Выбор правильного социальные сети management tool could feel like trying to pick a winning lottery ticket.
Should you go with the popular kid, Buffer, or the up-and-comer, Metricool?
Both promise to make your life easier, but which one actually delivers?
In this post, we’ll break down the key differences between Metricool vs Buffer, digging into their features, pricing, and ease of use.
By the end, you’ll know exactly which tool is the perfect fit for your needs.
Обзор
To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Buffer.
We scheduled posts, dug into their analytics, and explored all the features each tool offers.
This hands-on experience gives you a real-world view of how these platforms stack up.
Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!
Цены: It has a free plan. Paid plan Starts at $18/month
Основные характеристики:
- Hashtag tracking
- Анализ конкурентов
- Easy-to-use reporting
Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial
Цены: It has a free plan. Paid plan starts at $5/month
Основные характеристики:
- Intuitive Scheduling
- Engagement Tools
- Analytics & Reporting
What is Metricool?
Ever feel like you’re flying blind with your социальные сети?
Metricool gives you a clear view of what’s working and what’s not.
It’s a one-stop shop for scheduling posts, tracking performance, and understanding your audience.
Plus, you can even spy on your competitors!
Также изучите наши любимые Альтернативы Metricool…
Наше мнение
Более 70% пользователей Metricool сообщают об экономии не менее 5 часов в неделю на управлении социальными сетями. Узнайте, сколько времени вы можете сэкономить!
Основные преимущества
- Функции: Metricool объединяет аналитику, планирование и управление кампаниями в одном месте. Metricool также включает в себя почтовый ящик для управления всеми вашими комментариями и сообщениями, планировщик контента и инструменты анализа конкурентов.
- Поддерживаемые социальные сети: Он работает более чем с 20 платформами, включая Facebook, Instagram, Twitter, LinkedIn, TikTok и даже Google Business Profile и Twitch.
- Простота использования: Платформа имеет понятный и интуитивно понятный интерфейс, что делает навигацию простой даже для новичков.
- Поддержка клиентов: Они предлагают отзывчивую поддержку клиентам через онлайн-чат и подробный справочный центр.
- Интеграции: Он подключается к популярным инструментам, таким как Canva, Google Drive и Zapier, для оптимизации вашего рабочего процесса.
- Масштабируемость: Metricool предлагает различные планы, отвечающие потребностям частных лиц, малого бизнеса и крупных агентств.
Цены
- Бесплатно: 0 долл./месяц за 5 профилей конкурентов.
- Стартер: 18 долларов в месяц за 100 профилей конкурентов.
- Передовой: 45 долл. США в месяц за управление ролями.
- Обычай: Индивидуальное ценообразование.
Плюсы
Минусы
What is Buffer?
Need a simple way to manage your social media?
Buffer is your friend. Think of it as your assistant for scheduling posts across all your channels.
Это обеспечивает непрерывность вашего контента и вовлеченность вашей аудитории.
Plus, it has some cool tools for growing your followers.
Также изучите наши любимые Buffer alternatives…
Основные преимущества
- Управляет до 300 социальными профилями.
- Варианты White Label для агентств.
- Увеличьте вовлеченность на 12% с помощью аналитики.
- Назначьте задачи более чем 80 членам команды.
- Автоматизируйте контент с помощью интеллектуальных очередей.
Цены
- Бесплатно: 0 долл./месяц.
- Основы: 5 долларов в месяц за канал
- Команда: 10 долларов в месяц за канал
Плюсы
Минусы
Сравнение характеристик
Metricool and Buffer are both excellent social media management tools, but they appeal to different types of users.
Tomo
1. Pricing and Plans
- Metricool: Metricool offers a generous free account that allows you to manage multiple social channels, with a limited number of scheduled posts per month. The tiered paid plans are based on the number of “brands” you manage, with a starter plan and advanced plan that are cost-effective for agencies and businesses.
- Buffer: Buffer’s free plan allows up to three channels, with a monthly limit of ten posts per channel. Its paid plans are priced on a per-channel basis, which can become expensive for marketing agencies or businesses that manage many accounts. Buffer offers an Essentials plan and a Team plan.
2. Analytics and Reporting
- Metricool: This is a major area of strength. Metricool provides unlimited historical данные and comprehensive analytics that matters. You can download custom reports and track performance across all your social media channels. It’s also a digital swiss army knife for paid ads, providing deep insights into Google Ads and ТикТок Ads.
- Buffer: Buffer offers detailed analytics, especially with its Buffer Analyze tool, but it’s not as in-depth as Metricool’s. Buffer’s отчетность is more focused on individual post analytics and a performance overview, and it lacks the comprehensive ad campaign data that Metricool provides.
3. Content Creation and Publishing
- Metricool: Offers robust publishing tools, including a Diapositivas AI Slidesgo
- Buffer: Known for its simple and effective publishing tools. It’s easy to create and schedule content, and the platform has a visual calendar that helps you plan your social media content strategy. Buffer also offers the ability to schedule posts to Google Бизнес Profiles and to manage your Pinterest boards.
4. Social Inbox and Engagement
- Metricool: Provides a single входящие to manage all your social messages from your various networks. This allows a social media manager to easily navigate and stay engaged with followers and customers.
- Buffer: Buffer Publish includes engagement tools that allow you to manage social conversations. Its social inbox is a standout feature for many users, as it helps you manage messages and comments from all your social accounts in one place.
5. Supported Social Platforms
- Metricool: Supports all your social networks, including Facebook, Twitter, Instagram, LinkedIn, and Ютуб, with a key differentiator being its deep integration with ad platforms and Google Business Profile.
- Buffer: Connects with all the major social media platforms and has a strong reputation for being reliable. While it doesn’t support as many niche platforms, its support for all the major social accounts is a core part of its offering.
6. Team Collaboration and Client Management
- Metricool: Offers team collaboration on its paid plans, allowing multiple brands to be managed by different users with custom access. You can also set up post approval workflows on the advanced plan.
- Buffer: Buffer offers unlimited users on its team plan, and you can create different access levels for each channel team. It’s designed for collaboration, making it a good choice for mid-stage startup teams and marketing agencies.
7. User Interface and Ease of Use
- Metricool: A Metricool review often praises its clean and intuitive user interface. Its focus on simplicity and accessibility makes it an excellent tool to win time for a social media manager.
- Buffer: Buffer is renowned for its simplicity and a user-friendly interface. It’s easy for even a beginner to simply scroll through and schedule content. For many users, this makes it the more appealing choice.
8. Integrations and Add-ons
- Metricool: Offers integrations with other tools like Запье and Looker Studio. Its main draw is the deep integration with ad platforms, a key feature for social media marketing professionals.
- Buffer: Integrates with a wide range of other tools to help you manage all your tools from a single platform. A buffer review will often mention its browser extension, which is a great way to save time.
9. Target Audience
- Metricool: Best for data-driven marketers, freelancers, and малый бизнес that want to analyze their social media performance and ad campaigns from one platform. It’s a great tool for those who want to use data to create a stronger social media strategy.
- Buffer: The ideal choice for small businesses and individuals who want a straightforward and reliable social media scheduling tool without the added complexity of advanced analytics and ad management. It’s known for its basic publishing tools and is a good option for those who want to manage a simple social media strategy.
10. Core Features
- Metricool: The main differences between Metricool and Buffer are their core focuses. Metricool focuses on data and analytics, providing a “digital swiss army knife” for marketers who want to track their digital presence and ad campaigns.
- Buffer: Buffer offers robust scheduling features with a great user experience. Its focus is on providing a simple and reliable tool to schedule content and manage a posting schedule.
11. Customer Support
- Metricool: Offers live chat support and a comprehensive help center page to assist customers. Support is generally responsive and reliable for all its paid plans.
- Buffer: Known for its responsive customer support. A buffer review often highlights the quality of Buffer’s support team, which can be reached via email and is a key part of the platform’s positive user experience.
What to Look for When Choosing a Social Media Management Tool?
- Analytics and Reporting: A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
- Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A video editor and a content library are also great features for a content creator.
- Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A Sprout Social В отзывах часто отмечаются мощные функции управления клиентами и персонализированного брендинга. Хорошая платформа должна обеспечивать лёгкое управление аккаунтами в социальных сетях и поддержание порядка.
- Supported Platforms: Ensure the social platform works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
- Social Inbox and Engagement: A unified inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
- User Interface & Experience: The dashboard should be intuitive and user friendly. It should be easy to navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
- Интеграции: Check for integrations with other platforms and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
- Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
- Служба поддержки клиентов: Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A Sprout Social review will often highlight its excellent support.
- Overall Functionality: Beyond the specific features, you want a social media tool that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.
진행률 표시줄 레이블
So, which tool comes out on top? For us, it’s Метрикул.
Its in-depth analytics, competitor analysis, and a wider range of supported platforms give it the edge.
While Buffer is a great tool for simplifying social media management, Metricool offers a more complete package, especially if you’re serious about tracking your performance and maximizing your results.
Remember it, the best tool for you depends on your specific needs & priorities.
We’ve given you the information; now it’s time to make the choice!
And hey, with free trials available for both Metricool and Buffer, you can always test them out for yourself.
More of Metricool
Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:
- Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
- Метрикул vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
- Метрикул vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
- Метрикул vs Content Studio: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
- Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
- Metricool vs Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
- Метрикул vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
- Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
- Metricool vs Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
- Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
- Метрикул vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
- Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)
More of Buffer
- Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
- Buffer vs Metricool: Buffer – easy scheduling. Метрикул – stronger analytics, competitor info.
- Buffer vs Socialpilot: Buffer – basic scheduling. Socialpilot – more features for the price.
- Буфер против Sendible: Buffer – simple, clean design. Отправляемый – wider features (listening, analytics).
- Buffer vs Content Studio: Buffer – simple scheduling. Студия контента – content discovery, AI.
- Buffer vs Heropost: Buffer – straightforward scheduling. Heropost – AI content, competitor intel.
- Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
- Буфер vs Zoho Social: Buffer offers simple scheduling. Zoho Social offers more features and is cost-effective (Zoho).
- Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Спринклр – enterprise-level.
- Буфер против Позже: Buffer – scheduling for many platforms. Позже – visual content (Instagram).
- Buffer vs Loomly: Buffer – simple scheduling calendar. Мрачный – content calendar, teamwork.
- Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
- Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
- Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.
Часто задаваемые вопросы
Is Metricool or Buffer better for beginners?
Both tools are user-friendly, but Buffer’s interface is slightly more intuitive. Its simple design and clear navigation make it a great choice for beginners.
Can I use Metricool and Buffer for free?
Yes! Both Metricool and Buffer offer free plans with basic features. These are perfect for individuals and small businesses just starting.
Which tool is best for in-depth analytics?
Metricool takes the crown for analytics. It provides more detailed data and insights into your social media performance compared to Buffer.
Can I manage my social media messages with these tools?
Absolutely. Both tools allow you to respond to comments and engage with your audience directly within the platform. Metricool also offers a unified inbox for managing messages across multiple platforms.
Which tool is best for managing multiple social media accounts?
Both tools can handle multiple accounts, but Metricool supports a wider range of platforms, including Pinterest and TikTok. This makes it a better choice if you need to manage a diverse social media presence.
English 
Spanish 
Chinese 
German 
French 
Russian 
Portuguese 
Japanese 
Korean