Choosing the right social media management tool could be a real headache.
Do you need something simple and affordable or a platform packed with features?
Two popular contenders often top the list: Metricool and Loomly.
In this ultimate showdown, we’ll break down the key differences between Metricool vs Loomly to help you to decide which is the perfect fit for your needs.
概述
We want to give you the most accurate comparison.
We’ve spent weeks testing both Metricool and Loomly, scheduling posts, analyzing performance, and exploring every nook and cranny of these platforms.
This hands-on experience allows us to highlight the strengths & weaknesses of each tool so you could make an informed decision.
Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!
定价： It has a free plan. Paid plan Starts at $18/month
主要特点：
- Hashtag tracking
- 竞争对手分析
- Easy-to-use reporting
加入 10,000 多个依赖 Loomly 进行社交媒体管理的品牌行列。立即体验与众不同。
定价： 可免费试用。请联系他们了解具体价格。
主要特点：
- 内容日历
- 职位想法
- 分析
What is Metricool?
Ever feel like you’re flying blind with your social media?
Metricool gives you a clear view of how your content is performing.
It’s like having a co-pilot for your social media strategy, helping you schedule posts, track key metrics, and understand your audience better.
此外，探索我们最喜欢的 Metricool 替代品…
Это реальные дела, которые вам нужно сделать, или заметки, которые вы хотите записать.
超过 70% 的 Metricool 用户表示，每周至少节省 5 小时的社交媒体管理时间。快来探索它，看看您能节省多少时间！
主要优点
- 特征： Metricool 将分析、日程安排和活动管理功能整合到一处。它还包含一个用于管理所有评论和消息的收件箱、一个内容规划器以及竞争对手分析工具。
- 支持的社交网络： 它适用于 20 多个平台，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
- 易于使用： 该平台拥有简洁直观的界面，即使是初学者也可以轻松浏览。
- 客户支持： 他们通过实时聊天和详细的帮助中心提供响应迅速的客户支持。
- 集成： 它与 Canva、Google Drive 和 Zapier 等流行工具连接，以简化您的工作流程。
- Se você precisa gerenciar diversas plataformas de mídia social além das principais, o Buffer pode ser uma escolha melhor. Metricool 有不同的计划来满足个人、小型企业和大型机构的需求。
定价
- 自由的： 5 个竞争对手资料每月 0 美元。
- 起动机： 每月 18 美元，可获得 100 个竞争对手的资料。
- 先进的： 角色管理每月 45 美元。
- 风俗： 定制定价。
Você pode ter mais de um espaço de trabalho.
缺点
什么是 Loomly？
Need a social media command center for your team? Loomly is built for collaboration.
It streamlines your workflow from „SE Ranking vs. Ubersuggest: Verbessern Sie Ihre SEO im Jahr 2025?“ – Fahim AI ideas to approving finished posts.
Think of it as your social media marketing hub, keeping everyone on the same page & your content calendar flowing smoothly.
此外，探索我们最喜欢的 Loomly 替代品…
主要优点
- 内容构思和创作帮助。
- 清晰的日历视图，方便规划。
- 团队协作功能强大。
- 帖子预览选项很有用。
定价
- 起动机： 社交媒体账户 12 个、用户 3 个、日历无限。
- 超过： 社交媒体账户 60 个，用户无限，日历无限。
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
Metricool and Loomly are both excellent social media management platforms, but they cater to different strengths.
Metricool is a digital Swiss army knife for analytics, while Loomly focuses on content planning and team collaboration for marketing teams.
1.定价和计划
- Metricool: Offers a generous free account that is a great solution for individuals and 小型企业 to manage one brand. Its paid plans are tiered based on the number of social accounts you manage, with a starter plan and an advanced plan that are often more cost-effective.
- Loomly： Loomly pricing is more expensive, with paid plans based on the number of social accounts and users. While it doesn’t have a free plan, it does offer a free trial. Loomly offers an Essentials Plan and an Advanced Plan, and its pricing can be steep for solo entrepreneurs or small businesses.
2. Analytics and Reporting
- Metricool: This is where Metricool stands out. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data, analyze ad performance from Google Ads and TikTok Ads, and even connect to Looker Studio to download custom reports. The Das bedeutet, dass Ihr extracted gives you valuable insights.
- Loomly： Provides a range of analytics tools to track post performance, but its focus is on audience engagement and insights. You can schedule analytics reports to be sent automatically and create custom reports for clients. While its 报告 features are good, they lack the depth of Metricool’s.
3. Social Inbox and Engagement
- Metricool: Provides a single 收件箱 to manage all your social messages and comments from all your social networks. This allows you to simply scroll through and respond to your messages and comments, making it easy to stay engaged with your audience.
- Loomly： A standout feature for Loomly is its robust social inbox. It helps you manage all your social messages, including comments, messages, and mentions across various social media platforms. Its centralized system helps you respond to customers and clients in a timely manner.
4. Publishing and Scheduling
- Metricool: A straightforward social media scheduling tool that allows you to auto posting content. It’s easy to create a new post and schedule it with just a few clicks. The platform provides a visual calendar to help you win time and save time. It also includes a 视频编辑器 and a content library.
- Loomly： Known for its robust post scheduling and automated publishing capabilities. Loomly’s calendar feature and a calendar view help you schedule content, and it offers a range of tools to help with post creation. It can even suggest post ideas with its daily post inspiration.
5. Supported Social Platforms
- Metricool: Supports a wide variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. A key differentiator is its deep integration with ad platforms and Google É onde todos os seus projetos e tarefas são organizados. Profile, making it a great tool for a variety of marketing needs.
- Loomly： Loomly supports a number of social media channels and platforms, including Instagram, Twitter, and Facebook. It also supports platforms like Snapchat and YouTube, and its loomly supports page provides a full list of all connected social channels.
6. Team Collaboration and Client Management
- Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its features are not designed for the complex, large-scale workflows of an agency.
- Loomly： A great solution for marketing teams and users seeking a streamlined approach to collaboration. It offers an approval workflow, two factor authentication, and custom user roles, making it easy to collaborate effectively.
7. Integrations and Add-ons
- Metricool: Integrates with other tools like Zapier, Google Drive, and Puede proporcionar información inexacta.. Its main draw is the deep integration with ad platforms, a key feature for social media managers.
- Loomly： The platform integrates with a number of other tools, including Slack and Teams integrations for real-time notifications. Its teams integration makes it easy to get notified about a loomly post that is pending approval.
8. User Interface and Ease of Use
- Metricool: A metricool review often praises its clean and intuitive user friendly interface. Its focus on simplicity and accessibility makes it an excellent tool for solo entrepreneurs and small businesses who manage one brand or a few clients.
- Loomly： The loomly dashboard is also known for being easy to use. Its clean design and visual calendar view make it easy to manage a social media presence from a single dashboard.
9. Content Ideas and Curation
- Metricool: Has a digital swiss army knife of features, but a built-in content curation tool is not one of them. While its analytics can help you find what content creation works, it doesn’t offer inspiration tools.
- Loomly： A standout feature for Loomly is its post ideas. It gives you daily inspiration and twitter trends to help you find inspiration for a new post. This helps a social media marketer save time on content ideation.
10. Core Features
- Metricool: The main differences between Metricool and Loomly are their core focuses. Metricool focuses on advanced analytics and ad management, providing a wide range of features from analytics to ad management. Its focus on data helps a social media manager make informed decisions.
- Loomly： Loomly’s core features are its collaboration and content planning tools. Its loomly review will often praise its approval workflow and ability to help marketing teams to collaborate effectively on social media posts.
11. Customer Support
- Metricool: Offers live chat support and a comprehensive help center page to assist customers. Support is generally responsive and reliable for all its paid plans.
- Loomly： Loomly offers tailored support to all its users. It also offers two-factor authentication and the ability to get a branded subdomain, custom logo, and custom favicon on its higher plans. The conclusion loomly is a good choice for those who need a lot of support.
What to Look For When Choosing a Social Media Management Tool?
- 分析和报告： A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
- Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A video editor and a content library are also great features for a content creator.
- Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approval workflows, the ability to assign posts to team members, and customizable dashboards. A 可发送 review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
- 支持的平台 Ensure the social platform works with all your social networks, from a twitter account to a YouTube account and Google Business Profile. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
- Social Inbox and Engagement: A single inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
- 用户界面与体验： The dashboard should be intuitive and user friendly. It should be easy to easily navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
- 集成： Check for integrations with other tools and services. A 扎皮尔 integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
- Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
- 客户支持： Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A 萌芽社交 review will often highlight its excellent support.
- Overall Functionality: Beyond the specific features, you want a social media management platform that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.
最终裁决
In this head-to-head battle, Loomly emerges as our top pick for most users.
While Metricool offers impressive analytics & a free plan, Loomly’s intuitive interface, collaborative features, & content generation tools make it a winner.
Its focus on streamlining workflows and simplifying social media management is hard to beat.
Remember it, the best choice depends on your specific needs & priorities.
We’ve given you the insights; now it’s your turn to choose the perfect social media management tool to elevate your online presence.
Happy posting!
More of Metricool
Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:
- Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
- Metricool vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
- Metricool vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
- Metricool vs 内容工作室: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
- Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
- Metricool 与 Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
- Metricool vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
- Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
- Metricool 与 Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
- Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
- Metricool vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
- Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)
Loomly 的更多内容
- Loomly 与 Sprout Social 对比: 它是一个全套企业平台，拥有先进的社交聆听和客户关系管理工具。
- Loomly 与 Metricool: 它提供更广泛的分析和网站跟踪功能。
- Loomly 与 Socialpilot 对比: 它支持更多平台，并提供社交收件箱。
- Loomly vs Sendible: 它具有更深入的分析和报告功能。
- Loomly 与 Content Studio 对比: 它在内容发现和统一收件箱方面表现出色。
- Loomly 与 Heropost 对比: 它专注于人工智能驱动的内容创作。
- Loomly vs Agorapulse: 它提供强大的社区管理工具。
- Loomly 与 Zoho Social 对比: 它与 Zoho 套件集成得很好。
- Loomly 与 Buffer: 它以调度简单而著称。
- Loomly 与 Sprinklr 对比: 这是一个面向大型企业的综合性平台。
- Loomly 与 Later 对比: 它在视觉内容规划方面尤为突出，尤其是 Instagram。
- Loomly vs Blaze: 比较取决于 Blaze 的具体功能和重点。
- Loomly 与 Hootsuite: 它是一款更全面的工具，具有高级社交监听功能和更广泛的集成。
- Loomly vs Planable： 它是一款以协作为先的工具，注重无缝内容审批工作流程和精简的用户界面。
常见问题
Does Metricool or Loomly offer a free plan?
Metricool offers a free plan with limited features, while Loomly does not. Loomly provides a 15-day free trial to test out its features.
哪种工具更适合团队协作？
Loomly is the clear winner in terms of team collaboration. It offers features like post approvals, comments, and real-time notifications, making it ideal for teams working together on social media.
Which tool has better analytics?
Metricool provides more in-depth analytics and reporting capabilities than Loomly. It offers a wider range of metrics, customizable reports, and competitor analysis.
Can I schedule posts on Instagram with both tools?
Yes, both Metricool and Loomly support direct Instagram scheduling, allowing you to plan and automate your Instagram content.
Which tool is easier to use?
Both tools are user-friendly and have intuitive interfaces. However, Loomly’s interface is generally considered more visually appealing and easier to navigate, especially for beginners.
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