

⚡ Краткий вывод:
- Цены: Ловкий CRM lists one paid plan at $24.90 per user/month. Zoho CRM runs from a free version up to $40/month.
- Лучше всего подходит для: Nimble suits solo бизнес professionals doing social selling. Zoho suits sales teams that need deal management and отчетность.
- Ключевое отличие: Nimble enriches contacts from the web automatically. Zoho gives you workflow rules, forecasting, and its own app suite.
- Наш выбор: Zoho CRM, rated 4.5 against Nimble’s 3.3, because it scales from a free plan to full sales pipeline management.

The cheaper CRM here is not the one with the smaller price tag.
Nimble asks $24.90 per user before you send a single email.
Zoho CRM starts at $0 and stays there for up to three users.
But price is only part of this decision.
These two tools were built for different kinds of бизнес.
Обзор
This Nimble CRM vs Zoho CRM comparison covers pricing, contact management, автоматизацияи аналитика.
Наш писатель spent hands-on time inside a Nimble account.
Notes on Zoho CRM come from its documentation, pricing pages, and G2 feedback.
By the end you will know which crm system fits your team.
Что такое Nimble CRM?
Nimble — это CRM-система, ориентированная на построение взаимоотношений, созданная для... малый бизнес команды.
It pulls social and business data into one contact record.
The company markets it as a smart crm rather than a sales database.
It works as a unified relationship management platform for people who sell through conversation.
Consultants, coaches, and agency owners are the core audience.

Here is a walkthrough of how the platform works day to day.

Nimble CRM
One plan, every feature, 25,000 contacts included. Built for nurturing relationships instead of forecasting quotas. A 14-day free trial lets you test it first.
Цены на Nimble CRM
Nimble’s pricing is unusually simple for crm software.
There is one tier, and every feature sits inside it.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Платный план | 24,90 долларов США за пользователя в месяц | Solo consultants and small business teams who want every feature without tier maths |
Pricing verified August 2026.

Бесплатная пробная версия: Yes. Nimble offers a 14-day free trial so you can test the software before you subscribe.
Гарантия возврата денег: None published. The trial is the way to evaluate the platform risk-free.
📌 Примечание: The plan holds up to 25,000 contact records. Extra storage costs $10 per month for every additional 10,000 contacts. Group messaging is capped at 1,000 messages per month on the Business Plan.
⚠️ Предупреждение: Published Nimble sources list $29.90 per user monthly and $24.90 billed annually. Our table uses the $24.90 figure. Check the vendor site, since the monthly rate is $5 higher.
Основные преимущества Nimble CRM
Here is what makes Nimble worth a look:
- One record for every contact: Nimble unifies contacts from email, calendar, and social media into a single view. No more siloed contacts across four different apps.
- Automatic contact insights: The platform enriches contacts with company name, title, and social media insights. Enrichment credits let you pull extra contact details for people at companies you research online.
- Ловкий разведчик: A browser add-on that captures contact details from LinkedIn and any site. It adds them to your nimble contacts without manual typing.
- Today page dashboard: A single screen showing upcoming activities, deals, and engagement opportunities. It replaces the morning scramble through your task list.
- Group messages with tracking: Send personalised group messages to any segment and watch opens and clicks. Automated email sequences keep follow ups moving.
- Deep Microsoft and Google ties: Nimble integrates directly with Google Workspace and Microsoft 365. Contact sync with Microsoft runs both ways, while Google Workspace contact sync is one-way.
- Визуальное управление конвейером обработки данных: Customisable Kanban boards track deals through each stage. Custom fields let you shape records around your own business processes.

Что заметила наша команда
Our writer set up a nimble account and worked through contact imports, pipelines, and group messaging for several days. Here is what stood out from that hands-on time:

Преимущества и недостатки Nimble CRM
✅ Плюсы
- One plan includes every feature, so there are no upgrade traps
- Contact search and stored communications rate highly in user feedback
- The interface is clean and easy for non-technical users
- Prospector captures contact details from the browser in one click
Что такое Zoho CRM?
Zoho CRM is a customer relationship management platform for sales, marketing, and support teams.
It acts as a central store for customer data across your business operations.
Более 300 000 предприятий используйте Zoho CRM globally.
The platform offers links to other zoho tools for бухгалтерский учет, projects, and inventory management.
That makes it a unified platform rather than a single-purpose contact book.


🏆 Winner: Zoho CRM
A free version covers up to three users. Zia handles the artificial intelligence side, from lead scoring to real time insights. Paid tiers add forecasting and deeper analytics.
Цены на Zoho CRM
Zoho starts free and climbs in small steps.
Here is what each tier costs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Up to three users needing basic lead and contact management |
| Стандарт | 10 долларов в месяц | Small teams adding standard reports, pipelines, and workflow rules |
| Профессиональный | 30 долларов в месяц | Growing sales teams that need deal management and inventory management |
| Премиум | 40 долларов в месяц | Larger businesses wanting forecasting, advanced features, and deeper automation |
Pricing verified August 2026.

Бесплатная пробная версия: Yes. Paid tiers offer a trial, and the free version never expires for up to three users.
Гарантия возврата денег: Zoho publishes a refund window on annual plans. Check current terms at checkout.
📌 Примечание: Annual subscribers can save up to 34 percent versus paying monthly. Onboarding help is bundled with paid plans, and free plan users get replies within one to two business days.
⚠️ Предупреждение: Other sources list four paid tiers from $14 to $52, where zoho crm’s standard plan is $14 billed annually and the Enterprise and Ultimate plans reach $40 and $52. Confirm current rates on the Zoho site before buying.
Основные преимущества Zoho CRM
Here is where Zoho earns its rating:
- A genuine free version: The free plan covers up to three users with basic lead capture. Most rivals give you a trial instead.
- Zia AI agents: Zia predicts the best moment to reach a contact based on past behaviour. These ai features also score leads and surface real time insights.
- Workflow rules and macros: Workflow rules run on simple if-this-then-that logic. Macros let you automate tasks in bundles across repeatable sales processes.
- Многоканальный охват: Handle customer interactions across email, phone, live chat, and social media. Real time notifications tell sales reps when a lead opens a message.
- Reporting depth: Standard reports, pie charts, and sales forecasting track annual goals. You can pipe records into Google Analytics for campaign attribution.
- Wide integration list: Zoho CRM connects with over 100 third party apps, including Zoom, Slack, Google Chat, and Microsoft Teams. Paid plans lift the integration cap entirely.
- Mobile and internal chat: The mobile app scans business cards and gives instant access to leads. The Feeds tool works like an internal messenger for remote colleagues.

Что заметила наша команда
Note: we have not logged extensive hands-on time inside Zoho CRM. The observations here come from Zoho’s own documentation and published user feedback. G2 reviews highlight the customisation options and how easily you can manage leads. The same reviews flag a steep learning curve during setup, and complexity is a recurring theme in that feedback.
Преимущества и недостатки Zoho CRM
✅ Плюсы
- Free version supports up to three users with basic lead capture
- Zia AI agents suggest the best times to contact customers
- Workflow rules and macros automate tasks across sales processes
- Integrates with over 100 third party apps including Zoom and Slack
❌ Минусы
- The learning curve is steep once you switch on advanced features
- Forecasting and richer analytics sit only in higher tier plans
- Support speed varies sharply between free and enterprise tiers
Сравнение характеристик
Both tools store contacts and track deals. The way they get there is where they split. Below are ten areas that decide most buying calls.
| Особенность | Nimble CRM | Zoho CRM |
|---|---|---|
| Начальная цена | 24,90 долларов США за пользователя в месяц | $0 (free version) |
| Бесплатный план | ❌ | ✅ |
| Обогащение социальных данных | ✅ | ❌ |
| Множество трубопроводов | ✅ | ✅ |
| Прогнозирование продаж | ❌ | ✅ |
| Встроенный ИИ Помощник | ❌ | ✅ (Зиа) |
| Native Third Party Apps | ❌ (Zapier required) | ✅ (100+) |
| Управление запасами | ❌ | ✅ |
| Browser Prospecting Add-on | ✅ | ❌ |
| Лучше всего подходит для | Solo business professionals | Развитие отделов продаж |
1. Управление контактами
Nimble CRM: Contact management is the whole подача here. Nimble unifies contacts from Gmail, Outlook, and social media into one record. It then enriches contacts with job titles, company name, and social media insights, so existing contact records fill themselves out.

Zoho CRM: Zoho treats contact records as structured customer data instead of social profiles. You get custom fields, lead scoring, and segmentation that hold up as your database grows. Enrichment is not automatic, so contact details arrive through imports or forms.

2. Sales Pipeline and Deal Management
Nimble CRM: Visual Kanban boards drive pipeline management. You can build several sales pipelines and drag deals between stages while closing deals. Reporting stays light, so tracking dollars against annual goals means exporting data.

Zoho CRM: Deal management here includes multiple pipelines, stage probability, and sales forecasting. Zia flags deals likely to stall. For sales teams that report to a manager weekly, this is the deeper option.

3. Activities and Task Management
Nimble CRM: The Today page dashboard collects activities, deals, and engagement opportunities on one screen. You can quickly create tasks against a contact and see full communication history beneath it. Follow ups rarely slip because the daily view is the landing page.

Zoho CRM: Activities live in a structured task list with owners, due dates, and reminders. Real time notifications ping the right team member when a customer replies. Dashboards are customisable, which helps internal teams track sales activities their own way.

4. Шаблоны рабочих процессов
Nimble CRM: Workflow templates handle repeatable business processes such as onboarding or renewal chases. Each workflow runs on a Kanban board, so a team member can see who is stuck where. Setup takes minutes rather than a training session.

Zoho CRM: Templates cover marketing automation, approval chains, and multi-step sales processes. The trade-off is configuration time, since more choice means more decisions before anything runs.

5. Automations and Workflow Rules
Nimble CRM: Automation covers task creation, reminders, and automated email sequences. It handles the people related processes well. Anything more complex usually needs an outside tool.
Zoho CRM: Workflow rules use if-this-then-that logic, and macros fire several actions at once. You can automate tasks based on business hours, deal value, or lead source. This is the stronger engine for teams with rules that change often.

6. Интеграции
Nimble CRM: Nimble integrates directly with Google Workspace and Microsoft 365. Contact sync with Microsoft runs two ways for contacts and calendar, while Google Workspace contact sync is one-way. It reaches over 140 apps in total, though many links need Zapier or Пабли.

Zoho CRM: Over 100 third party apps connect natively, including Zoom, Slack, Google Chat, and Microsoft Teams. Telephony, email client sync, and project tools plug in without middleware. Paid plans remove the integration cap.

⚠️ Предупреждение: A third-party syncing layer adds cost and one more thing to break. Price Zapier into your Nimble budget if your stack is wide.
7. Sales Intelligence and Prospecting
Nimble CRM: Nimble Prospector is the standout. Open a LinkedIn profile or any company site in your browser, and the add-on pulls contact details into the CRM. Enrichment credits then deliver extra company information for the people you research.
Zoho CRM: Sales intelligence comes from Zia rather than the open web. The virtual assistant scores leads, predicts contact timing, and surfaces anomalies in your numbers. Its artificial intelligence works on your own data, not on public social profiles.

8. Web Forms and Lead Generation
Nimble CRM: An online form строитель captures enquiries from your website straight into nimble contacts. It covers basic lead capture cleanly. There is no landing page builder or scoring layer on top.
Zoho CRM: Lead generation runs through web forms, email, and live chat across multiple channels. Records route automatically to the right owner, and scoring decides who gets called first. Community spaces and portals extend reach for support teams.

9. Email Marketing and Group Messaging
Nimble CRM: Group messaging sends personalised group messages to any segment, with open and click tracking. The Business Plan allows 1,000 messages per month. It suits warm информационно-просветительская работа far more than mass emails.
Zoho CRM: Marketing campaigns run through Zoho Campaign and connect back to CRM records. Pair it with Zoho Social for scheduling and you cover email and social media from one login. Attribution flows into standard reports and Google Analytics.

10. Ценообразование и стоимость
Here are the plans side by side.
| План | Nimble CRM | Zoho CRM |
|---|---|---|
| Бесплатно | ❌ | $0 |
| Entry paid tier | 24,90 долларов США за пользователя в месяц | 10 долларов в месяц |
| Средний уровень | ❌ (single plan) | 30 долларов в месяц |
| Высший уровень | ❌ (single plan) | 40 долларов в месяц |
Nimble CRM: One price buys everything, which removes upgrade anxiety. For a two-person shop that is roughly $50 a month before extras. Storage past 25,000 contacts adds $10 per month for each extra 10,000.
Zoho CRM: The free version means a three-person team can start at zero. Paid tiers climb gradually, and annual billing trims the bill further. Advanced features do sit behind higher tier plans, so map your must-haves before choosing.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Бесплатная версия | Zoho CRM | Covers up to three users |
| Social prospecting | Nimble CRM | Prospector pulls data from any site |
| Прогнозирование продаж | Zoho CRM | Forecasts and pie charts built in |
| Zero setup time | Nimble CRM | One plan, few settings to choose |
| Growth past 20 seats | Zoho CRM | Scales with other zoho tools |
| Удобное начало для начинающих | Zoho CRM | Free tier lets you learn slowly |
💰 Ваш бюджет
Nimble charges from the first day at $24.90 per user. Zoho lets three people work free before any spend.
🔌 Ваш технологический стек
If you already live in Microsoft 365 or Google Workspace, Nimble slots in fast. If you run several zoho tools, staying inside that family saves setup work.
📝 Your Selling Style
Relationship sellers who research people before reaching out fit Nimble. Volume sellers working defined stages fit Zoho.
🎓 Ваш уровень опыта
Nimble asks almost nothing of a first-time crm software buyer. Zoho rewards patience, since many features only make sense after setup.
🆓 Бесплатные пробные версии и демо-версии
Nimble gives 14 days to test everything. Zoho’s free plan runs indefinitely, which is a longer взлетно-посадочная полоса for testing real business data.
🛟 Варианты поддержки
Zoho’s Classic tier includes email and live chat, Premium adds 24-hour help five days a week, and Enterprise promises one-hour replies around the clock. Nimble keeps a single support track for every customer.
Руководство по переключению
Already on one of these? Here is what changes.
🔄 Switching from Nimble CRM to Zoho CRM?
✅ Что вы получите:
- A free version for up to three users
- Sales forecasting, standard reports, and Zia’s real time insights
- Native links to over 100 third party apps
❌ Что вы потеряете:
- Automatic social data enrichment on every contact
- The Prospector browser add-on
- The single-plan simplicity that hides no features
📋 Как переключиться:
- Export all your contacts, deals, and notes from Nimble as CSV
- Open a Zoho account and map custom fields before importing
- Rebuild pipelines and workflow rules, then invite each team member
🔄 Switching from Zoho CRM to Nimble CRM?
✅ Что вы получите:
- Contact records that fill themselves from public sources
- A daily dashboard built around engagement opportunities
- Far less admin work for a small business owner
❌ Что вы потеряете:
- Forecasting, pie charts, and deeper analytics
- Zia and the wider set of ai features
- Native connections to telephony and inventory management
📋 Как переключиться:
- Export leads, contacts, and deals from Zoho into CSV files
- Start a 14-day Nimble trial and connect your email client first
- Import records, then let enrichment rebuild missing contact details
Что не было рассмотрено в нашем обзоре
This comparison focused on small business teams and solo business professionals. We did not test bulk data migration, custom API work, or how either system behaves for large businesses running hundreds of accounts. Figures reflect August 2026 pricing, and new features may have shipped since.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Zoho CRM |
| 👥 Управление контактами | Nimble CRM |
| 📊 Аналитика и отчетность | Zoho CRM |
| 🤖 Автоматизация | Zoho CRM |
| 🔌 Интеграции | Zoho CRM |
| 👶 Простота использования | Nimble CRM |
| 🏆 Общий победитель | Zoho CRM |
🏆 ПОБЕДИТЕЛЬ: ZOHO CRM
Zoho CRM wins 4 of 6 categories and carries a 4.5 rating against Nimble’s 3.3.
Лучше всего подходит для: growing sales teams, businesses tracking customer retention, and anyone who wants to start free
These are not rivals for the same buyer. Nimble is a contact tool that tracks deals. Zoho is a sales system that stores contacts.
Nimble is excellent at nurturing relationships when you sell one conversation at a time. If that describes your week, the $24.90 is defensible.
For most readers weighing business growth against cost, Zoho CRM is the safer pick. It starts free, scales into deal management and analytics, and connects to the rest of your stack without middleware.
Сравнение большего количества функций Zoho CRM
Here is how Zoho lines up against other names on most shortlists:
Zoho CRM выигрывает по следующим параметрам: a free tier Salesforce does not match, far lower cost per seat at the entry level, and a shorter path from signup to first deal logged
Salesforce побеждает по следующим параметрам: depth of customisation for enterprise workflows, a far larger partner and consultant market, and reporting that holds up across thousands of users
Zoho CRM выигрывает по следующим параметрам: the free plan, built-in ai features through Zia, and links to бухгалтерский учет, projects, and support inside one company’s product line
Пайпдрайв побеждает по: a cleaner pipeline view out of the box, fewer settings to configure before use, and sales reps who adopt it without training
Zoho CRM выигрывает по следующим параметрам: price once you pass the free tier, breadth of add-on products at low cost, and granular control over workflow rules
HubSpot побеждает по следующим показателям: polish across marketing campaigns, a bigger free contact allowance, and documentation that beginners find easier to follow
Zoho CRM против Freshsales CRM
Zoho CRM выигрывает по следующим параметрам: the wider product family, more third party apps, and deeper reporting on higher tiers
Freshsales побеждает по следующим показателям: a friendlier first hour, built-in phone and email in lower tiers, and less configuration before the pipeline is usable
Больше информации о Nimble CRM по сравнению с другими сервисами.
Nimble also gets weighed against these tools:
Компания Nimble побеждает в следующих областях: automatic enrichment of contact insights, a flat price with no feature tiers, and a lighter interface for a one-person business
HubSpot побеждает по следующим показателям: a free entry point, marketing automation depth, and reporting that grows with headcount
Компания Nimble побеждает в следующих областях: a longer feature list at one price, two-way Microsoft contact sync, and browser prospecting from any site
Народ побеждает по: a lighter modern interface, smoother team collaboration on shared lists, and a gentler first-week experience
Компания Nimble побеждает в следующих областях: a much lower entry price, faster setup, and social research baked into the contact record
Кеап побеждает по: sequenced campaigns for mass emails, built-in invoicing and payments, and automation that spans the full customer lifecycle
Компания Nimble побеждает в следующих областях: contact enrichment, group messaging with tracking, and the Today page dashboard
Капсула побеждает по: a free starter tier, simpler record structure, and lower cost as seats multiply
Часто задаваемые вопросы
Сколько стоит подписка Nimble в месяц?
Our data source lists one paid plan at $24.90 per user each month. Other published figures show $29.90 monthly and $24.90 when billed annually. Confirm at checkout.
Is Zoho CRM actually free?
Yes. The free version supports up to three users with contact and basic lead management. Forecasting, deeper automation, and most advanced features require a paid tier.
Какие недостатки у Nimble?
No free tier, many integrations that need Zapier or Pabbly, a unified inbox weakened by social media API changes, and an Android app rated below the iOS one.
Is Zoho CRM better than Salesforce for small business?
For most small teams, yes. It costs far less per seat and starts free. Salesforce still wins on enterprise customisation and the size of its consultant market.
Какая CRM-система лучше подходит для начинающих?
Nimble is quicker to learn because one plan holds every feature. Zoho takes longer to configure but costs nothing while you learn, which suits cautious buyers.













