⚡ Краткий вывод:
- Цены: Pipedrive starts at $14/user/month, HubSpot Sales Hub starts at $15/seat/month (Starter Customer Platform)
- Лучше всего подходит для: Pipedrive for sales-focused small teams, HubSpot for businesses that need marketing, sales, and service in one platform
- Ключевое отличие: Pipedrive focuses on visual sales pipelines, HubSpot offers an all-in-one customer relationship management suite
- Наш выбор: Pipedrive for most small and medium sales teams — simpler interface and predictable pricing
Choosing between Pipedrive vs HubSpot comes down to one вопрос.
Do you need a focused sales CRM or an all-in-one CRM platform?
Both tools help sales teams manage leads and close deals.
But Pipedrive and HubSpot solve different problems for different users.
This Pipedrive vs HubSpot guide breaks down both CRM solutions in detail.
We compare Pipedrive against the hubspot pipedrive workflow that many teams already use.
Обзор
This Pipedrive HubSpot CRM comparison covers pricing, features, and ease of use.
We also break down who each CRM platform works best for.
Наш писатель spent time with both tools to test the user experience.
Sources include published specs, documentation, and verified user reviews.
We compare Pipedrive features, HubSpot CRM tools, and the user friendly interface of each platform.
By the end, you’ll know which CRM fits your sales process.
Что такое Pipedrive?
Pipedrive is a sales-focused CRM built for small and medium sales teams.
It helps sales reps manage leads, deals, and the entire sales pipeline.
The platform uses a visual Kanban drag-and-drop pipeline for deal tracking.
Pipedrive focuses on fewer features but pays attention to sales workflow details.
Most users choose Pipedrive for its clean and simple user interface.
Пайпдрайв
Pipedrive is a sales CRM with a visual sales pipeline. It helps managing leads, deals, and sales forecasting. Plans start at $14/user/month with a 14-day free trial.
Цены на Pipedrive
Here’s what Pipedrive costs in 2026. Let’s break it down by plan.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Лайт | 14 долларов США/пользователь/месяц | Small teams setting up sales processes |
| Рост | 24 доллара США/пользователь/месяц | Растущие отделы продаж нуждаются в... автоматизация |
| Премиум | 49 долларов США/пользователь/месяц | Established teams wanting AI CRM tools |
| Окончательный | 69 долларов США/пользователь/месяц | Enterprise companies needing full access |
Pricing verified May 2026. Annual billing.
Бесплатная пробная версия: 14-day free trial of all Pipedrive plans. No credit card required.
Гарантия возврата денег: Pipedrive does not offer a free plan. Annual billing is non-refundable after the trial.
📌 Примечание: Pipedrive pricing per user does not include mandatory onboarding fees, which can be a big cost in HubSpot’s professional tiers. Pipedrive plans include unlimited contacts at every tier.
⚠️ Предупреждение: Pipedrive’s predictable pricing can double due to add-ons like LeadBooster or Campaigns. Add these costs when calculating your real monthly billing total.
Основные преимущества Pipedrive
Here’s what makes Pipedrive worth considering as your sales CRM:
- Визуализация воронки продаж: The Kanban drag-and-drop pipeline gives an excellent overview of sales priorities. Pipedrive’s visual sales pipeline tracks contacts and leads in one view.
- Автоматизация рабочих процессов: Pipedrive’s automation features include templates for creating custom automations for sales processes. You can automate emails and manage deals through a single flow.
- Smart Docs Tool: Pipedrive features a Smart Docs tool that automatically generates and sends trackable documents like proposals. Reps see when prospects open documents.
- Deal Rotting Tool: Pipedrive has a deal rotting tool that notifies users when a deal stays dormant for too long. This keeps your sales team focused on active opportunities.
- End-to-End Lead Management: Pipedrive offers end-to-end lead and deal management, including lead generation and deal qualification. Build an unlimited contacts database with customizable pipelines.
- Простая настройка: Pipedrive’s setup process is quick and straightforward. New users can start with minimal effort and a shallow learning curve.
- Free Webhooks in Workflows: Pipedrive includes free webhooks in its workflows. HubSpot often requires a high-tier subscription for similar features.
Что заметила наша команда
Our writer signed up for Pipedrive and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Преимущества и недостатки Pipedrive
✅ Плюсы
- Clean and simple user interface for sales teams
- Lower entry-level costs with smooth scaling through tiered pricing
- Visual sales pipeline with drag-and-drop deal stages
- No mandatory onboarding fees on any plan
- Strong customer support, especially for малый бизнес
❌ Минусы
- No free plan, unlike HubSpot’s free CRM offering
- Limited email marketing features compared to dedicated tools
- Add-ons like LeadBooster can double your monthly cost
- Fewer integrations than HubSpot’s 800-app library
Что такое HubSpot?
HubSpot is an all-in-one CRM platform for marketing, sales, and customer service.
It supports complex enterprise needs such as custom objects and advanced reporting.
HubSpot’s CRM aligns sales, marketing, and service strategies under one roof.
The hubspot account ties together Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub.
Most users pick HubSpot for inbound marketing, sales, and service in one platform.
HubSpot
HubSpot is a powerful CRM platform with marketing hub, sales hub, and service hub features. It offers a free CRM plan plus paid plans from $15/seat/month for all-in-one customer relationship management.
Цены HubSpot
Here’s what HubSpot costs in 2026. The pricing covers free tools plus paid plans.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатные инструменты | 0 долларов в месяц | Testing HubSpot’s CRM with basic tools |
| Запуск маркетингового центра | 15 долларов за место в месяц | Small teams needing marketing campaigns |
| Стартовая клиентская платформа | 15 долларов за место в месяц | Small teams wanting all hubs at entry-level |
| Специалист маркетингового центра | 800 долларов за место в месяц | Marketing teams running advanced campaigns |
Pricing verified May 2026. Annual commitment.
Бесплатная пробная версия: HubSpot offers a free plan with limited features. No credit card required to start.
Гарантия возврата денег: All paid plans require an annual commitment. Refund policy varies by tier.
📌 Примечание: HubSpot’s Sales Hub pricing starts from $20 to $1,500 per user per month across tiers. The hubspot crm free plan is permanent — you can use basic tools forever without paying.
⚠️ Предупреждение: HubSpot charges a one-time onboarding fee for its professional and enterprise plans, ranging from $1,500 to $3,500. HubSpot’s Professional tier starts at $1,335 per month, which is much higher than Pipedrive’s plans.
Key Benefits of HubSpot
Here’s what makes HubSpot’s CRM stand out:
- Универсальная платформа: HubSpot provides an all-in-one platform for inbound marketing, sales, service, and operations. It’s ideal for scaling businesses that need every tool in one place.
- 800+ Native Integrations: HubSpot integrates natively with over 800 apps, offering bi-directional data sync. HubSpot integrates with over 800 apps, while Pipedrive integrates with over 300 apps.
- Free CRM Plan: HubSpot offers a free plan, while Pipedrive does not have a free plan available. The free version covers contact management, deal tracking, and basic email marketing features.
- AI-Powered Reporting: HubSpot’s reporting includes powerful AI-powered analytics on customer engagement and sales performance. HubSpot’s reporting is more complex but offers deeper insights compared to Pipedrive.
- Sales Process Automation: HubSpot allows users to automate every step of the sales process with customizable workflows. This includes email automation across all plans.
- Marketing & Service Hubs: HubSpot includes several email marketing features such as email scheduling and tracking. The marketing hub and service hub work together for full customer relationship management.
- Академия HubSpot: HubSpot provides support options including the HubSpot Academy. The online help center helps users navigate its CRM platform.
Что заметила наша команда
Our writer signed up for a hubspot account and spent time inside the dashboard. Here’s what stood out from that hands-on time:
HubSpot Pros & Cons
✅ Плюсы
- Free CRM plan with no time limit and unlimited contacts
- 800+ app integrations with bi-directional data sync
- All-in-one marketing, sales, and service hub platform
- Deep AI-powered reporting and sales forecasting
- HubSpot Academy and online help center for training
❌ Минусы
- Steeper learning curve due to complex feature set
- HubSpot’s user interface can feel overwhelming for new users
- Costs jump sharply once you scale beyond the free plan
- One-time onboarding fees of $1,500-$3,500 on higher tiers
Сравнение характеристик
Ready to dive into a detailed comparison of Pipedrive vs HubSpot? We’ll explore the key features that matter most for sales management. This Pipedrive HubSpot CRM comparison highlights where each platform shines.
| Особенность | Пайпдрайв | HubSpot |
|---|---|---|
| Начальная цена | 14 долларов США/пользователь/месяц | $15/seat/month (Free plan also) |
| Бесплатный план | ❌ | ✅ |
| Визуализация воронки продаж | ✅ Kanban drag-and-drop | ✅ Linear deal stages |
| Интеграции | 300+ apps | 800+ apps |
| Sales Forecasting | ✅ | ✅ (Профессиональные тарифные планы) |
| Маркетинговый центр | ❌ (Только в качестве дополнения) | ✅ |
| Service Hub | ❌ | ✅ |
| AI CRM Features | ✅ Премиум-план | ✅ Pro plans |
| Email-маркетинг | ✅ (Campaigns add-on) | ✅ |
| Кривая обучения | Shallow | Steeper |
| Лучше всего подходит для | Малые и средние предприятия, ориентированные на продажи | Предприятия |
1. Sales Pipeline & Deal Management
Pipedrive: Pipedrive’s Kanban drag-and-drop pipeline gives users an excellent overview of their sales priorities. The platform offers end-to-end lead and deal management features, including lead generation and deal qualification. You can build an unlimited contacts database with customizable pipelines.
HubSpot: HubSpot’s deal management uses a similar pipeline structure but ties tightly into the broader CRM platform. The free plan supports one deal pipeline, while paid plans unlock multiple pipelines per account and more advanced features for deal tracking. Deal tracking syncs with contact records and email tracking to help teams close more sales.
2. Pricing & Cost
Давайте сравним тарифные планы.
| План | Пайпдрайв | HubSpot |
|---|---|---|
| Бесплатно | ❌ Бесплатного тарифа нет | ✅ Free Tools ($0) |
| Начальный уровень | 14 долларов США/пользователь/месяц (Lite) | $15/seat/month (Starter) |
| Средний уровень | 24 доллара США/пользователь/месяц (рост) | $15/seat/month (Customer Platform) |
| Передовой | 49 долларов США/пользователь/месяц (Премиум) | $800/seat/month (Marketing Pro) |
| Высший уровень | 69 долларов США/пользователь/месяц (Ultimate) | Custom Enterprise pricing |
| Onboarding Fees | ❌ Нет | $1,500-$3,500 (Pro/Enterprise) |
Pipedrive: Pipedrive features lower entry-level costs and smooth scaling through tiered pricing structures such as Essential, Advanced, and Professional. Pipedrive’s pricing is generally more attractive for small to medium-sized businesses compared to HubSpot. Pipedrive offers discounts of up to 5 months free for their entry-level plan when billed annually.
HubSpot: HubSpot offers a free CRM but can become costly with paid “Hubs” and advanced features, leading to higher subscriptions as businesses scale. HubSpot’s pricing tiers increase more sharply than Pipedrive’s. HubSpot is attractive for startups due to its free plan but can lead to sharp cost increases when moving to higher tiers requiring onboarding fees.
⚠️ Предупреждение: Pipedrive’s predictable pricing can double due to essential add-ons like LeadBooster or Campaigns, despite starting with low base plans. Factor add-ons into your total monthly billing.
3. Integrations & Marketplace
Pipedrive: Pipedrive has a respectable library of integrations, with over 300 available. Most popular sales tools, calendar apps, and e commerce integrations are supported. Pipedrive includes free webhooks in its workflows, while HubSpot often requires a high-tier subscription for similar features.
HubSpot: HubSpot integrates natively with over 800 apps, offering bi-directional data sync. The marketplace covers marketing, sales, service, and e commerce integrations. HubSpot integrates with over 800 apps, while Pipedrive integrates with over 300 apps — giving HubSpot a clear edge here. Teams can map custom fields between connected apps for a more effective CRM workflow.
4. Автоматизация и рабочие процессы
Pipedrive: Pipedrive’s automation features include templates for creating custom automations for sales processes. Users can automate parts of their workflow, including sending emails and managing deals. The automation builder fits daily sales challenges without overwhelming new reps.
HubSpot: HubSpot allows users to automate every step of the sales process, including email automation across all plans. HubSpot helps standardize workflows with customizable triggers and conditions. The automation engine becomes more powerful on Professional and enterprise plans, boosting your team’s productivity once you unlock all the features.
5. Отчетность и аналитика
Pipedrive: Pipedrive offers customizable dashboards and deal reports for tracking sales pipeline performance. Pipedrive’s reporting is more accessible and easier to digest compared to HubSpot’s reporting. Sales reps can quickly see deal velocity and conversion rates.
HubSpot: HubSpot’s reporting is more complex but offers deeper insights compared to Pipedrive. HubSpot’s reporting includes powerful AI-powered analytics on customer engagement and sales performance. Custom reporting dashboards unlock on higher tier plans.
6. Email Marketing Features
Pipedrive: Pipedrive includes email tracking and personalized emails on paid plans. The Campaigns add-on covers basic email blasts and templates. It’s enough for sales-led teams but not a full replacement for HubSpot or ActiveCampaign for nurture leads.
HubSpot: HubSpot includes several email marketing features, such as email scheduling and tracking. The marketing hub supports advanced campaigns, A/B testing, and email tracking. HubSpot offers a wider range of communication tools and channels compared to Pipedrive.
7. Простота использования и интерфейс
Pipedrive: Pipedrive is known for its clean and simple user interface, making it easy to navigate. Pipedrive allows users to quickly add new contacts with a simple form. Pipedrive’s setup process is quick and straightforward, allowing users to get started with minimal effort.
HubSpot: HubSpot has a steeper learning curve due to its more complex feature set and user interface. HubSpot’s extensive features can lead to confusion for new users trying to use its full capabilities. The intuitive user interface improves with practice, but the initial onboarding takes longer.
8. AI CRM Capabilities
Pipedrive: Pipedrive includes AI CRM features starting on the Premium plan. The ИИ-помощник suggests next steps, predicts deal outcomes, and surfaces important customer details. It works well for sales teams that want lightweight AI without enterprise complexity.
HubSpot: HubSpot’s AI automation runs across the marketing, sales, and service hubs. AI-powered predictive lead scoring, conversation intelligence, and content generation are built into Professional and Enterprise plans. HubSpot’s AI ties together existing data across the CRM platform.
9. Project Management & Documents
Pipedrive: Pipedrive’s Projects add-on covers light project management for post-sale work. The Smart Docs tool generates proposals and tracks document opens. Sales teams use it to keep deals moving without jumping to other apps.
HubSpot: HubSpot offers tasks and project management workflows inside its sales and service hubs. Document tracking, quote generation, and signature collection are built in or available as add-ons. The breadth covers more than Pipedrive but requires higher-tier subscriptions.
10. Служба поддержки клиентов и ресурсы
Pipedrive: Pipedrive is often praised for its customer support, especially for small businesses. The platform offers chat, email, and phone support on higher tiers. Pipedrive’s setup process is quick and straightforward for sales teams getting started.
HubSpot: HubSpot provides a variety of support options, including the HubSpot Academy, to assist users in navigating its platform. The online help center, community forums, and certification courses give users plenty of resources. Phone support is available on higher tiers.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет для небольшой команды | Пайпдрайв | Lower entry-level costs |
| Free CRM forever | HubSpot | Permanent free CRM solutions |
| Визуализация воронки продаж | Пайпдрайв | Kanban drag-and-drop interface |
| Комплексные маркетинговые и сбытовые решения. | HubSpot | Marketing, sales, and service hubs |
| Простая в настройке настройка для начинающих. | Пайпдрайв | Shallow learning curve |
| Предприятия | HubSpot | Custom objects and advanced reporting |
| 800+ integrations | HubSpot | Bi-directional data sync |
💰 Ваш бюджет
Pipedrive’s plans range from $14 to $69 per user per month. HubSpot offers a free plan but advanced features get expensive quickly with paid plans.
🔌 Ваш технологический стек
HubSpot’s 800+ integrations beat Pipedrive’s 300+ for tool variety. Check whether your existing data sources sync with each CRM before committing.
📝 Ваш процесс продаж
Pipedrive specializes in empowering sales teams with features that fit daily challenges. HubSpot is designed for businesses that need marketing teams and the entire team aligned in one CRM platform.
🎓 Ваш уровень опыта
Pipedrive is designed to be easy to set up and use, with a clean and simple user interface. HubSpot has a steeper learning curve due to its complex features and functionalities.
🆓 Бесплатные пробные версии и демо-версии
Pipedrive offers a 14-day free trial without a credit card. HubSpot’s free CRM is permanent and works as a long-term trial for basic tools.
🛟 Варианты поддержки
Pipedrive is often praised for its customer support, especially for small businesses. HubSpot offers the HubSpot Academy and an online help center for self-guided learning, plus phone support on higher tiers.
Руководство по переключению
Already using one of these CRM solutions? Here’s what to expect if you switch between Pipedrive and HubSpot.
🔄 Switching from Pipedrive to HubSpot?
✅ Что вы получите:
- Free CRM plan with unlimited contacts forever
- 800+ integrations and full marketing hub access
- Marketing campaigns, service hub, and CMS hub in one account
❌ Что вы потеряете:
- The clean Kanban drag-and-drop pipeline view
- Predictable per-user pricing without onboarding fees
- The shallow learning curve and quick setup process
📋 Как переключиться:
- Export your Pipedrive contacts, deals, and activities to CSV
- Create a free hubspot account and set up your pipeline stages
- Import data using HubSpot’s import tool and map fields to custom properties
🔄 Switching from HubSpot to Pipedrive?
✅ Что вы получите:
- A simpler, sales-focused interface without marketing clutter
- Lower entry-level costs starting at $14 per user per month
- No mandatory onboarding fees on professional and enterprise plans
❌ Что вы потеряете:
- The free CRM plan and bundled marketing tools
- 800+ integrations and bi-directional data sync
- The marketing hub, service hub, and AI-powered analytics depth
📋 Как переключиться:
- Export your HubSpot contacts, companies, and deals to CSV
- Start a 14-day Pipedrive trial and set up customizable pipelines
- Use Pipedrive’s import wizard or connect via Запьер to migrate data
Что не было рассмотрено в нашем обзоре
This Pipedrive vs HubSpot comparison focused on small to mid-sized sales teams. We didn’t test enterprise SSO, custom object configurations, or complex multi-region deployments. Custom enterprise pricing for HubSpot wasn’t part of this review. If you’re a large enterprise team or run very advanced sales forecasting workflows, your experience may differ from what we’ve described here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены для небольших команд | Пайпдрайв |
| 🆓 Бесплатный план | HubSpot |
| 🚀 Core Sales Features | Пайпдрайв |
| 🎨 Marketing Features | HubSpot |
| 👶 Простота использования | Пайпдрайв |
| 🔌 Интеграции | HubSpot |
| 📊 Глубина анализа отчетов | HubSpot |
| 🏆 Overall Winner (Sales-Focused Teams) | Пайпдрайв |
🏆 ПОБЕДИТЕЛЬ: PIPEDRIVE
Pipedrive wins 4 out of 7 categories for sales-focused small and medium businesses.
Лучше всего подходит для: Small sales teams, growing startups, sales-led organizations, teams who want a focused CRM without marketing complexity
Pipedrive and HubSpot are two very different CRM solutions. Pipedrive is a sales-focused CRM that helps businesses manage their workflows through visual pipelines. HubSpot is an all-in-one platform that aligns sales, marketing, and service strategies.
HubSpot is excellent for enterprise companies and marketing teams who need every channel in one CRM platform. The 800+ integrations and AI-powered analytics give HubSpot a real edge for scaling businesses.
However, if you need a focused sales CRM with predictable pricing and a shallow learning curve, Pipedrive is the better choice. Pipedrive is often considered a better fit for small and medium businesses that need a straightforward sales CRM.
Больше информации о Pipedrive в сравнении с другими сервисами.
Here’s how Pipedrive stacks up against other competitors in the CRM space:
Pipedrive побеждает в следующих условиях: Cleaner interface, faster setup, lower entry-level cost for small teams
Salesforce побеждает по следующим параметрам: Deeper customization, enterprise-grade workflows, territory management at scale
Pipedrive побеждает в следующих условиях: Sales-specific workflows, Smart Docs proposals, deal rotting alerts
В понедельник CRM-системы добились успеха в следующих областях: Cross-team project management, custom dashboards, visual flexibility
Pipedrive против Freshsales CRM
Pipedrive побеждает в следующих условиях: Better visual pipeline, simpler onboarding, stronger third-party integrations
CRM-система Freshsales выигрывает по следующим параметрам: Built-in phone and chat support, AI-based contact scoring, lower base price
Pipedrive против Zendesk
Pipedrive побеждает в следующих условиях: Dedicated sales focus, end-to-end deal management, easier for sales reps
Zendesk побеждает по следующим показателям: Customer service ticketing, omnichannel support, integrated help desk tools
More of HubSpot Compared
Here’s how HubSpot stacks up against other competitors in the CRM platform space:
HubSpot побеждает по следующим показателям: Easier onboarding, free CRM tier, bundled marketing hub at lower price
Salesforce побеждает по следующим параметрам: Deeper enterprise customization, larger third-party app library, complex sales territory management
HubSpot побеждает по следующим показателям: Full CRM platform with sales hub, service hub, and CMS hub bundled
ActiveCampaign побеждает по следующим показателям: Lower email marketing pricing, advanced automation logic, better for nurture leads
HubSpot против ClickFunnels
HubSpot побеждает по следующим показателям: Full customer relationship management, free CRM plan, deeper data and reporting
ClickFunnels побеждает по следующим параметрам: Sales funnel templates, faster landing page builder, simpler checkout flows
HubSpot против GoHighLevel
HubSpot побеждает по следующим показателям: More mature reporting, larger integration library, established support resources
GoHighLevel побеждает в следующих матчах: Agency-focused features, white-labeling, all-in-one pricing for marketing agencies
Часто задаваемые вопросы
В чём разница между HubSpot и Pipedrive?
HubSpot is an all-in-one CRM platform covering marketing, sales, and service hubs. Pipedrive is a sales-focused CRM with a visual pipeline. HubSpot suits enterprise companies; Pipedrive fits small and medium sales teams.
Почему Pipedrive лучше, чем HubSpot?
Pipedrive is better than HubSpot for sales-focused teams that want a clean interface, lower entry-level costs, and no mandatory onboarding fees. The shallow learning curve helps reps get productive within hours.
Почему HubSpot лучше, чем Pipedrive?
HubSpot is better than Pipedrive when you need a marketing hub, service hub, and sales hub in one CRM platform. It also offers a permanent free plan, 800+ integrations, and AI-powered reporting.
Интегрируется ли HubSpot с Pipedrive?
Yes, HubSpot and Pipedrive integrate through tools like Zapier, Make, or native connectors. You can sync contacts and deals two-way. Teams sometimes use both during a migration period.
Можно ли использовать Pipedrive в качестве CRM-системы?
Yes, Pipedrive is a full CRM built specifically for sales teams. It manages contacts, deals, sales forecasting, and email marketing features. Pipedrive is best for businesses that put sales first over broad marketing.
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