ActiveCampaign vs Insightly：2025 年哪种客户关系管理更胜一筹？

优胜者

4.6

• 电子邮件营销
• 动态内容
• 自定义登陆页面
• 集成人工智能
• 分割
• 提供免费计划
• 付费计划起价 15 美元

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亚军

3.6

• 管道管理
• 线索追踪
• 工作流程自动化
• 项目管理
• 洞察力营销
• Texte de base en vidéo.
• Paid Plan Starts at $29

Actuellement, Remaker AI se concentre davantage sur les photos que sur les vidéos. Il ne dispose pas encore d'une forte

Struggling to pick the right tool?

ActiveCampaign vs Insightly can feel like a head-scratcher, right?

你需要一个 客户关系管理 that 实际上 helps your business grow, not just adds to the chaos.

Imagine missing out on key leads or losing customers because your system’s clunky.

That’s the problem.

But what if you could clearly see which one truly fits your needs in 2025?

This article will break down ActiveCampaign vs Insightly and show you the real differences. 

概述

We’ve spent weeks diving deep, testing ActiveCampaign and Insightly in real-world business scenarios. 

From setting up campaigns to analyzing reports, our hands-on experience fuels this comparison, ensuring you get practical insights, not just theory.

4.6满分 5 分

Unlock the power of an all-in-one marketing platform. So, check it out now!

定价： It has a 7-day free Trial. Paid plan starts at $15/month

主要特点：

• 电子邮件营销
• 营销自动化
• 客户关系管理

Try activecampaign 阅读完整评论

3.6满分 5 分

需要 客户关系管理 that goes beyond sales with robust project management tools? Insightly’s got you covered.

定价： It has a free trial. The premium plan starts at $29/month.

主要特点：

• 项目管理
• 工作流程自动化
• Relationship Linking

免费试用 Insightly 阅读完整评论

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and 客户关系管理 all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

此外，探索我们最喜欢的 ActiveCampaign 替代品…

我们的观点

对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。

免费试用 ActiveCampaign 阅读完整评论 检查 ActiveCampaign 替代方案

主要优点

• 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
• 电子邮件营销强国： 发送精美且有效的电子邮件活动。
• 内置 客户关系管理: 管理联系人并跟踪互动。
• 细分和个性化： 通过个性化消息针对特定的联系人群体。

尝试 主动营销活动 免费

定价

• ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
• 加：每月49美元。
• : Für immer kostenlos：每月 79 美元。
• 企业：每月145美元。

Você pode ter mais de um espaço de trabalho.

• 强大的自动化功能。
• 出色的电子邮件传递能力。
• 详细的报告和分析。
• 非常适合成长型企业。

缺点

• 学习起来可能很复杂。
• 价格可能会快速上涨。
• 它不像某些选项那样用户友好。

尝试 主动营销活动 免费

什么是 Insightly？

Insightly? Yeah, it’s a 客户关系管理.

But it does more. Think project management, too.

This tool is designed to grow businesses.

It allows you to track deals and projects in one place, which sounds useful.

此外，探索我们最喜欢的 Insightly 替代品…

我们的观点

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Try Insightly For free 阅读完整评论 查看 Insightly 替代品

主要优点

• Scalable for growth: Adapt the platform as your business expands.
• Project management features: Keep your projects organized and on track.
• Customizable dashboards and reports: Get the insights you need to make informed decisions.
• 与流行应用程序的集成： 与您最喜欢的商业工具连接。

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定价

• 加: $29/user/month.
• 专业的：每位用户每月 49 美元。
• 企业: $99/user/month.

免费试用

Você pode ter mais de um espaço de trabalho.

• Scalable for businesses of all sizes.
• Includes project management features.
• Customizable dashboards and reports.
• 与流行应用程序集成。

缺点

• 学习和使用起来可能很复杂。
• 某些功能仅限于较低级别的计划。
• 对于大型团队来说，这可能会很昂贵。

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功能比较

选择正确的 客户关系管理 platform depends on the tools you use most.

We will now dive into the nine most important key features of both ActiveCampaign and Insightly, helping you decide.

1. Marketing and Sales Automation

• 主动营销活动: This is the clear winner for marketing and sales 自动化. It is known for its deep, customizable workflows and intelligent marketing automation, allowing you to create complex customer journeys based on behavior. Its core strength lies in ActiveCampaign marketing automation.
• Insightly: Offers solid workflow automation capabilities, especially around sales pipeline management. While it has marketing features (Insightly marketing), its automation isn’t as deep or specialized as 主动营销活动‘s.

2. Contact and Customer Relationship Management (CRM)

• 主动营销活动: Features excellent contact management with a built in crm focus. It allows for tracking customer lifecycles and provides great personalization. It is primarily an email marketing services platform with CRM capabilities.
• Insightly: A true crm platform at its heart (insightly crm), it offers comprehensive customer relationship management, including tracking sales opportunities and providing a 360-degree view of the customer.

3. Email Marketing and Templates

• 主动营销活动: Provides a powerful email 建造者 and thousands of pre built templates. It supports advanced features like conditional content and dynamic content, making it a top email marketing services provider.
• Insightly: Includes good email templates and allows you to schedule emails. However, its design and advanced personalization options are not as extensive as those offered by 主动营销活动.

4. Sales Pipeline Management

• 主动营销活动: Offers robust sales pipeline visualization and management, enabling teams to track deals and automate follow up email sequences. This is part of its overall activecampaign crm.
• Insightly: Excels here, with dedicated sales pipeline tools and the opportunities dashboard. It is a comprehensive crm platform built to streamline sales engagement from lead to close.

5. Learning Curve and Ease of Use

• 主动营销活动: While incredibly powerful, its deep feature set gives it a steeper learning curve. It is generally better suited for a more advanced user who can leverage its complexity.
• Insightly: Known for being user-friendly and having a clean interface. It is easier for small teams or those new to CRM to adopt and master.

6. Advanced Segmentation and Reporting

• 主动营销活动: Provides advanced segmentation based on customer Das bedeutet, dass Ihr, purchase history, and actions. It also offers excellent custom reports to measure digital marketing ROI.
• Insightly: Offers good segmentation and 报告, but the customization options for custom reports are not as deep as those found in 主动营销活动.

7. Integrations and Extensibility

• 主动营销活动: Offers a vast marketplace for add ons, connecting with thousands of other services. It supports popular systems and is highly flexible.
• Insightly: Connects well with other tools, notably having strong integration with Google Workspace. It also has its own crm add ons to expand functionality.

8. Dedicated Support Options

• 主动营销活动: Standard plans typically include chat and email support. Phone support is often reserved for higher-tier or enterprise plan customers.
• Insightly: Offers solid support, with phone support becoming available at different tiers, often providing a more personal touch than 主动营销活动‘s chat-first approach.

9. Transactional and SMS Features

• 主动营销活动: Supports transactional emails (like order confirmations) and offers sms add ons to send sms or Es ist für eine persönliche Wissensdatenbank konzipiert. Ihre Notizen werden als einfache messages as part of its automation sequences.
• Insightly: Focuses less on native transactional emails and advanced SMS messaging, concentrating more on the core CRM and project management experience.

选择 CRM 软件时要注意什么？

Here’s a quick list of what to watch for before picking your next crm tools:

• Focus on Marketing vs CRM: Decide if you need a marketing-first system like ActiveCampaign (best for complex email campaigns and end automation) or a true CRM-first platform like Insightly (a modern crm teams love, which focuses on managing all customer records and organization).
• Project Management Needs: Insightly excels here, allowing your team member to easily assign tasks and track project progress. ActiveCampaign has limited project management functionality.
• Automation Depth: ActiveCampaign is a must-have platform for sophisticated marketing teams needing more advanced features like ads, activecampaign, or highly conditional content. Insightly’s workflow automation is simpler.
• User Experience and Learning Curve: Insightly has a clean, intuitive interface, making it easy for 小型企业 to onboard. The ActiveCampaign review often notes a steeper learning curve due to its depth.
• Scalability and Customization: Check which platform handles growth and unique business needs better. Insightly lets you customize dashboards and pages. ActiveCampaign allows for custom objects and more advanced features on higher tiers, which is crucial for big businesses.
• Pricing Model: Insightly starts pricing per user, making it easy to calculate costs for your company. ActiveCampaign bases its costs on the number of contacts, which can scale up quickly, especially if you are not billed annually.
• Support and Reliability: ActiveCampaign provides a strong knowledge base and chat support, while Insightly’s service is often praised for its personal touch. You need to manage the support options carefully.
• Mobile and Accessibility: Both offer a mobile app, but check the review and features like Insightly products’ business card scanner for your team’s productivity.
• Data Compliance: Ensure the vendor adheres to a strong data privacy framework. For instance, check if ActiveCampaign gdpr compliant features meet your requirements.
• Reporting and Visibility: Can you easily get custom reports? Both offer useful dashboards to monitor your progress, but look for the specific details you need to track.

最终裁决

For most companies, we recommend ActiveCampaign. Why?

It is simply the better solution for sophisticated email marketing automation.

Its ability to build automations for things like transactional email, RSS-triggered campaigns, and landing pages is superior.

Insightly service is good for project-heavy teams, but ActiveCampaign’s deliverability and new features 制作 it the stronger overall platform.

If your focus is on boosting customer experience through personalized communication, ActiveCampaign is legit.

We’ve tested ActiveCampaign alternatives, and the core offering still wins.

This review is based on hands-on use, so trust that we point you toward the better long-term solution.

Try activecampaign 阅读完整评论 check alternatives

免费试用 Insightly 阅读完整评论 Insightly 替代品

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