如何使用 Framer：2026 年新手指南

由 Fahim Joharder | Last updated Aug 24, 2026

快速入门

本指南涵盖了Framer的所有功能：

入门 — Create your account and set up a new project
如何使用自动化SEO — Sitemaps, meta tags, and clean markup handled for you
如何使用设计 — Frames, layers, and components on one canvas
如何使用高级分析 — Traffic and behavior insights built into the editor
如何使用 Collaborate — Real-time editing with your whole team
如何使用内容管理系统（CMS） — Manage repeating content from one collection
如何使用动画 — Scroll effects and hover states without code
如何使用人工智能工具 — Full landing pages from a text prompt
如何使用自定义域名 — Your own web address with SSL handled
How to Use Site & Page Metadata — Control how every page looks in search
How to Use Automatic Sitemap — A live index of every page you publish

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I have shipped client work in Framer for two years and tested every feature covered here. This tutorial comes from real hands-on work — not marketing copy or vendor screenshots.

Framer is a powerful, browser-based tool for designing, prototyping, and publishing responsive websites without coding.

Most people only scratch the surface of it.

They build one page from scratch, publish, and never touch the CMS or the animations panel again.

本指南将一步一步地向您展示如何使用每个主要功能。

框架教程

Learning how to use Framer means one shift in thinking: away from static design files, toward component-based, responsive web development. The basics below get you there.

框架

Design, prototype, and publish a real website from one browser tab. Framer removes the handoff to developers — what you draw on the canvas is what goes live. Start free, upgrade when you need a custom domain.

立即试用 Framer →

阅读完整评测 →

框架替代方案 →

Framer入门指南

Complete this one-time setup before touching any feature.

Here is what my own first week with the editor looked like:

现在让我们一步一步来。

第一步：创建您的帐户

Go to the Framer website and click Sign Up.

Enter your email and set a password.

✓ 检查点： 检查你的收件箱用于确认邮件。

步骤 2：打开编辑器

Framer runs in the browser, so Windows and 苹果 both work with no install.

Here is what you get out of the box:

✓ 检查点： 您应该能看到包含项目列表的主控制面板。

步骤 3：开始一个新项目

Click New Project. Choose a blank canvas to build from scratch, or open an example template and change it.

You can also import a Figma file, which Framer converts into clean, responsive HTML.

✅ 完成： Your Framer project is open and ready for any feature below.

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如何使用 Framer 自动化 SEO

自动化 SEO — Automated SEO handles sitemaps, meta tags, and clean markup so your site ranks without extra tools.

步骤 1：打开网站设置

Open site settings from the top-left menu of your Framer project.

Framer builds an automatic sitemap the moment you publish.

Step 2: Write Page Metadata

Manually update a unique meta title and description for every page.

这就是它的样子：

✓ 检查点： Each page shows its own title in the metadata list.

Step 3: Fix Your Heading Tags

Open the Accessibility panel and assign correct HTML tags to each text layer.

Every page needs exactly one H1 containing its primary keyword.

✅ 结果： Your site ships with semantic structure and search-ready metadata.

💡 专业提示： Enable the Lazy loading setting for media below the fold. Images outside the first viewport load later and your page speed improves.

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How to Use Framer Designer

设计 — Design gives you frames, layers, and pre-made components on a single canvas.

Step 1: Create a Frame

Go to Frame > New Frame. Frames are the building blocks of your Framer design.

Step 2: Add Your Elements

Add a text layer, images, or a button inside the frame.

Select any element and drag the resizing handles to adjust its size.

这就是它的样子：

✓ 检查点： Your frame holds every element you added, in order.

Step 3: Switch to Stacks

Use Stacks to manage spacing and alignment automatically instead of absolute positioning.

✅ 结果： A clean layout that holds together instead of drifting apart.

💡 专业提示： Give section frames top and bottom padding. Add left and right padding to the containers inside them for consistent spacing.

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如何使用 Framer 高级分析

高级分析 — Advanced Analytics reports traffic and behavior insights without a third-party script.

步骤 1：打开分析选项卡

Click Analytics in the top bar of your project.

Step 2: Choose a Date Range

Pick a window and compare it against the previous period.

Weekly ranges show trends; daily ranges only show noise.

这就是它的样子：

✓ 检查点： You see visitors, page views, and your top pages.

Step 3: Act on What You See

Find pages with high exit rates and edit that content first.

One weak headline can cost more traffic than a whole redesign wins back.

✅ 结果： Real numbers telling you which page to change next.

💡 专业提示： Watch referrer 数据 every week. It shows which sites connect back to you and which posts earn links on their own.

免费试用 Framer

How to Use Framer Collaborator

合作 — Collaborate lets designers work on the same site in real time.

Step 1: Send an Invitation

Click Share, then invite a collaborator by email.

Step 2: Set Their Role

Choose Editor for people who build, or Viewer for people who only watch and leave feedback.

这就是它的样子：

✓ 检查点： 他们的头像 appears on the canvas once they accept the invitation.

Step 3: Work at the Same Time

Edit one canvas together. Every change syncs live for everyone.

✅ 结果： One shared project instead of five conflicting copies.

💡 专业提示： Organize and rename layers before you invite anyone. Clear names save your team hours of hunting through the layer list.

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如何使用 Framer CMS

内容管理系统 — CMS turns repeating content into a collection you manage from one place.

步骤 1：创建集合

Open the CMS panel and add a new collection.

One collection per content type: blog posts, case studies, team members.

Step 2: Add Your Fields

Set a field for each piece of content: title, image, body, and slug.

这就是它的样子：

✓ 检查点： Your collection lists every entry in a simple table.

Step 3: Connect It to the Design

Select a component on the canvas and bind each layer to a CMS field.

Build the card once and every entry inherits that design.

✅ 结果： New entries publish automatically using the same layout.

💡 专业提示： Drop a search icon entry point for site search into your header. That icon entry point for site search helps readers find older posts fast.

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如何使用 Framer Animations

动画 — Animations bring your ideas to life with scroll effects, hover states, and transitions.

步骤 1：选择一个元素

Pick the element you want to animate on the canvas.

Step 2: Open the Animation Menu

Go to Animation > New Animation and choose a trigger.

Scroll, hover, and click cover most real interactions you need.

这就是它的样子：

✓ 检查点： A preview plays the moment you release the trigger.

Step 3: Adjust the Curve

Change the easing and duration until the motion feels natural.

✅ 结果： Interactions that feel designed, not bolted on afterwards.

💡 专业提示： Keep entrance animations under 400ms. Anything longer makes a fast site feel slow, and visitors read that as a broken page.

免费试用 Framer

How to Use Framer AI Tools

人工智能工具 — Framer AI generates complete, responsive, styled landing pages from simple text prompts.

第一步：开始一个新项目

Create a new project and click the AI option instead of a blank canvas.

第二步：写下你的提示

Describe the site you want in plain language. Name your audience and tone.

这就是它的样子：

✓ 检查点： A full page appears on your canvas within seconds.

Step 3: Edit the Result

Treat the output as a draft. Change copy, swap images, adjust spacing.

✅ 结果： A working first draft instead of a blank screen.

💡 专业提示： Generate two or three versions from similar prompts. Copy the best section out of each one and build your real page from those.

免费试用 Framer

How to Use Framer Custom Domain

自定义域名 — Custom Domain points your own web address at the site you just built.

步骤 1：打开域设置

Go to site settings and select Domains.

步骤 2：添加您的域名

Type your domain, then copy the DNS records Framer shows you.

You need one A record and one CNAME in most cases.

✓ 检查点： Framer shows a pending status until DNS resolves.

Step 3: Paste the Records

Add those records at your registrar. Most updates finish within an hour.

✅ 结果： Your project loads on your own domain with SSL handled for you.

💡 专业提示： Connect the domain before you publish anything public. Doing it later means cleaning up redirects and losing 早期的排名。

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How to Use Framer Site & Page Metadata

Site & Page Metadata — Site and page metadata control how each page looks in search results and shared links.

Step 1: Open a Page

Select a page in the left panel and open its settings.

Step 2: Write the Title and Description

Keep titles under 60 characters and descriptions close to 155.

Write them for a person deciding whether to click, not for a crawler.

✓ 检查点： The preview card updates as you type.

Upload an open graph image so links look right when people share them.

✅ 结果： Every page carries its own title, description, and share card.

💡 专业提示： Never ship the default title on more than one page. Duplicate titles make search engines choose which page to bury.

免费试用 Framer

How to Use Framer Automatic Sitemap

Automatic Sitemap — Automatic Sitemap keeps a live index of every page you publish.

Step 1: Publish the Site

Framer writes the sitemap on publish. No plugin, no code.

Step 2: Check the File

Open yoursite.com/sitemap.xml in a browser window.

✓ 检查点： You see every published page listed there.

Step 3: Submit It

Add that sitemap URL to Google Search Console.

Resubmit after any large batch of new pages.

✅ 结果： Search engines find new pages in days instead of weeks.

💡 专业提示： Hide staging pages from the sitemap in page settings. Only pages you want indexed belong in that file.

免费试用 Framer

Framer Pro 技巧和快捷键

After two years of daily use, these are the tips I give every new designer on my team.

键盘快捷键

行动	捷径
Insert a frame	F
Insert a text layer	T
Duplicate selection	Cmd / Ctrl + D
打开实时预览	Cmd / Ctrl + P

大多数人错过的隐藏功能

Master Component Library: Keep every component in one central file so updates and version control stay simple across a growing site.
Plugin manager: Open it from the toolbar to add new tools to the editor without touching code.
Prototype testing: Go to Prototype > Test Prototype to click through high-fidelity interactions before you publish.

Best Places to Learn Framer

Framer University: Over 100 practical video lessons taught by an official Framer mentor.
Official documentation: Covers every part of the tool, with tutorials and guides for each panel.
YouTube 渠道： Watch a deep pile of video tutorials and real case studies from the team.
Community forum: The best place to connect with other designers and get answers fast.
Udemy and Skillshare: Pick a structured course if you want the basics in a fixed order.
GitHub: Source code and open resources, useful if developers are in the loop.

免费试用 Framer

制框师常犯的错误，应避免

Mistake #1: Positioning everything by hand

❌ 错误： Dragging every element into place with absolute positioning, then watching the layout break on a smaller screen.

✅ 右图： Use Stacks so spacing and alignment update on their own when content changes.

Mistake #2: Designing only for desktop

❌ 错误： Publishing a site without ever opening the tablet or phone breakpoint.

✅ 右图： Check each breakpoint and adjust text sizes and padding before you publish.

Mistake #3: Editing instances instead of components

❌ 错误： Changing one instance and expecting the rest to follow.

✅ 右图： Edit the component itself. Instances inherit structure, layout, and shared styles, while a variable lets each instance override just the intended fields without affecting the others.

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Framer故障排除

Problem: Text overflows on the phone breakpoint

原因： Font sizes are locked to fixed pixel values, so they never scale down.

使固定： Use REM units for font sizes. Type then scales properly across every breakpoint.

Problem: The published site looks different from the canvas

原因： Unpublished changes, or your browser is serving a cached copy.

使固定： Publish again, then hard-refresh the page. Confirm you are viewing the right domain.

Problem: A collaborator cannot edit anything

原因： They were invited as a Viewer rather than an Editor.

使固定： Open Share, change their role to Editor, and send a fresh invitation.

📌 笔记： 如果以上方法均无法解决您的问题，请联系 Framer 支持团队。

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Framer是什么？

框架 is a website builder where you create layouts on a canvas using frames, layers, and pre-made components — or generate a whole site from a text prompt.

Think of it as a design tool and a web host sharing one window.

观看这段快速概览：

它包含以下主要特点：

自动化SEO： Sitemaps, meta tags, and clean markup handled for you
设计： Frames, layers, and components on one canvas
高级分析： Traffic and behavior insights built into the editor
合作： Real-time editing with your whole team
内容管理系统： Manage repeating content from one collection
动画： Scroll effects and hover states without code
人工智能工具： Full landing pages from a text prompt
自定义域名： Your own web address with SSL handled
Site & Page Metadata: Control how every page looks in search
自动生成的网站地图： A live index of every page you publish

It also handles high-fidelity prototypes, real-time collaboration, and reusable symbols, so one project carries an idea from sketch to live site.

如需详细分析，请参阅我们的框架评论.

That single window replaces the usual design-file-then-developer round trip.

免费试用 Framer

画框定价

Here is what Framer costs in 2026:

计划	价格	最适合
基本的	$10	个人网站和作品集
专业版	$30	自由职业者 and growing business sites
规模	$100	Agencies and high-traffic content sites

免费试用： Yes — a free plan lets you build and publish on a Framer subdomain.

退款保证： Not advertised. You can downgrade or cancel at any time.

💰 性价比最高： Pro — it covers a custom domain, CMS content, and analytics on one plan.

免费试用 Framer

制图者与替代方案

How does Framer compare? Here is the landscape:

工具	最适合	价格	等级
框架	Design control and animations	每月10美元	⭐ 4.5
伽马	Decks and quick one-pagers	每月10美元	⭐ 4.6
耐用的	Instant small-business sites	每月 12 美元	⭐ 4.4
10Web	AI-built WordPress sites	每月10美元	⭐ 4.4
多里克	Simple no-code 商业网站	每月18美元	⭐ 4.5
Typedream	Notion风格的页面构建	每月15美元	⭐ 4.3
B12	Done-for-you service sites	每月 42 美元	⭐ 4.2
吉姆多	Tiny shops and local pages	每月9美元	⭐ 4.1

快速精选：

综合最佳： Framer — design freedom plus real publishing in one tool.
最佳预算： Jimdo — cheapest way to get a small page online.
最适合初学者： Durable — answers a few questions and builds the site for you.
Best for content sites: 10Web — WordPress underneath, so plugins stay available.

🎯 Framer Alternatives

正在寻找 Framer 的替代方案？以下是一些最佳选择：

🚀 伽马： Turns a prompt into decks, docs, and simple sites in minutes.
⚡ 耐用的： Builds a working small-business site in about thirty seconds.
💰 奶油南瓜： Free AI site 发电机 aimed at first-time founders.
🧠 代码设计： AI layouts you can refine visually, then export.
🎨 站点： Visual builder for designers who want fine control.
🔧 10Web： AI website building on top of managed WordPress hosting.
👶 菠萝建造者： Guided setup with copy and images written for you.
💼 多里克： Clean no-code builder with a generous free tier.
📊 Typedream： Notion-style editing for people who hate design tools.
🌟 Jimdo： Budget builder with local business and shop templates.
🏢 B12： Done-for-you sites for law, finance, and consulting firms.
🔥 苹果派: Site and app building bundled in one no-code platform.

完整列表请参见我们的框架替代方案指导。

⚔️ 画框制作商对比

Here is how Framer stacks up against each one:

Framer 与 Gamma: Gamma wins on speed for decks. Framer wins on any site you plan to keep.
框架结构 vs 耐用型: Durable is faster to launch. Framer gives you real design control afterwards.
弗雷默与胡桃: Butternut is free and simple. Framer scales past the first landing page.
框架与代码设计: CodeDesign exports code. Framer hosts and publishes for you instead.
框架与网站: Siter feels similar on the canvas. Framer has stronger CMS and animations.
Framer 与 10Web 的比较: 10Web keeps WordPress plugins. Framer skips plugins and the maintenance they bring.
框架工 vs 菠萝建筑商: Pineapple Builder holds your hand more. Framer rewards you for learning it.
弗雷默 vs 多里克: Dorik is cheaper at the low end. Framer handles complex interactions far better.
Framer vs Typedream: Typedream is quicker to write in. Framer is quicker to design in.
Framer vs Jimdo: Jimdo suits tiny local pages. Framer suits brands that care how things look.
框架 vs B12: B12 does the work for you. Framer keeps the work in your hands.
Framer vs Appy Pie: Appy Pie also builds apps. Framer stays focused on websites and does them better.

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立即开始使用 Framer

你已经学会了如何使用Framer的每一项主要功能：

✅ 自动化搜索引擎优化
✅ 设计
✅ 高级分析
✅ 协作
✅ 内容管理系统
✅ 动画
✅ 人工智能工具
✅ 自定义域名
✅ Site & Page Metadata
✅ Automatic Sitemap

下一步： open a new project and try one feature today.

Most people start with Design, because frames make everything else click.

只需不到五分钟。

免费试用 Framer

常见问题解答

Framer是用来做什么的？

Framer is used to design, prototype, and publish responsive websites in one browser tab. Designers build on a canvas with frames and components, then publish live without a developer handoff.

Framer可以用来免费建站吗？

Yes. A free plan lets you build and publish a site on a Framer subdomain. Paid plans start at $10 and add a custom domain, CMS content, and more pages.

Framer 比 Figma 好吗？

They do different jobs. Figma is better for static design files and team libraries. Framer is better when you want that design to become a real, published website.

我可以用Framer搭建网站吗？

Yes. Framer handles design, CMS content, animations, metadata, and hosting. You publish directly from the editor, so no separate developer or hosting setup is needed.

Framer每月费用是多少？

Framer pricing runs $10 per month for Basic, $30 for Pro, and $100 for Scale. A free tier is available if you only need a subdomain site.