⚡ Краткий вывод:
- Цены: Creatio starts at $25/user/month. Close CRM от 35 долларов за место в месяц.
- Лучше всего подходит для: Creatio suits workflow автоматизация, marketing and service. Close suits outbound sales teams.
- Ключевое отличие: Creatio is a no code platform with a BPM engine. Close is a sales CRM with built in calling.
- Наш выбор: Creatio CRM, because it covers marketing, sales and service in one platform.
These two CRM products are not chasing the same buyer.
Creatio CRM is a no code platform to automate workflows across a whole company.
Close CRM is a sales tool built to help small businesses book more deals.
One gives you freedom to build applications. The other gives you a phone and a pipeline.
Your choice depends on how complex your operations really are.
Обзор
This Creatio CRM vs Close CRM covers pricing, features, ease of use and support.
Our writers spent hands-on time with both CRM applications.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Everything else comes from published specs, documentation and G2 reviews.
В итоге вы поймете, какой инструмент вам подходит. бизнес среда.
Что такое Creatio CRM?
Creatio CRM is a no code platform to automate workflows and CRM in one place.
It gives teams what the company calls a maximum degree of freedom over their own automation.
The software covers marketing, sales and service management from a single cloud system.
A native business process management engine runs complex workflows behind the scenes.
Creatio is headquartered in Boston, MA, with 700+ employees across six offices.
Thousands of customers launch millions of industry workflows daily in 100 countries.
Here is a closer look at how the platform works in practice.
🏆 Победитель: Creatio CRM
Build applications without writing code. Automate sales, marketing and service in one platform.
Цены на Creatio CRM
Creatio uses three seat-based tiers. Here is what each one costs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Рост | 25 долларов США/пользователь/месяц | Небольшие команды, начинающие работу без инструментов для программирования. |
| Предприятие | 55 долларов США/пользователь/месяц | Companies needing deeper customization |
| Без ограничений | 85 долларов США/пользователь/месяц | Full access to advanced features |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Creatio offers a trial of the platform so you can test workflows before you buy.
Гарантия возврата денег: Refunds follow the signed subscription terms. Ask sales before you commit.
📌 Примечание: Creatio claims a 37% lower total cost of ownership. The company credits its flexible pricing and no-code architecture for that figure.
⚠️ Предупреждение: Marketplace add ons and industry packages are priced separately. Confirm the full quote before you sign.
Основные преимущества Creatio CRM
Here is what makes Creatio worth a look:
- No Code UI Designer: Drag-and-drop visual design tools let citizen developers build apps. No developer is required for most changes.
- Управление бизнес-процессами: A native BPM engine handles workflow automation of real complexity. This is the defining part of the product.
- Отраслевые рабочие процессы: Creatio offers ready workflows for 20 verticals. That cuts setup time for regulated sectors.
- Дополнения из маркетплейса: Over 700 connectors, templates and ready-to-go packages are available. You can extend the site without custom code.
- Агенты искусственного интеллекта: Agents handle account research, lead conversion and ticket resolution on their own. Analytics and customizable dashboards support decisions.
- Enterprise Trust: Long lasting relationships include AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group and BNP Paribas Group.
- Признание аналитиков: Creatio is named a Leader and Strong Performer in Gartner and Forrester reports. It was a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation.
The screenshot below shows how those benefits appear inside the product.
Что заметила наша команда
Наш писатель set up a Creatio trial account and built a small workflow from scratch. Here is what stood out during that time:
Преимущества и недостатки Creatio CRM
✅ Плюсы
- No code tools let non-technical staff build applications
- Native BPM engine automates workflows of any complexity
- Covers marketing, sales and service in one platform
- Marketplace of 700+ connectors for other tools
- Entry pricing starts below most enterprise CRM options
❌ Минусы
- The breadth of options creates a steep learning curve
- No built in calling or power dialer for sales reps
- Add ons and industry packages raise the real cost
- Setup takes longer than a simple sales CRM
Что такое Close CRM?
Close CRM is a sales platform built for small to medium-sized sales teams.
It focuses on turning leads into revenue rather than managing every department.
Email, calling and SMS sit together in a single входящие.
Sales reps can dial multiple numbers from a mobile device or desktop browser.
Close combines CRM and sales engagement, which is unusual for most other crms.
The product is often compared to информационно-просветительская работа tools instead of traditional CRM software.
The walkthrough below shows the single inbox and dialer in action.
Закрыть CRM
Call, email and текст prospects from one screen. Built for high-velocity outbound sales.
Цены на CRM-систему Close
Close CRM sells three seats-based plans. Here is the current structure.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 35 долларов за место в месяц | Startup features for a малый бизнес |
| Рост | 99 долларов за место в месяц | Professional features and email sequences |
| Шкала | 139 долларов за место в месяц | Call coaching and custom objects |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Close offers a 14-day free trial with no card required to start.
Гарантия возврата денег: None advertised. The free trial is the way to test before you pay.
📌 Примечание: Every plan includes built in calling, texting and email. Advanced automation and collaboration land in the higher tiers.
⚠️ Pricing conflict: Our data sheet lists Essentials $35, Growth $99 and Scale $139 per seat. Other sources describe Startup, Professional and Enterprise plans at $59, $109 and $149 monthly, with $49, $99 and $139 annually. We use our verified figures above. Check the vendor site for your region and billing cycle.
Основные преимущества Close CRM
Here is where Close earns its place:
- Встроенная функция звонков: Make phone calls straight from the app with no separate phone system. Call quality is praised in G2 reviews.
- Power Dialer and Predictive Dialer: Both dialer modes automate the process for salespeople. Reps can work through more leads per hour.
- Интеллектуальные представления: Saved filters sort contacts by criteria you choose. That helps a sales team prioritize the right prospects.
- Автоматизированные последующие действия: Workflows send reminders and email sequences without manual data entry. Response rates climb with less effort.
- Быстрая адаптация: A CSV import tool and a free one-click migration tool move data from other tools. Support is proactive during onboarding.
- Онлайн-коучинг: Managers can join calls and assist sales reps in real time. Activity lands on profile timelines automatically.
- Безопасность и поддержка: Close emphasizes data security and offers a help center, API documentation and product updates.
The image below shows how those tools are grouped inside the app.
Что заметила наша команда
Our writer ran a Close CRM trial and worked a short call list through the dialer. Here is what stood out:
Преимущества и недостатки Close CRM
✅ Плюсы
- Best-in-class call functionality straight from the browser
- Simple enough for full team engagement in days
- Email, calls and SMS share one inbox
- Free migration help and a 14-day free trial
❌ Минусы
- Reporting is weak for deeper sales analysis
- Less customizable than rival CRM options
- Entry-level pricing sits mid-tier and feels expensive
- Integrates with 80+ apps but misses some key ones
Сравнение характеристик
Below we compare ten areas that decide most CRM purchases. The table gives you the short version first.
| Особенность | Creatio CRM | Закрыть CRM |
|---|---|---|
| Начальная цена | 25 долларов США/пользователь/месяц | 35 долларов за место в месяц |
| Бесплатная пробная версия | ✅ | ✅ 14 дней |
| No Code App Builder | ✅ | ❌ |
| Управление бизнес-процессами | ✅ | ❌ |
| Встроенная функция вызова | ❌ | ✅ |
| Power Dialer | ❌ | ✅ |
| Маркетинговые кампании | ✅ | Ограниченный |
| Управление услугами | ✅ | ❌ |
| Интеграции | Более 700 разъемов | 80+ tools |
| Лучше всего подходит для | Workflow automation across a company | Команды исходящих продаж |
1. No Code Platform and Customization
Creatio CRM: Studio Creatio is the low code platform layer where you build applications with drag-and-drop tools. Customization is effectively unlimited, so citizen developers can shape the system around how your company actually works.
Закрыть CRM: You get custom fields, custom objects and multiple pipelines, and that is the ceiling. Close is not as customizable as rival platforms, which limits its adaptability for unusual processes.
2. Workflow Automation and Business Process Management
Creatio CRM: A native business process management engine automates workflows of real complexity. This code platform to automate work is the reason organizations often report a 70% cut in rollout time versus traditional CRMs.
Закрыть CRM: Workflows handle follow ups, reminders and sequenced tasks for sales reps. They cut manual data entry, but they stay inside the sales process rather than crossing departments.
⚠️ Предупреждение: A no code platform still needs an owner. Someone on the creatio team has to maintain the processes you build.
3. Функции ИИ
Creatio CRM: AI agents run account research, lead conversion and ticket resolution without a human trigger. The technology also feeds analytics and dashboards for data-driven decisions.
Закрыть CRM: Sales AI summarizes calls and suggests next steps for each lead. The scope is narrower and aimed squarely at rep productivity.
4. Marketing Campaigns and Lead Management
Creatio CRM: Marketing Creatio is a multichannel omnichannel marketing platform for tracking leads, prospects and customers. You can orchestrate customer journey stages and run marketing campaigns from the same records your reps use.
Закрыть CRM: Bulk email, email templates and email sequences cover outbound marketing basics. There is no campaign builder for a full customer journey across channels.
5. Customer Service and Conversations
Creatio CRM: A full-cycle, AI-powered service platform handles cases end to end. That is how Creatio helps enhance customer and employee experiences in one system.
Закрыть CRM: Conversations keep every call, text and email thread with the right contact. It is support for the deal, not a service desk for clients after the sale.
6. Account Management and Customer Relationships
Creatio CRM: Client management covers account management, order management and long-term customer relationships. Customer data stays consolidated so nothing lives in a spreadsheet.
Закрыть CRM: A single inbox unifies every message thread with a prospect. Search is quick, though there is no order management layer for post-sale work.
7. Sales Processes, Dialers and Reporting
Creatio CRM: Sales Creatio is an end-to-end platform built to accelerate sales processes of any complexity. Reporting is deep, with customizable dashboards and custom graphs, but there is no dialer.
Закрыть CRM: The power dialer and predictive dialer let reps dial multiple numbers automatically, and call coaching lets a manager talk a rep through a live call. Users have said reporting is weak, which makes performance analysis harder.
8. Learning Resources and Product Updates
Creatio CRM: Podcasts, videos and academy courses explain how creatio products fit together. The vendor keeps communicating transparently about the roadmap and release date for each version.
Закрыть CRM: A help center, API documentation and regular product updates back the app. An ROI calculator helps you model revenue before you buy.
9. Integrations and Other Tools
Creatio CRM: A marketplace of over 700 connectors covers most business software you already run. A developer can also build third-party integrations without touching the core.
Закрыть CRM: Close integrates with over 80 apps, including Zoom meetings and common email providers. Some key connections found in larger CRM options are still missing.
10. Ценообразование и стоимость
Here is the cost of both platforms side by side.
| Уровень | Creatio CRM | Закрыть CRM |
|---|---|---|
| Вход | Рост — 25 долларов США/пользователь/месяц | Базовый пакет — 35 долларов за место в месяц |
| Середина | Корпоративный сегмент — 55 долларов США/пользователь/месяц | Рост — 99 долларов за место в месяц |
| Вершина | Безлимитный — 85 долларов США/пользователь/месяц | Scale — 139 долларов за место в месяц |
| Бесплатная пробная версия | Да | Yes, 14 days |
Creatio CRM: Every tier is cheaper than the matching Close plan, and the top tier costs less than Close’s middle one. Add ons from the marketplace are the variable you need to price separately.
Закрыть CRM: Entry pricing is mid-tier for a CRM, and the jump from Essentials to Growth is steep. You are paying for calling infrastructure that Creatio does not include.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая стоимость входа | Creatio CRM | $10 less per seat monthly |
| Heavy outbound calling | Закрыть CRM | Dialers and local presence |
| Cross-department workflows | Creatio CRM | Встроенный движок BPM |
| Setup in under a week | Закрыть CRM | One-click migration tool |
| Marketing and service too | Creatio CRM | Three products, one platform |
💰 Ваш бюджет
Creatio undercuts Close at every tier. Factor in marketplace add ons before you decide the cheaper option is truly cheaper.
🔌 Ваш технологический стек
Creatio connects to more than 700 systems and lets you create custom links. Close covers the common stack but has real gaps.
📞 Ваш процесс продаж
High-volume inside sales teams that live on phone calls should choose Close. Longer, multi-stage deals suit Creatio better.
🎓 Ваш уровень опыта
Close is simpler and reaches full team engagement quickly. Creatio rewards the ability to think in processes before you build.
🆓 Бесплатные пробные версии и демо-версии
Both vendors let you test before paying. Load real customer data into each one and compare the efficiency of daily tasks.
🛟 Варианты поддержки
Close is described as proactive during onboarding, with free migration help and training. Creatio leans on partners for local presence and shows genuine care through its academy and community.
Руководство по переключению
Already running one of these? Here is what changes when you move.
🔄 Switching from Creatio CRM to Close CRM?
✅ Что вы получите:
- Built in calling, SMS and a predictive dialer
- A far shorter onboarding curve for sales reps
- One inbox for every conversation with a lead
❌ Что вы потеряете:
- The no code platform for building applications
- Marketing campaigns and service management
- Отраслевые рабочие процессы для 20 отраслей
📋 Как переключиться:
- Export contacts, leads and opportunities from Creatio as CSV
- Start the 14-day free trial and run the one-click migration tool
- Rebuild your pipelines, smart views and email sequences
🔄 Switching from Close CRM to Creatio CRM?
✅ Что вы получите:
- Workflow automation across every department
- Stronger reporting, dashboards and AI insights
- Marketing, sales and service under one login
❌ Что вы потеряете:
- The dialer and browser-based phone calls
- Call coaching for live rep training
- The speed of a setup measured in days
📋 Как переключиться:
- Export your Close data, including call logs and notes
- Map fields to Creatio objects with a partner or admin
- Import, then build your first process in Studio Creatio
Что не было рассмотрено в нашем обзоре
This comparison focused on small and mid-sized teams managing everyday sales and service work. We did not test large multi-region rollouts, custom API builds or telephony quality across carriers. Pricing reflects July 2026 published rates and may shift by region or contract. If you run a 200-seat operation, your priorities will differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Creatio CRM |
| 🧩 Customization | Creatio CRM |
| ⚙️ Автоматизация рабочих процессов | Creatio CRM |
| 📞 Calling and Outreach | Закрыть CRM |
| 👶 Простота использования | Закрыть CRM |
| 📊 Составление отчетов | Creatio CRM |
| 🔌 Интеграции | Creatio CRM |
| 🏆 Общий победитель | Creatio CRM |
🏆 ПОБЕДИТЕЛЬ: CREATIO CRM
Creatio CRM wins 5 of 7 categories.
Лучше всего подходит для: workflow automation, marketing campaigns, service management, and companies that want to build applications without a developer.
Creatio CRM and Close CRM solve different problems. Creatio is a low code platform for managing work across a whole company, while Close is a focused engine for outbound sales.
Close is the better pick if your revenue comes from phone calls and your team is small. Nothing in Creatio matches its dialer.
For everyone else, Creatio gives more platform for less money and room to grow into it.
Больше информации о Creatio CRM по сравнению с другими сервисами.
Here is how Creatio measures up against other CRM options.
Creatio побеждает по следующим показателям: lower seat pricing, no-code changes without an admin, faster rollout of new processes
Salesforce побеждает по: partner network size, third-party app volume, hiring pool for certified staff
Creatio побеждает по следующим показателям: process automation depth, industry-specific templates, cost at higher seat counts
HubSpot побеждает по следующим показателям: free starting tier, content marketing tools, gentler first-week learning curve
Creatio побеждает по следующим показателям: true BPM engine, service management module, enterprise governance controls
В понедельник CRM-системы добились успеха в следующих областях: visual board simplicity, quicker team adoption, lighter admin overhead
This video walks through more Альтернативы Creatio.
Больше информации о Close CRM по сравнению с другими сервисами.
Here is how Close stacks up against other tools sales teams consider.
Победы с минимальным преимуществом: native dialer, SMS in the same thread, call coaching for managers
Pipedrive побеждает в следующих условиях: cheaper entry seat, marketplace breadth, more forgiving reporting builder
Сравнение CRM и ActiveCampanion
Победы с минимальным преимуществом: outbound calling, rep-focused pipeline views, quicker sales onboarding
ActiveCampaign побеждает по: lifecycle email automation, landing page tools, segmentation depth
Close CRM против Freshsales CRM
Победы с минимальным преимуществом: dialer reliability, single-inbox design, migration support at signup
CRM-система Freshsales выигрывает по следующим параметрам: free plan availability, built-in chat channels, lower cost per seat
The clip below covers further Close alternatives worth a look.
Часто задаваемые вопросы
Что такое CRM в Creatio?
CRM stands for customer relationship management. In Creatio it means marketing, sales and service apps running on one no code platform with a shared customer database.
Для чего используется Creatio?
Companies use it to automate workflows, run marketing campaigns, manage sales pipelines and handle service cases. Non-technical staff can build apps with drag-and-drop tools.
Что такое CRM-система с возможностью закрытия сделки?
Close is a sales CRM for small and mid-sized teams. It merges email, calling and SMS in one inbox so reps can work leads without switching apps.
Сколько это будет стоить в месяц?
Essentials costs $35 per seat monthly. Growth is $99 per seat and Scale is $139 per seat. A 14-day trial lets you test first.
Чем Close отличается от других CRM-систем?
Most CRMs store data and leave outreach to separate tools. Close bundles the dialer, texting and sequences inside the CRM itself, which suits high-volume calling teams.
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