📊 Our Test Results:
- 💰 Free Plan Value: Metricool offers 50 posts/month free vs Loomly’s 5 posts/month — Metricool wins
- 📊 Analytics Depth: Metricool includes competitor tracking on free plan vs Loomly’s paid-only analytics — Metricool wins
- 👥 Командное взаимодействие: Loomly has Slack/Teams integration with approval workflows vs Metricool’s basic approval — Loomly wins
- 📢 Ad Management: Metricool tracks Facebook, TikTok & Google Ads vs Loomly’s organic-only focus — Metricool wins
- 🎯 Entry Price: Metricool Starter at $18/month vs Loomly Starter at $49/month — Metricool wins
Are you struggling to manage multiple social media accounts without losing your mind?
You need a solid social media management tool.
Two popular options in this space are Metricool and Loomly.
Both promise to simplify your social media workflow.
Но какой из них действительно выполняет свои обещания?
I spent four weeks testing both platforms side by side.
In this Metricool vs Loomly comparison, I’ll reveal the winner and help you choose the right tool for your needs.
Обзор
To give you the most accurate comparison, I tested Metricool and Loomly on real social media accounts.
I scheduled posts, analyzed analytics, and tested team collaboration features.
I also compared pricing, ease of use, and customer support.
My goal was simple: find out which tool gives you the best value for your money.
Что такое Metricool?
Metricool is an all-in-one social media management tool built for creators, marketers, and agencies.
It lets you schedule posts across nine different platforms from a single dashboard.
You can also track your ad campaigns on Facebook, TikTok, and Google.
The platform stands out for its анализ конкурентов feature, which is available even on the free plan.
Метрикул
Metricool combines social media scheduling, analytics, and ad tracking in one platform. It’s perfect for solo creators and agencies who want data-driven insights without breaking the bank. The free plan alone lets you manage one brand with competitor tracking.
Metricool Pricing
Metricool offers one of the most generous free plans in the social media management space.
Here’s the complete pricing breakdown for 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | 0 долларов в месяц | Solo creators testing the platform |
| Стартер | 18 долларов в месяц | Фрилансеры managing up to 5 brands |
| Продвигать | 45 долларов в месяц | Agencies managing up to 15 brands |
| Обычай | Для уточнения цен свяжитесь с нами. | Enterprise with 50+ brands |
Бесплатная пробная версия: Yes — Metricool offers a completely free forever plan with limited features. No credit card required.
Гарантия возврата денег: Metricool operates on a subscription model with no refund policy for partial months. You can cancel anytime.
📌 Примечание: Annual billing saves you about 18-24% compared to monthly payments. The Starter plan drops to around $15/month when paid annually.
⚠️ Warning: Metricool subscriptions auto-renew. Some users have reported unexpected charges after forgetting to cancel. Set a reminder before your trial or billing period ends.
Key Benefits of Metricool
Here’s why Metricool stands out from other social media management tools:
- Generous Free Plan: Schedule up to 50 posts per month across 8 platforms without paying a dime. Most competitors offer far less.
- Анализ конкурентов: Track up to 5 competitor profiles on the free plan. See what’s working for them and adapt your strategy.
- Ad Campaign Tracking: Monitor your Facebook, TikTok, and Google Ads performance directly in the dashboard. No switching between tools.
- Looker Studio Integration: Connect your data to Google’s visualization tool for custom reports. Perfect for client презентации.
- Лучшее время для публикации: Get AI-powered recommendations for when your audience is most active. Maximize your reach automatically.
- Bulk CSV Import: Upload hundreds of posts at once using a CSV file. Huge time saver for content-heavy campaigns.
- SmartLinks Bio Tool: Create a link-in-bio page with multiple links, analytics tracking, and custom branding.
Metricool Pros & Cons
✅ Pros
- Best-in-class free plan with 50 posts/month and competitor tracking
- Integrated ad analytics for Facebook, TikTok, and Google campaigns
- Clean, intuitive dashboard that’s easy to navigate
- Affordable paid plans starting at just $18/month
- Bulk scheduling via CSV import saves hours of work
Что такое Loomly?
Loomly is a social media management platform designed with teams in mind.
It excels at content planning, collaboration, and approval workflows.
The platform integrates directly with Slack and Microsoft Teams for smooth communication.
Loomly also includes a “content coach” feature that suggests post ideas based on trending topics.
Мрачный
Loomly is built for teams that need structured approval workflows and smooth collaboration. It integrates with Slack and Microsoft Teams, making it perfect for agencies and marketing departments. The platform also offers post inspiration and content coaching features.
Loomly Pricing
Loomly restructured its pricing in 2025, creating a bigger gap between plans.
Here’s what you’ll pay in 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | 0 долларов в месяц | Testing only (5 posts/month limit) |
| Стартер | $65/month ($49 annual) | Small teams up to 3 users |
| Вне | $332/month ($249 annual) | Agencies with unlimited users |
| Предприятие | Для уточнения цен свяжитесь с нами. | Large organizations with 61+ accounts |
Бесплатная пробная версия: Yes — Loomly offers a 15-day free trial on all paid plans. Credit card required.
Гарантия возврата денег: No refunds on annual plans. Monthly plans can be cancelled anytime but won’t be prorated.
📌 Примечание: Loomly offers a 50% lifetime discount for verified nonprofit organizations. Contact their sales team with your determination letter.
⚠️ Warning: The $267/month jump between Starter and Beyond plans has frustrated many users. If you outgrow 3 users or 12 accounts, you’re forced into the expensive Beyond tier with no middle option.
Key Benefits of Loomly
Here’s what makes Loomly a strong choice for team-focused social media management:
- Slack & Teams Integration: Get real-time notifications about post approvals, comments, and changes directly in your team chat apps.
- Advanced Approval Workflows: Create custom review processes with multiple approval stages. Perfect for agencies with client sign-offs.
- Post Ideas & Inspiration: Get daily trending topics and content suggestions based on holidays, events, and social media trends.
- Content Coach: Receive real-time tips to improve your posts for each platform. Increase engagement without guesswork.
- Post Preview: See exactly how your content will look on each platform before publishing. Catch formatting issues early.
- Unlimited Calendars: Organize content by client, campaign, or team. No restrictions on how many calendars you create.
Loomly Pros & Cons
✅ Pros
- Best-in-class team collaboration with Slack and Teams integration
- Advanced approval workflows with custom roles and stages
- Post ideas and content inspiration features save мозговой штурм время
- 50% lifetime discount for nonprofits
- Clean, user-friendly interface that’s easy to learn
❌ Cons
- No real free plan — only 5 posts/month on free tier
- Huge pricing gap between Starter ($65) and Beyond ($332)
- No ad campaign tracking — organic content only
- No competitor analysis features
- Recent price hikes have frustrated long-time users
Сравнение характеристик
Now let’s dive into a detailed feature-by-feature comparison of Metricool vs Loomly.
I’ll break down 10 key categories to help you make the right choice.
| Особенность | Метрикул | Мрачный |
|---|---|---|
| Начальная цена | $0/month (Free) | 65 долларов в месяц |
| Бесплатный план | ✅ 50 posts/month | ⚠️ 5 posts/month |
| Анализ конкурентов | ✅ Up to 100 profiles | ❌ |
| Ad Campaign Tracking | ✅ FB, TikTok, Google | ❌ |
| Командное сотрудничество | ⚠️ Basic | ✅ Advanced |
| Slack/Teams Integration | ❌ | ✅ |
| Процессы утверждения | ✅ Basic | ✅ Advanced |
| Post Ideas | ❌ | ✅ |
| Bulk CSV Import | ✅ | ✅ |
| Лучше всего подходит для | Analytics & Ads | Team Workflows |
1. Free Plan & Entry Pricing
Метрикул: The free plan is incredibly generous. You get 50 scheduled posts per month across 8 platforms, competitor analysis for 5 profiles, and 3 months of historical analytics. No credit card needed. This is one of the best free offerings in the industry.
Лумли: The free tier is essentially a demo. You’re limited to just 5 posts per month, which means barely one post per week. For any serious social media work, you’ll need to upgrade immediately to the $65/month Starter plan.
💡 Test Result: Metricool’s free plan offers 10x more scheduled posts than Loomly’s free tier. For solo creators on a budget, this difference is massive.
2. Social Media Scheduling
Метрикул: Supports nine platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google Бизнес, X (Twitter), and Twitch. The planner shows your entire month at a glance. You can also import bulk content via CSV files, which is a huge time-saver for agencies.
Лумли: Also supports major platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google Business, Threads, Bluesky, and Snapchat. The calendar view is clean and intuitive. Loomly recently added recurring posts and bulk posting features.
3. Аналитика и отчетность
Метрикул: Analytics is where Metricool shines. You get detailed performance metrics, audience demographics, and engagement tracking. The competitor analysis feature lets you benchmark against up to 100 profiles on paid plans. Reports can be downloaded as PDF/PPT or connected to Looker Studio.
Лумли: Offers post analytics dashboard, engagement tracking, and basic отчетность. You can export reports as PDF or Excel files and schedule automated reports via email. However, there’s no competitor analysis feature, which limits strategic insights.
💡 Test Result: Metricool’s analytics go much deeper than Loomly’s. The competitor tracking alone makes it worth considering for data-driven marketers.
4. Ad Campaign Management
Метрикул: You can connect your Facebook, TikTok, and Google Ads accounts to track campaign performance directly in the dashboard. See spend, impressions, clicks, and conversions alongside your organic metrics. This unified view is incredibly valuable for paid media managers.
Лумли: No ad management features whatsoever. Loomly focuses exclusively on organic social media content. If you run paid campaigns, you’ll need a separate tool to track performance.
⚠️ Warning: If paid advertising is part of your marketing strategy, Loomly won’t help you track it. Metricool is the clear choice here.
5. Командное сотрудничество
Метрикул: Offers team access and role management on paid plans. However, collaboration features are basic. One frustrating limitation: push notifications for manual posts only go to the account owner, not team members.
Лумли: This is where Loomly dominates. Native integration with Slack and Microsoft Teams means your entire workflow stays in one place. Assign conversations, leave comments, and get real-time approval notifications. Custom roles let you control exactly what each team member can do.
6. Approval Workflows
Метрикул: Has a basic approval system where clients can approve posts or leave notes for changes. It works, but it’s not as sophisticated as Loomly’s multi-stage workflows.
Лумли: Approval workflows are highly customizable. You can create multi-stage review processes, assign specific approvers, and track exactly where each post is in the pipeline. Perfect for agencies that need client sign-offs before publishing.
7. Инструменты для создания контента
Метрикул: Includes an AI Social Media Assistant that helps generate caption ideas based on prompts. You also get hashtag suggestions and best-time-to-post recommendations. However, it won’t write full posts for you.
Лумли: The “Post Ideas” feature suggests trending topics and content inspiration daily. You also get AI caption generation, hashtag manager, and integration with Канва, Unsplash, and Giphy. The content coach gives real-time optimization tips.
8. Link-in-Bio Tool
Метрикул: SmartLinks lets you create a customizable landing page with multiple links. Track clicks and conversions directly in your analytics dashboard. Multiple link-in-bio pages are available on paid plans.
Лумли: Includes a link shortener with analytics tracking, but no dedicated link-in-bio строитель. You’ll need a separate tool like Linktree if this feature is important to you.
9. Integrations & Compatibility
Метрикул: Integrates with Looker Studio for advanced data visualization, Canva for design, and offers a mobile app for iOS and Android. The API allows custom integrations for developers.
Лумли: Native Slack and Microsoft Teams integration is the standout feature. Also connects with Canva, Google Drive, Unsplash, Giphy, and Запьер. Mobile apps available for iOS and Android.
10. Цена и ценность
Let’s compare the pricing side by side.
| Plan Level | Метрикул | Мрачный |
|---|---|---|
| Бесплатно | $0 (50 posts, 1 brand) | $0 (5 posts only) |
| Entry Paid | $18/month (5 brands) | $65/month (3 users, 12 accounts) |
| Mid-Tier | $45/month (15 brands) | N/A (no mid-tier option) |
| Agency/Team | Индивидуальное ценообразование | $332/month (unlimited users) |
Метрикул: Offers the best value for solo creators and small agencies. The free plan is actually usable, and the Starter plan at $18/month includes features that competitors charge $50+ for. Pricing scales smoothly based on the number of brands you manage.
Лумли: Better value for larger teams with its flat-rate model. The Beyond plan at $332/month includes unlimited users, which could be cheaper than per-seat pricing for big teams. However, the lack of a mid-tier option forces growing teams into expensive upgrades.
💡 Test Result: Metricool costs $47 less per month at the entry level. For a solo creator, that’s $564 saved per year.
Different Scenarios
Not sure which tool fits your situation? Use this decision matrix.
| If You Need… | Choose | Why |
|---|---|---|
| A real free plan | Метрикул | 50 posts/month vs 5 |
| Ad campaign tracking | Метрикул | FB, TikTok, Google Ads |
| Анализ конкурентов | Метрикул | Track up to 100 profiles |
| Командное взаимодействие | Мрачный | Slack/Teams integration |
| Approval workflows | Мрачный | Multi-stage custom workflows |
| Nonprofit discount | Мрачный | 50% lifetime discount |
| Lowest entry price | Метрикул | $18/month vs $65/month |
💰 Your Budget
If you’re on a tight budget or just starting out, Metricool is the clear winner. Its free plan is actually useful, and paid plans start at just $18/month. Loomly’s $65 entry point is steep for solo creators.
🔌 Your Tech Stack
If your team lives in Slack or Microsoft Teams, Loomly’s native integrations will save you tons of context-switching. Metricool doesn’t offer these integrations, so you’ll be checking two apps constantly.
📊 Your Marketing Goals
Running paid ads alongside organic content? Metricool lets you track both in one dashboard. Loomly focuses only on organic posts, so you’d need separate tools for ad analytics.
👥 Your Team Size
Solo or very small team? Metricool’s per-brand pricing makes sense. Larger teams with 5+ people? Loomly’s flat-rate plans with unlimited users (on Beyond) could actually save money.
🆓 Free Trials and Testing
Both offer ways to test before buying. Metricool’s free plan lets you use the tool indefinitely with limits. Loomly’s 15-day trial gives full access but requires a credit card.
🛟 Support Options
Both platforms offer email support. Loomly is known for faster response times. Metricool has a helpful knowledge base and blog for self-service support.
Switching Guide
Already using one of these tools? Here’s what to expect if you decide to switch.
🔄 Switching from Metricool to Loomly?
✅ What you’ll gain:
- Native Slack and Microsoft Teams integration for smooth collaboration
- Advanced approval workflows with custom stages and roles
- Post ideas and content inspiration features
❌ What you’ll lose:
- Competitor analysis and benchmarking features
- Ad campaign tracking for Facebook, TikTok, and Google
- The generous free plan (you’ll pay at least $65/month)
📋 How to switch:
- Export your scheduled content from Metricool using CSV export
- Create your Loomly account and connect your social profiles
- Import your content using Loomly’s bulk posting feature
🔄 Switching from Loomly to Metricool?
✅ What you’ll gain:
- Built-in competitor analysis to benchmark your performance
- Ad campaign tracking for Facebook, TikTok, and Google in one dashboard
- A usable free plan and much lower entry pricing ($18 vs $65)
❌ What you’ll lose:
- Native Slack and Microsoft Teams integration
- Advanced multi-stage approval workflows
- Post ideas and content inspiration features
📋 How to switch:
- Export your content from Loomly using list or calendar view export
- Sign up for Metricool (start with the free plan to test)
- Import your content via CSV using Metricool’s bulk scheduling feature
Окончательный вердикт
After four weeks of testing, here’s how Metricool and Loomly stack up across all categories.
| Категория | Победитель |
|---|---|
| 💰 Pricing & Free Plan | Метрикул |
| 📊 Analytics & Reporting | Метрикул |
| 📢 Ad Campaign Tracking | Метрикул |
| 🔍 Competitor Analysis | Метрикул |
| 👥 Team Collaboration | Мрачный |
| ✅ Approval Workflows | Мрачный |
| 💡 Content Creation Tools | Мрачный |
| 🔗 Link-in-Bio | Метрикул |
| 🔌 Integrations | Tie |
| 📱 Ease of Use | Tie |
| 🏆 Overall Winner | Метрикул |
🏆 WINNER: Metricool
Metricool wins 6 out of 10 categories.
Best for: Solo creators, freelancers, small agencies, and anyone who runs paid ads alongside organic content.
Metricool and Loomly serve different types of social media managers.
Metricool is the data-driven choice with superior analytics, competitor tracking, and ad management.
Loomly is the collaboration powerhouse with Slack/Teams integration and advanced approval workflows.
If you’re a solo creator or small team focused on analytics and paid advertising, Metricool delivers more value at a lower price.
If you’re part of a larger team that needs structured approval processes and smooth communication, Loomly is worth the premium.
Now go crush your social media goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool против Sprout Social
Metricool wins on: Pricing (far cheaper), free plan availability, ad tracking
Sprout Social wins on: Enterprise features, social listening, CRM интеграция
Metricool vs Буфер
Metricool wins on: Competitor analysis, ad tracking, free plan features
Buffer wins on: Simplicity, per-channel pricing for smaller needs
Metricool vs Позже
Metricool wins on: Analytics depth, competitor tracking, ad management
Later wins on: Visual planning, Instagram-first features, link-in-bio
Metricool vs Социалпилот
Metricool wins on: Free plan, competitor analysis, ad tracking
Socialpilot wins on: White-label reports, client management for agencies
Metricool wins on: Pricing, free plan, ad campaign tracking
Agorapulse wins on: Социальный входящие, team collaboration, CRM features
Metricool vs Zoho Social
Metricool wins on: Standalone functionality, competitor analysis, ad tracking
Zoho Social wins on: Zoho suite integration, CRM connectivity
Metricool wins on: Free plan, pricing, ad management
Sendible wins on: Agency features, white-label dashboard, client management
More of Loomly Compared
Here’s how Loomly stacks up against other competitors:
Loomly wins on: Pricing, ease of use, nonprofit discount
Sprout Social wins on: Enterprise features, social listening, reporting depth
Loomly wins on: Approval workflows, team collaboration, content ideas
Buffer wins on: Simplicity, lower entry price, per-channel flexibility
Loomly wins on: Approval workflows, Slack/Teams integration, team features
Later wins on: Visual calendar, Instagram features, link-in-bio
Loomly wins on: Slack/Teams integration, approval workflows, content coach
Socialpilot wins on: Pricing, white-label reports, agency features
Loomly wins on: Pricing, Slack/Teams integration, content inspiration
Agorapulse wins on: Social inbox, listening features, CRM integration
Loomly wins on: Standalone functionality, approval workflows, content ideas
Zoho Social wins on: Zoho suite integration, pricing for Zoho users
Loomly wins on: Ease of use, Slack/Teams integration, content coach
Sendible wins on: White-label dashboard, agency management, client portals
Часто задаваемые вопросы
Is Metricool better than Loomly?
Metricool is better for solo creators, freelancers, and anyone who needs ad tracking or competitor analysis. Its free plan is far more generous, and paid plans start at just $18/month. However, Loomly is better if you need advanced team collaboration with Slack/Teams integration.
Могу ли я пользоваться Metricool бесплатно?
Yes. Metricool offers a completely free plan with 50 scheduled posts per month, competitor analysis for 5 profiles, and 3 months of historical analytics. No credit card is required. This is one of the best free plans in the social media management space.
Is there a free version of Loomly?
Technically yes, but it’s barely usable. Loomly’s free tier limits you to just 5 posts per month. That’s less than one post per week, which isn’t practical for any serious social media strategy. Most users will need to upgrade to the $65/month Starter plan.
Does Loomly have a nonprofit discount?
Yes. Loomly offers a 50% lifetime discount for verified nonprofit organizations. You’ll need to provide a copy of your determination letter or equivalent government-issued document to qualify.
What is better, Loomly or Hootsuite?
Loomly is generally better for small to medium teams due to its cleaner interface, lower pricing, and better approval workflows. Hootsuite has more enterprise features but costs significantly more (starting at $99/month vs Loomly’s $65/month).
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 