⚡ Quick Verdict:
- Цены: SpyFu starts at $29/mo vs Moz at $39/mo
- Лучше всего подходит для: SpyFu for competitor research and PPC analysis, Moz for domain authority tracking and site audits
- Ключевое отличие: SpyFu focuses on competitor keyword spying and Google Ads data, while Moz focuses on link metrics and on-page SEO grading
- Our pick: SpyFu for most users — it costs less and gives you deeper competitor intelligence
Moz and SpyFu both promise to improve your search engine rankings.
Но пути к этому они выбирают совершенно разные.
Moz built its reputation on domain authority and link data.
SpyFu made its name by letting you spy on competitor keywords.
This comparison breaks down pricing, features, and use cases.
By the end, you’ll know which SEO tool fits your workflow.
Обзор
This Moz vs SpyFu comparison covers pricing, keyword research, rank tracking, and backlink analysis.
We also break down who each SEO tool works best for.
Our sources include published specs, official documentation, and G2 reviews.
Both tools have Personal Experience blocks from our writers below.
Что такое Moz?
Moz is an all-in-one SEO software suite for improving search engine visibility.
It helps SEO professionals track keyword rankings and audit websites across search engines.
Moz Pro includes Moz tools like Keyword Explorer, Moz Link Explorer, and Rank Tracker.
Эта платформа известна тем, что создала показатель авторитетности домена (Domain Authority), используемый в SEO-индустрии.
SEO experts and beginners alike use Moz data to track search rankings and improve seo performance.
Моз
Moz Pro gives you keyword research, site audits, and backlink analysis in one dashboard. The free MozBar extension shows SEO data right in your browser.
Цены Moz
Here’s what Moz costs in 2026. The Starter plan is the cheapest entry point.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 39 долларов в месяц | Фрилансеры и небольшие проекты |
| Стандарт | 79 долларов в месяц | Growing businesses and bloggers |
| Середина | 143 доллара в месяц | Агентства, работающие с множеством клиентов. |
| Большой | 239 долларов в месяц | Enterprise teams with large sites |
Pricing verified April 2026.
Бесплатная пробная версия: Moz offers a 30-day free trial with no credit card required for the Standard plan.
Гарантия возврата денег: Moz does not advertise a money-back guarantee, but you can cancel anytime during the free trial.
📌 Примечание: The Moz plan at $39/month (Starter) is cheaper than Semrush and Ahrefs entry tiers. Moz pricing includes custom reports and Moz API access, which helps with large scale seo projects. The free MozBar extension also gives you basic link metrics and serp data at no cost.
⚠️ Предупреждение: Moz’s keyword research limits are more restrictive on lower plans. If you need large-scale keyword data, you may need the Medium or Large plan.
Основные преимущества Moz
Here’s what makes Moz worth considering:
- Авторитет домена: Moz created the DA metric and brand authority score that the entire SEO industry uses. It’s a quick way to gauge any website’s ranking potential and key seo metrics.
- Link Explorer: The link index covers 44.8 trillion links including external links and inbound links. You can check backlink profiles, spam scores, and linking domains in one place for link research.
- Бесплатные инструменты: MozBar is a free Chrome extension that shows page authority and domain authority directly in search engine results. Moz offers free tools that most other seo tools charge for.
- Исследователь ключевых слов: Find keyword ideas and keyword suggestions with search volume, difficulty scores, and organic click-through rates. The tool also shows related keywords and keyword data for content strategy planning.
- Аудит сайта: The site crawl tool checks for broken links, crawl errors, and on page issues that hurt your SEO health. Regular site audits help your site performs better in search engines.
- Образовательные ресурсы: Moz Academy and Whiteboard Friday videos teach you how to use SEO data the right way. These resources help you rank higher and improve your content optimization.
What Our Team Noticed
Наш писатель signed up for Moz Pro and spent several days exploring the platform. Here’s what stood out:
Плюсы и минусы Moz
✅ Плюсы
- Domain Authority metric is widely trusted across the SEO industry for measuring brand authority
- Free MozBar extension gives instant link data and key metrics in your browser
- 30-day free trial lets you test all Moz tools and features before paying
- Beginner-friendly interface with strong educational resources and Moz AI features
❌ Минусы
- Keyword database is smaller than Semrush and Ahrefs, limiting ranking keywords data
- Rank tracking updates weekly instead of daily for search engine rankings
- Customer support limited to email and chat, not available across multiple platforms 24/7
Что такое SpyFu?
SpyFu — это инструмент для анализа конкурентов, созданный для SEO- и PPC-маркетологов.
It lets you see every keyword a competitor has bought on Google Ads campaigns.
You can also view their organic keywords, paid keywords, and ad history going back 19+ years.
The Kombat feature shows keyword overlaps between your domain and competitor sites.
SpyFu is an essential tool for digital marketing agencies that need competitive intelligence and ppc insights.
Шпионское Фу
SpyFu reveals your competitors’ paid and organic keyword strategies. Get unlimited searches, historical data, and PPC insights starting at $29/month.
Цены SpyFu
Here’s what SpyFu costs in 2026. The Basic plan is the most affordable entry point.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Базовый | 29 долларов в месяц | Фрилансеры и маркетологи-одиночки |
| Про + ИИ | 89 долларов в месяц | Growing agencies and PPC teams |
| Команда/Агентство | 187 долларов в месяц | Агентства, работающие с множеством клиентов. |
Pricing verified April 2026.
Бесплатная пробная версия: SpyFu offers a free account with limited features. No credit card needed to start.
Гарантия возврата денег: SpyFu offers a 30-day money-back guarantee on all plans.
📌 Примечание: SpyFu’s Basic plan at $29/month includes unlimited search results and data exports. That’s a feature most competitors charge extra for or lock behind higher tiers.
⚠️ Предупреждение: SpyFu’s backlink analysis is less detailed than dedicated tools like Ahrefs. If backlinks are your main focus, you may need a separate tool.
Основные преимущества SpyFu
Here’s what makes SpyFu worth considering:
- Исследование ключевых слов конкурентов: See every keyword your competitors rank for, both paid keywords and organic keywords. SpyFu’s keyword research lets you uncover actionable insights about competitor sites and their seo strategies.
- Советник по рекламе Google: SpyFu recommends profitable keywords and lucrative keywords based on what competitors are bidding on. It shows estimated ad spend, budget data, and Google Ads account performance.
- Боевые возможности: Compare up to three domains in a Venn diagram format. This keyword gap tool shows shared keywords, gaps, and opportunities at a glance for seo research.
- Исторические данные: Access 19+ years of keyword search and ad history. Track how competitors’ PPC strategies and ppc keywords changed over time to identify emerging trends.
- Неограниченное количество поисков: Every plan includes unlimited search results, unlimited domain overview PDFs, and data exports. No daily query caps on any SpyFu plan.
- Генерация лидов: Создание целевой сборки бизнес lead lists with domain contacts filtered by keywords, industries, and ad budgets. SpyFu PPC data helps you find valuable keywords for your campaigns.
What Our Team Noticed
Our writer signed up for SpyFu and spent several days exploring the platform. Here’s what stood out:
Плюсы и минусы SpyFu
✅ Плюсы
- Unlimited searches and data exports on all plans including the basic plan
- 19+ years of historical keyword and ad data with keyword overview and keyword performance tracking
- Combined SEO and PPC research in one tool with ppc analysis tools and SpyFu keyword analysis
- Most affordable pricing compared to Semrush and Ahrefs for complete seo software
❌ Минусы
- Backlink analysis is less detailed than Ahrefs or Moz for backlink profile research
- No built-in site auditing feature for technical SEO or on page optimization
- Data updates weekly rather than in real time, unlike Google Search Console
Сравнение характеристик
Ready to see how Moz and SpyFu compare on the features that matter most?
We’ll cover 8 key areas to help you pick the right SEO tool.
| Особенность | Моз | Шпионское Фу |
|---|---|---|
| Начальная цена | 39 долларов в месяц | 29 долларов в месяц |
| Бесплатный план | ✅ (Free tools) | ✅ (Free account) |
| Исследование ключевых слов | ✅ | ✅ |
| Анализ конкурентов | ✅ (Ограниченное количество) | ✅ (Глубокий) |
| PPC Research | ❌ | ✅ |
| Аудит сайта | ✅ | ❌ |
| Анализ обратных ссылок | ✅ (44.8T links) | ✅ (Базовый) |
| Отслеживание позиций | ✅ (Еженедельно) | ✅ (Ежедневно) |
| Авторитет домена | ✅ | ❌ |
| Лучше всего подходит для | Link analysis & site audits | Шпионаж за конкурентами и контекстная реклама |
1. Исследование ключевых слов
Моз: Keyword Explorer shows search volume, keyword difficulty, and organic CTR for each keyword. The tool also suggests relevant keywords and groups them by topic. However, Moz’s keyword database is smaller than its main competitors, offering fewer keyword suggestions for niche search queries.
Шпионское Фу: SpyFu’s keyword research shows both organic and paid keyword data side by side. It also reveals competitor keyword gaps and target keywords your competitors rank for that you don’t. The tool automatically groups core keywords into topics for content strategy planning and shows keyword performance over time.
2. Анализ конкурентов
Моз: Moz lets you check competitor domain authority and backlink profiles. You can see which sites link to your rivals but not to you. The data is solid for link-based analysis but limited for paid search insights.
Шпионское Фу: This is SpyFu’s strongest area. The Kombat tool compares your domain against competitor sites using a Venn diagram format. You can see every competitor keyword a rival targets, their ad copy, estimated ad spend, and ranking history. SpyFu vs other tools shines here with actionable data and competitors PPC campaigns exposed going back 19+ years.
3. Анализ обратных ссылок
Моз: Link Explorer has a massive index of 44.8 trillion links. It shows domain authority, page authority, spam score, and linking domains. The Link Intersect tool reveals who links to competitors but not to you.
Шпионское Фу: SpyFu offers basic backlink analysis focused on competitor link profiles. The Backlink Kombat feature helps find информационно-просветительская работа opportunities. However, the data is less detailed than what Moz or Ahrefs provides.
4. Отслеживание позиций
Моз: Moz’s Rank Tracker monitors keyword rankings for both local and national searches. Updates happen weekly, which is slower than many competitors. On-demand tracking is available but uses up a project slot.
Шпионское Фу: SpyFu tracks keyword rankings for both organic and paid keywords. The daily performance tracker gives you faster updates than Moz’s weekly schedule. You can also monitor competitor rankings alongside your own.
5. Исследование контекстной рекламы и Google Ads
Моз: Moz does not include PPC research tools. If you run Google Ads campaigns, you’ll need a separate tool for paid search analysis. Moz focuses entirely on organic search data.
Шпионское Фу: SpyFu shows every keyword a competitor has bought on Google Ads campaigns. The Google Ads Advisor recommends profitable keywords based on competitor bidding history and competitors PPC strategies. You also get estimated ad spend, search traffic data, and budget breakdowns. SpyFu API access is available on the professional plan for custom integrations.
⚠️ Предупреждение: If you run both SEO and PPC campaigns, Moz will only cover half your needs. SpyFu handles both from a single dashboard.
6. Аудит объекта
Моз: The Site Crawl tool identifies technical SEO issues like broken links, crawl errors, and missing meta tags. It also includes an On-Page Grader that scores individual pages against target keywords. This is a strong area for Moz.
Шпионское Фу: SpyFu does not include a site auditing feature. If you need to check your site for technical SEO issues, you’ll need a separate tool. SpyFu focuses on competitive intelligence rather than on-page health.
7. Анализ результатов поиска
Моз: Moz’s SERP analysis tool shows you which pages rank for a given keyword. It displays domain authority, page authority, and estimated difficulty for each result. The data helps you decide which keywords are worth targeting.
Шпионское Фу: SpyFu’s SERP analysis focuses on who ranks for a keyword and how their rankings changed over time. It also shows which competitors run ads on that keyword. The historical view gives you a longer perspective than most tools offer.
8. Ценообразование и стоимость
Давайте сравним тарифные планы.
| Уровень плана | Моз | Шпионское Фу |
|---|---|---|
| Начальный уровень | Начальная цена: 39 долларов в месяц | Базовый тариф: 29 долларов в месяц |
| Средний уровень | Стандартный тариф: 79 долларов в месяц | Pro + ИИ: 89 долларов в месяц |
| Высший уровень | Большой: 239 долларов в месяц | Команда/Агентство: 187 долларов в месяц |
| Бесплатный вариант | Free tools (MozBar, limited Keyword Explorer) | Free account with limited queries |
Шпионское Фу: SpyFu is cheaper at every tier. The Basic plan at $29/month includes unlimited searches and data exports. Even the top Team/Agency plan at $187/month costs $52/month less than Moz’s Large plan.
Моз: Moz costs more at $39/month to start, but the 30-day free trial is more generous than SpyFu’s limited free account. Moz’s pricing is still cheaper than Semrush and Ahrefs entry-level plans.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая стартовая цена | Шпионское Фу | $10/month cheaper entry plan |
| Шпионаж за ключевыми словами конкурентов | Шпионское Фу | 19+ years of competitor data |
| Отслеживание авторитетности домена | Моз | Стандартный отраслевой показатель DA |
| Исследование Google Ads | Шпионское Фу | Built-in PPC analysis tools |
| Аудит сайта | Моз | Site Crawl and On-Page Grader |
| глубина анализа обратных ссылок | Моз | Индекс ссылок 44,8 триллиона |
| Unlimited data exports | Шпионское Фу | All plans include unlimited exports |
💰 Ваш бюджет
SpyFu starts at $29/month versus Moz at $39/month. If cost is your main concern, SpyFu gives you more features per dollar with unlimited searches included.
🔌 Ваш технологический стек
Moz integrates well with Google Analytics and offers Moz API access starting at $5/month. SpyFu connects with Google Ads account data and offers SpyFu API access on the professional plan for seo research across multiple platforms.
📝 Ваша SEO-стратегия
If your seo strategy focuses on link building and fixing technical issues, Moz fits better. If you want to reverse-engineer what competitors are doing in both organic and paid search to drive qualified traffic and search traffic, SpyFu is the stronger choice for competitive research.
🎓 Ваш уровень опыта
Moz has Moz Academy and Whiteboard Friday videos for seo beginners who want to learn seo efforts from scratch. SpyFu’s user friendly interface is simpler and requires less learning time to get started with keyword lists and serp features analysis.
🆓 Бесплатные пробные версии и демо-версии
Moz offers a 30-day free trial of the Standard plan. SpyFu offers a free account with limited features. Both let you test before committing.
🛟 Варианты поддержки
Moz offers email and live chat support during business hours. SpyFu’s support team is described as responsive across multiple channels, though neither offers 24/7 availability.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Moz на SpyFu?
✅ Что вы получите:
- PPC research and Google Ads competitor data
- Неограниченное количество поисков и экспорта данных на всех тарифных планах.
- Более 19 лет исторических данных по ключевым словам и рекламе.
❌ Что вы потеряете:
- Показатели авторитета домена и авторитета страницы
- Site auditing and On-Page Grader tools
- 44.8 trillion link index for backlink research
📋 Как переключиться:
- Export your tracked keywords and reports from Moz Pro
- Создайте учетную запись SpyFu и введите свой домен.
- Import your keyword lists and set up competitor tracking
🔄 Переходите со SpyFu на Moz?
✅ Что вы получите:
- Показатели авторитетности домена и спам-рейтинга
- Full site auditing with technical SEO checks
- Larger backlink index with Link Explorer
❌ Что вы потеряете:
- PPC competitor analysis and Google Ads data
- Unlimited searches on lower-tier plans
- Более 19 лет исторических данных о конкурентах
📋 Как переключиться:
- Download your keyword lists and competitor reports from SpyFu
- Зарегистрируйтесь для получения 30-дневной бесплатной пробной версии Moz Pro.
- Add your domains and set up rank tracking campaigns
What Our Review Didn’t Cover
This comparison focused on individual users and small marketing teams. We didn’t test enterprise-level key features, custom API integrations, or large scale seo crawl limits. We also didn’t evaluate Google Search Console integration depth or how each tool handles serp data for niche search queries. Our observations are based on the April 2026 versions of both tools. If you manage SEO for 50+ sites or need agency-level отчетность with custom reports, your experience may differ from what we described here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Шпионское Фу |
| 🔍 Исследование ключевых слов | Шпионское Фу |
| 🕵️ Анализ конкурентов | Шпионское Фу |
| 🔗 Анализ обратных ссылок | Моз |
| 📊 Отслеживание позиций | Шпионское Фу |
| 🛠️ Аудит сайта | Моз |
| 📈 PPC Research | Шпионское Фу |
| 🏆 Общий победитель | Шпионское Фу |
🏆 ПОБЕДИТЕЛЬ: SpyFu
SpyFu wins 5 out of 7 categories.
Лучше всего подходит для: Competitor keyword research, PPC analysis, and budget-friendly SEO
SpyFu and Moz serve different types of SEO professionals. SpyFu excels at showing you exactly what your competitors are doing in both organic and paid search. Moz excels at measuring your own site’s authority and fixing technical issues.
Moz is the better choice if you need deep backlink data, site audits, and the trusted Domain Authority metric. It’s also the better pick for SEO beginners who want strong educational content.
However, if you want to spy on competitor strategies, run PPC research, and pay less per month, SpyFu is the stronger pick for most digital marketing teams.
Больше информации о Moz в сравнении с другими сервисами.
Here’s how Moz stacks up against other SEO tools:
Moz против Semrush
Moz побеждает по следующим пунктам: Lower starting price ($39 vs $139), free MozBar extension, simpler learning curve for beginners
Семруш побеждает по следующим показателям: Larger keyword database, built-in content marketing toolkit, more frequent rank tracking updates
Moz против Ahrefs
Moz побеждает по следующим пунктам: Domain Authority is the most widely recognized authority metric, 30-day free trial available, more affordable entry tier
Ahrefs побеждает по следующим критериям: Faster backlink index updates, larger keyword database, more detailed content gap analysis
Моз против Рейтинг SE
Moz побеждает по следующим пунктам: Bigger link index with 44.8 trillion links, stronger brand recognition in the SEO industry, free educational resources
Рейтинг SE побеждает по следующим показателям: Daily rank tracking updates, lower pricing for comparable features, built-in социальные сети управление
Моз против Ubersuggest
Moz побеждает по следующим пунктам: More detailed backlink analysis, site auditing depth, established trust with SEO professionals
Ubersuggest побеждает в следующих областях: Much lower price point, lifetime deal option available, simpler interface for non-technical users
Больше сравнений SpyFu
Here’s how SpyFu stacks up against other SEO tools:
SpyFu побеждает в: Much lower pricing ($29 vs $139/month), unlimited searches on all plans, deeper historical data going back 19+ years
Семруш побеждает по следующим показателям: Larger keyword database, built-in site auditing, wider range of marketing tools beyond SEO
SpyFu побеждает в: PPC competitor research, more affordable entry price, unlimited data exports included
Ahrefs побеждает по следующим критериям: Superior backlink index and analysis, hourly data updates versus weekly, stronger content explorer tool
Рейтинг SpyFu против SE
SpyFu побеждает в: Deeper competitor PPC analysis, longer historical data archive, built-in lead generation tools
Рейтинг SE побеждает по следующим показателям: Built-in site auditing, social media management features, more flexible rank tracking schedules
SpyFu против Ubersuggest
SpyFu побеждает в: Much deeper competitor analysis, PPC research capabilities, unlimited searches on all plans
Ubersuggest побеждает в следующих областях: Lower entry price with lifetime deal option, built-in content ideas tool, simpler interface for beginners
Часто задаваемые вопросы
Подходит ли Moz для SEO?
Yes, Moz is a solid SEO tool for keyword research, backlink analysis, and site auditing. It tracks key seo metrics like domain authority, page authority, and search engine rankings. Moz offers a free trial and the MozBar extension to test before committing.
Для чего нужен SpyFu?
SpyFu helps you research competitor keyword strategies, Google Ads campaigns, and organic rankings. You can track keyword rankings, view competitors PPC strategies, and see how search rankings changed over time. It’s built for marketers who want valuable insights from competitor keyword performance data.
Существует ли бесплатная версия SpyFu?
Yes, SpyFu offers a free account that lets you try many features with limited actionable data. The free version shows basic competitor data, keyword overview, and relevant keywords for your domain. The basic plan starts at $29/month for unlimited access to valuable keywords and data exports.
Сколько стоит SEO-продвижение на Moz?
Moz pricing starts at $39/month for the Starter plan and goes up to $239/month for the Large plan. Each Moz plan includes different limits for rank tracking, site audits, and keyword data. The free MozBar extension works without a paid subscription for basic link metrics.
Which is better for competitor analysis, Moz or SpyFu?
SpyFu is better for competitor analysis overall. SpyFu’s keyword research reveals competitor keyword data, ad copy, bidding history, and estimated ad spend across both paid and organic search. Moz focuses more on link data and backlink profile analysis rather than direct competitor spying.
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