⚡ Краткий вывод:
- Цены: HoneyBook starts at $29/month. Insightly starts at $29/user/month.
- Лучше всего подходит для: HoneyBook suits solo service providers who send contracts, proposals and invoices. Insightly suits sales teams and marketing teams that need customer relationship management plus project management.
- Ключевое отличие: HoneyBook is a client management platform built around online payments. Insightly is CRM software built around a sales pipeline and отчетность.
- Наш выбор: Insightly for most growing companies, because it links contacts, opportunities and projects inside one system.
Photographers, coaches and consultants compare HoneyBook and Insightly for one reason.
They are tired of chasing clients across email, spreadsheets and a separate invoicing app.
Both tools promise to hold every client, project and payment in one place.
But they were built for two different kinds of бизнес.
One closes the deal with a contract. The other tracks the deal through a sales pipeline.
Обзор
This HoneyBook vs Insightly comparison covers pricing, core features and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит каждая платформа.
Наш писатель spent hands-on time inside HoneyBook directly.
Notes on Insightly come from published documentation, pricing pages and G2 reviews.
By the end you will know which one fits your business.
Что такое HoneyBook?
HoneyBook is an AI-powered business management platform for independent service-based businesses.
Это помогает малый бизнес book more clients, manage projects and get paid in one place.
The platform covers inquiries, proposals, contracts, invoices, scheduling and payments.
HoneyBook aims to remove the admin sprawl of juggling four or five separate free tools.
Clients can review a proposal, sign contracts and pay invoices inside a single interactive file.
Here is a walkthrough of how the platform works day to day.
Медовая Книга
Send branded proposals and contracts from one browser tab. Clients sign and pay on the same page. Free to try before you commit.
Цены на HoneyBook
Here is what HoneyBook cost looks like on our data. Three plans, no per-seat charge.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 29 долларов в месяц | Соло фрилансеры sending their first proposals |
| Основные сведения | 49 долларов в месяц | Automations, scheduling and up to two team members |
| Премиум | 109 долларов в месяц | Larger teams with priority support |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. You can start free trial access without paying, and the sign-up flow is free to try in any browser.
Гарантия возврата денег: HoneyBook does not publish a blanket refund window. Cancel before your renewal date to avoid the next charge.
📌 Примечание: Payment processing is billed separately from your plan. Clients can pay by credit card, ACH transfer, Apple Pay and Google Pay.
⚠️ Pricing conflict: Our CSV lists Starter at $29/month, Essentials at $49/month and Premium at $109/month. Public HoneyBook sources also describe an Unlimited Annual plan at $390 per year, billed annually, which saves $78 versus monthly, plus a promo code that can cut the first year to $195. Plan names and figures change often, so check the current pricing page before you buy.
Основные преимущества HoneyBook
Here is what makes HoneyBook worth a look for client work:
- One interactive file: Clients review, sign contracts and pay invoices in the same document. No back-and-forth attachments.
- Branded client portal: You can customize the client portal so files, brochures and packages match your brand.
- Искусственный интеллект-помощник для написания текстов: It can summarize a project history or draft a personalized reply. That saves writing time on repeat inquiries.
- Inquiry forms that create projects: Integrated inquiry forms turn new leads into a project automatically. Every project carries a name, date, type, stage and status.
- Online payments built in: Payments are fast, direct and digital. There is no separate checkout tool to manage.
- Мобильный доступ: The app runs on iOS and Android, so you can respond to a client from anywhere.
- Calendar and tool sync: HoneyBook connects with Google Calendar and other apps you already use.
The dashboard below shows how projects, files and payments sit on a single page.
Что заметила наша команда
Our writer signed up for HoneyBook and ran a real client project through it. Here is what stood out:
Плюсы и минусы HoneyBook
✅ Плюсы
- Contracts, invoices and online payments live in one file
- Flat monthly price with no per-user charge
- Client portal and email templates match your brand
- Mobile apps on iOS and Android
❌ Минусы
- Reporting and dashboards are thin next to real CRM инструменты
- No true sales pipeline for outbound sales teams
- Payment processing fees sit on top of the plan cost
Что такое Insightly?
Insightly is customer relationship management software with project management built in.
Insightly CRM keeps current and prospective customer data in one place.
The company markets it as the modern CRM teams love, and the positioning fits.
Sales teams track leads, sales opportunities and contacts. Managers monitor progress on the same records.
It runs on the web and on mobile, so a user can add contacts on the go.
Insightly is compliant with SOC 2 Type II, GDPR and HIPAA standards.
It is also recommended by PC Magazine, Entrepreneur Magazine, G2 Crowd and TrustRadius.
This video walks through the main screens of the platform.
🏆 Победитель: Insightly
CRM, projects and reporting in one system. Copilot AI summarizes emails and pulls data for you. Free trials are available before you pay.
Аналитическое ценообразование
Insightly offers three tiers. Every price below is per user, per month.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Плюс | 29 долларов США/пользователь/месяц | Small sales teams with limited access to most features |
| Профессиональный | 49 долларов США/пользователь/месяц | Limited dashboards plus third-party app integration |
| Предприятие | 99 долларов США/пользователь/месяц | Full access to all features and advanced reporting |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Free trials let you test the system before you buy, and a free tier covers very small use.
Гарантия возврата денег: No published refund window. Annual contracts are billed up front, so test on the trial first.
📌 Примечание: Other Insightly products follow the same pricing structure. Insightly Marketing and Insightly Service are sold as separate add-ons, so costs stack if you buy the full set.
⚠️ Предупреждение: The Plus and Professional tiers price well against other CRMs. The Enterprise tier is close to double what Zoho CRM charges for a similar plan.
Основные преимущества Insightly
Here is what Insightly brings to a growing organization:
- Настраиваемые конвейеры: Kanban views track each stage of sales. You can customize stages to match how your company actually sells.
- Projects tied to deals: Won sales opportunities convert into projects with milestones. Gantt chart visualizations were added in 2025 for timelines and dependencies.
- Task management: Create reminders, to-do lists and call logs. Assign tasks to any team member from web or mobile.
- Reporting and dashboards: The opportunities dashboard gives visual insights into business performance. Reports can be filtered by owner, stage or date.
- Интеграция с AppConnect: A low-code integration engine offers over 2,000 pre-built connectors to other apps and services.
- Copilot AI: The AI assistant summarizes emails and retrieves data. It cuts the manual work of writing recaps.
- Комплексный обзор потребностей клиента: Every contact record holds details, files and history. That supports personalized experiences for customers.
Что заметила наша команда
Note: We have not had extensive hands-on time with Insightly yet. The knowledge above comes from published documentation, the pricing page and third-party reviews.
According to G2 reviews, the smooth data input and sharing process is frequently praised. Reviewers also point to the fast rollout as a reason they picked it over other CRM tools.
Внимательный анализ преимуществ и недостатков
✅ Плюсы
- CRM and project management sit inside one system
- Over 2,000 pre-built AppConnect connectors
- SOC 2 Type II, GDPR and HIPAA compliance
- Easier to pick up than Zoho CRM
❌ Минусы
- Lacks advanced features like custom workflows
- Enterprise tier costs almost double Zoho CRM
- Not as feature-deep as larger platforms
Сравнение характеристик
Below are ten areas where these two products behave differently. The summary table gives you the short version first.
| Особенность | Медовая Книга | Проницательный |
|---|---|---|
| Начальная цена | 29 долларов в месяц | 29 долларов США/пользователь/месяц |
| Управление контактами | ✅ | ✅ |
| Воронка продаж | ❌ | ✅ |
| Управление проектом | ✅ | ✅ |
| Online Contracts & E-sign | ✅ | ❌ |
| Онлайн-платежи | ✅ | ❌ |
| Reporting Dashboards | ❌ | ✅ |
| Рабочий процесс Автоматизация | ✅ | ✅ |
| Мобильное приложение | ✅ | ✅ |
| Лучше всего подходит для | Solo service businesses | Sales teams and marketing teams |
1. Управление контактами
Медовая книга: Contacts are attached to a project rather than stored as a standalone database. You get the client name, files, date and payment history on one page. That works well for a handful of clients, less well for a list of thousands.
Insightly: Contact management is the core of the product. Contacts, companies and organization records link to each other, and a business card scanner in the mobile app adds new contacts on the go. Every record holds details, notes and linked files.
2. Sales Pipeline and Opportunities
Медовая книга: Inquiries arrive through a form and become projects with a stage and status. It is a booking flow, not a sales pipeline. There is no weighted forecast and no opportunities dashboard.
Insightly: Customizable pipelines and Kanban views track each stage of sales. Leads convert into sales opportunities, and managers can monitor progress across the whole team from the opportunities dashboard.
3. Управление проектами
Медовая книга: Projects hold names, dates, types, stages and statuses. Online scheduling sits inside the same project, so a client can book a call without a separate calendar app.
Insightly: Project management includes milestones, pipelines and task assignment. Users can create projects and assign tasks to team members from their mobile устройства. Gantt charts added in 2025 handle timelines and dependencies.
💡 Полезный совет: If your projects run for months and involve several services, the tighter CRM-to-project link in Insightly saves more time than any single feature in this comparison.
4. Workflow Automation and Business AI
Медовая книга: Automations fire on triggers like a new inquiry or a signed contract. That stops you sending the same emails by hand every week.
The AI Writing Assistant sits on top of that автоматизация слой.
Insightly: Workflow automation moves records between stages and creates follow-up tasks. Copilot, the AI assistant, summarizes emails and retrieves data on request. Insightly lacks advanced features like fully custom workflows, which is a fair criticism from heavier users.
5. Contracts, Invoices and Online Payments
Медовая книга: This is where the platform wins outright. Online contracts are ready to sign in the browser, and proposals, brochures and packages can be bundled into one interactive file.
Invoices are created from the same project record.
Payments then settle through the built-in processor.
Insightly: There is no native e-signature or online payments engine. Quotes exist inside the CRM, but billing runs through an бухгалтерский учет integration. If getting paid is your bottleneck, this gap matters.
6. Email Templates and Client Communication
Медовая книга: Email templates plug straight into workflows, so you communicate with every client the same way without retyping. Questionnaires gather information from clients throughout the job.
Insightly: The email side connects to Google Workspace and Outlook. You can schedule emails, save email templates and log every message against the contact record automatically.
7. Reporting, Dashboards and Task Management
Медовая книга: Reporting covers booked revenue and payment status. It answers what you earned, not why a deal stalled. Task management is basic and tied to individual projects.
Insightly: Reports and dashboards give visual insights into business performance. Task management covers reminders, to-do lists and call logs, which is a real productivity gain for a busy team.
Records roll up by organization so managers see account-level activity.
8. Интеграции
Медовая книга: Integrations cover the tools a solo business already uses. Google Calendar, Gmail, QuickBooks and Zapier connect without code, though the list is shorter than a full CRM platform offers.
Insightly: AppConnect is a low-code integration engine with over 2,000 pre-built connectors. Each connection is built visually, so a non-developer can wire two apps together.
9. Support, Service and Marketing Add-ons
Медовая книга: Support runs through email and chat, with priority handling on the top plan. Marketing services cover branded files and client-facing forms rather than campaign automation.
Insightly: Insightly Service adds ticketing and a knowledge base. Insightly Marketing handles campaigns for marketing teams. Both integrate with the CRM, which is the main argument for buying more than one of the Insightly products.
⚠️ Предупреждение: Buying Insightly CRM, Insightly Marketing and Insightly Service together triples your per-seat costs. Price the full stack before you commit to an annual account.
10. Ценообразование и стоимость
Both entry plans start at the same headline number. The billing model is what separates them.
| Уровень | Медовая Книга | Проницательный |
|---|---|---|
| Вход | Начальная цена: 29 долларов в месяц. | Плюс: 29 долларов США за пользователя в месяц |
| Середина | Базовый пакет: 49 долларов в месяц | Профессиональная версия: 49 долларов США/пользователь/месяц |
| Вершина | Премиум: 109 долларов в месяц | Корпоративный сегмент: 99 долларов США/пользователь/месяц |
| модель выставления счетов | Flat account price | За пользователя, в месяц |
Медовая книга: A flat $29/month covers the whole account, which is why solo operators like the pricing. Add a second and third user and the cost barely moves. Payment processing fees are the hidden line item.
Insightly: Insightly starts at $29 per user, so five people on Plus is $145 a month. The Plus and Professional tiers stay competitive against other CRMs. Enterprise is where the bill jumps.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Signed contracts and payment | Медовая Книга | E-sign and checkout built in |
| A real sales pipeline | Проницательный | Kanban stages and forecasting |
| Flat price for one person | Медовая Книга | Плата за место не взимается. |
| Reporting for managers | Проницательный | Dashboards across the team |
| Deep integrations | Проницательный | Более 2000 коннекторов AppConnect |
| Самая быстрая настройка | Медовая Книга | Более короткий период обучения |
💰 Ваш бюджет
One user pays the same $29 on either platform. At five users, HoneyBook stays flat while Insightly multiplies, so headcount decides this one.
🔌 Ваш технологический стек
Insightly connects to more apps and gives you a visual строитель for each connection. HoneyBook covers the common ones and expects you to keep your stack small.
📝 Ваш процесс продаж
Inbound inquiries that close on a proposal point to HoneyBook. Outbound prospecting with many touches over months points to Insightly.
🎓 Ваш уровень опыта
HoneyBook is the easier first system if you have never used CRM software. Insightly has a steeper learning curve, but its interface is still easier to pick up than Zoho CRM.
🆓 Бесплатные пробные версии и демо-версии
Both let you start free trial access from the sign-up page in any modern browser. Run one live project through each before you pay for a year.
🛟 Варианты поддержки
Insightly Service gives you ticketing and a knowledge base for your own customers. HoneyBook keeps support in-house through chat and email only.
Руководство по переключению
Already on one of these? Here is what changes if you move.
🔄 Switching from HoneyBook to Insightly?
✅ Что вы получите:
- A real sales pipeline with stage-by-stage tracking
- Reporting dashboards managers can actually use
- Over 2,000 connectors and linked project records
❌ Что вы потеряете:
- Built-in contracts and e-signature
- Online payments and invoicing in one file
- Flat pricing with no per-seat charge
📋 Как переключиться:
- Export contacts and projects from HoneyBook as CSV files
- Create your Insightly account and map fields during import
- Add a billing tool such as QuickBooks to replace invoicing
🔄 Switching from Insightly to HoneyBook?
✅ Что вы получите:
- Contracts, invoices and online payments in one place
- A client portal you can brand and customize
- A far shorter setup, often the same day
❌ Что вы потеряете:
- Pipeline forecasting and the opportunities view
- Cross-team reporting and dashboards
- AppConnect and the wider integration library
📋 Как переключиться:
- Export contacts, organizations and open opportunities from Insightly
- Open a HoneyBook account and import the contact file
- Rebuild your top three email templates and one automation
Что не было рассмотрено в нашем обзоре
This comparison focused on solo operators and small teams. We did not test enterprise SSO, custom API work, or how either system handles a database of 50,000 contacts. Our notes reflect the current version of each product as of August 2026, and a new version may change screens or plan names. If you run a 50-seat sales floor, your priorities will differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Медовая Книга |
| 🚀 Contact & Pipeline | Проницательный |
| 📁 Управление проектами | Проницательный |
| ✍️ Contracts & Payments | Медовая Книга |
| 📊 Составление отчетов | Проницательный |
| 🔌 Интеграции | Проницательный |
| 👶 Простота использования | Медовая Книга |
| 🏆 Общий победитель | Проницательный |
🏆 ПОБЕДИТЕЛЬ: INSIGHTLY
Компания Insightly победила в 4 из 7 категорий.
Лучше всего подходит для: Sales teams, marketing teams, and service companies that run projects after the sale
These are two different products wearing the same CRM label. Insightly is customer relationship management with project management attached. HoneyBook is client management with a checkout attached.
If you are a photographer or coach who just wants proposals signed and invoices paid, HoneyBook is the better fit. Plenty of freelancers love HoneyBook enough to recommend HoneyBook to a friend on that basis alone.
But if you are hiring, tracking leads across a pipeline, and need reporting that shows why deals stall, Insightly gives you more functionality for the same entry price. That is why it takes the overall win.
Больше сравнений HoneyBook
Here is how HoneyBook lines up against the other tools small businesses shortlist:
HoneyBook против Dubsado
HoneyBook побеждает по следующим показателям: Faster setup out of the box, a cleaner mobile app, and an AI Writing Assistant Dubsado does not match
Дубсадо побеждает по следующим критериям: Deeper form logic, more granular workflow branching, and a cheaper entry tier for very small operations
HoneyBook против Кеап
HoneyBook побеждает по следующим показателям: Lower entry price, contracts and e-signature included, and a much shorter onboarding period
Кип побеждает по следующим пунктам: Marketing campaign automation, a real sales pipeline, and lead scoring for outbound teams
HoneyBook побеждает по следующим показателям: Predictable flat pricing, client-facing proposals and payments, and no add-on hubs to buy
HubSpot побеждает по следующим показателям: A generous free tier, far richer reporting, and an app marketplace HoneyBook cannot match
HoneyBook против GoHighLevel
HoneyBook побеждает по следующим показателям: Simplicity for one person, polished client experience, and a lower monthly bill
GoHighLevel побеждает в следующих матчах: Funnel and site building, SMS marketing, and white-label resale for agencies
This video covers a wider set of alternatives if none of the above fit.
Больше информации от Insightly Compared
Here is how Insightly stacks up against the CRM tools it is measured against most often:
Компания Insightly добивается успеха в следующих областях: A gentler interface, a faster rollout, and native project management Zoho splits across products
Zoho CRM выигрывает по следующим параметрам: Greater feature depth, custom workflow rules, and an Enterprise tier that costs roughly half as much
Insightly против Пайпдрайв
Компания Insightly добивается успеха в следующих областях: Post-sale project delivery, HIPAA and SOC 2 Type II compliance, and the AppConnect integration engine
Pipedrive побеждает в следующих условиях: A tighter deal-focused interface, cheaper starting seats, and better sales activity tracking
Компания Insightly добивается успеха в следующих областях: Predictable per-seat costs, projects tied to won deals, and no forced upgrade path across hubs
HubSpot побеждает по следующим показателям: A free starting tier, stronger content and email marketing, and a larger partner network
Insightly против Salesforce
Компания Insightly добивается успеха в следующих областях: Speed to launch, a lower total bill for mid-sized companies, and far less admin overhead
Salesforce побеждает по следующим параметрам: Unlimited customization, a huge app exchange, and reporting depth for complex organizations
Часто задаваемые вопросы
Для чего используется HoneyBook?
It runs client work for service businesses. You send proposals, sign contracts, schedule calls, invoice, and take online payments from one project record.
Сколько стоит подписка HoneyBook в месяц?
Our data lists three plans: Starter at $29/month, Essentials at $49/month, and Premium at $109/month. Payment processing fees are charged separately from the plan.
HoneyBook — это CRM-система?
It is a client management platform with light CRM features. For example, it stores contacts and history, but has no sales pipeline or forecasting.
Для чего используется Insightly?
Companies use it to manage contacts, leads and sales opportunities, then deliver the work as projects. Reporting and dashboards track performance across the team.
Легко ли пользоваться Insightly?
Reviewers describe the interface as easy to pick up and the data import as straightforward. It is simpler than Zoho CRM, though not as feature-deep.
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