Metricool 阅读完整评论 Metricool 替代品

主要优点

• 特征： Metricool 将分析、日程安排和活动管理功能整合到一处。它还包含一个用于管理所有评论和消息的收件箱、一个内容规划器以及竞争对手分析工具。
• 支持的社交网络： 它适用于 20 多个平台，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
• 易于使用： 该平台拥有简洁直观的界面，即使是初学者也可以轻松浏览。
• 客户支持： 他们通过实时聊天和详细的帮助中心提供响应迅速的客户支持。
• 集成： 它与 Canva、Google Drive 和 Zapier 等流行工具连接，以简化您的工作流程。
• 可扩展性： Metricool 有不同的计划来满足个人、小型企业和大型机构的需求。

定价

• 自由的： 5 个竞争对手资料每月 0 美元。
• 起动机： 每月 18 美元，可获得 100 个竞争对手的资料。
• 先进的： 角色管理每月 45 美元。
• 风俗： 定制定价。

免费试用 Metricool

优点

• 分析非常透彻。
• 规划工具感觉很自然。
• 竞争对手的洞察力非常强大。
• 基本计划经济实惠。
• 界面友好。

缺点

• 社交收件箱尚处于初级阶段。
• 球队特点是缺乏深度。
• 支持响应可能会滞后。
• 社交聆听能力不强。

免费试用 Metricool

What is SocialPilot?

SocialPilot is your social media sidekick.

It’s there to help you manage everything, from scheduling posts to engaging with your audience. Think of it as your all-in-one tool for social media success.

It’s packed with features but still easy to use.

You’ll be a social media pro in no time!

此外，探索我们最喜欢的 SocialPilot alternatives…

我们的看法

准备好简化您的社交媒体了吗？Socialpilot 提供强大的功能来管理您的社交媒体形象。点击此处，了解 Socialpilot 如何助力您的社交媒体发展！

免费试用 Socialpilot 阅读完整评论 Socialpilot 替代方案

主要优点

• 特征： SocialPilot 提供一整套用于日程安排、发布和分析的工具，还包括客户管理和团队协作功能。
• 支持的社交网络： 它与所有主要平台连接，如 Facebook、Twitter、LinkedIn、Instagram，甚至 Google Business Profile 和 TikTok。
• 易于使用： 仪表板简洁且易于使用，因此您无需花费太多的学习时间即可开始使用。
• 客户支持： 他们通过聊天和电子邮件提供全天候客户支持。
• 集成： 它与 Canva、Bitly 和 Zapier 等有用的工具集成。
• 可扩展性： SocialPilot 的计划可以随着您一起成长，从单个用户到拥有多个客户的大型机构。
• 保修单： 虽然 SocialPilot 不提供传统保修，但对新购买的产品提供 14 天退款保证

定价

• 要点： 25.50 美元/月（按年计费）
• 标准： 每月 42.50 美元（按年计费）
• 优质的 每月 85 美元（按年计费）
• 最终的： 每月 170 美元（按年计费）

免费试用 SocialPilot

优点

• 轻松、快速学习。
• 批量调度可以节省时间。
• 良好的客户管理。
• 性价比高。
• 强大的客户支持。

缺点

• 基本分析。
• 缺乏先进的人工智能。
• 有限的报道。
• 积分限制。

免费试用 SocialPilot

功能比较

SocialPilot and Metricool are both powerful social media management tools for small businesses and agencies.

SocialPilot is known for its robust scheduling and team collaboration features, while Metricool excels in analytics and real-time 数据 insights.

1.定价和计划

• Metricool: Offers a free account with limited features, which is great for new users or small businesses with a single account. Its paid plans are priced based on the number of brands and offer access to more advanced features. Some advanced features, like its AI assistant and unlimited historical data, are reserved for higher tiers.
• SocialPilot: SocialPilot is generally considered to offer better value for money. Its plans are structured to cater to small and medium businesses, offering a generous number of social accounts and scheduled posts for a competitive price. Unlike Metricool, it also offers unlimited users on some of its plans.

2. Analytics and Reporting

• Metricool: This is where Metricool truly shines. It provides great analytics on all your social networks, including a digital Swiss army knife of tools for analyzing post performance, website data, and even competitor metrics. You can download custom reports in a few clicks, and it provides unlimited historical data for all paid plans.
• SocialPilot: SocialPilot offers detailed analytics and custom reports. However, according to many a socialpilot review, its analytics capabilities are not as comprehensive as Metricool’s. While it gives you a good overview of your social media posts’ performance, it may lack the deeper insights into web pages or ad campaigns that Metricool provides.

3. Bulk Scheduling

• Metricool: Offers bulk scheduling features, but they are not as robust as SocialPilot’s. You can upload a limited number of posts at once, and some users find the process less intuitive than its competitor.
• SocialPilot: This is one of SocialPilot’s key strengths. It’s a great tool for multi-location brands and marketing agencies that need to schedule posts in high volume. The ability to bulk schedule up to 500 posts at once is a valuable feature that helps save time and ensures a consistent social media presence.

4. Content Creation and Curation

• Metricool: Offers a powerful AI assistant to help you create posts and an AI 图像生成器, which is a great feature for creating high-quality content. It also has a Canva integration that allows you to design beautiful posts directly within the platform.
• SocialPilot: Has an AI assistant and a robust content library. It also provides tools for content curation, allowing you to discover relevant content from other sources. While it also offers an AI assistant, a socialpilot review often highlights its content library as a valuable feature for staying organized and recycling evergreen content.

5. Social Inbox and Engagement

• Metricool: Provides a single 收件箱 for all your social messages and mentions. This allows you to easily navigate through messages from all your social networks and stay engaged with your customers.
• SocialPilot: Also has a unified social inbox that pulls in all your social media messages from platforms like Facebook pages and Twitter. The socialpilot dashboard provides a clean user interface that allows you to respond to all your social messages in one place, which is highly recommended for efficient customer service.

6. Supported Social Networks and Platforms

• Metricool: Supports all major social networks, including Twitter, Facebook, Instagram, LinkedIn, and TikTok. It also offers specific analytics and tools for Google Business Profile and ad campaigns (Google Ads, Facebook Ads, etc.), which gives it a slight edge in this area.
• SocialPilot: SocialPilot supports a wide range of social channels. Many a socialpilot review praises its ability to manage multiple social media profiles, and it is a powerful social media management suite for handling a large number of social accounts.

7. User Interface and User Experience

• Metricool: A Metricool review often highlights its clean, modern, and user-friendly interface. The platform is intuitive, making it a digital Swiss army knife for marketers who want to quickly access data and manage their accounts.
• SocialPilot: SocialPilot’s user interface is also easy to use, but its focus is more on functionality and organization. While some users find the dashboard a bit more crowded than Metricool’s, it is a powerful social media management tool that is still highly recommended for its ease of use.

8. Team Collaboration

• Metricool: The platform offers team management features on its advanced plan. It allows for a single user to manage one brand, but its professional plans allow for multiple users and multiple brands, with a focus on allowing teams to collaborate.
• SocialPilot: SocialPilot is designed with marketing agencies and teams in mind. It offers unlimited users on some plans, robust approval workflows, and the ability to assign tasks, making it a powerful social media suite for small teams that need to work together effectively.

9. Social Media Advertising

• Metricool: A major differentiator for Metricool is its powerful ad management tools. It allows you to manage and analyze Google Ads, Facebook Ads, and TikTok Ads directly from the platform, which is a great feature for those running paid social campaigns.
• SocialPilot: SocialPilot does not offer native ad management. While you can schedule posts for paid social campaigns, you will need to use other tools to manage your ads and track their performance.

10.客户支持

• Metricool: Offers live chat support and a help center page for its customers. While its support is generally reliable, some users have noted that it is a little less responsive than SocialPilot.
• SocialPilot: A socialpilot review often praises its excellent customer service. The company provides live chat support and is known for its quick and helpful responses, which is highly recommended for small businesses and small teams.

11. Customization and Branding

• Metricool: The platform offers a custom domain and branding options on its higher-tier plans. You can also customize your reports with your own logo, which is a great feature for agencies.
• SocialPilot: SocialPilot’s white-label features allow marketing agencies to customize the socialpilot dashboard and reports with their own custom branding, making it a powerful social media suite for providing white-label services to clients.

选择社交媒体管理工具时应注意什么？

• Analytics and 报告: A great tool provides easy analytics that matter. Look for the ability to create and download custom reports, track post performance, and access historical data. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data extracted from ad campaigns, which is a valuable feature for any serious social media manager.
• Content Creation & Curation: The social media scheduling tool you choose should help you create content efficiently. Look for features like a 视频编辑器, AI assistant, and the ability to curate content. The platform should make it easy to post new content and stay organized with a content library.
• Social Platforms Supported: Ensure the tool works with all your social networks, from a Twitter account to a YouTube account. The ability to manage multiple accounts is a key feature for a small team or an agency.
• 用户界面与体验： The dashboard should be user friendly and intuitive. You should be able to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Scheduling and 自动化: A social media manager needs to win time. Look for features like auto posting and bulk scheduling. The ability to schedule content in advance is a great feature for maintaining a consistent digital presence and ensuring all your social media posts go out on time.
• 团队协作： For a small team or a professional plan, team management features are a must. Look for the ability to manage multiple accounts and give different users access to the same dashboard.
• 定价和价值： Consider the cost and the features offered. Is a free account or a starter plan enough for you? Or do you need a more advanced plan? Make sure you know if a credit card is required for a trial and if the tool offers a better value than other social alternatives.
• Engagement and Community: A powerful social media tool should have a unified inbox for all your social messages. This helps you stay engaged with your customers and respond to a first comment or a message from other networks. This ability is crucial for building a strong community.
• 集成： Check for integrations with other platforms and services. A 扎皮尔 integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Best Fit: A SocialPilot review or a Metricool review will often highlight the main differences between the two, with one being great for content creation and the other for deep analytics. Choose a tool that fits your industry and your specific needs, whether you are a 小型企业 owner or a marketing professional.

By considering these factors, you can choose the best social media management tool for your 商业 战略。

最终裁决

For us, SocialPilot emerges as the winner in this head-to-head battle.

Why? It offers a more robust set of features, supports a longer range of social media platforms, and provides excellent value for the price.

Its strong focus on collaboration and social inbox management makes it a particularly good choice for teams & agencies managing multiple social media accounts.

While Metricool is a solid tool with a sleek interface and powerful analytics, it needs to catch up in terms of features and platform support.

Remember it, the best choice for you will depend on your specific needs & budget.

But if you’re looking for a comprehensive, user-friendly, and affordable social media management tool, SocialPilot takes a lot of work to beat.

We’ve spent weeks testing these tools so that you can trust our recommendation!

Try socialpilot For FREE 阅读完整评论 socialpilot alternatives

免费试用 Metricool 阅读完整评论 Metricool 替代品

More of Metricool

More of Socialpilot

• Socialpilot vs Sprout Social: Socialpilot – more affordable scheduling. Sprout – advanced analytics, listening, 客户关系管理.
• Socialpilot vs Metricool: Socialpilot – straightforward scheduling, good price. Metricool – strong, user-friendly analytics.
• Socialpilot vs Sendible: Socialpilot – good balance of features/price (agencies). Sendible – client management, comprehensive listening.
• Socialpilot vs Content Studio: Socialpilot – strong scheduling, team tools. Content Studio – content discovery, AI suggestions.
• Socialpilot vs Heropost: (Info limited – might specialize in visuals or unique pricing).
• Socialpilot vs Agorapulse: Socialpilot – robust scheduling, unified inbox. Agorapulse – strong engagement, comprehensive listening.
• Socialpilot vs Zoho Social: Socialpilot – wider platform integrations. Zoho Social – cost-effective (Zoho users).
• Socialpilot vs Buffer: Socialpilot – more features for the price. Buffer – simpler, basic scheduling.
• Socialpilot vs Sprinklr: Socialpilot – better for small/medium biz. Sprinklr – enterprise-level.
• Socialpilot vs Later: Socialpilot – broader platform support. Later – visual content (Instagram).
• Socialpilot vs Loomly: Socialpilot – strong scheduling/analytics. Loomly – content calendar, teamwork.
• Socialpilot vs Blaze: (Info limited – might be a feature or less common tool).

常见问题