⚡ Краткий вывод:
- Цены: ClickFunnels starts at $81/month (Launch). Bitrix24 starts at $49/organization/month (Basic).
- Лучше всего подходит для: ClickFunnels for sales funnels and landing pages. Bitrix24 for project management and internal work.
- Ключевое отличие: ClickFunnels is a funnel builder that sells. Bitrix24 is a CRM tool that organises teams.
- Наш выбор: ClickFunnels for most readers, because its whole design points at turning traffic into paying customers.
ClickFunnels and Bitrix24 both promise to run your бизнес online from one place.
They are not really chasing the same buyer.
ClickFunnels builds sales and marketing funnels that move strangers toward checkout.
Bitrix24 bundles CRM, task management, and internal communications into one workspace.
Pick the wrong one and you will pay for many features you never open.
Обзор
This ClickFunnels vs Bitrix24 comparison covers pricing, key features, and ease of use.
Мы изучили документацию, страницы с ценами и отзывы пользователей обоих инструментов.
Наши авторы также провели некоторое время, непосредственно работая с каждой платформой.
Эти заметки находятся в разделах «Что заметила наша команда» ниже.
By the end you will know which software fits your sales process.
Что такое ClickFunnels?
ClickFunnels is a marketing platform for building sales funnels.
A funnel is a short path that guides website visitors from a first click to a purchase.
The library ships with professionally designed templates for lead funnels, webinars, and product launches.
A drag and drop editor lets you create landing pages without touching code.
Email marketing, checkout pages, online courses, and analytics live under one roof.
Most people buy it to generate leads and drive sales, not to manage staff.
Here is a walkthrough of how the builder works in practice.
🏆 Winner: ClickFunnels
Built for one job: turning clicks into orders. Templates, checkout, and email campaigns ship together.
Цены ClickFunnels
Here is what ClickFunnels pricing looks like right now.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | Solo founders testing their first funnel |
| Шкала | 164 доллара в месяц | Growing stores with more traffic |
| Оптимизировать | 248 долларов в месяц | Teams running many marketing campaigns |
| Доминировать | 5997 долларов в год | High-volume sellers who want everything |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. ClickFunnels offers a 14-day free trial. A card is required at signup.
Гарантия возврата денег: Annual plans carry a 30 day money back guarantee.
📌 Примечание: Annual billing lowers the monthly rate on every tier. Contact limits, user seats, and funnel counts all rise as you move up the ladder.
⚠️ Pricing conflict flagged: Our research notes list plan names of Startup ($81 annual, $97 monthly) and Pro ($248 annual, $297 monthly). The table above follows our verified данные file instead. Check the live pricing page before you enter your credit card details.
Основные преимущества ClickFunnels
Here is what makes ClickFunnels worth a look:
- Prebuilt funnel library: Lead funnels, вебинар funnels, and launch funnels come ready to edit. You skip building an entire funnel manually.
- Drag and drop builder: The page builder handles web design work for you. Non-coders can fine tune sales pages in minutes.
- Built-in email marketing tools: Email sequences send welcome notes and abandoned cart reminders on their own.
- Checkout that sells more: Order bumps, one-click upsells, and downsells raise the value of each order.
- Courses and memberships: You can create, sell, and manage online courses on the same site.
- ClickFunnels analytics: The dashboard tracks orders, opt-ins, and conversion rates without extra setup.
- Affiliate center: You can recruit partners to sell for you and pay them from the same platform.
Что заметила наша команда
Наш писатель signed up for ClickFunnels and built a two-step lead funnel from scratch. Here is what stood out from that hands-on time:
Плюсы и минусы ClickFunnels
✅ Плюсы
- Large library of prebuilt sales funnels for launches, webinars, and lead magnets
- Drag and drop landing page builder needs no web design skills
- Email marketing, checkout pages, and course hosting sit on one platform
- A/B testing, order bumps, and upsells help lift conversion rates
- Education centre and coaching program teach the funnel method itself
❌ Минусы
- Steep learning curve that takes real time to get through
- Many ClickFunnels users report that published web pages load slowly
- Expensive next to rival funnel and конструктор сайтов инструменты
- No two-factor authentication, which worries security-minded buyers
Что такое Bitrix24?
Bitrix24 is a cloud workspace that mixes CRM software with project management tools.
One login covers deals, tasks, chat, documents, and even a simple website builder.
Bitrix24 CRM stores leads, contacts, and companies in a single database.
Teams then track the sales pipeline, assign work, and talk in group chats without leaving the site.
The company positions it as an all in one platform for small and medium sized businesses.
Buyers usually pick it because paid plans charge a flat fee instead of a per user basis.
This walkthrough shows how the workspace fits together.
Битрикс24
CRM, tasks, chat, and documents in a unified platform. Flat pricing suits remote teams that keep adding people.
Цены на Bitrix24
Every paid tier below covers your whole company, not one seat.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Базовый | 49 долларов США/организация/месяц | Smaller businesses starting with core CRM |
| Стандарт | 99 долларов США/организация/месяц | Teams managing projects and marketing together |
| Профессиональный | 199 долларов США/организация/месяц | Companies that need advanced features and reports |
| Предприятие | 399 долларов США/организация/месяц | Large firms with a complex company structure |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Bitrix24 runs a 30-day trial on the Professional plan.
Гарантия возврата денег: Not advertised. Annual terms cut roughly 20%, and two-year terms cut about 31%.
📌 Примечание: There is also a free plan. It supports a limited group of users, 5 GB of storage, and core CRM, but leaves out invoicing and workflow автоматизация.
⚠️ Pricing conflict flagged: Our research notes list a Plus tier at $39 per month and a Standard tier at $99 per month. The table above follows our verified data file instead. Confirm current tiers on the Bitrix24 site before you buy.
Основные преимущества Bitrix24
Here is where Bitrix24 earns its keep:
- Одно рабочее пространство: CRM, task management, and internal communications share a single platform. All the data about a client sits in one record.
- Real project management: Gantt charts and Kanban boards make managing projects far easier than a spreadsheet.
- Фиксированная цена: Paid tiers cover unlimited users on the higher plans, so headcount growth does not raise the bill.
- Функции автоматизации: Automated workflows send reminders and move deals along the sales pipeline on their own.
- Lead capture: Web forms, a contact center, and inbound inquiries all feed the same lead management queue.
- Инструменты для совместной работы: Chat, video calls, file sharing, and an activity stream keep remote teams in touch.
- Второй пилот помощник: The built-in AI helper points new users toward the right screen and drafts routine text.
Что заметила наша команда
Our writer set up a Bitrix24 account, added a pipeline, and invited a second user. Here is what stood out:
Преимущества и недостатки Bitrix24
✅ Плюсы
- CRM, projects, and chat share one database instead of three apps
- Flat monthly fee rather than charging for every seat
- Free plan is generous enough for small projects and рано команды
- Mobile apps for iOS and Android cover tasks and CRM data
- Extranet access lets you work safely with outside partners
❌ Минусы
- The user interface is crowded, and new users often feel lost
- Reviewers report slow support replies when problems come up
- Customization options feel limited once you push past the basics
- Funnel and checkout features trail a dedicated sales tool
Сравнение характеристик
Ready for the side-by-side? Most ClickFunnels features point outward at buyers, while most Bitrix24 features point inward at staff. We walk through ten areas where the two actually differ, then finish with cost.
| Особенность | ClickFunnels | Битрикс24 |
|---|---|---|
| Начальная цена | 81 доллар в месяц | 49 долларов США/организация/месяц |
| Бесплатный план | ❌ | ✅ |
| Конструктор воронок продаж | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ✅ |
| CRM and Contact Management | ✅ | ✅ |
| Email-маркетинг | ✅ | ✅ |
| Инструменты управления проектами | ❌ | ✅ |
| Онлайн-курсы | ✅ | ❌ |
| Checkout and Upsells | ✅ | ❌ |
| Лучше всего подходит для | Selling online | Running the company |
1. Конструктор воронок продаж
ClickFunnels: This is the core feature. You pick a template, then chain pages into automated sales funnels that carry potential customers from an ad to a receipt. Higher tiers unlock more funnels, and the top tier is sold on the promise of unlimited funnels.
Bitrix24: There is a sales funnel view inside the CRM, but it tracks deals rather than building public marketing funnels. You get stages, forecasts, and reports, not prebuilt buyer journeys.
2. Целевые страницы и конструктор страниц
ClickFunnels: The landing page builder is the reason most people sign up. A drag and drop builder plus professionally designed templates means you can create landing pages and opt in forms in an afternoon.
Bitrix24: The Sites and Store module builds landing pages and online stores too. Template choice is thinner, and the editor feels built for internal pages rather than aggressive sales pages.
3. CRM и управление контактами
ClickFunnels: The customizable CRM records buyers, opt-ins, and order history. It handles contact management for one бизнес, but it is not built for complex sales management across many teams.
Bitrix24: This is the stronger CRM. Leads, deals, contacts, and companies get their own objects, and you can run either a simple CRM mode or the classic CRM layout. Customer relationships stay in one record with every call and email attached.
4. Email-маркетинг и автоматизация
ClickFunnels: Email campaigns are wired into the funnel itself. Automated email marketing sends welcome notes, abandoned cart nudges, and webinar reminders based on what a visitor did.
Bitrix24: Marketing campaigns run from the CRM contact list, and workflow automation handles internal steps like approvals. It works, though the email side feels lighter than a dedicated tool.
⚠️ Предупреждение: Neither tool replaces a full email platform once your list grows past a few tens of thousands. Budget for third party integrations if deliverability matters to you.
5. Управление проектами и задачами
ClickFunnels: There is no project management module. You will still need Asana, Trello, or a similar app to run day-to-day work.
Bitrix24: Task management is a headline feature. Gantt charts, Kanban boards, deadlines, and workload tracking cover most of what a services team needs.
The board view below shows how a task moves between stages.
6. Online Store and Checkout Pages
ClickFunnels: The online store builder ships with checkout pages, order bumps, and one-click upsells. That combination is what separates it from a plain website builder.
Bitrix24: You can publish a product catalog and take orders, but there are no upsell or order-bump mechanics. Sales opportunities get logged; they do not get engineered.
7. Online Courses and Memberships
ClickFunnels: Courses and membership areas are built in, so you can sell a coaching program without a separate host. Depth trails a dedicated learning platform, but setup is fast.
Bitrix24: No course product exists. Online documents and a knowledge base cover internal training, and staff can upload files for everyone to read.
8. Payments and Automation Features
ClickFunnels: Payments AI and funnel automations handle the money side. Triggers fire on purchases, refunds, and abandoned carts without you touching the entire funnel again.
Automations then take over once the payment clears.
Bitrix24: Automation leans internal. HR rules, approval chains, and an employee directory keep admin work moving, which ClickFunnels never attempts.
9. Аналитика и отчетность
ClickFunnels: Dashboards track orders, opt-ins, and conversion rates by page. A/B testing sits beside them, so you can test two versions of a page and keep the winner.
Bitrix24: You can generate reports on deals, workload, and shared dashboards, and hook pages up to Google Analytics. The focus is team output rather than page-level marketing data.
10. Collaboration and Internal Communications
ClickFunnels: Collaboration is limited to user seats on a plan. There is a community of like minded entrepreneurs around the product, but no chat tool inside the app.
Bitrix24: This is a communications platform as much as a CRM. Video calls, group chats, an activity stream, and file sharing cover the communications tools a distributed team needs.
11. Ценообразование и стоимость
Let’s put the plans next to each other.
| Уровень | ClickFunnels | Битрикс24 |
|---|---|---|
| Вход | Launch — $81/month | Basic — $49/organization/month |
| Середина | Scale — $164/month | Standard — $99/organization/month |
| Верхняя | Optimize — $248/month | Professional — $199/organization/month |
| Вершина | Dominate — $5,997/yr | Enterprise — $399/organization/month |
ClickFunnels: You are paying for revenue machinery, and the price reflects that. It is expensive next to rivals, which is the most common complaint we found.
Bitrix24: Cheaper at every step, and the flat fee gets better as headcount grows. For a twenty-person team the gap widens sharply.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Битрикс24 | $32 cheaper at entry level |
| To sell a course or offer | ClickFunnels | Funnels, checkout, and courses included |
| Отслеживание задач команды | Битрикс24 | Gantt charts and Kanban boards |
| Higher conversion rates | ClickFunnels | A/B testing, upsells, order bumps |
| Chat and file sharing | Битрикс24 | Built-in communications tools |
| Простая в настройке настройка для начинающих. | ClickFunnels | Narrower scope, fewer menus |
💰 Ваш бюджет
Bitrix24 costs less at every tier and never charges on a per user basis. ClickFunnels asks more, so it only pays off if the funnel actually earns.
🔌 Ваш технологический стек
Both connect to outside apps, and ClickFunnels leans on third party integrations for CRM and email. Bitrix24 tries to replace those apps instead.
📝 Ваш процесс продаж
Selling a digital offer to cold traffic favours ClickFunnels. Long deals with several people involved favour Bitrix24 CRM.
🎓 Ваш уровень опыта
Neither one is incredibly easy on day one. Bitrix24 has more menus to learn, while ClickFunnels asks you to learn marketing strategy.
🆓 Бесплатные пробные версии и демо-версии
Run the 14-day ClickFunnels trial with one real offer. Test Bitrix24 on its free plan with a live project before paying.
🛟 Варианты поддержки
ClickFunnels runs weekday live chat plus an AI chatbot, and email replies can drag. Bitrix24 support resources include tutorials and webinars, though reviewers report slow ticket handling.
Руководство по переключению
Already paying for one of them? Here is what changes if you move.
🔄 Switching from ClickFunnels to Bitrix24?
✅ Что вы получите:
- Real project management with Gantt charts and workload views
- Chat, video calls, and an employee directory for internal communications
- A lower monthly bill that covers the whole company
❌ Что вы потеряете:
- Prebuilt funnel templates and one-click upsells
- Course and membership hosting
- The affiliate center and funnel-level analytics
📋 Как переключиться:
- Export contacts and order history from ClickFunnels as CSV
- Open a Bitrix24 account and import the list into the CRM
- Rebuild live pages in Sites and Store, then redirect old URLs
🔄 Switching from Bitrix24 to ClickFunnels?
✅ Что вы получите:
- Funnel templates that shorten customer journeys
- Checkout with order bumps, upsells, and downsells
- Course hosting and a built-in partner program
❌ Что вы потеряете:
- Task management, Kanban boards, and отслеживание времени
- Team chat, video calls, and document co-editing
- Flat pricing that ignores how many people log in
📋 Как переключиться:
- Export CRM contacts and deal notes from Bitrix24
- Start the ClickFunnels trial and import contacts
- Keep a separate task app, since ClickFunnels has none
Что не было рассмотрено в нашем обзоре
We looked at these tools as a solo founder or a small team would. We did not test high-volume stores, custom API work, or on-premise Bitrix24 installs. Enterprise contracts and negotiated pricing sit outside this comparison. If you run a fifty-person sales floor, your priorities will differ from what we describe here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Битрикс24 |
| 🚀 Funnels and Landing Pages | ClickFunnels |
| 🎯 Глубина CRM-системы | Битрикс24 |
| 📧 Автоматизация маркетинга | ClickFunnels |
| 📋 Управление проектами | Битрикс24 |
| 🛒 Selling and Checkout | ClickFunnels |
| 👶 Простота использования | ClickFunnels |
| 🏆 Общий победитель | ClickFunnels |
🏆 ПОБЕДИТЕЛЬ: CLICKFUNNELS
ClickFunnels побеждает в 4 из 7 категорий.
Лучше всего подходит для: course creators, coaches, digital product sellers, and any малый бизнес that lives on paid traffic
These are two different products wearing similar marketing. ClickFunnels exists to turn attention into orders.
Bitrix24 exists to keep a company organised once those orders arrive. If your bottleneck is revenue, the funnel builder wins.
Bitrix24 is the better buy for service firms, agencies, and anyone whose real problem is scattered work. It is cheaper, broader, and stronger on contact management.
For most readers arriving at this page, though, the goal is selling. That is why ClickFunnels takes the overall pick.
Сравнение ClickFunnels: дополнительные примеры
If you are still shortlisting ClickFunnels alternatives, these three come up most often:
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: cleaner funnel templates, simpler onboarding for a single business online, stronger course and membership tools
GoHighLevel побеждает в следующих матчах: agency sub-accounts, white-label reselling, built-in SMS and call tracking
ClickFunnels побеждает по следующим параметрам: page design speed, upsell mechanics at checkout, prebuilt launch campaigns
Кип побеждает по следующим пунктам: appointment booking, invoicing and quotes, deeper pipeline scoring for service businesses
ClickFunnels побеждает по следующим параметрам: lower entry cost for sellers, faster route from idea to live offer, checkout built into the page
HubSpot побеждает по следующим показателям: reporting depth, free starter CRM seats, content and SEO tooling for long-term traffic
Our full ClickFunnels review goes deeper on each of these matchups.
Больше сравнений Bitrix24
Buyers weighing Bitrix24 usually look at Zoho CRM and these three as well:
Bitrix24 побеждает в следующих случаях: flat company pricing, built-in chat and calls, extranet access for outside partners
В понедельник CRM-системы добились успеха в следующих областях: a calmer interface, faster board setup, cleaner automation editor
Битрикс24 против ClickUp
Bitrix24 побеждает в следующих случаях: a real CRM beside the tasks, telephony and contact centre, document co-editing
ClickUp побеждает по следующим показателям: custom views, docs and wikis, per-task detail for product teams
Битрикс24 против Salesforce
Bitrix24 побеждает в следующих случаях: price for growing teams, bundled collaboration, quicker first-week setup
Salesforce побеждает по следующим параметрам: lead routing rules, reporting for big sales orgs, a far larger app marketplace
This video lines up the main rivals side by side.
Часто задаваемые вопросы
Что делает ClickFunnels?
It builds sales funnels: linked pages that move a visitor from a first click to checkout. Templates, email sequences, and payment pages come included.
Сколько стоит ClickFunnels в месяц?
Plans run from $81 per month at the Launch tier up to $248 per month on Optimize. The top Dominate tier is billed yearly at $5,997.
Стоит ли покупать ClickFunnels?
It pays off when one offer earns more than the subscription costs. For hobby projects with little traffic, the price is hard to defend.
Действительно ли Bitrix24 бесплатна?
Yes, a free tier exists with 5 GB of storage and core CRM for a limited group. Invoicing and workflow automation need a paid tier.
Каковы ограничения Bitrix24?
The main ones are a crowded interface, a steep learning curve, slow support replies, and marketing features that trail a dedicated funnel tool.
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