Быстрый старт
В этом руководстве описаны все функции Bitrix24:
- Начиная — Create your account and set up the portal
- How to Use Powerful CRM — Track every lead and deal inside one customer relationship management hub
- Как использовать управление задачами и проектами — Organize tasks, deadlines, and owners so project management stops living in chat
- Как пользоваться сайтами и магазинами — Build landing pages and an online store that feed leads straight into the CRM
- Как использовать HR-процессы и автоматизацию — Map your company structure and automate the admin work around people
- Как использовать инструменты для совместной работы — Keep chat, video calls, and shared files in the same place as the work
- Как использовать лиды, сделки, контакты, компании — Separate raw enquiries from real deals so your sales data stays clean
- How to Use Kanban board — See task and deal progress as cards you can drag between stages
- How to Use Workflow automation — Fire follow-ups and status changes automatically instead of by hand
- How to Use Online documents — Create and co-edit documents inside the portal without downloading anything
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I’ve run Bitrix24 for two years across a sales team and a small agency, and I tested every feature in this tutorial myself.
Nothing here comes from a vendor deck.
Bitrix24 is an online service that packs CRM, project management, and communication tools into one portal.
Most people register, poke at the main menu, and never touch the rest.
This introduction to how to use Bitrix24 walks through every major tool.
Пошаговая инструкция со скриншотами и полезными советами.
Учебное пособие по Bitrix24
This How to Use Bitrix24 tutorial covers the whole platform, from your first login to the automation that advanced users rely on.
Битрикс24
Run your CRM, tasks, and team communication from one portal. Bitrix24 gives unlimited users a free plan and a flat-rate price on paid plans, so adding people costs nothing extra.
Начало работы с Bitrix24
Do this one-time setup before you touch any feature.
Это займет около трех минут.
Шаг 1: Создайте свою учетную запись
Go to the Bitrix24 website and click Sign Up.
Введите свой адрес электронной почты и создайте пароль для регистрации.
✓ Контрольная точка: Check your inbox for the confirmation link.
Step 2: Access Your Portal
Bitrix24 runs in the browser, with apps for desktop, iOS, and Android.
Large organizations can also run the virtual appliance on their own server.
Here’s what the user interface looks like on day one:
✓ Контрольная точка: The main menu sits on the left, with your activity stream in the middle.
Step 3: Customize the Workspace
Open settings and change the company name, address, and background.
Then set up your personal calendar settings and sync them with Outlook or Google Calendar.
Invite a few users, connect your email, and switch on the contact center for calls.
✅ Готово: Your portal is ready, and you can start on any feature below.
How to Use Bitrix24 Powerful CRM
Powerful CRM lets you store clients, deals, and history in one customer relationship management hub.
Вот пошаговая инструкция по его использованию.
Step 1: Open the CRM Tool
Click CRM in the main menu on the left.
The CRM loads with tabs for leads, deals, and clients.
Step 2: Add Your First Client
Hit Create and pick Contact or Company.
Fill in the company name, email, and phone. Save the record.
Вот как это выглядит:
✓ Контрольная точка: Your new client appears in the contact list with a clickable profile page.
Step 3: Build Your Sales Funnel
Open the Deals tab and edit your funnel stages.
Rename stages to match how your business actually sells.
✅ Результат: You have a working CRM with real client data and a sales funnel that matches your process.
💡 Полезный совет: Connect your email inbox under CRM settings. Every message to a client then logs against their record automatically.
How to Use Bitrix24 Task & Project Manager
Управление задачами и проектами turns scattered requests into tracked tasks with owners and deadlines.
Вот пошаговая инструкция по его использованию.
Шаг 1: Создайте задачу
Click Tasks in the main menu, then Create.
Give it a clear title, an owner, and a deadline.
Step 2: Group Tasks Into a Project
Open Workgroups and create a centralized workspace.
Each initiative gets one home for its tasks, files, and discussions.
Вот как это выглядит:
✓ Контрольная точка: Your project shows a task list with assigned users and due dates.
Step 3: Turn On Time Tracking
Enable time tracking inside the task settings.
This gives you accurate reporting of billable hours per client.
✅ Результат: Every task has an owner, a deadline, and a project it belongs to.
💡 Полезный совет: Save repeat work as a task template. Recurring projects then launch with the same checklist every time.
Как пользоваться сайтами и магазином Bitrix24
Сайты и магазин lets you publish landing pages and an online store without writing code.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Sites Section
Click Sites and Stores in the main menu.
Pick a template that fits your marketing goal.
Step 2: Edit Your Page
Drag blocks into place in the visual editor.
Swap the placeholder text for your own offer and company name.
Вот как это выглядит:
✓ Контрольная точка: A live page URL appears, and a test submission lands in your CRM leads list.
Step 3: Connect the Form
Link the page form to a CRM funnel and publish.
Each submission now creates a lead automatically.
✅ Результат: You have a published page that captures leads without any extra service or plugin.
💡 Полезный совет: Point a custom domain at the page before you run ads. Traffic to a branded link converts better than a portal subdomain.
Как использовать Bitrix24 HR и автоматизацию
HR и автоматизация handles your company structure, work schedules, and the paperwork around staff.
Вот пошаговая инструкция по его использованию.
Step 1: Build Your Company Structure
Open the company structure page and create departments.
Assign each user to a department and name a head.
Шаг 2: Пригласите свою команду
Send invites by email, by phone number, or in bulk.
Bulk invites save real time once you pass twenty users.
Вот как это выглядит:
✓ Контрольная точка: The structure page shows a chart with departments and the users inside them.
Step 3: Set Work Schedules
Open account settings and define the working day.
Account administrators control which tools stay enabled.
✅ Результат: Your organization chart matches reality, and schedules run without anyone chasing timesheets.
💡 Полезный совет: Set access rights per department. Sales sees deals, HR sees staff data, and nobody browses records they should not open.
Как использовать инструменты для совместной работы Bitrix24
Инструменты для совместной работы brings chat, videoconferencing, and file storage next to the tasks they relate to.
Вот пошаговая инструкция по его использованию.
Step 1: Start a Chat
Click the chat icon and pick a user or workgroup.
Group chats sit beside the project they belong to.
Step 2: Run a Video Call
Hit the camera icon to open videoconferencing.
Short daily stand-ups keep the team aligned on progress.
Вот как это выглядит:
✓ Контрольная точка: Your message shows read receipts, and the shared file opens for teammates.
Step 3: Share Files
Upload documents to the shared file storage and share the link.
Permissions decide who can open or edit each file.
✅ Результат: Team communication, calls, and files all sit inside one platform instead of four.
💡 Полезный совет: Keep one channel per workgroup. Ad-hoc group chats scatter knowledge that later nobody can find.
Как использовать Bitrix24 для поиска потенциальных клиентов, сделок, контактов и компаний.
Потенциальные клиенты, сделки, контакты, компании splits your sales data into four record types that link to each other.
Вот пошаговая инструкция по его использованию.
Step 1: Capture a Lead
Add a lead manually or let a form create one.
Leads hold unqualified enquiries you have not checked yet.
Step 2: Convert to a Deal
Open the lead and click Convert.
Bitrix24 creates a contact, a company, and a deal in one action.
Вот как это выглядит:
✓ Контрольная точка: The converted deal shows linked contact and company records on its detail page.
Step 3: Link the Records
Attach the deal to the right company record.
Every call and email then shows on the company timeline.
✅ Результат: Your pipeline holds real opportunities, and raw enquiries no longer pollute your sales reports.
💡 Полезный совет: Set a rule that leads older than fourteen days without contact get flagged. Stale data kills forecast accuracy.
How to Use Bitrix24 Kanban board
Kanban board shows tasks and deals as draggable cards across stages.
Вот пошаговая инструкция по его использованию.
Шаг 1: Переключитесь в режим просмотра платы.
Open any task list and click the Kanban view icon.
Cards replace rows, grouped by stage.
Step 2: Rename Your Stages
Click a column header and rename it.
Match the stages to how your process actually runs.
Вот как это выглядит:
✓ Контрольная точка: Your board shows named columns with cards sitting in the right stage.
Шаг 3: Перетащите карточки вперед
Move a card into the next column as work progresses.
The task status updates the moment you drop it.
✅ Результат: Anyone can read project progress in five seconds without opening a single task.
💡 Полезный совет: Use Kanban boards for flow and Gantt charts for dependencies. Picking the wrong visual tool is the most common task management mistake.
How to Use Bitrix24 Workflow automation
Автоматизация рабочих процессов runs rules and robotic process automation so recurring sales tasks fire themselves.
Вот пошаговая инструкция по его использованию.
Step 1: Open Automation Rules
Go to a CRM funnel and click Automation Rules.
Rules attach to a specific stage.
Шаг 2: Выберите триггер
Choose what starts the rule, such as a stage change.
For example, a deal reaching Negotiation can send a follow-up email.
Вот как это выглядит:
✓ Контрольная точка: Moving a test deal forward triggers your rule and logs the action on the timeline.
Step 3: Build an Email Sequence
Chain rules to run automated email marketing over days.
Test the sequence on a dummy deal before going live.
✅ Результат: Routine follow-ups run without anyone remembering them, cutting manual workloads by up to 40%.
💡 Полезный совет: In 2026, 45% of Bitrix24 users name automation as their top priority. Start with one rule, measure the hours saved, then add more.
How to Use Bitrix24 Online documents
Online documents lets you create and co-edit files in the browser and store them with the related task.
Вот пошаговая инструкция по его использованию.
Шаг 1: Создайте документ
Open Drive and click Create, then pick a document type.
The editor opens in your browser.
Step 2: Invite Editors
Share the link and set edit or view access.
Two users can type in the same file at once.
Вот как это выглядит:
✓ Контрольная точка: Your document appears in Drive with a version history you can roll back.
Step 3: Attach It to Work
Link the document to a task or a deal.
The file then travels with the work it belongs to.
✅ Результат: Contracts and briefs live beside the deal, not in someone’s downloads folder.
💡 Полезный совет: Turn on version history alerts for shared documents. You will spot an unwanted edit the same day it happens.
Советы и сочетания клавиш для Bitrix24 Pro
After two years on the platform, these are the tips I hand new users on day one.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Открыть поиск | Ctrl + K |
| Создать новую задачу | Ctrl + Shift + T |
| Send a chat message | Ctrl + Enter |
| Jump to the main menu | Alt + M |
Here’s how the platform stacks up on day-to-day work:
Скрытые функции, которые большинство людей упускают из виду.
- ИИ-помощник: It writes task descriptions and summarizes long chat conversations for you.
- REST API: Developers can develop custom apps against your portal data using the public documentation.
- Telephony: Bitrix24 includes a built-in telephony solution, so you can place and receive calls without leaving the page.
- Workgroup privacy: Set visibility and editing rights per workgroup so sensitive projects stay closed.
- IP addresses whitelist: Restrict portal access to approved IP addresses on higher plans.
Bitrix24: Распространенные ошибки, которых следует избегать
Mistake #1: Switching every tool on at once
❌ Неправильно: Enabling CRM, sites, HR, and marketing on launch day and telling everyone to figure it out.
✅ Справа: Turn on CRM and tasks first. Add other features once the team uses those daily without prompting.
Mistake #2: Ignoring the company structure
❌ Неправильно: Dumping every user into a flat list with identical access to all client data.
✅ Справа: Build departments first, then set access rights per department before you import anything.
Mistake #3: Treating the free plan as permanent storage
❌ Неправильно: Running your whole business on free while data quietly hits the monthly caps.
✅ Справа: Watch your record counts. The free version keeps 1000 contacts, 1000 leads, 1000 contracts, and 1000 emails per month.
Устранение неполадок в Bitrix24
Problem: The portal feels slow
Причина: Too many enabled tools and a heavy activity stream on a shared server.
Исправить: Disable tools you never open in account settings, and archive closed workgroups.
Problem: Automation rules never fire
Причина: The rule sits on the wrong funnel stage, or the deal skipped that stage entirely.
Исправить: Open the funnel, check which stage holds the rule, and re-test with a dummy deal.
Problem: A user can’t see a project
Причина: The workgroup is private, or their department lacks access rights.
Исправить: Open the workgroup settings, change visibility, or add the user as a member.
📌 Примечание: If none of these fix your issue, contact Bitrix24 support through the help page in your portal.
Что такое Bitrix24?
Битрикс24 is a unified digital workplace that combines customer relationship management, project management, and team communication in one service.
Think of it like an office building where sales, projects, and chat each have a room, but everyone shares the same front door.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Powerful CRM: Central CRM that keeps client data, deals, and communication history together
- Управление задачами и проектами: Task management with deadlines, checklists, templates, and time tracking
- Сайты и магазин: Website and store builder with forms that push leads into your CRM
- HR и автоматизация: Company structure, absence tracking, work schedules, and HR process automation
- Инструменты для совместной работы: Messaging, videoconferencing, file storage, and a shared knowledge base
- Leads, Deals, Contacts, Companies: Four linked record types that keep raw enquiries apart from live deals
- Канбан-доска: Visual boards for tasks and deals, plus Gantt charts for timelines
- Автоматизация рабочих процессов: Automation rules, triggers, and email marketing sequences that run unattended
- Online documents: Browser-based document creation, co-editing, and version history
Полный обзор смотрите в нашем разделе Обзор Bitrix24.
Here’s a closer look at the platform in use:
Managing customers, projects, and staff from one portal keeps data centralized and cuts the tab-switching that eats a working day.
Bitrix24 also runs a training page with courses for users and administrators, free webinars, and a YouTube channel of demos.
Udemy hosts extra training courses too, including a CRM masterclass.
Цены на Bitrix24
Вот сколько будет стоить Bitrix24 в 2026 году:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Базовый | 49 долларов США/организация/месяц | Small teams starting with CRM and task management |
| Стандарт | 99 долларов США/организация/месяц | Growing businesses that need marketing and more storage |
| Профессиональный | 199 долларов США/организация/месяц | Advanced users running sales automation at scale |
| Предприятие | 399 долларов США/организация/месяц | Large organizations with many departments and clients |
Бесплатная пробная версия: Yes — a 15-day trial opens the paid features.
Гарантия возврата денег: Not advertised, so test on the free plan first.
There’s also a free version with no cap on the number of users, covering basic calendar, task, and CRM functionality.
Paid plans use flat-rate pricing, so adding users doesn’t raise the bill.
Here’s the current plan breakdown:
💰 Лучшее соотношение цены и качества: Standard — it adds marketing and enough storage for most growing teams without the Professional jump.
Bitrix24 против альтернатив
How does Bitrix24 compare against the rest of the market?
Посмотрите это сравнение:
Here’s how the main options line up:
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| Битрикс24 | All-in-one portal | 49 долларов в месяц | ⭐ 3 |
| HubSpot | Входящий маркетинг | 20 долларов в месяц | ⭐ 4.5 |
| ClickUp | Управление задачами | 7 долларов в месяц | ⭐ 4.7 |
| Salesforce | Корпоративные продажи | 25 долларов в месяц | ⭐ 4.4 |
| ActiveCampaign | Автоматизация электронной почты | 29 долларов в месяц | ⭐ 4.5 |
| Понедельник CRM | Visual pipelines | 12 долларов в месяц | ⭐ 4.6 |
| Кеап | Малый бизнес продажи | 249 долларов в месяц | ⭐ 4.2 |
| Freshsales CRM | Affordable CRM | 9 долларов в месяц | ⭐ 4.5 |
Краткий выбор:
- Лучший вариант в целом: HubSpot — deepest marketing and sales toolset if budget allows.
- Оптимальный бюджет: Bitrix24 — unlimited free users beat every paid tier on cost.
- Лучший вариант для начинающих: Monday CRM — the cleanest user interface of the group.
- Лучший вариант для управления проектами: ClickUp — stronger task views than any CRM-first tool.
🎯 Альтернативы Bitrix24
Ищете альтернативы Bitrix24? Вот лучшие варианты:
- 🚀 GoHighLevel: Agency-focused platform bundling CRM, funnels, and marketing automation under one white-label portal.
- 💰 Кеап: Small business sales and marketing automation with strong follow-up sequences built in.
- 🎨 ActiveCampaign: Best-in-class email marketing automation paired with a light CRM for sales teams.
- ⚡ HubSpot: Free CRM tier that scales into full marketing, sales, and service hubs.
- 🔒 ClickFunnels: Landing page and funnel builder for businesses selling directly online.
- 🧠 Народ: Lightweight contact management for teams that hate heavy CRM software.
- 👶 Немедленно: Холодные электронные письма outreach at scale with inbox warm-up and deliverability tooling.
- 🏢 ClickUp: Task management and docs in one workspace, with a usable free plan.
- 🔧 CRM в понедельник: Colorful boards and no-code automation for teams that think visually.
- 🌟 Капсульная CRM-система: Simple, affordable CRM for small organizations that just need contacts and deals.
- ⭐ Insightly: CRM plus project delivery, aimed at businesses that sell work and then deliver it.
- 🎯 Freshsales CRM: AI lead scoring and built-in phone at one of the lowest per-user prices.
- 💼 Salesforce: The enterprise standard, endlessly customizable through its own developer platform.
- 📊 Zendesk: Support-first platform with ticketing, live chat, and a strong knowledge base.
Полный список смотрите в нашем Альтернативы Bitrix24 гид.
⚔️ Сравнение с Bitrix24
Вот как Bitrix24 выглядит в сравнении с каждым из конкурентов:
- Bitrix24 против GoHighLevel: GoHighLevel wins for agencies reselling services. Bitrix24 wins for internal teams needing HR, tasks, and calls too.
- Bitrix24 против Keap: Keap has slicker follow-up automation. Bitrix24 costs a fraction of it and adds project management.
- Bitrix24 против ActiveCampaign: ActiveCampaign beats Bitrix24 on email deliverability. Bitrix24 beats it on everything outside marketing.
- Bitrix24 против HubSpot: HubSpot is easier to learn and better documented. Bitrix24 is far cheaper once your headcount grows.
- Bitrix24 против ClickFunnels: ClickFunnels builds better sales pages. Bitrix24 handles the whole business after the sale.
- Bitrix24 против Folk: Folk is lighter and faster for simple contact work. Bitrix24 suits companies needing depth.
- Bitrix24 против Instantly: Instantly is purpose-built for cold outreach. Bitrix24 manages the relationships those campaigns create.
- Bitrix24 против ClickUp: ClickUp has better task views and search. Bitrix24 bundles a real CRM and telephony.
- Bitrix24 против Monday CRM: Monday CRM has the nicer interface. Bitrix24 gives more functionality per dollar.
- Bitrix24 против Capsule CRM: Capsule is simpler for tiny teams. Bitrix24 scales into departments and access control.
- Bitrix24 против Insightly: Insightly links sales to delivery well. Bitrix24 adds communication, sites, and HR on top.
- Bitrix24 против Freshsales CRM: Freshsales has sharper AI scoring. Bitrix24 covers projects, chat, and documents as well.
- Bitrix24 против Salesforce: Salesforce wins on customization and reporting depth. Bitrix24 wins on price and setup speed.
- Bitrix24 против Zendesk: Zendesk is the better support desk. Bitrix24 is the better all-round business platform.
Начните использовать Bitrix24 прямо сейчас!
Вы научились использовать все основные функции Bitrix24:
- ✅ Powerful CRM
- ✅ Управление задачами и проектами
- ✅ Сайты и магазин
- ✅ Автоматизация управления персоналом
- ✅ Инструменты для совместной работы
- ✅ Лиды, сделки, контакты, компании
- ✅ Канбан-доска
- ✅ Workflow automation
- ✅ Online documents
Следующий шаг: Выберите одну функцию и попробуйте прямо сейчас.
Most people start with the CRM.
Это займет меньше пяти минут.
Часто задаваемые вопросы
Компания Bitrix24 — российская компания?
Bitrix24 started in Russia and spun out of 1C-Bitrix. The company is now headquartered in Alexandria, Virginia, with offices and data centres across Europe, Asia, and the Americas.
Каковы ограничения Bitrix24?
The free plan caps CRM history at 1000 contacts, leads, contracts, and emails monthly. The user interface also feels crowded, and setup takes longer than simpler CRM software.
Может ли Bitrix отслеживать активность?
Yes. Bitrix24 logs task time, work-day clock-ins, calls, emails, and CRM record changes. Managers see reports on billable hours and pipeline movement per user.
Bitrix24 полностью бесплатна?
There is a genuinely free plan with unlimited users covering calendar, tasks, and basic CRM. Storage, automation, and record history are limited, so scaling teams usually upgrade.
Для чего используется Bitrix24?
Businesses use it for customer relationship management, project management, HR, and internal communication. One portal replaces separate CRM, task, chat, and telephony services.
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