GoHighLevel vs ActiveCampaign：哪款工具在 2025 年才是最佳选择？

由 Fahim Joharder | 最后更新日期：2025年9月13日

优胜者

4.8

数字营销引擎
获取新客户线索
培养潜在客户
自动预订
创建会员资格
免费试用
付费计划起价97美元

立即尝试

亚军

3.5

电子邮件营销
动态内容
自定义落地页
集成人工智能
分割
免费方案
付费计划起价 15 美元

立即尝试

Choosing the right marketing 自动化月台可以感觉像导航迷宫.

You’re juggling emails, websites, 社交媒体, and maybe even SMS.

Both GoHighLevel and ActiveCampaign promise to simplify your marketing life. But which one comes out on top in 2024?

In this post, we’ll break down the features of the GoHighLevel vs ActiveCampaign tools, helping you decide which is the best fit for your 商业需要。

让我们潜入其中吧！

概述

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and ActiveCampaign.

We built landing pages, set up email sequences, and even ran a few test campaigns to see how each platform performed in real-world scenarios.

这种实践经验让我们拥有独特的见解，可以与您分享。

4.85分制

想亲眼见证 GoHighLevel 的强大功能吗？立即开启您的旅程，探索它的各项强大功能！

定价： 它提供免费试用。付费计划起价为每月 97 美元。

主要特点：

网站建设器
销售漏斗搭建器
双向短信

免费试用 GoHighLevel 阅读完整评论

3.55分制

解锁一体化营销平台的强大功能。立即体验吧！

定价： 它提供7天免费试用。付费计划起价为每月15美元。

主要特点：

电子邮件营销
营销自动化
客户关系管理

试试 ActiveCampaign 阅读完整评论

GoHighLevel是什么？

Ever wished for a single tool that could handle 一切 marketing-related? That’s the idea behind GoHighLevel.

It’s an all-in-one platform designed to help agencies and businesses manage their marketing, sales, and customer relationships.

把它想象成你的营销指挥中心。

此外，还可以探索我们最喜欢的 GoHighLevel 的替代方案…

我们的观点

对于希望整合工具的机构和企业来说，这非常棒。其自动化功能非常强大。

免费试用 GoHighLevel 阅读完整评论查看 GoHighLevel 的替代方案

主要优势

一体化营销平台。
可提供贴牌生产服务。
自动化营销活动。
潜在客户培育工具。
全面报道。

尝试 免费提升等级

定价

起动机：每月 97 美元。
无限：每月 297 美元。

尝试 免费提升等级

优点

一体化解决方案。
用户友好界面。
强大的自动化工具。
广泛的集成。
活跃的社区和支持。

缺点

学习曲线陡峭。
对某些人来说，价格偏高。
定制选项有限。

尝试 免费提升等级

ActiveCampaign是什么？

ActiveCampaign is a powerhouse when it comes to email marketing and 自动化.

But it’s more than just email blasts!

They’ve expanded to include a full suite of features to help you connect with your audience on a deeper level.

此外，还可以探索我们最喜欢的 ActiveCampaign 的替代方案…

我们的观点

ActiveCampaign 对于希望充分利用电子邮件营销和自动化功能的企业来说是一个绝佳的选择。然而，由于其复杂性，它可能不太适合初学者。

免费试用 ActiveCampaign 阅读完整评论查看 ActiveCampaign 的替代方案

主要优势

高级自动化： 创建复杂的流程来培养潜在客户并实现任务自动化。
电子邮件营销巨头： 发送美观且有效的电子邮件营销活动。
内置客户关系管理: 管理联系人并跟踪互动。
细分和个性化： 针对特定联系人群体发送个性化信息。

尝试 ActiveCampaign 免费

定价

起动机每月 15 美元。
加：每月 49 美元。
专业版：每月 79 美元。
企业：每月 145 美元。

优点

强大的自动化功能。
邮件送达率极佳。
详细的报告和分析。
非常适合成长型企业。

缺点

学习起来可能比较复杂。
价格可能迅速上涨。
它不如某些选项那样用户友好。

尝试 ActiveCampaign 免费

功能对比

Choosing the right marketing platform is key for your business. We’ll compare GoHighLevel and ActiveCampaign so you can see 所有功能 and pick what’s best for you.

1. Primary User / Target Audience

These platforms are built for different main users.

GoHighLevel： Made for marketing agency owners and digital marketing agencies. It helps them manage multiple clients and offer many services.
ActiveCampaign： 最适合小型企业 owners and mid-sized businesses. It focuses on helping them grow their own business with strong marketing.

2. 多功能一体机 vs 专用型

One tries to do everything, the other focuses on a few things really well.

GoHighLevel： It’s an all-in-one platform. It has 客户关系管理, email, SMS, website builder, funnel builder, and more. It helps you avoid using other marketing tools.
ActiveCampaign： It specializes in intelligent marketing automation, CRM, and email marketing services. While powerful, it doesn’t include website building.

3. 营销自动化

Both offer automation, but their depth varies.

GoHighLevel： Provides strong automation across multiple platforms like email, SMS, calls, and social messages. It’s built for complex workflows.
ActiveCampaign： Known for its powerful ActiveCampaign marketing automation. It has a visual 建筑商 and many templates for email sequences and customer journeys.

尝试 免费提升等级

4. 客户关系管理

Managing customer 数据 is important for both.

GoHighLevel： 提供强大的客户关系管理 for multiple clients. You can track leads, manage pipelines, and automate follow-ups easily.
ActiveCampaign： Has a good 客户关系管理 for basic contact and deal tracking. It helps with sales automation and lead scoring for your own business.

5. Email Marketing

Email is a core part of digital marketing.

GoHighLevel： Includes native email marketing. It has templates and helps automate email sequences.
ActiveCampaign： Is famous for its strong email marketing services. It offers advanced features, personalization, and many email templates.

尝试 ActiveCampaign 免费

6. Sales Tools

How do they help you close deals?

GoHighLevel： Offers tools for sales engagement, pipeline management, and collecting payments. It helps track deals from start to finish.
ActiveCampaign： Focuses on sales automation within its 客户关系管理. It helps with lead scoring and managing opportunities.

7. Website & Funnel Builders

Creating web pages is a big difference.

GoHighLevel： Includes a full website and funnel builder. You can create landing pages and sales funnels easily.
ActiveCampaign： Offers landing pages, but does not have a full website builder. You might need other marketing tools for this.

尝试 ActiveCampaign 免费

8. Agency Features & White-labeling

This is key for marketing agencies.

GoHighLevel： Built for agencies. You can white-label the platform. This means you can sell it as your own business tool to multiple clients with unlimited accounts.
ActiveCampaign： Does not offer agency-specific features like white-labeling or unlimited accounts for clients. It’s for individual businesses.

9. Ease of Use & Learning Curve

How easy are they to learn?

GoHighLevel： Has all the features, so it might take more time to learn at first. It’s for a more advanced user due to its many options.
ActiveCampaign： Is generally easy to use, especially if you focus on email and automation. It has a good user-friendly interface for 小型企业业主。

What to look for when choosing a marketing tool?

Email Marketing Capabilities: Consider if the platform offers comprehensive email marketing campaigns, including both basic email marketing features and the ability to run automated email marketing campaigns. Look for tools that can create incredible email marketing campaigns with strong deliverability.
SMS Marketing Integration: Is SMS marketing a priority for you? Check if the platform seamlessly integrates SMS into your campaigns and automations.
自动化能力： Evaluate the advanced automation features. Can you create complex workflows based on user behavior? A robust automation builder can save you a lot of time.
Native Email Marketing System: Does the platform have its own integrated native email marketing system, or does it rely heavily on third-party integrations for email? An in-built system often means smoother performance.
整体生态系统： Beyond just email and SMS, consider the platform’s other features. Does it offer a CRM, landing page builder, or website builder? The more capabilities bundled, the less you might need other tools.
易用性： How steep is the learning curve? A user-friendly interface will help you get started faster and 制作 the most of the tool.
可扩展性： Can the tool grow with your business? Ensure it can handle your increasing contact list and campaign volume without issues or excessive costs.
支持： Good customer support is crucial. Look for a platform with responsive and helpful assistance when you need it.

最终判决

Choosing the right marketing tools can be tough.

Both GoHighLevel and ActiveCampaign are powerful options for your digital marketing needs. But for us, ActiveCampaign takes the crown.

It offers incredible value for the price, especially if email marketing and automation are your priorities.

Its automation features are top-notch, and its deliverability rates are excellent.

That said, GoHighLevel is still a fantastic choice if you need an all-in-one solution that includes a website builder.

Robust customer relationship management (CRM) capabilities.

It’s perfect for agencies and businesses that want to streamline their digital marketing efforts within a single platform.

Ultimately, the best choice depends on your specific needs and budget. We’ve given you the information; now it’s time to make the call!

免费试用 GoHighLevel 阅读完整评论 GoHighLevel 的替代方案

试试 ActiveCampaign 阅读完整评论查看其他方案

ActiveCampaign 的更多内容

以下是ActiveCampaign与其替代方案的比较：

ActiveCampaign 与 Pipedrive 的对比ActiveCampaign 在营销自动化和潜在客户培育方面表现出色，并集成了 CRM 功能。而 Pipedrive 则以销售为中心。客户关系管理强调可视化流程管理和高效的交易跟踪。
ActiveCampaign 与 GoHighLevel 对比: GoHighLevel 是一个面向营销机构用户的一体化平台，具有强大的白标功能和无限账户。
ActiveCampaign 与 Keap 对比ActiveCampaign 提供强大的营销自动化和电子邮件功能。基普专为小型企业量身定制，将 CRM 与销售和电子邮件相结合，实现一体化方法。
ActiveCampaign 与 HubSpot 对比ActiveCampaign是电子邮件营销自动化和客户互动领域的领导者。HubSpot提供了一个更全面的一体化平台，涵盖营销、销售、服务和内容管理。
ActiveCampaign 与 ClickFunnels 的比较ActiveCampaign 非常适合在 CRM 环境中进行电子邮件营销自动化和潜在客户培育。ClickFunnels 则专注于构建销售漏斗和着陆页，以实现直接转化。
ActiveCampaign 与 FolkActiveCampaign 以其复杂的营销自动化和精细的客户细分而闻名。Folk 则提供了一种更简单、更协作的解决方案。客户关系管理用于联系人管理、电子邮件营销活动和基本销售流程。
ActiveCampaign 与 Instantly 的比较ActiveCampaign 提供高级营销自动化和全面的客户关系管理 (CRM) 功能。立即将更多精力集中在…… 冷邮件利用基本的CRM功能进行客户拓展和线索挖掘，简化销售流程。
ActiveCampaign 与 ClickUp 的比较ActiveCampaign 在营销自动化和客户关系管理方面表现出色。点击上是一个功能全面的工作管理平台，可以针对 CRM 进行定制，并侧重于项目管理。
ActiveCampaign 与 Monday CRM 的对比ActiveCampaign 提供强大的营销自动化和电子邮件营销功能，并与 CRM 系统深度集成。Monday CRM 则侧重于可视化协作和可自定义的看板，用于线索和交易管理。
ActiveCampaign 与 Capsule 的比较ActiveCampaign 提供强大的电子邮件营销和高级自动化功能，用于销售和客户旅程。胶囊 CRM 提供简单易用的联系人管理和销售流程功能，非常适合基本的 CRM 需求。
ActiveCampaign 与 Insightly 的比较ActiveCampaign专注于深度营销和销售自动化，提供线索评分和跟踪功能。Insightly则将CRM与项目管理相结合，适合既需要销售又需要项目交付的团队。
ActiveCampaign 与 Freshsales CRM 的比较ActiveCampaign 提供全面的营销自动化和电子邮件营销服务，并集成了 CRM 功能。Freshsales CRM 则专注于销售管理，并利用人工智能驱动的洞察来简化销售流程。
ActiveCampaign 与 SalesforceActiveCampaign 专注于为中小企业提供营销自动化和电子邮件互动解决方案。Salesforce 是一个功能强大且可扩展的 CRM 平台，面向大型企业，涵盖销售、服务和营销等领域。
ActiveCampaign 与 ZendeskActiveCampaign专注于电子邮件营销、销售自动化和客户体验管理。Zendesk主要提供客户服务和支持工具，包括工单系统和帮助台。

常见问题解答

哪个平台更适合初学者？

ActiveCampaign is generally easier to get started with, thanks to its more intuitive interface and focused feature set. GoHighLevel can feel overwhelming at first due to its sheer number of features.

Can I use GoHighLevel or ActiveCampaign to build a complete website?

GoHighLevel includes a website builder, allowing you to create and host websites directly within the platform. ActiveCampaign does not offer this functionality.

哪个平台的客户支持更好？

While both offer support, ActiveCampaign’s customer support can sometimes be slow to respond. GoHighLevel generally provides quicker and more helpful support.

GoHighLevel 只面向营销机构吗？

Although GoHighLevel caters to marketing agencies with its white-labeling features, it can also be used by individual businesses looking for an all-in-one digital marketing solution.