Loomly vs Buffer:社交媒体管理对决 2025

| 9 月 20, 2024

优胜者
缓冲区
4.8
  • Idea Generation
  • Publishing
  • Analyze
  • 参与
  • 模板
  • 提供免费计划
  • 付费计划,每月 5 美元起
亚军
懒洋洋
3.0
  • 社交媒体 调度器
  • 无缝协作
  • 内容 安全
  • 内容创作
  • 组织活动
  • 提供免费试用
  • 联系了解定价
Loomly 与 Buffer

In the fast paced world of 社交媒体, managing multiple platforms can feel like juggling flaming torches while riding a unicycle.

That’s where 社交媒体 tools like Loomly and Buffer swoop in to save the day.

But which one is the right fit for you?

In this Loomly vs Buffer comparison, we’ll break down the key features, pros, & cons of both platforms to help you 制作 作出明智的决定。

概述

We’ve spent countless hours testing both Loomly and Buffer, scheduling posts, analyzing 数据, and exploring all the nooks and crannies of these platforms.

This hands-on experience has given us unique insights into their strengths & weaknesses, allowing us to present you with a truly informed comparison.

Loomly-CTA
4.8满分 5 分

加入 10,000 多个依赖 Loomly 进行社交媒体管理的品牌行列。立即体验与众不同。

定价: 可免费试用。请联系他们了解具体价格。

主要特点:

  • 内容日历
  • 职位想法
  • 分析
缓冲区徽标
3满分 5 分

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

定价: It has a free plan. Paid plan starts at $5/month

主要特点:

  • Intuitive Scheduling
  • 参与工具
  • 分析与报告

什么是 Loomly?

Think of Loomly as your social media command center.

It helps you plan, create, and publish content across all your favorite platforms – from Facebook and Instagram to Twitter and Pinterest.

It’s like having a personal assistant for your social media, but way more affordable!

此外,探索我们最喜欢的 Loomly 替代品

杼杼机主页

我们的看法

Loomly-CTA

使用 Loomly 提升您的社交媒体战略。10,000 多个品牌利用其简化的日程安排和深入的分析来优化他们的在线形象。

主要优点

  • 帮助构思和创建内容。
  • 清晰的日历视图便于规划。
  • 团队协作功能强大。
  • 帖子预览选项很有帮助。

定价

  • 起动机: 社交媒体账户 12 个,用户 3 个,日历无限。
  • 超越: 社交媒体账户 60 个,用户不受限制,日历不受限制。
褊狭的定价

优点

  • 使用超级方便。
  • 实惠的定价计划。
  • 非常适合协作。
  • 有用的帖子创意。
  • 提供具有洞察力的分析。

缺点

  • 有限的社交聆听。
  • 集成更少。
  • 没有内置广告工具。

What is Buffer?

Buffer is like your social media sidekick.

It keeps your posts organized, schedules them at the best times, and helps you engage with your audience.

It’s simple, straightforward, and perfect for those who want to focus on the essentials.

此外,探索我们最喜欢的 缓冲区替代品

缓冲区主页

我们的看法

缓冲区徽标

告别社交媒体的烦恼!Buffer 直观的平台和经济实惠的套餐,让您轻松安排和管理内容。见证它带来的改变!

主要优点

  • 管理最多 300 个社交资料。
  • 为代理机构提供白标选项。
  • 分析参与度提高 12%。
  • 将任务分配给 80 多名团队成员。
  • 使用智能队列自动化内容。

定价

  • 自由的: 每月 0 美元。
  • 要点: 每个频道每月 5 美元
  • 团队: 每个频道每月 10 美元
缓冲定价

优点

  • 清潔的界頁。
  • 易于导航。
  • 实惠的选择。
  • 可靠的调度。

缺点

  • 功能有限。
  • 高级功能价格昂贵。
  • 没有内容建议。

功能比较

Loomly and Buffer are excellent social media management tools, but they serve different social media strategies.

Loomly is ideal for visual planning and collaboration, while Buffer is the go-to social media tool for straightforward, reliable social media scheduling across multiple social media accounts.

1. Visual Planning and Scheduling Interface

  • Loomly: This social media management platform features an intuitive, highly visual calendar that makes content planning simple. It offers a drag-and-drop interface and post ideas that make it easy for social media managers to visualize and create a consistent online presence.
  • 缓冲: It is built around a queue-based scheduling system for social media posts. While efficient, it lacks the visual planning depth of Loomly, focusing instead on reliable publishing and ease of use.

2. Content Ideas and Creation

  • Loomly: Its key features include a post idea 发电机 that pulls inspiration from trends, RSS feeds, and a content library. This is designed to help users constantly generate social media posts and maintain a high volume of engaging content.
  • 缓冲: It offers basic content creation assistance, including an AI assistant to write 字幕 and image integrations. However, it does not have the same integrated post idea generation and content optimization tips as Loomly.
Loomly-use

3. Collaboration and Workflow

  • Loomly: This social media management platform excels in team collaboration features, offering a robust approval workflow and custom user roles. This is crucial for social media managers in agencies who manage multiple social media accounts and need strict content control.
  • 缓冲: It also supports team collaboration, with unlimited users on certain plans and simple permissions. However, its workflow is simpler and generally less granular than the comprehensive approval system offered by Loomly.

4. Supported Channels and Accounts

  • Loomly: It supports a wide range of social media platform options, including Google 商业 Profile, TikTok, and Pinterest. This makes it a comprehensive platform for managing multiple social media accounts effectively.
  • 缓冲: It is a powerful social media management tool that connects with all major social media channels and accounts. Its focus is on a reliable connection to core networks, including Google Business Profile.

5.分析和报告

  • Loomly: It provides audience engagement analytics and post analytics to track social media performance. However, some Buffer users find Loomly’s analytics to be less comprehensive in competitor tracking.
  • 缓冲: It offers robust and clean audience engagement analytics, providing clear data on clicks and reach. Its analytics are often praised for their simplicity and effectiveness in measuring the success of a social media strategy.

6. Pricing and Target Audience

  • Loomly: It is typically targeted at agencies and small to medium-sized business teams due to its collaboration features and visual planning. Its paid plans generally start at a slightly higher price point than Buffer.
  • 缓冲: It is considered one of the most affordable social media management tools and offers a free plan for basic social media scheduling, making it highly accessible for individuals and small and medium businesses.
Loomly-use

7. Management of Assets

  • Loomly: It includes a robust media library for storing and organizing assets, which seamlessly integrates into the post creation workflow.
  • 缓冲: It also offers a content library for storing drafts and ideas, though it is often considered less visually focused and less feature-rich than Loomly’s asset management tools.

8. Engagement and Monitoring

  • Loomly: It features a Conversations section for managing comments and mentions, which is key to maintaining a strong and meaningful social media presence & responding to customer interactions.
  • 缓冲: It offers engagement tools that focus on replies and comments on Facebook and Instagram, helping social media managers prioritize and respond to audience engagement from a single dashboard.

9. Management Focus

  • Loomly: Its core strength is providing a highly organized, collaborative workflow from post idea to publishing, ensuring the team maintains a polished and consistent online presence.
  • 缓冲: Its core strength is its queue-based system, which automates the timing of social media posts to deliver content efficiently across multiple social media accounts.

What to Look for in a Social Media Management Tool?

  • 您的预算 How much are you willing to spend on a social media management tool? Both Loomly and Buffer offer free plans with limited features, but their paid plans vary in price.
  • Your team size: Are you a solopreneur or part of a larger team? Loomly excels at collaboration, while Buffer’s team features may be limited for larger groups.
  • Your social media goals: What do you want to achieve with social media? If you’re focused on content creation and engagement, Loomly’s robust features may be a better fit. If you prioritize scheduling and publishing, Buffer’s simplicity might be more appealing.
  • Your technical skills: How comfortable are you with technology? Buffer’s user-friendly interface is ideal for beginners, while Loomly may require a bit more of a learning curve.

最终裁决

Choosing the right social media management tool can feel like navigating a maze, but we’re here to guide you.

If you crave a feature-rich platform that empowers your team and streamlines your social media marketing efforts across various social media platforms, Loomly is our top pick.

It’s the ideal companion for any social media marketer looking to level up their game.

However, if you’re starting your social media journey or prefer a simpler, budget-friendly option, Buffer is a fantastic choice.

It’s user-friendly and offers the essentials for effective social media management.

Ultimately, the best tool for you depends on your unique needs and preferences.

We encourage you to try both platforms and see which one feels like the perfect fit for your social media strategy.

Loomly 的更多信息

More of Buffer

常见问题

Can I use Loomly and Buffer for free?

Yes, both platforms offer free plans with limited features. Loomly’s free plan allows for two social accounts and ten posts per day, while Buffer’s free plan supports three social accounts and ten scheduled posts.

哪种工具更适合初学者?

Buffer’s intuitive interface and focus on essential features make it an excellent choice for beginners. Loomly’s extensive features might be overwhelming for those new to social media management.

Can I collaborate with the team on these platforms?

Yes, both Loomly and Buffer offer collaboration features. Loomly excels in this area with real-time collaboration and approval workflows, while Buffer’s collaboration capabilities are more basic.

Do these tools offer analytics and reporting?

Absolutely! Both platforms provide analytics to track your social media performance. Loomly offers more in-depth analytics with customizable reports, while Buffer focuses on essential metrics.

Can I schedule posts on different social media platforms at a time?

Yes, both Loomly and Buffer allow you to schedule posts on many social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Loomly also supports Google My Business and TikTok.

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