⚡ Краткий вывод:
- Цены: Pipedrive starts at $14/user/month. ClickFunnels starts at $81/month.
- Лучше всего подходит для: Pipedrive suits sales teams tracking leads and deals. ClickFunnels suits people building sales funnels and landing pages.
- Ключевое отличие: Pipedrive — это компания по продажам. CRM. ClickFunnels is a funnel builder with a page builder attached.
- Наш выбор: Pipedrive for most buyers, because it costs far less per seat and handles the entire sales cycle.
ClickFunnels and Pipedrive get compared constantly, but they are not twins.
One builds the pages that generate leads.
The other tracks those leads until they become paying customers.
Picking wrong costs you money and months of rework.
So this guide compares both on price, features, and fit.
Обзор
This ClickFunnels vs Pipedrive comparison covers pricing, core features, and ease of use.
Мы изучили документацию, страницы с ценами и отзывы пользователей обоих инструментов.
Наши авторы также провели некоторое время непосредственно с каждым из них.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
В итоге вы поймете, какой инструмент вам подходит. бизнес онлайн.
Что такое Pipedrive?
Pipedrive is a cloud-based CRM tool built for sales teams.
It keeps leads and deals in one place instead of spreadsheets.
The core idea is simple. Every deal needs a next action.
That philosophy separates this pipeline CRM from broader customer relationship management platforms.
Sales reps see a Kanban-style account dashboard of every open deal.
Sales managers get reports on team performance and sales targets.
Here is a closer look at how the platform works day to day.
🏆 Победитель: Pipedrive
A sales focused CRM that keeps every deal moving. Built for small sales teams who want less admin. Start free for 14 days.
Цены на Pipedrive
Pipedrive pricing is charged per user, so cost scales with headcount.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Лайт | 14 долларов США/пользователь/месяц | Небольшие отделы продаж на начальном этапе |
| Рост | 24 доллара США/пользователь/месяц | Teams adding workflow automation |
| Премиум | 49 долларов США/пользователь/месяц | Sales managers tracking team performance |
| Окончательный | 69 долларов США/пользователь/месяц | Larger teams wanting a dedicated account manager |
Pricing verified August 2026.
Бесплатная пробная версия: 14 days, and no credit card details are needed to start.
Гарантия возврата денег: No published refund window. The free trial is the safety net instead.
📌 Примечание: There is no free forever plan. Add-ons such as LeadBooster sit outside the base plan, so check what your sales strategy actually needs before you buy seats.
⚠️ Примечание о ценах: Our research file lists Essential, Advanced, Professional and Enterprise tiers at $14.90 to $99 per user. The plan names and figures in the table above come from our verified pricing data and are the ones we use throughout this article.
Основные преимущества Pipedrive
Here is what makes this sales CRM worth a look:
- Визуальное управление конвейером обработки данных: A Kanban board shows every deal by stage. You can drag cards forward as sales conversations progress.
- Sales pipeline customization: Rename stages and add custom fields to match your own sales processes.
- Автоматизация рабочих процессов: Automated rules handle administrative tasks and follow ups so reps spend more time closing deals.
- AI sales assistant: Machine learning reads past activity and offers personalized tips on what to do next.
- Deep integration support: Pipedrive integrates with over 400 third party integrations plus an open API.
- Reporting for data driven decisions: Real-time dashboards show conversion rates and forecast future sales.
- Мобильный доступ: Full iOS and Android apps add call logging and voice-to-text notes.
Что заметила наша команда
Наш писатель set up a trial account and moved a handful of real deals through it. Here is what stood out from that hands-on time:
Преимущества и недостатки Pipedrive
✅ Плюсы
- Lite plan starts at $14 per user per month
- Kanban sales pipeline makes deal stages easy to read
- Over 400 third party integrations plus an open API
- 14 day free trial with no credit card details required
- Support is responsive and available around the clock
❌ Минусы
- No free forever plan, only a 14 day trial
- Entry level plans skip workflow automation and email tracking
- Several useful add-ons cost extra on top of the base plan
- There is still a learning curve despite the clean interface
Что такое ClickFunnels?
ClickFunnels is a marketing platform for building sales funnels.
A funnel is a short path that guides website visitors toward one action.
The funnel builder ships with a drag and drop editor.
You can create landing pages, sales pages and checkout pages without code.
ClickFunnels offers a large library of pre-built funnels for common goals.
Those cover lead magnets, product launches and вебинар sign ups.
It also handles online courses, membership areas and an online store.
ClickFunnels features cluster around four jobs: pages, checkout, email and courses.
The walkthrough below shows the builder in action.
ClickFunnels
Build entire marketing funnels without a developer. Pages, carts, courses and email under one roof. Free for 14 days.
Цены ClickFunnels
ClickFunnels pricing is flat per account rather than per seat.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | New online business owners |
| Шкала | 164 доллара в месяц | Course sellers and growing stores |
| Оптимизировать | 248 долларов в месяц | Brands running many marketing campaigns |
| Доминировать | 5997 долларов в год | Agencies and high volume sellers |
Pricing verified August 2026.
Бесплатная пробная версия: 14 days for new accounts.
Гарантия возврата денег: A 30 day money back guarantee applies to annual plans.
📌 Примечание: Annual billing lowers the monthly rate. Lower tiers cap how many funnels, users and contacts you get, so read the limits before you commit.
⚠️ Примечание о ценах: Our research file lists a Startup plan at $81 with annual billing or $97 monthly, and a Pro plan at $248 annual or $297 monthly. The plan names and figures in the table above come from our verified pricing data and are the ones used throughout this article.
Основные преимущества ClickFunnels
Here is what pulls ClickFunnels users in:
- Everything in one platform: Pages, carts, email and courses sit together. All the data on one funnel lives in a single account.
- No web design skills needed: The drag and drop builder works on top of professionally designed templates.
- Conversion features built in: Order bumps, one-click upsells and downsells raise average order value at checkout.
- Email marketing tools included: Email sequences send welcome notes and abandoned cart reminders on their own.
- Course and membership hosting: You can create, sell and manage online courses without a separate platform.
- Testing and tracking: A/B testing plus ClickFunnels analytics report orders, opt-ins and conversion rates.
- Training and community: An education centre, an affiliate center and a coaching program sit alongside the software.
Что заметила наша команда
Our writer built a two-step opt-in funnel from a blank template and published it. Here is what stood out during that build:
Плюсы и минусы ClickFunnels
✅ Плюсы
- Builds an entire funnel without touching code
- Order bumps, upsells and A/B testing come standard
- Courses, memberships and an online store in one account
- Strong training library and an active community
❌ Минусы
- Expensive next to its leading competitors
- Steep learning curve that takes real time to climb
- A large number of users report slow-loading web pages
- No two-factor authentication on accounts
Сравнение характеристик
These two products overlap less than the marketing suggests. Pipedrive manages what happens after a lead arrives. ClickFunnels creates the pages that produce the lead in the first place.
We compared ten areas where buyers usually get stuck choosing.
| Особенность | Пайпдрайв | ClickFunnels |
|---|---|---|
| Начальная цена | 14 долларов США/пользователь/месяц | 81 доллар в месяц |
| Бесплатный план | ❌ | ❌ |
| Визуализация воронки продаж | ✅ | ❌ |
| Конструктор целевых страниц | ❌ | ✅ |
| Email-маркетинг | ✅ | ✅ |
| Онлайн-курсы | ❌ | ✅ |
| Checkout and Upsells | ❌ | ✅ |
| Автоматизация рабочих процессов | ✅ | ✅ |
| Интеграция со сторонними сервисами | 400+ | Ограниченный |
| Лучше всего подходит для | Managing sales | Building marketing funnels |
1. Генерация и привлечение потенциальных клиентов
Pipedrive: Lead management happens in a separate входящие before deals enter the pipeline. Web forms and a customizable чат-бот feed new contacts straight in. The LeadBooster add-on adds a prospector database of over 400 million business contacts.
ClickFunnels: Lead generation is the whole point of the product. Opt in forms sit on landing pages designed to generate leads from cold traffic. Lead magnets and webinar registrations are pre-built funnel types.
2. Pipeline Management vs Funnel Building
Pipedrive: The Kanban board is the core feature. You manage deals by dragging them between stages you define yourself. Sales pipeline customization means the board mirrors your real sales cycle rather than a generic one.
ClickFunnels: The equivalent view is the funnel map, not a deal board. You lay out each step from opt-in to thank-you page. Building the same journey funnel manually with separate tools takes far longer.
⚠️ Предупреждение: ClickFunnels marketing sometimes mentions unlimited funnels. The documented plans cap funnel counts, users and contacts, so confirm the limit on the tier you pick.
3. Управление контактами и данными о клиентах
Pipedrive: Contact management is the foundation here. Custom fields let you store customer data that matches your own business. Everything centralises so all your sales data and contact history live in one record.
ClickFunnels: A customizable CRM ships inside the platform, but it tracks buyers rather than long sales conversations. It suits transactional purchases more than multi-month deals.
4. Email Marketing Tools
Pipedrive: Campaigns run from inside the CRM using customizable email templates. It connects to Gmail and Outlook so email tracking sits next to each deal. Email campaigns are aimed at your existing list, not cold traffic.
ClickFunnels: Automated email marketing is wired into each funnel step. Email sequences trigger from behaviour such as an abandoned cart or a finished purchase. That makes follow-up part of the funnel rather than a bolt-on.
5. Отчетность и аналитика
Pipedrive: Real-time dashboards chart conversion rates, sales trends and team performance. Sales managers can forecast future sales and set sales targets per rep. The reporting is built for reviewing sales outcomes across a quarter.
ClickFunnels: Analytics track the funnel itself: total orders, opt-ins and step-by-step drop-off. Paired with A/B testing you can fine tune one page at a time.
6. Функции ИИ и автоматизация
Pipedrive: The sales assistant uses machine learning to read past activity and suggest next steps. Workflow automation handles repetitive tasks like logging notes and scheduling follow ups. The goal is to automate repetitive tasks so reps sell instead of typing.
ClickFunnels: Funnel automations fire on customer actions rather than rep actions. That covers automated sales funnels that tag buyers and move them into new email campaigns.
7. Documents, Templates and Checkout Pages
Pipedrive: Quotes, proposals and contracts generate from stored templates. Documents attach to the deal record so nothing sits in someone’s inbox. There is no storefront, so payment happens outside the CRM.
ClickFunnels: Checkout pages collect credit card details directly. Order bumps let a buyer add a second product with one click. This is the clearest возможность Pipedrive simply does not have.
8. Интеграция со сторонними сервисами
Pipedrive: The marketplace lists over 400 apps, and the open API covers anything missing. For reference, one common comparison notes Pipedrive allowing 50 integrations against monday.com’s 350 on equivalent tiers.
ClickFunnels: Integrations connect email services, payment processors and CRM systems. The catalogue is smaller because the конструктор сайтов and online store already cover much of the stack.
⚠️ Предупреждение: Some reviewers note that connecting Pipedrive to other tools can be fiddly, and certain connectors carry their own subscription cost.
9. Extra Tools Each Platform Adds
Pipedrive: Project management and task management modules extend the CRM past the closed deal. Delivery work stays visible next to the account that paid for it.
ClickFunnels: Online courses and membership sites turn knowledge into a product. Community tools keep members talking to each other. Depth still trails dedicated course platforms.
10. Ценообразование и стоимость
Cost is where the gap gets hard to ignore.
| Уровень | Пайпдрайв | ClickFunnels |
|---|---|---|
| Бесплатный план | ❌ 14 day trial only | ❌ 14 day trial only |
| Вход | Lite — 14 долларов США/пользователь/месяц | Launch — $81/month |
| Середина | Рост — 24 доллара США/пользователь/месяц | Scale — $164/month |
| Верхняя | Премиум — 49 долларов США/пользователь/месяц | Optimize — $248/month |
| Вершина | Ultimate — 69 долларов США/пользователь/месяц | Dominate — $5,997/yr |
Pipedrive: A three-person team on Lite pays $42 a month. Cost rises with headcount, so a twenty-seat team on Premium is a different conversation. Lower tiers are widely seen as good value among competing CRM tools.
ClickFunnels: Entry costs almost six times more than Pipedrive’s Lite plan. The flat rate is friendlier to bigger teams since seats are bundled. It is still expensive next to standalone page builder rivals.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Пайпдрайв | Entry plan costs $14 per seat |
| To build sales and marketing funnels | ClickFunnels | Page builder and carts included |
| To track leads through long deals | Пайпдрайв | Visual pipeline plus reminders |
| Продажа онлайн-курсов | ClickFunnels | Встроенные курсы и членство |
| A user friendly CRM for a new team | Пайпдрайв | Clean interface, quick setup |
| One platform for the whole funnel | ClickFunnels | Pages, email and checkout together |
💰 Ваш бюджет
Pipedrive costs less until your team grows past roughly six seats. ClickFunnels charges one flat fee no matter how many people log in.
🔌 Ваш технологический стек
Pipedrive offers a deep marketplace and an open API, which matters if you already run other CRM tools. ClickFunnels replaces several tools instead of connecting to them.
📈 Ваш процесс продаж
Long, human deals with warm and hot leads need a pipeline. Fast digital purchases need a checkout, which is where funnels win.
🎓 Ваш уровень опыта
Beginners get productive faster on Pipedrive because setup is quick. ClickFunnels has more moving parts and a steeper climb.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days. Import a real list and run one live campaign rather than clicking around an empty account.
🛟 Варианты поддержки
Pipedrive support is available around the clock, and phone support arrives on higher tiers. ClickFunnels runs live chat on weekdays, though email replies can be slow.
Руководство по переключению
Already paying for one of them? Here is what changes if you move.
🔄 Switching from Pipedrive to ClickFunnels?
✅ Что вы получите:
- A landing page builder and hosted checkout
- Course hosting and membership areas
- Upsells, downsells and A/B testing on live web pages
❌ Что вы потеряете:
- The visual deal board for managing sales pipelines
- Forecasting and rep-level reporting
- Per-seat pricing that stays cheap for a tiny team
📋 Как переключиться:
- Export contacts, deals and notes to CSV
- Start the 14 day trial and pick a funnel template
- Import your list, then rebuild one campaign before cancelling
🔄 Switching from ClickFunnels to Pipedrive?
✅ Что вы получите:
- A far lower bill for малый бизнес
- A pipeline that covers the entire sales process
- Reporting that supports real sales strategies
❌ Что вы потеряете:
- Page hosting, carts and course delivery
- The template library and funnel automations
- The affiliate tools and training community
📋 Как переключиться:
- Export contacts and order history from your funnels
- Open a trial and map your stages first
- Import the data, then point a page builder like WordPress at the CRM
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and lean teams. We did not evaluate agency licensing, custom API builds, or how either tool performs at fifty seats and above. Our notes reflect the August 2026 versions, and both products change often. If you are an agency reselling funnels to clients, your priorities will differ from what we cover here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Пайпдрайв |
| 🚀 Генерация лидов | ClickFunnels |
| 📊 Pipeline and Deal Tracking | Пайпдрайв |
| ✉️ Email Marketing | Галстук |
| 📈 Отчетность | Пайпдрайв |
| 🛒 Selling and Checkout | ClickFunnels |
| 👶 Простота использования | Пайпдрайв |
| 🔌 Интеграции | Пайпдрайв |
| 🏆 Общий победитель | Пайпдрайв |
🏆 ПОБЕДИТЕЛЬ: PIPEDRIVE
Pipedrive wins 5 of 8 categories.
Лучше всего подходит для: small sales teams, service businesses with long deals, anyone tracking customer relationships over months
Pipedrive takes it on price, tracking and reporting. It is more than just a tool for storing names, and it costs a fraction of the alternative per month.
ClickFunnels is the better sales tool if your revenue depends on cold traffic. It exists to drive sales from visitors who have never слышал of you. It builds the customer journeys that generate leads and turn website visitors into potential customers.
Plenty of teams end up running both. The funnel captures the lead, then the CRM works the sales opportunities until someone signs.
If you only pick one, and you sell to humans over time, Pipedrive is the safer buy.
Больше информации о Pipedrive в сравнении с другими сервисами.
Here is how it lines up against other CRM tools buyers shortlist:
Pipedrive против Salesforce
Pipedrive побеждает в следующих условиях: faster onboarding for small sales teams, far lower entry cost, a cleaner board that new sales reps read немедленно
Salesforce побеждает по следующим параметрам: depth of customisation, governance for regulated industries, a partner network of sales experts for large rollouts
Pipedrive побеждает в следующих условиях: predictable per-seat cost as you scale, sharper focus on deals over marketing, fewer features to ignore
HubSpot побеждает по следующим показателям: a genuine free tier, content and blogging tools, one login covering marketing and service teams
Пайпдрайв против понедельника CRM
Pipedrive побеждает в следующих условиях: a sales-first data model, deal rotting alerts, reporting aimed at forecasting rather than task boards
В понедельник CRM-системы добились успеха в следующих областях: a wider integration count, colourful board views, doubling as a work tracker for non-sales staff
Pipedrive против Freshsales CRM
Pipedrive побеждает в следующих условиях: a more mature app marketplace, cleaner mobile apps with call logging, stronger sales pipeline customization
CRM-система Freshsales выигрывает по следующим параметрам: a free starter tier, built-in phone and chat channels, bundled pricing with the wider Freshworks suite
Сравнение ClickFunnels: дополнительные примеры
These are the ClickFunnels alternatives that come up most often:
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: a slicker editor for sales pages, a deeper template library, better training for solo founders
GoHighLevel побеждает в следующих матчах: agency sub-accounts and white labelling, built-in SMS and call tracking, cheaper cost per client served
ClickFunnels побеждает по следующим параметрам: speed from blank page to live offer, course and membership delivery, checkout features like order bumps
Кип побеждает по следующим пунктам: richer contact records, appointment booking and invoicing, automation aimed at service businesses
ClickFunnels побеждает по следующим параметрам: conversion-focused checkout flows, digital product delivery, a lower ceiling of technical skill required
HubSpot побеждает по следующим показателям: free entry pricing, organic search tooling, reporting that ties spend back to closed revenue
Часто задаваемые вопросы
Для чего используется Pipedrive?
It is used to manage a sales pipeline in one place. Teams track leads and deals, log activity, and see which opportunities need attention next.
Сколько стоит ClickFunnels?
Plans run from $81 per month on Launch up to $5,997 per year on Dominate, with Scale at $164 and Optimize at $248 monthly.
Какая CRM-система лучше, чем Pipedrive?
It depends on your needs. Salesforce suits complex enterprises, HubSpot suits marketing-heavy teams, and Freshsales offers a free tier. For lean sales teams, few beat the value here.
Стоит ли покупать ClickFunnels?
Worth it if you sell digital products to cold traffic and need pages, carts and email together. Less so if you only manage inbound enquiries.
Какие недостатки у Pipedrive?
There is no free forever plan. Entry tiers skip workflow automation and email tracking, some add-ons cost extra, and new users still face a short learning curve.
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