How to Use Sendible: Your Step-By-Step Guideline in 2026

由 Fahim Joharder | Last updated Aug 28, 2026

快速入门

This guide covers every Sendible feature:

入门 — Create your Sendible account and connect social accounts
How to Use Content Management Tool — Draft, store and reuse social media content without digging through folders
如何使用自动报告 — Send recurring performance reports to clients on autopilot
如何使用营销活动管理 — Group related social media posts and track them as one campaign
How to Use Custom Tags — Label posts and profiles so you can filter posts in seconds
How to Use Manage and Collaborate — Give your entire internal team access without sharing passwords
如何使用社交媒体日程安排 — Schedule posts across every network from a single calendar
How to Use UTM Tracking — Attach utm parameters to links and measure real traffic in Google Analytics
如何使用白标 — Put your own brand on the dashboard, reports and client emails
How to Use Report Builder — Create custom reports from scratch with drag-and-drop widgets

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I’ve run client work inside Sendible for over two years and tested every feature here. This tutorial comes from real hands-on use, not vendor screenshots.

Sendible 是一个社交媒体 management platform built for agencies and growing brands.

Most users only ever touch the calendar and miss the rest.

This guide shows you how to use Sendible feature by feature.

一步一步教你，附带截图和专业技巧。

Sendible Tutorial

This How to Use Sendible tutorial walks through every part of the Sendible dashboard, from your first connected account to custom branded reports.

Sendible

Manage every 社交媒体 channel from one place. Sendible schedules posts, tracks audience engagement and builds client-ready reports across 10 social media platforms. Start with a 14-day free trial, no cancellation fees.

立即试用 Sendible →

阅读完整评测 →

Sendible 的替代方案 →

Getting Started with Sendible

Before touching any feature, finish this one-time setup.

大约需要三分钟。

Here is my honest take after using the platform daily:

现在让我们一步一步来。

Step 1: Create Your Sendible Account

Go to the Sendible website and click “Start Free Trial.”

Enter your email and pick a password.

Every plan opens with a 14-day free trial and no cancellation fees.

✓ 检查点： 检查你的收件箱用于确认邮件。

Sendible runs in any browser, plus iOS and 安卓移动应用。

打开 Account Settings and click “Add Service” to link your social media profiles.

You can add Facebook pages, company pages, LinkedIn profiles, Google 商业 Profiles and TikTok Business accounts.

这就是它的样子：

✓ 检查点： Each connected social media account shows a green status dot.

Step 3: Set Up Your Workspace

Create one Workspace per client so social feeds never get mixed up.

Then invite team members and assign permission groups.

✅ 完成： Your Sendible dashboard is live and ready for every feature below.

免费试用 Sendible

如何使用 Sendible 内容管理工具

Content Management Tool lets you plan, write and store social media content in one shared workspace.

以下是使用步骤。

Step 1: Open the Smart Compose Box

Click the pencil icon at the top of the Sendible dashboard.

The smart compose box opens with every connected account listed on the left.

Step 2: Write and Enrich Your Post

Type your message, then trim it per network with the compose box tabs.

Crop visuals with the built-in image editor or trim clips in the 视频编辑器.

Pull media straight from Canva, Pexels, GIPHY or your Google Drive integration.

这就是它的样子：

✓ 检查点： Your draft shows a live preview for each selected network.

Step 3: Save It to a Content Library

Click “Save to Library” instead of publishing right away.

Content libraries hold 图片说明, hashtag sets and ideas your whole team can reuse.

✅ 结果： Your social media content lives in one searchable library instead of scattered docs.

💡 专业提示： Use dynamic fields like {first_name} in recurring posts so the same template reads fresh every time.

免费试用 Sendible

如何使用 Sendible 自动报告

自动报告 lets you send recurring performance reports to clients without building them by hand.

以下是使用步骤。

步骤 1：打开“报告”选项卡

Click “Reports” in the left sidebar of your Sendible account.

Pick a ready-made template such as the engagement report.

Step 2: Choose Profiles and Date Range

Select the social profiles you want covered.

Set the period, then add Google Analytics data if the site is linked.

这就是它的样子：

✓ 检查点： The preview pane renders your chosen metrics as one-click reports.

Step 3: Schedule Delivery

Switch on “Email this report” and choose weekly or monthly.

Clients receive presentation-ready PDFs without asking you for them.

✅ 结果： 报告 runs itself while you focus on social media strategy.

💡 专业提示： Send monthly reports on the first working day, not the first of the month, so weekend dips do not skew the story.

免费试用 Sendible

How to Use Sendible Campaign Manager

活动管理 lets you group related posts into one campaign and track them together.

以下是使用步骤。

Step 1: Create a Campaign

Open the content calendar and click “New Campaign.”

Name it after the launch, season or client push it belongs to.

Step 2: Attach Your Posts

Drag existing drafts into the campaign or write new ones inside it.

Every campaign post keeps its own network settings and publish time.

这就是它的样子：

✓ 检查点： All campaign posts appear grouped under one colour on the calendar.

步骤 3：跟踪表现

Open the campaign view to see reach, clicks and audience engagement side by side.

✅ 结果： You can prove which push drove results instead of guessing.

💡 专业提示： Keep campaigns shorter than six weeks. Long campaigns blur the numbers and hide what actually worked.

免费试用 Sendible

如何使用 Sendible 自定义标签

Custom Tags lets you label posts and profiles so you can filter posts in seconds.

以下是使用步骤。

Step 1: Create Your Tag Set

Go to Settings and open “Tags.”

Add profile tags for client name, region or content pillar.

Step 2: Apply Tags While Writing

Tag each post inside the compose box before you schedule it.

Tags also attach to connected social media accounts, not just posts.

这就是它的样子：

✓ 检查点： The calendar now shows only the tagged social media posts you selected.

步骤 3：按标签筛选

Use the calendar filter to filter posts down to one tag.

✅ 结果： Finding any post across multiple clients takes seconds.

💡 专业提示： Tag by funnel stage, not just topic. It makes your engagement report far easier to read later.

免费试用 Sendible

How to Use Sendible Manager and Collaborator

Manage and Collaborate lets you give your entire internal team the right access without sharing passwords.

以下是使用步骤。

第一步：邀请您的团队

Open Settings and click “Users,” then add each colleague by email.

Sendible supports unlimited users on every plan, so seat counts never limit you.

Step 2: Build Permission Groups

Create custom user permission groups for writers, approvers and viewers.

Junior staff can draft without ever reaching your own accounts or client passwords.

这就是它的样子：

✓ 检查点： Pending posts show an “Awaiting approval” badge on the calendar.

Step 3: Turn On Approval Workflows

Route drafts through approval workflows so clients sign off before anything goes live.

✅ 结果： Team collaboration happens inside the platform instead of scattered email threads.

💡 专业提示： Give clients approver access only. Full access tempts them to publish untracked posts from personal accounts.

免费试用 Sendible

社交媒体日程安排 lets you schedule posts across every network from a single calendar.

以下是使用步骤。

Step 1: Pick Your Publishing Method

Schedule single posts from the compose box for any day of the year.

For bulk importing, upload a CSV file with dates, captions and image links.

Step 2: Set the Right Time

Choose “Best time to post” and Sendible picks the optimal publishing time from your engagement history.

Drag any item on the calendar to reschedule it.

这就是它的样子：

✓ 检查点： Queued items appear in the calendar with a recycle icon.

Step 3: Automate the Rest

Create queues for recurring slots, then build smart queues that recycle evergreen content.

Add rss feeds through the rss feed importer so relevant content posts itself from your blog.

✅ 结果： Your social media channels stay active even during your busiest weeks.

💡 专业提示： Load smart queues with at least 20 evergreen posts. Fewer than that and followers spot the repeats.

免费试用 Sendible

How to Use Sendible UTM Tracker

UTM Tracking lets you attach utm parameters to every link and measure real traffic.

以下是使用步骤。

Step 1: Enable UTM Tagging

Open Settings and find “Link Settings.”

Switch on automatic utm parameters for outbound links.

Step 2: Define Your Parameters

Set source, medium and campaign values per profile.

Sendible integrates with Google Analytics, so tagged clicks land in your existing reports.

这就是它的样子：

✓ 检查点： Preview posts show the full tagged URL before publishing.

Step 3: Review the Traffic

Open Google Analytics and sort acquisition by campaign to see which posts earned real visits.

✅ 结果： You can tie site traffic back to individual social media posts.

💡 专业提示： Keep utm values lowercase. Google Analytics treats Facebook and facebook as two separate sources.

免费试用 Sendible

如何使用 Sendible 白标

白标 lets you put your own brand on the dashboard, reports and client emails.

以下是使用步骤。

步骤 1：打开白标设置

White labelling sits on the Advanced and Enterprise plans.

Go to Settings and open the “White Label” panel.

步骤二：上传您的品牌标识

Add your logo, brand colours and custom domain.

The Sendible dashboard, login screen and client emails all switch to your identity.

这就是它的样子：

✓ 检查点： Your logo replaces Sendible branding across the interface.

Send clients the client connect widget so they link their own accounts themselves.

The client connect flow means you never handle their passwords.

✅ 结果： Clients see your agency brand at every touchpoint.

💡 专业提示： Use a subdomain like social.youragency.com. It looks native and takes about ten minutes to set up.

免费试用 Sendible

如何使用 Sendible 报表生成器

报告建造者 lets you create custom reports from scratch with drag-and-drop widgets.

以下是使用步骤。

Step 1: Start a Blank Report

Open Reports and click “Report Builder.”

Choose a blank canvas rather than a template.

Step 2: Drag In Your Widgets

Add charts for followers, clicks, direct messages and audience engagement.

Drop in your own logo to produce custom branded reports.

这就是它的样子：

✓ 检查点： The canvas shows live data pulled from your connected social media accounts.

Step 3: Save It as a Template

Save the layout once and reuse it for every client next month.

✅ 结果： You can create custom reports that match how each client actually measures success.

💡 专业提示： Cut any widget a client never asks about. Short custom reports get read; twenty-page ones do not.

免费试用 Sendible

Sendible Pro Tips and Shortcuts

After two years inside this social media management platform, here are the tips I actually use.

键盘快捷键

行动	捷径
Open the compose box	C
Jump to the calendar	G 然后 C
Open Priority Inbox	然后我
Search posts and profiles	/

大多数人错过的隐藏功能

Content suggestions: Sendible surfaces trending articles by topic so you never start from a blank page.
Google Alerts and social feeds: Pipe Google Alerts into your monitoring streams to catch brand mentions 早期的.
First comments: Add hashtags as first comments on Instagram to keep captions clean.
Google Drive: Attach assets straight from Drive instead of downloading and re-uploading files.

免费试用 Sendible

Sendible Common Mistakes to Avoid

Mistake #1: Connecting Personal Accounts by Habit

❌ 错误： Linking your personal Facebook profile instead of the business asset it manages.

✅ 右图： Connect Facebook pages and company pages through the business account that owns them.

Mistake #2: Publishing the Same 文本 Everywhere

❌ 错误： Blasting one caption to all social media platforms at once.

✅ 右图： Use the per-network tabs to create content that fits each audience.

Mistake #3: Skipping Permission Setup

❌ 错误： Giving every colleague admin rights because it is faster.

✅ 右图： Build permission groups first, so drafts always pass through approval workflows.

免费试用 Sendible

Sendible Troubleshooting

Problem: A Connected Account Keeps Disconnecting

原因： Networks expire access tokens every 60 to 90 days.

使固定： Open account settings, click the red warning icon and re-authorise that profile.

Problem: Scheduled Posts Fail to Publish

原因： The image breaks a network size limit or the caption exceeds the character cap.

使固定： Check the error note on the failed post, resize the image, then reschedule it.

Problem: Reports Show No Data

原因： Analytics permissions were not granted when the profile was linked.

使固定： Reconnect the profile and tick every analytics scope during authorisation.

📌 笔记： If none of these fix your issue, contact Sendible support. Enterprise plans include a dedicated account manager.

免费试用 Sendible

Sendible是什么？

Sendible is a social media management platform for content creation, scheduling, publishing, monitoring and analysis.

Think of it as one control room for every account your agency touches.

观看这段快速概览：

它包含以下主要特点：

Content Management Tool: Draft, store and reuse social media content without digging through folders.
自动生成报告： Send recurring performance reports to clients on autopilot.
活动管理： Group related social media posts and track them as one campaign.
自定义标签： Label posts and profiles so you can filter posts in seconds.
Manage and Collaborate: Give your entire internal team access without sharing passwords.
社交媒体日程安排： Schedule posts across every network from a single calendar.
UTM跟踪： Attach utm parameters to links and measure real traffic in Google Analytics.
白标： Put your own brand on the dashboard, reports and client emails.
Report Builder: Create custom reports from scratch with drag-and-drop widgets.

It publishes to 10 social media platforms, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube.

The Priority Inbox pulls comments, mentions and direct messages into one stream you can clear daily.

That makes it an all in one platform for agencies juggling multiple clients.

如需完整评测，请参阅我们的 Sendible review.

免费试用 Sendible

Sendible定价

Here’s what Sendible costs in 2026:

计划	价格	最适合
创作者	每月 22 美元	Solo creators running their own accounts
牵引力	每月 67 美元	小团队和成长型品牌
规模	每月 149 美元	为多个客户提供服务的机构
先进的	每月 224 美元	Larger agencies needing white label branding
企业	所有功能均可使用，白标品牌和域名。	Large teams wanting custom integrations

免费试用： Yes — a 14-day free trial on every plan, and no cancellation fees if you leave.

退款保证： No refund window, but annual billing takes 15% off the monthly rate.

💰 性价比最高： Scale — it unlocks enough profiles and reporting depth for a real client 名册.

免费试用 Sendible

Sendible 与其他方案的比较

How does Sendible compare? Here’s the competitive landscape:

工具	最适合	价格	等级
Sendible	拥有多个客户的机构	每月 22 美元	⭐ 4.0
Sprout Social	企业报告	每月 249 美元	⭐ 4.4
SocialPilot	Budget agency plans	每月 30 美元	⭐ 4.5
广场脉冲	收件箱管理	每月 79 美元	⭐ 4.5
缓冲	简单的日程安排	每月6美元	⭐ 4.5
之后	视觉规划	每月 25 美元	⭐ 4.4
昏暗	内容建议	每月 42 美元	⭐ 4.6
Metricool	预算有限的分析	每月 22 美元	⭐ 4.6

快速精选：

综合最佳： Sendible — the balance of scheduling, inbox and reporting is hard to beat.
最佳预算： Buffer — cheap, clean and fine for one brand.
最适合初学者： Later — the visual calendar teaches itself.
最适合代理机构： Sendible — white label plus client connect wins on client-facing work.

🎯 Sendible 的替代方案

正在寻找 Sendible 的替代方案？以下是一些最佳选择：

🌟 Sprout Social： Deepest analytics of the group, with strong listening tools. Priced for enterprise teams rather than small agencies.
💰 SocialPilot： Similar agency features at a lower price, including bulk scheduling and white label client dashboards.
🧠 内容工作室: Strong AI writing and content discovery for teams that publish high volumes of relevant content weekly.
⚡ 英雄邮报: Flat-rate pricing with unlimited social accounts, aimed at users who post everywhere at once.
📊 广场脉搏： Best-in-class unified inbox and social listening, with clear ROI reporting per channel.
💼 Zoho Social： Natural fit if you already run Zoho 客户关系管理, with tight lead tracking built in.
👶 缓冲： The simplest way to schedule posts for one brand, with a generous free tier.
🏢 洒水器: Enterprise-grade platform covering care, marketing and research across huge account portfolios.
🎨 之后： Visual-first planner made for Instagram and TikTok, with link-in-bio tools included.
🔧 隆普利： Post ideas and approval flows built in, useful for teams new to social media management.
🚀 火焰： 轻的人工智能工具 for solo founders who want posts drafted and scheduled fast.
🔥 Metricool： Analytics-heavy at a low price, with ad tracking alongside organic social profiles.

完整列表请参见我们的 Sendible 的替代方案指导。

⚔️ Sendible 对比

Here is how Sendible stacks up against each competitor:

Sendible 与 Sprout Social 的比较: Sprout reports better; Sendible costs a fraction of the price for similar day-to-day publishing.
Sendible 对比 SocialPilot: SocialPilot is cheaper; Sendible wins on inbox depth and client connect onboarding.
Sendible 与内容工作室: Content Studio leads on AI drafting; Sendible leads on client reporting and permissions.
Sendible 与 Heropost 的对比: Heropost offers unlimited profiles; Sendible offers real approval workflows and analytics.
Sendible 与 Agorapulse: Agorapulse has the better inbox; Sendible has the better white label and cheaper entry plan.
Sendible 与 Zoho Social 的对比: Zoho suits CRM users; Sendible suits agencies managing many external clients.
Sendible 与 Buffer 的比较: Buffer is simpler and cheaper; Sendible handles teams, clients and reporting properly.
Sendible 对比 Sprinklr: Sprinklr fits global enterprises; Sendible fits small and mid-sized agencies without the overhead.
Sendible 与 Later: Later wins on visual planning; Sendible wins on monitoring and custom branded reports.
Sendible 与 Loomly 的对比: Loomly guides beginners well; Sendible scales further with white label and UTM tracking.
Sendible 对阵 Blaze: Blaze suits solo creators; Sendible suits teams needing permissions and client sign-off.
Sendible 对比 Metricool: Metricool is cheaper for analytics; Sendible is stronger for publishing at agency scale.