⚡ 快速结论：
- 定价： HeyGen paid plans start at $24/month. InVideo paid plans start at $28.
- 最适合： HeyGen for spokesperson-led marketing videos and training videos. InVideo for faceless social media content and stock footage edits.
- 主要区别： HeyGen builds videos around realistic AI avatars. InVideo builds them from text prompts and video templates.
- 我们的选择： HeyGen, rated 4.5 against InVideo’s 4.1, because avatar quality and 40+ language translation cover more use cases.
Two people can want an AI video generator for completely opposite reasons.
One wants a person on screen who speaks their script.
The other wants a faceless clip built from stock footage.
HeyGen serves the first. InVideo serves the second.
That single split explains most of the key differences below.
概述
This detailed HeyGen vs InVideo covers pricing plans, key features, and ease of use.
We also break down who each ai video platform actually fits.
Our writers spent hands-on time with both HeyGen and InVideo.
这些笔记出现在下面的“我们的团队注意到”部分中。
Pricing and plan details come from each vendor’s published pricing pages.
HeyGen是什么？
HeyGen is an ai video generator built around digital presenters.
You type a script and an avatar speaks it on camera.
The library includes over 100 stock avatars and 117+ AI presenters.
Its Instant Avatar tool can generate a digital clone in seconds.
The platform supports over 40 languages and 200 ai voices.
Here is a walkthrough of how the workflow feels in practice.
🏆 优胜者：HeyGen
Our top pick for spokesperson videos. Clone yourself once, then publish in 40+ languages.
HeyGen定价
HeyGen runs three tiers. Here is what each one costs.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | 每月 0 美元 | 测试虚拟形象和短片 |
| 创作者 | 每月 24 美元 | Solo marketers and course creators |
| 团队 | 每席每月 30 美元 | 需要协作功能的团队 |
Pricing verified August 2026.
免费试用： No card-based trial. The free plan works instead, with watermarked exports and a short length cap.
退款保证： HeyGen does not advertise a blanket refund window. Cancel before renewal to avoid the next charge.
📌 笔记： The Team tier is priced per seat. Three editors cost $90/month, not $30. Budget by headcount, not by plan name.
⚠️ Pricing conflict: Some third-party roundups list Creator at $29/month and Team at $149/month. Our figures follow HeyGen’s own pricing page: $24 and $30/seat. Check the vendor page before you buy.
HeyGen的主要优势
Here is what makes HeyGen worth a look:
- 栩栩如生的虚拟形象： Over 100 stock avatars plus 117+ AI presenters. Faces, gestures, and lip movement look close to filmed footage.
- Custom avatar cloning: Upload photos and build a custom avatar of yourself. Instant Avatar returns a digital clone in seconds.
- 视频翻译： Translation matches lip movements across 40+ languages. It keeps the original speaker’s voice tone.
- Voice range: 200 voices plus 语音克隆. Useful when one narrator has to cover several markets.
- Localized training: Teams build corporate training videos once and ship them per region.
- 会说话的照片： A still image can be animated into a speaking clip without filming anything.
The video below shows those benefits applied to a real project.
我们的团队注意到了什么
我们的 作家 signed up for HeyGen and built several avatar clips over a few days. Here is what stood out:
We recorded the same session on video for anyone who prefers watching.
HeyGen 的优点和缺点
✅ 优点
- Over 100 stock avatars and 117+ AI presenters
- Translation matches lip movements across 40+ languages
- Instant Avatar creates a digital clone in seconds
- 200 voices and voice cloning included
- Video editor is easy to navigate
❌缺点
- Learning curve resembles traditional 推介会 软件
- Every video needs a typed script to drive the avatar
- Weaker fit for faceless stock footage edits
- Team plan bills per seat, so costs climb fast
InVideo是什么？
InVideo is a video creation platform driven by text prompts.
You describe the clip you want and it assembles one.
它自带超过 5000 个可自定义的视频模板。
Model integration reads the emotional tone of your prompt.
It then generates voiceovers and translates scripts into multiple languages.
Output tops out at Full HD resolution.
This walkthrough shows the prompt-to-timeline flow end to end.
视频内
Built for faceless creators. Turn one prompt into a finished social clip with captions.
InVideo定价
InVideo runs five tiers. That is more room to grow than HeyGen offers.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | $0 | 尝试基本功能 |
| 加 | $28 | 每周发布内容的独立创作者 |
| 最大限度 | $50 | Daily social media content |
| 生成式 | $100 | 重型人工智能视频生成 |
| 团队 | $899 | 代理机构和大型内容团队 |
Pricing verified August 2026.
免费试用： InVideo provides a free plan rather than a timed trial. Exports carry a watermark.
退款保证： Refunds are handled case by case through support. There is no automatic window.
📌 笔记： The jump from Max to Generative is $50. Most solo creators never need that tier. Check your monthly export volume first.
⚠️ Pricing conflict: Some sources list Plus at $25 and Max at $60. Our table follows InVideo’s published pricing: $28 and $50. Confirm on the vendor page before checkout.
InVideo 的主要优势
Here is where InVideo earns its place:
- 浩瀚的图书馆： Over 5,000 customizable templates plus stock footage. You rarely start from a blank timeline.
- Prompt-driven workflow: One prompt produces a video storyboard, footage, and narration together.
- Text to video generation: Specializes in script-to-video and automated storytelling from a paragraph of text.
- 自动添加字幕： Subtitles generate automatically, which matters for muted social feeds.
- Beginner fit: Suited to beginner and intermediate editors who want no technical skills barrier.
- 多格式输出： Aspect ratios cover vertical, square, and widescreen for different social media platforms.
我们的团队注意到了什么
Our writer ran InVideo through a batch of short social clips. Here is what came out of that session:
The same test is captured on video below.
InVideo 的优点和缺点
✅ 优点
- Over 5,000 customizable templates
- Intuitive user interface for non-editors
- Turns a simple text prompt into a finished social video
- Generates voiceovers and translates scripts
- Five pricing tiers, including a free plan
❌缺点
- Does not provide ai avatars for video generation
- Full HD is the resolution ceiling
- No lip-synced translation for spokesperson clips
- Team tier jumps to $899, with little in between
功能对比
The HeyGen vs InVideo 问题 usually comes down to nine areas. We compare each one below, then finish with cost.
| 特征 | HeyGen | 视频内 |
|---|---|---|
| Starting paid price | 每月 24 美元 | $28 |
| 免费计划 | ✅ | ✅ |
| 逼真的AI化身 | ✅ 117+ presenters | ❌ |
| Custom avatar cloning | ✅ | ❌ |
| 视频模板 | ❌ 有限 | ✅ 5000+ |
| Text to video from prompt | ✅ 基于脚本 | ✅ 基于提示 |
| Lip-synced translation | ✅ 支持 40 多种语言 | ❌ Script translation only |
| 自动字幕 | ✅ | ✅ |
| Stock footage library | ❌ 有限 | ✅ 庞大的图书馆 |
| 最适合 | Spokesperson and training videos | Faceless social media content |
1. 人工智能化身和数字主持人
HeyGen： This is the whole point of the product. You get 100+ stock avatars and 117+ AI presenters, plus custom avatars built from your own photos. The lifelike avatars hold eye contact and gesture while they speak.
视频内： InVideo does not provide ai avatars for video generation in the same sense. Its avatar generator is a lighter add-on, not a presenter engine, so faces are not the centre of the video creation process.
⚠️ 警告： If you need a face on screen, this single row decides the comparison. No amount of template volume replaces a realistic ai avatar.
2. 文本转视频生成
HeyGen： HeyGen requires typing a script to drive the avatar’s speech. That gives you exact control over wording, but it also means you cannot create videos from a one-line idea.
视频内： Text to video generation is InVideo’s core strength. A short prompt becomes a full clip, and model integration reads the emotional tone of that prompt to pick pacing and music.
3. Templates and Stock Footage
HeyGen： The wider AI toolset covers avatars, dubbing, and translation rather than template volume. You get scene layouts, not a stock footage archive.
视频内： Over 5,000 customizable video templates plus a media archive. For explainer videos and quick promos, that vast library removes most of the setup work.
4. AI Voices and Voice Cloning
HeyGen： HeyGen supports 200 ai voices alongside voice cloning. Clone your own voice once and every future clip sounds like you, in any supported language.
视频内： InVideo generates voiceovers automatically as part of the prompt flow. The voices are clean and usable, but there is no personal clone to carry across a channel.
5. Language Support and Video Translation
HeyGen： HeyGen supports video creation in over 40 languages, and translation matches lip movements while retaining the original speaker’s voice tone. That is hard to match anywhere else.
视频内： InVideo translates scripts into multiple languages and re-narrates them. Since no face is on screen, lip sync never becomes an issue.
6. Video Editor and User Interface
HeyGen： The built in editor is easy to navigate, though the learning curve resembles traditional presentation software. Expect an afternoon before the user interface feels natural.
视频内： InVideo has an intuitive, user friendly interface and suits beginner to intermediate 视频编辑. The simple interface means almost no video editing skills are required to ship something watchable.
7. Auto Captions and Aspect Ratios
HeyGen： Captions and export presets are handled inside the generation flow. Output is tuned for talking-head framing more than vertical-first feeds.
视频内： Auto captions generate on every clip, and aspect ratios switch between vertical, square, and widescreen. That covers most social media platforms without a re-export.
8. Interactive Avatars and Script Tools
HeyGen： Interactive avatars respond in real time rather than reading a fixed script. This is useful for product demos and onboarding, where other tools still expect a pre-written video.
视频内： The AI script generator writes the copy before it builds the video storyboard. For creators who freeze at a blank page, that shortens the whole content creation cycle.
9. Talking Photos and AI Dubbing
HeyGen： Talking Photos animates a single still image into a speaking clip. It is a cheap way to test a spokesperson format before committing to a custom avatar.
Dubbing works on footage you already own, which is a separate job from generating new clips.
视频内： There is no talking-photo equivalent here. InVideo re-voices a script instead, which works for narration but not for putting a person on camera.
⚠️ Note on screen recording: Neither platform is a screen recording tool. If your workflow is tutorial capture, pair either one with a dedicated recorder.
10. 定价与成本
Here are the pricing plans side by side.
| 层级 | HeyGen | 视频内 |
|---|---|---|
| 自由的 | 每月 0 美元 | $0 |
| 入场费 | 创作者 — 每月 24 美元 | Plus — $28 |
| 中 | Team — $30/seat/month | Max — $50 |
| 高音量 | — | Generative — $100 |
| Agency / team | Team — $30/seat/month | Team — $899 |
HeyGen： Affordable pricing at the entry point, with Creator at $24/month against InVideo’s $28. Per-seat billing on Team keeps small teams cheap and large ones expensive.
视频内： Five tiers give a longer runway, and the free plan covers basic features well. The $899 Team jump is steep with nothing between $100 and that.
💡 专业提示： Both free plans watermark exports. Publish one real clip on each before you pay for either video creation tool.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| A presenter on screen | HeyGen | 117+ AI presenters, custom cloning |
| 无脸 YouTube 视频 | 视频内 | Prompt to finished clip |
| 多语言培训视频 | HeyGen | Lip-synced 40+ language translation |
| High template volume | 视频内 | 5000多个视频模板 |
| 最低入门价格 | HeyGen | $24/month vs $28 |
| Daily short-form posting | 视频内 | Aspect ratios and auto captions |
💰 您的预算
HeyGen’s entry tier undercuts InVideo by $4. But InVideo’s free plan stretches further before you need paid plans.
🎥 Your Video Content
Spokesperson clips, marketing videos, and onboarding point to HeyGen. Faceless explainers and promos point to InVideo.
🎓您的经验水平
InVideo asks for the fewest technical skills of the two. HeyGen expects you to think in scripts and scenes.
🌍 您的受众覆盖范围
If you need a broader audience across markets, HeyGen’s translation does the heavy lifting. InVideo re-narrates but cannot re-sync a face.
👥 Your Team Setup
HeyGen bills collaboration features per seat at $30. InVideo bundles them into a single $899 Team plan.
🆓 免费试用和演示
Both offer a free plan instead of a timed trial. Test the same script on each and compare the output.
切换指南
Already paying for one? Here is what changes if you move.
🔄 从 HeyGen 切换到 InVideo？
✅ 你将获得：
- Over 5,000 templates and a stock footage archive
- Prompt-first workflow that skips script writing
- Faster turnaround on short social clips
❌ 你会失去什么：
- Your custom avatar and cloned voice
- Lip-synced translation across 40+ languages
- Interactive avatars and Talking Photos
📋 如何切换：
- Download finished HeyGen exports before cancelling
- Open an InVideo free plan and rebuild one clip as a test
- Rewrite scripts as prompts, then upgrade once output holds up
🔄 从 InVideo 切换到 HeyGen？
✅ 你将获得：
- Realistic AI avatars and a personal digital clone
- Translation that matches lip movements in 40+ languages
- 200 voices plus voice cloning for consistent narration
❌ 你会失去什么：
- The 5,000+ template library
- One-prompt video generation with no script
- The wide stock media archive for b-roll
📋 如何切换：
- Export your InVideo projects and save the scripts
- Create a HeyGen free account and record an Instant Avatar
- Paste an old script into the avatar and compare results
我们的评测没有涵盖的内容
We focused on solo creators and small marketing teams. We did not test API access, enterprise SSO, or the $899 InVideo Team tier. Long-form output above ten minutes also sits outside what we checked. Agencies producing hundreds of videos a month will hit limits we never reached.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | HeyGen |
| 🤖 AI 化身 | HeyGen |
| 📝 Text to Video | 视频内 |
| 🎬 Templates & Stock Footage | 视频内 |
| 🌍 Language & Translation | HeyGen |
| 👶 易用性 | 视频内 |
| 🎙️ Voices & Cloning | HeyGen |
| 🏆 总冠军 | HeyGen |
🏆 获奖者：海根
HeyGen wins 4 of 7 categories and holds a 4.5 rating against InVideo’s 4.1.
最适合： Marketing videos, training videos, multilingual product demos
These are not really rival products. HeyGen is an avatar engine. InVideo is a template and prompt engine.
HeyGen takes the overall win because realistic ai avatars, voice cloning, and 40+ language translation cover more jobs. One recording becomes a dozen localized training videos.
InVideo is still the better fit for one specific person: the creator scaling a faceless channel who wants to create videos daily without touching a timeline.
Pick HeyGen if a human face sells your product. Pick InVideo if the footage does.
HeyGen 的对比数据更多
Here is how HeyGen holds up against other ai video generators in the same bracket.
HeyGen 对比 Synthesia
HeyGen 胜出： Faster avatar cloning, lip-synced translation that keeps voice tone, lower entry price at $24/month
Synthesia 胜出的原因： Longer enterprise track record, deeper brand-kit controls, stricter compliance workflows for regulated teams
HeyGen 对比 深脑 人工智能
HeyGen 胜出： Wider presenter 名册 at 117+, Instant Avatar cloning in seconds, richer voice catalogue at 200 options
Deepbrain AI 在以下方面胜出： Kiosk and broadcast deployments, real-time avatar streaming setups, tighter enterprise integration paths
HeyGen 对比 科洛西恩
HeyGen 胜出： Broader language coverage past 40, Talking Photos, stronger dubbing of existing footage
科洛西扬获胜条件： Purpose-built learning templates, quiz and branching support, conversation scenes between two avatars
HeyGen 对比 做过
HeyGen 胜出： Full scene editing rather than portrait-only output, 40+ language translation, script-to-scene workflow
D-ID 胜出： Photo animation speed, lighter API for developers, cheaper single-portrait experiments
InVideo 的对比数据更多
InVideo competes against a different set of video tools.
InVideo 与 维德
InVideo 赢得： Larger template count at 5,000+, prompt-to-video in one step, cheaper entry tier
Veed 获胜理由： Built-in screen recording, sharper subtitle editing controls, cleaner podcast and interview workflows
InVideo 与 弗利基
InVideo 赢得： Deeper timeline editing after generation, bigger stock media archive, more export aspect ratios
Fliki 获胜条件： Blog-post-to-video conversion, wider voice library for narration, simpler pricing ladder
InVideo 与 创造
InVideo 赢得： General-purpose template range, script generation before storyboarding, broader use beyond ads
Creatify 胜出的原因： Product-URL-to-ad 自动化, ad variant testing at volume, e-commerce catalogue imports
常见问题解答
两者之间有什么区别？ 图片 and HeyGen?
Pictory turns long text or recordings into clips using stock media. HeyGen builds an avatar that speaks your script. Different jobs, so the best tool depends on your format.
InVideo 是一个好的视频编辑器吗？
For beginners and intermediate editors, yes. The key features cover templates, captions, and voiceovers. Pros wanting advanced video editing features will still reach for a desktop editor.
我可以免费获得 InVideo 吗？
Yes. A free plan covers the essential features, so you can try creating videos before paying. Exports carry a watermark and generation limits apply.
还有什么比 InVideo AI 更胜一筹？
It depends on the output you need. HeyGen beats it for presenter-led professional videos. Veed wins on screen recording. Fliki suits article-to-video work better.
Canva 和 InVideo 哪个更好？
Canva is stronger for design-led social posts and brand assets. InVideo is stronger for prompt-driven, high quality videos with narration and captions built in.
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