What is Klaviyo used for?

Klaviyo is used for email and SMS marketing, specifically designed for e-commerce businesses to automate campaigns and target customers based on data.

Is Klaviyo better than Mailchimp?

For e-commerce businesses, Klaviyo is often considered better than Mailchimp due to its superior integration with online stores and advanced segmentation capabilities.

Yes, Klaviyo offers a free tier that allows up to 500 monthly email sends and 250 contacts.

Does Klaviyo work with Shopify?

Yes, Klaviyo has a deep, one-click integration with Shopify, allowing it to pull in real-time customer data for marketing.

How much does Klaviyo cost?

Klaviyo's pricing is based on the number of contacts. It starts with a free plan, with paid Email plans starting around $20/month and Email & SMS plans starting around $35/month.

What is the difference between Shopify and Klaviyo?

Shopify is your digital storefront; Klaviyo is your marketing engine. Shopify handles the products, inventory, and payments. Klaviyo pulls that data to create targeted email and SMS campaigns. You need Shopify to sell, but you use Klaviyo to grow those sales through retention and engagement.

Is Klaviyo the same as Mailchimp?

Not quite. While both send emails, Klaviyo is built specifically for eCommerce data. It offers deeper integration with platforms like Shopify, allowing for granular segmentation based on purchase behavior. Mailchimp is a broader tool for general businesses. Klaviyo wins on data science; Mailchimp wins on simplicity for beginners.

What is the difference between Mailchimp and Klaviyo?

Data depth. Mailchimp is fantastic for general newsletters and basic automation. Klaviyo is an eCommerce specialist. It tracks every click, purchase, and view to trigger complex flows. If you sell online, Klaviyo’s predictive analytics and revenue-focused reporting usually offer a higher ROI than Mailchimp’s generalist tools.

What are the cons of Klaviyo?

It has a steeper learning curve. The sheer amount of data and features can overwhelm beginners. Pricing also scales with your list size, becoming pricey for large lists with low engagement. Support on the free plan is limited to 60 days. It's powerful, but you pay for that power.

How much does Klaviyo reviews cost?

Pricing is tiered based on monthly orders. It starts at $25/month for up to 250 orders. As your order volume grows, so does the price—for example, $90/month for 1,000 orders. It integrates tightly with email flows, allowing you to automate review requests seamlessly.

Why is Klaviyo so popular?

It prints money for store owners. The seamless integration with Shopify allows brands to send messages that feel personal at scale. Its 'flows' (automations) run on autopilot, generating revenue while you sleep. The ROI is visible and trackable, making it a favorite among growth-focused eCommerce marketers.

What are Klaviyo reviews?

It's a newer add-on feature allowing you to collect and display product reviews. Unlike third-party apps, it unifies review data with your customer profiles in Klaviyo. This means you can trigger emails based on star ratings or review content, keeping everything under one roof.

How much does it cost to send an email on Klaviyo?

Plans generally include unlimited sends for smaller lists (up to a cap, e.g., 10x your list size). On the Free plan, you can send 500 emails max. On paid plans, you generally get enough allowance to email your whole list multiple times. You don't pay 'per email' unless you exceed monthly limits.

What is Klaviyo used for?

Driving eCommerce revenue. It automates essential customer touchpoints: welcoming new subscribers, recovering abandoned carts, thanking buyers, and winning back lapsed customers. It’s used to segment audiences precisely—sending dog food offers only to dog owners—maximizing engagement and sales.

Is Klaviyo a good stock to buy?

Klaviyo (KVYO) went public in 2023. Analysts point to its strong revenue retention and leadership in the eCommerce automation space as positives. However, like all SaaS stocks, it faces market volatility and competition. Always do your own research before investing.

Where is Klaviyo headquartered?

They are based in Boston, Massachusetts. Specifically, their main office is located at 125 Summer Street. They have grown significantly from a startup to a major public tech company, anchoring Boston's tech scene.

Does Klaviyo send emails?

Yes, by the millions. But it’s not just a 'sender.' It’s a smart sender. It determines when to send and who receives it based on behavioral triggers. It ensures high deliverability, meaning your emails land in the primary inbox, not the spam folder.

Which brands use Klaviyo?

Massive names. Brands like Glossier, Unilever, and Spanx rely on it. Over 100,000 paying customers, mostly in the DTC (Direct-to-Consumer) space, use Klaviyo to power their customer communications. It scales from mom-and-pop shops to enterprise giants.

What type of company is Klaviyo?

It is a public technology company (SaaS). It specializes in marketing automation and customer data. Trading on the NYSE under 'KVYO', it operates in the B2B space, providing software tools to other businesses to help them grow.

Is Klaviyo good for email marketing?

It is widely considered the gold standard for eCommerce email marketing. Its robust segmentation, pre-built automation recipes, and drag-and-drop builder make it top-tier. If you want emails that actually convert browsers into buyers rather than just driving 'opens,' Klaviyo is excellent.

How much does Klaviyo email marketing cost?

It starts at $0 for up to 250 contacts. Paid plans kick in at $20/month for up to 500 contacts. The price scales up with your list size. For example, 10,000 contacts might cost around $150/month. It’s value-based pricing: you pay more as you grow.

What's better, Mailchimp or Klaviyo?

Repeat: For eCommerce, Klaviyo. The predictive analytics (like 'predicted date of next order') are game-changers. Mailchimp is better for generalists or those on a strict budget who don't need granular purchase data syncing.

What is the Klaviyo platform?

It’s a unified customer platform. It combines a CDP (Customer Data Platform) with marketing channels (Email, SMS, Mobile Push, Reviews). It ingests data from your tech stack and makes it actionable immediately, allowing for cohesive, cross-channel marketing strategies.

Is Klaviyo a CRM system?

Technically, no. It’s an intelligent marketing automation platform. While it stores detailed customer profiles (like a CRM), it lacks sales pipelines, lead scoring for sales teams, and ticketing systems. It integrates with CRMs, but its focus is marketing, not sales management.

How much is Klaviyo a month?

It depends entirely on your list size. 0-250 contacts: Free. 251-500: ~$20. 2,500: ~$60. 10,000: ~$150. SMS is extra. You can calculate your exact cost on their website, but expect to pay more as your subscriber base expands.

No, they are separate companies. However, Shopify is a major investor in Klaviyo, and Klaviyo is the recommended email solution for Shopify Plus. They work together so seamlessly that they feel like one system, but Klaviyo is a standalone public company.

Is Klaviyo a CRM tool?

It functions as a 'Marketing CRM.' It manages customer relationships through data and automated messaging. But for a sales team making calls and tracking deals? No. You would want a dedicated CRM like HubSpot or Salesforce for that, integrated with Klaviyo.

What kind of company is Klaviyo?

A SaaS (Software as a Service) leader in the marketing automation space. They focus on data-driven marketing for online businesses. They are known for a culture of ownership and rapid product iteration, constantly adding features like AI and Reviews.

How hard is it to get a job at Klaviyo?

It is competitive. As a successful public tech company in Boston, they attract top talent. They look for data-driven, customer-obsessed individuals. The interview process is rigorous, often involving practical assessments. But they are known for good culture and growth opportunities.

Klaviyo Review: The Best AI Marketing Platform in 2026?

由 Fahim Joharder | Last updated Jan 29, 2026

您是否在与客户建立联系和真正扩大电子商务规模方面遇到困难？

Many business owners waste valuable time and money on overly complex tools that don’t deliver results.

您目前的电子邮件和短信营销策略可能效果不佳，可能会造成大量收入损失。

In this Klaviyo Review, we cut through the noise.

我们将向您详细展示这个领先平台如何帮助您掌控客户。数据并将这些关系转化为强大的销售业绩。

一个由人工智能驱动的内容创作平台，展示了用于数字营销和创意项目的先进人工智能工具。

克拉维约

不想再白白损失收入了吗？Klaviyo 的自动化流程可以为每位收件人带来比标准营销活动高出 30 倍的收入。

Try Klaviyo now

Klaviyo是什么？

Klaviyo 是一个专为电子商务企业打造的一体化营销平台。

它作为您与客户沟通的中心枢纽。

它将您的所有数据整合起来，通过电子邮件和短信营销，开展智能、有针对性的营销活动。

您可以通过客户中心和强大的分析功能获得强大的洞察力。

该平台的简单自动化工作流程制作开展个性化电子邮件营销活动非常简单。

他们甚至还提供客服人员提供支持。

整个系统的设计目的就是为了显著提高电子商务企业的收入。

面向零售营销自动化和客户互动的 AI 驱动型 B2C CRM 软件，具有统一营销、AI 驱动的洞察和忠诚度计划管理等特点，助力电子商务成功。

Klaviyo是谁创造的？

Klaviyo由两人于2012年创立： 安德鲁·比亚莱茨基和埃德·哈伦.

他们注意到，许多在线商店拥有大量客户数据，但却无法真正利用这些数据。

他们决定建立一个平台，将企业的数据直接连接到其营销工具。

他们的主要理念很简单：帮助企业家发展壮大，赋予他们真正掌控客户关系的能力。

他们希望让每个人都能轻松、有利可图地进行个性化沟通。

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Klaviyo 的主要优势

建立牢固的客户关系：该平台帮助品牌超越基础层面，让您与受众深度互动，从而建立客户忠诚度和信任度。
高级细分：您可以创建强大的客户细分功能。这使公司能够根据购买历史、网站活动和偏好来定制信息。
强大的预测分析功能：Klaviyo 利用预测分析来预测客户行为。这种洞察力使您能够做出更明智的决策，并向客户发送个性化的产品推荐。
提升转化率自动化营销自动化是一项核心功能。它允许您设置欢迎系列邮件、购物车遗弃提醒和售后流程，从而在提高效率的同时提升销售额。
与其他工具无缝集成：Klaviyo 可与数百种应用程序和其他工具轻松集成。这使您可以集中管理所有渠道的数据和营销活动。
一体化平台：您可以在一个平台上访问电子邮件营销和短信营销。这种统一的流程可以节省时间，并利用统一的数据和资源帮助品牌更快地发展。
有效的客户数据管理：您可以记录和跟踪每一次客户互动。客户关系管理这样一来，您就可以在一个页面上查看客户历史记录，从而更好地进行沟通和服务。
多渠道列表构建：通过网站上的可自定义表单和弹出窗口，轻松注册新客户。这有助于您快速建立服务受众群体。

Klayvio AI 图像生成器，用于营销自动化、洞察和分析，以增强客户互动并简化业务流程。

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最佳功能

Klaviyo 是一款功能远超基本电子邮件营销的工具。

It is a full B2C 客户关系管理 powered by customer data.

以下是帮助品牌更快发展并实现真正营销自动化的六大最佳功能。

1. 客户中心

此功能是您网站上的个性化自助服务区域。

它作为一个统一的平台，客户可以在这里管理与你品牌的所有关系。

他们可以追踪订单、管理订阅、发起退货，并查找专属优惠券。

重要的是，所有购物者在客户中心的操作即刻 update their profile in Klaviyo’s Data Platform.

Providing immediate, actionable marketing data.

2. 客户细分

Klaviyo 的细分功能非常强大，因为它使用实时、基于行为的数据。

它允许您根据几乎无限的条件（而不仅仅是电子邮件列表注册）创建高度具体的客户群体。

您可以根据点击特定链接的用户进行细分。

Who is at high churn risk (using predictive analysis), or who purchased a certain product last month?

Making your campaigns highly relevant.

预测性客户细分 AI 工具界面展示了 Klaviyo 的受众群体构建功能，可用于开展定向营销活动。

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3. 数据平台

The Data Platform is the foundation of Klaviyo’s system.

它将来自您的电子商务商店和其他工具的所有客户信息整合到一个单一、全面的客户档案中。

单一数据源确保最新鲜的数据为您的营销信息提供支持。

它消除了数据孤岛，确保您的营销团队和支持团队都能全面了解每位客户的情况。

借助 Fahim AI Klaviyo 数据平台的功能，为品牌释放先进的数据管理能力。

4. 营销代理

The Marketing Agent is Klaviyo’s AI 助手.

它彻底改变了内容创作和效率。

你可以给它简单的指令，或者一个网站网址，人工智能就会生成一个完整的、符合品牌调性的营销计划。

It can write, design, and target ready-to-launch campaigns and automated workflows in minutes.

Greatly speeding your time-to-market.

基于人工智能的营销自动化平台，集成 Klaviyo，可扩展内容规模并优化增长。快速构建品牌推广活动，几分钟内即可上线。

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5. 市场营销分析

Klaviyo 的营销分析提供深入、可操作的洞察，完全专注于电子商务收入。

Unlike basic 报道, it uses predictive models to show metrics such as customer lifetime value (CLV) and time between purchases.

这些分析工具可以帮助您可视化转化漏斗并准确衡量收入。影响单个电子邮件和短信流程。

引导您进行更明智的资源分配。

Fahim-ai-marketing-analytics-dashboard.jpg。

免费试用 Klaviyo

6. RCS营销

RCS营销（富媒体通信服务）将您的标准短信升级为动态、引人入胜的体验。

It lets you send 文本 messages with high-quality images, carousels, and quick-reply buttons, all featuring your brand’s verified logo.

这种丰富的内容将简单的通知转化为客户文本中可直接阅读的互动式购物体验。收件箱提高参与度。

7. Customer Agent

Enhance your support and sales capabilities with an intelligent agent that handles inquiries around the clock.

This feature uses natural language processing to resolve common issues, qualify leads, and automatically book meetings.

When paired with LinkedIn automation, the agent can manage initial 外联回复。

Ensuring that prospective clients receive immediate attention even when your team is offline.

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8. Email Marketing

Create and execute high-impact email campaigns that resonate with your target audience.

The platform provides intuitive design tools and automated sequencing to ensure your messages land in the inbox at the perfect time.

By syncing your LinkedIn automation data with your email lists.

You can build multi-channel nurturing tracks that follow up with prospects across different platforms for maximum conversion.

9. Advanced Data Platform

Centralize your 商业 intelligence with a robust data architecture that tracks every interaction.

This platform aggregates information from various sources to provide a 360-degree view of your customers and market trends.

It allows you to analyze the performance of your LinkedIn automation efforts alongside other marketing metrics.

Giving you the insights needed to optimize your strategy and drive predictable growth.

定价

计划名称	核心定价模型	主要功能包括
自由的	$60	1250 次移动按摩积分
电子邮件+手机短信	$60	15,000 封电子邮件
沃茨比专业	$45	开始发送电子邮件，看看整合所有数据如何让您实现更个性化的体验。

免费试用 Klaviyo

优点和缺点

优点

专为电子商务打造
不匹配的客户数据和细分
强大的自动化工作流程
集成人工智能功能
多通道通信

缺点

规模扩大后成本高昂
更陡峭的学习曲线
不太适合非电子商务行业
Limited Built-in 客户关系管理 for Sales

Klaviyo 的替代方案

如果 Klaviyo 的复杂性或成本是您考虑的因素，这些选项可提供类似的功能以满足不同的需求。

Omnisend： 这款产品是预算有限的电商用户的最佳选择。它集电子邮件、短信和网页推送通知于一体。在用户列表规模相近的情况下，它通常比 Klaviyo 更具性价比。
ActiveCampaign: Best for advanced automation outside of a pure retail setting. It excels at intricate, conditional logic flows and includes a sales 客户关系管理 for B2B or service-focused businesses.
Mailchimp: 非常适合初学者或小型企业它需要简洁易用的功能。对于新闻简报和基本流程来说，它非常用户友好，但与 Klaviyo 相比，其深度电商集成和高级数据功能较为有限。
Brevo（原名 Sendinblue）： Great for budget-conscious users. It provides an excellent free tier with a high daily send limit and offers a wide range of features, including live chat and basic 客户关系管理, alongside email/SMS.
滴：一款功能强大且专业的电商客户互动解决方案。它重点关注针对在线商店的个性化、基于行为的电子邮件和短信营销活动。
HubSpot营销中心： 对于需要完整集成平台的企业而言，这无疑是绝佳之选。它将贯穿整个客户旅程的营销、销售和服务工具整合于一体。

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个人经历

当我们的团队开始使用 Klaviyo 时，我们有一个主要目标：通过将一次性购买者转化为重复购买者来推动增长。

我们无需更多数据工具，而是将所有数据集中在 Klaviyo 的 B2C CRM 中。

我们利用其数据平台构建了高度精准的目标群体，这大大提高了我们信息的针对性。

We used it extensively across our Massachusetts-based ecommerce 商业, and here is a snapshot of the results we saw:

收入增加： 自动化流程（尤其是购物车遗弃流程）始终能带来最高的转化率，显著提高每位收件人的收入。
更智能的沟通： 我们运用预测分析来精准把握推广时机。这使得品牌的推广活动不再像是在进行营销，而更像是一次有益的对话。
效率与学习： 便捷的帮助文章和 Klaviyo Academy 课程帮助我们的小团队快速掌握了高级功能。
可执行的见解： 强大的分析功能使我们能够收集具体的客户反馈，并了解哪些产品带来了最高的客户终身价值。

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结论

我们的 Klaviyo 2025 年评测表明，该平台是电子商务企业的强大选择。

它利用先进的数据和人工智能功能，例如预测分析和营销代理，来实现销售自动化。

Klaviyo 的深度细分和统一数据平台可帮助您建立牢固的个性化客户关系。

虽然随着规模扩大成本也会增加，但其自动化流程带来的高回报通常足以弥补投资的不足。

如果你想停止猜测，真正利用客户数据推动增长，Klaviyo 是行业领导者。

准备好了解 Klaviyo 如何将客户数据转化为您最大的收入来源了吗？

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常见问题解答

What exactly does Klaviyo do?

Klaviyo powers smarter digital relationships. It is a marketing automation platform designed specifically for eCommerce, syncing real-time data from your store to send hyper-personalized emails and SMS. Think abandoned cart nudges, welcome series, and predictive analytics. It knows what your customers want before they do.

How does Klaviyo pricing work?

You pay for “Active Profiles” (contacts you can message). It’s a tiered model based on list size. A free tier covers up to 250 contacts. Paid Email plans start around $20/month. Prices jump as you hit contact thresholds (e.g., 500, 1,000), so regular list hygiene is crucial to keep costs down.

Is Klaviyo or Mailchimp better?

For eCommerce, Klaviyo takes the crown. Its ability to trigger emails based on specific purchase behaviors (like “bought X but not Y”) is unmatched. It turns purchase history into profit. Mailchimp is better if you just need a simple, cost-effective way to send newsletters to a general list.

What are the hidden costs with Klaviyo?

Overage charges. If you exceed your plan’s email send limits or SMS credits, you pay extra. Also, remember that “Active Profiles” dictate your price—you pay for everyone you 能 email, not just those you 做 email. Keeping a clean list is essential to avoid paying for dead weight.

Is Klaviyo a CRM or ESP?

It is a hybrid, but primarily an ESP on steroids. While it acts as a Customer Data Platform (CDP) storing rich profiles and purchase history (CRM-like traits), its core function is executing marketing campaigns. It manages relationships through data but lacks traditional sales pipeline tools found in Salesforce.

Is Klaviyo a good email marketing platform?

It is widely considered the gold standard for eCommerce email marketing. Its robust segmentation, pre-built automation recipes, and drag-and-drop 建筑商 make it top-tier. If you want emails that actually convert browsers into buyers rather than just driving “opens,” Klaviyo is excellent.

Is Klaviyo a US company?

Yes. Founded in 2012 by Andrew Bialecki and Ed Hallen, it is an American software company. Their headquarters are firmly planted in Boston, Massachusetts. While they have expanded globally with offices in London and 悉尼, their roots and primary operations remain in the United States.

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More Facts about Klaviyo

Store owners highly recommend it: many merchants love Klaviyo because it integrates easily with Shopify and offers robust, automated tools.
Customer support has mixed reviews: Many users say the support team is fast and helpful. However, some users have reported that support was rude or unhelpful.
Concerns about billing and delivery: Some users are concerned about being charged without authorization. Others have had trouble getting emails to customers, which has hurt their reputation.
It is very popular: Klaviyo helps over 176,000 brands operate more efficiently and increase revenue by sending personalized messages to many people at once.
It connects to many stores: The software integrates smoothly with major e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce.
Smart automated emails: You can set up emails to send automatically when a customer does something specific, like buying a product or signing up for a newsletter.
Recovering lost sales: Klaviyo is famous for its automation tools. These include sending emails to customers who left items in their shopping cart without completing their purchase.
便于使用： You can build emails easily using a “drag-and-drop” tool. This simplifies creating nice-looking marketing messages.
How you pay: You are billed every 30 days in US dollars. The price includes standard fees and charges based on your usage.
Huge number of connections: Klaviyo has over 350 ready-made connections (integrations) that let it share data with many other shopping apps.
Trusted by big names: Many famous brands in different industries trust Klaviyo to run their marketing.
New AI features: As of 2026, K: AI is a smart assistant. It can create campaigns and group customers based on your instructions.
预测未来： Klaviyo uses AI to infer useful insights, such as how much a customer will spend over time or whether they are likely to stop shopping.