⚡ Veredito rápido:
- Preços: Freshsales starts at $9/user/month. Close CRM A partir de US$ 35 por assento por mês.
- Ideal para: Freshsales for teams that want customer relationship management plus marketing in one platform. Close CRM for outbound sales teams that live on phone calls.
- Principal diferença: Freddy AI scores leads and flags deal risk. Close offers a power dialer and predictive dialer instead.
- Nossa escolha: Freshsales, rated 4.0 against Close CRM’s 3.0, mostly because it does more for a quarter of the price.
The cheaper CRM software here is not the weaker one.
Freshsales CRM costs $9 per user monthly. Close CRM starts at $35 per seat.
But price is the least interesting difference between them.
One is a full customer relationship management platform. The other is a calling machine.
Which one fits your sales process depends on how your team actually sells.
Visão geral
This Freshsales vs Close CRM comparison covers pricing, features, automation, and reportagem.
Nosso escritor spent time inside Close CRM directly.
Notes on Freshsales come from Freshworks documentation and G2 review dados.
Both tools serve small and medium sized businesses, but not the same ones.
By the end you will know which platform to test first.
O que é o Freshsales CRM?
Freshsales is a cloud-based CRM built for sales teams.
Freshworks launched it in 2016 as its second major product.
It centralizes customer data and gives you a full history of every touchpoint.
Freddy AI scores leads, predicts deal risks, and suggests the next best action.
Freshworks says over 67,000 customers worldwide use its products.
The platform is aimed squarely at small and medium sized businesses.
🏆 Vencedor: Freshsales CRM
Freddy AI, built-in phone, and marketing tools in one place. The 21-day free trial needs no credit card. Cheapest full CRM in this comparison.
Preços do Freshsales CRM
Freshsales uses a tiered pricing structure built around team size.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Small teams tracking their first pipeline |
| Pró | US$ 39 por usuário por mês | Growing businesses that need automação and sequences |
| Empresa | US$ 59 por usuário por mês | Larger sales teams needing custom fields and governance |
Pricing verified September 2026.
Teste grátis: 21 days on every tier. No credit card required to create a new account.
Garantia de reembolso: Freshworks does not publish a blanket refund window. Cancel before your renewal date to avoid the next charge.
📌 Observação: Freshsales pricing has dropped two to three times lower than it was years ago. That shift is why it now reads as excellent value for money against pricier CRM options.
⚠️ Pricing conflict: Some third-party sources list a Freshsales free plan for up to 3 users, an $11 entry tier, and a $71 Enterprise tier. Our CSV records Growth at $9, Pro at $39, and Enterprise at $59. We use the CSV figures throughout this article. Check the Freshworks site before you buy.
Principais benefícios do CRM Freshsales
Eis o que torna o Freshsales uma opção interessante:
- Visão do cliente em 360 graus: A single timeline holds every call, email, and note. Sales reps stop hunting across tabs for context.
- Freddy AI scoring: Freddy AI ranks leads on behavior and profile fit. It also flags which deals are slipping.
- Visual Kanban pipelines: Deals move across boards so bottlenecks show up fast. No spreadsheet gymnastics.
- Omnichannel built in: Phone, email, chat, and SMS sit in one unified inbox. WhatsApp Negócios, Facebook Messenger, and LINE connect too.
- Marketing on the same data: Freshsales feeds collected data into personalized marketing campaigns through Freshmarketer.
- Mobile that works offline: O iOS and Android app supports offline access and call logging from any mobile device.
- 24/5 support on all plans: Phone, chat, and email support is included even on the cheapest tier.
O que nossa equipe observou
Note: We have not had extended hands-on time inside Freshsales CRM yet. Everything above comes from Freshworks documentation, the pricing page, and aggregated review data. On Capterra and G2, users rate Freshsales around 4.5 out of 5, with intuitive interface comments appearing often. The recurring complaint is the opposite: cluttered navigation and slow loading times that make the platform feel heavy.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- Growth plan costs $9 per user per month
- Freddy AI scores leads and predicts deal risks
- Phone, email, chat and SMS in one unified inbox
- Experimente gratuitamente por 21 dias, sem necessidade de cartão de crédito.
- 24/5 support by phone, chat and email on every plan
❌ Contras
- Cluttered navigation and slow loading times
- Around 385 integrations, fewer than older rivals
- Misses some functionality found in HubSpot and Salesforce
O que é o Close CRM?
Close CRM is a sales platform built for pequenas empresas that sell by phone.
It folds email, calling, and SMS into a single inbox.
You can talk to prospects from the browser without a separate phone system.
That design cuts manual data entry, because every call logs itself.
O Close costuma ser comparado a ferramentas de engajamento de vendas, em vez de CRMs tradicionais.
Its focus is narrow on purpose: turn more leads into revenue, fast.
Runner Up: Close CRM
Built for high-volume outbound calling. Dial multiple numbers from the app with a power dialer. Free one-click migration from other CRMs.
Fechar Preços do CRM
Close runs three tiers, each priced per seat.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Solo founders and two-person sales teams |
| Crescimento | US$ 99 por assento por mês | Teams needing workflows, sequences and a power dialer |
| Escala | US$ 139 por assento por mês | Larger teams wanting call coaching and custom objects |
Pricing verified September 2026.
Teste grátis: 14 days. A motivated sales team can be live inside that window.
Garantia de reembolso: None published. Close leans on the trial and free migration help instead.
📌 Observação: Entry-tier startup features cover built in calling, email templates, and multiple pipelines. Professional features on higher tiers add workflow automation and collaboration tools. Advanced features like call coaching and custom graphs sit at the top.
⚠️ Pricing conflict: Third-party pages still list older Close plans — Startup at $59, Professional at $109, and Enterprise at $149 monthly, with annual discounts. Our CSV records Essentials at $35, Growth at $99, and Scale at $139. This article uses the CSV. Confirm on the Close website before you buy.
Principais benefícios do Close CRM
Here is where Close CRM earns its keep:
- Dialers that do the work: A power dialer and a predictive dialer let reps dial multiple numbers without touching a keypad.
- Visualizações inteligentes: Saved filters slice leads by any criteria you set. Reps open a list and start calling.
- Sessões de coaching ao vivo por chamada: Managers listen in and help sales reps mid-conversation. Onboarding gets faster.
- Automated follow ups: Workflows fire reminders and email sequences so nothing goes cold.
- Configuração rápida: A CSV import tool handles contacts, and free one-click migration pulls you off other CRMs.
- Activity timelines: Todo divulgação action lands on the profile timeline, so the picture stays clear.
- Support that shows up: A help center, API documentation for any developer, and regular product updates.
O que nossa equipe observou
Our writer created an account, imported a test list, and ran outreach for several days. Here is what stood out from that hands-on time:
Vantagens e Desvantagens do Close CRM
✅ Prós
- Best-in-class calling straight from the browser
- Simple enough to earn full team engagement quickly
- Migração gratuita com um clique de outros CRMs
- Rated 4.7 out of 5 on G2 by users
❌ Contras
- Reporting is weak for analyzing sales performance
- Entry pricing is expensive for smaller teams
- Around 80 integrations, and less customizable than rivals
Comparação de recursos
Here is where the two platforms split apart. We walk through ten areas that decide most CRM purchases, then finish on cost.
| Recurso | Freshsales CRM | Fechar CRM |
|---|---|---|
| Preço inicial | US$ 9 por usuário por mês | US$ 35 por assento por mês |
| Teste grátis | ✅ 21 dias | ✅ 14 dias |
| Pontuação de leads por IA | ✅ IA do Freddy | ✅ IA de Vendas |
| Power / Predictive Dialer | ❌ | ✅ |
| Chamadas integradas | ✅ | ✅ |
| Automação de marketing | ✅ Freshmarketer | ❌ |
| Formulários Web | ✅ | ❌ |
| Relatórios avançados | ✅ | ⚠️ Quantidade limitada |
| Integrações | ~385 | 80+ |
| Ideal para | Full customer relationship management on a budget | High-volume outbound phone calls |
1. Lead Scoring and Prioritization
Freshsales CRM: Freddy AI scores every lead on behavior and profile fit, then improves conversion rates by pushing the hottest ones up. It also predicts deal risk and recommends the next best action to close deals.
Fechar CRM: Smart Views filter leads on any criteria you define, which is prioritization by list rather than by score. It is manual, but reps know exactly why a lead sits in front of them.
2. Contact Management and Customer Data
Freshsales CRM: Contacts carry a 360-degree view with a full timeline of interactions. Every touchpoint lands in one record, so nobody has to reconstruct the story before a call.
Fechar CRM: Custom objects and custom fields on higher tiers let you model your own data shape. Customer relationships are tracked through activity timelines rather than deep record hierarchies.
⚠️ Aviso: Close is less customizable than most other CRMs. If your negócios needs unusual data structures, test that on the trial before you commit.
3. Email Tracking and Bulk Email
Freshsales CRM: You can send personalized bulk email and monitor activity on each send. Event tracking ties opens and clicks back to the contact record automatically.
Fechar CRM: Email templates and email sequences live in the same inbox as calls and SMS. Reps respond without switching tools, which is the whole point of the design.
4. Automation and Follow Ups
Freshsales CRM: Sales sequences automate repetitive tasks so reps spend their day selling. Workflow automation covers assignment, field updates, and reminders across your sales activities.
Fechar CRM: Workflows and automated follow ups fire without manual effort, which lifts response rates. Automation sits on the Growth tier and above, not on Essentials.
5. Calling and Omnichannel Conversations
Freshsales CRM: One-click phone, chat, and SMS sit inside the unified inbox. Omnichannel reach extends to WhatsApp Business, Facebook Messenger, LINE, and Zoom meetings through connected apps.
Fechar CRM: This is Close at its best. Built in calling with a power dialer and predictive dialer lets one rep work through multiple numbers back to back, no separate phone system needed.
6. Lead Capture and Web Forms
Freshsales CRM: Web forms capture more leads straight from your site into the pipeline. Collected data then powers personalized marketing campaigns through Freshmarketer.
Fechar CRM: There is no native form construtor. Close leans on its ROI calculator and import tools instead, assuming leads arrive from somewhere else in your stack.
7. AI Assistance
Freshsales CRM: The Freddy AI co-pilot drafts replies, summarizes records, and recommends actions. It is the deepest AI layer in this comparison.
Fechar CRM: Sales AI handles call summaries and suggested next steps. Useful, but narrower than Freddy AI, because it stays inside the calling workflow.
8. Relatórios e Análises
Freshsales CRM: Around a dozen predefined sales reports ship ready to use, and all of them are customizable. AI insights track team performance and forecast revenue on top of that.
Fechar CRM: Quick KPI reports and custom graphs cover coaching and daily check-ins. Reporting depth is the most common complaint in user reviews of the platform.
⚠️ Aviso: If revenue forecasting matters to you, Close will frustrate you. Its reporting is built for activity coaching, not deep sales analysis.
9. Integrações e Complementos
Freshsales CRM: The marketplace lists around 385 integrations and add ons, including Google, Microsoft 365, Slack, and Zoom. Integration with other Freshworks products such as Freshdesk and Freshmarketer is the tightest connection of all.
Fechar CRM: Close connects with over 80 other tools and ships API documentation for any developer who needs more. A few common integrations found elsewhere are missing.
💡 Dica profissional: Freshsales integrates cleanly across other Freshworks products but has thinner native connectors to outside software. Map your stack on paper before you create an account anywhere.
10. Preços e Custos
| Nível | Freshsales CRM | Fechar CRM |
|---|---|---|
| Entrada | Crescimento — US$ 9/usuário/mês | Pacote Essencial — US$ 35 por assento por mês |
| Meio | Pro — US$ 39/usuário/mês | Crescimento — US$ 99/assento/mês |
| Principal | Empresarial — US$ 59/usuário/mês | Escala — US$ 139/assento/mês |
| Teste grátis | 21 dias | 14 dias |
Freshsales CRM: Its top Enterprise tier costs $59, which is $40 less than Close’s middle plan. For a five-seat team the gap over a year runs into thousands of dollars.
Fechar CRM: Entry pricing lands mid-tier against other CRM options with similar functionality. You are paying for the dialer and the unified inbox, so the value depends entirely on call volume.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Freshsales CRM | $9 versus $35 entry |
| Chamadas telefônicas em grande volume | Fechar CRM | Discador preditivo e de potência |
| Marketing plus sales in one | Freshsales CRM | Freshmarketer integration |
| Deep reporting and forecasts | Freshsales CRM | Customizable report library |
| Fastest rep onboarding | Fechar CRM | Simple enough for full team engagement |
| Wide app marketplace | Freshsales CRM | Around 385 integrations |
💰 Seu orçamento
Freshsales Growth costs less than a quarter of Close Essentials. For companies counting every seat, that gap decides it before features enter the conversation.
🔌 Seu conjunto de tecnologias
Already running Freshdesk or Freshmarketer? Freshsales slots in without effort. If your stack is scattered, check both marketplaces before you commit.
📞 Your Sales Processes
Outbound teams that dial all day get more from Close. Teams juggling inbound leads, email, and marketing get more from Freshsales.
🎓 Seu nível de experiência
Close wins on day-one simplicity, and new reps get productive fast. Freshsales takes longer to learn because navigation can feel cluttered.
🆓 Testes e demonstrações grátis
Freshsales gives you 21 days with no card. Close offers 14 days, which is still enough to import a list and start calling.
🛟 Suporte e Segurança
Freshsales includes 24/5 phone, chat, and email support on every plan. Close leans on proactive onboarding, free migration help, and a documented security posture.
Guia de Troca
Already on one of them? Here is what changes.
🔄 Está pensando em migrar do Freshsales para o Close CRM?
✅ O que você vai ganhar:
- A power dialer and predictive dialer built in
- Sessões de coaching ao vivo para gerentes
- A faster, lighter interface reps actually use
❌ O que você perderá:
- Freddy AI scoring and deal risk prediction
- Web forms and Freshmarketer campaigns
- Roughly 300 marketplace integrations
📋 Como mudar:
- Export contacts, leads, and deals from Freshsales as CSV
- Start the Close trial and run the one-click migration tool
- Rebuild your pipelines, then set up Smart Views and reminders
🔄 Está pensando em migrar do Close CRM para o Freshsales?
✅ O que você vai ganhar:
- A much lower per-seat bill every month
- Customizable reports and revenue forecasting
- Marketing campaigns running on the same customer data
❌ O que você perderá:
- Predictive dialing and browser-native call quality
- Live coaching on active phone calls
- The lighter, faster daily interface
📋 Como mudar:
- Export leads, contacts, and activity history from Close
- Create a new account on the 21-day Freshsales trial
- Import your data, then map custom fields and pipeline stages
O que nossa avaliação não abordou
We focused on small businesses and mid-market sales teams. We did not test enterprise contracts, custom pricing, or heavy API work by a developer. Call quality across regions was outside our scope, and so was long-term data migration at scale. If you manage 100 seats, your priorities will differ from what we describe here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales CRM |
| 📞 Calling & Dialers | Fechar CRM |
| 🤖 Recursos de IA | Freshsales CRM |
| 📊 Reportagem | Freshsales CRM |
| 👶 Facilidade de uso | Fechar CRM |
| 🔌 Integrações | Freshsales CRM |
| 📣 Ferramentas de Marketing | Freshsales CRM |
| 🏆 Vencedor Geral | Freshsales CRM |
🏆 VENCEDOR: FRESHASALES CRM
Freshsales wins 5 of 7 categories.
Ideal para: budget-conscious sales teams, businesses that want marketing and CRM together, and anyone who needs real reporting.
These are not two versions of the same tool. Freshsales is a broad customer relationship management platform. Close is a sales engagement machine with a database attached.
Close is genuinely better if your reps close more deals by dialing. Nothing in Freshsales matches a predictive dialer, and the human coaching layer is real value for a phone-first team.
For everyone else, Freshsales does more work for less money. It handles email, marketing, reporting, and mobile from a $9 seat, which is why it takes our pick.
Mais comparações do Freshsales CRM
Here is how Freshsales lines up against its closest rivals:
Freshsales vence em: far cheaper paid seats, built-in phone on every tier, 21-day trial with no card
A HubSpot vence em: a much larger app marketplace, deeper content marketing tooling, a genuinely usable free tier
Freshsales vence em: a cleaner onboarding path, Freddy AI on lower tiers, tighter links to other Freshworks products
A Zoho vence em: deeper customization, a wider bundled suite, more granular admin controls
Freshsales CRM vs Pipedrive
Freshsales vence em: native calling and SMS, AI lead scoring included, marketing automation through Freshmarketer
Pipedrive vence em: a faster interface, simpler pipeline setup, less clutter for very small teams
Freshsales vence em: price at every tier, setup you can finish without a consultant, support included on all plans
A Salesforce se destaca em: enterprise depth, a far bigger network of partners and consultants, functionality Freshsales still lacks
Mais comparações do Close CRM
Here is how Close CRM measures up elsewhere:
Fechar CRM vs. Keap
Vitórias apertadas em: browser-native dialing, quicker rep onboarding, cleaner outbound workflows
Keap vence com base em: marketing automation, invoicing and payments, better fit for service businesses
Fechar CRM vs. CRM de segunda-feira
Vitórias apertadas em: a real calling stack, sales-specific defaults, faster time to first call
Vitórias de segunda-feira em: flexible boards, cross-team project work, lower entry pricing
Vitórias apertadas em: outbound calling, live coaching, tighter sales pipeline management
ActiveCampaign vitórias em: email marketing depth, segmentation, nurture campaigns for existing clients
Vitórias apertadas em: dialer performance, less setup overhead, sales-only focus
A HubSpot vence em: reporting depth, marketing and service modules, a free plan to start on
Perguntas frequentes
O Freshsales é um CRM?
Yes. It is a cloud-based CRM from Freshworks, launched in 2016, covering sales, marketing, and support conversations in one platform.
O que é um Close CRM?
Close is a sales platform for small and mid-sized teams. It merges calling, email, and SMS into one inbox aimed at converting leads.
Qual o valor da mensalidade da Close?
Our CSV records three tiers: Essentials at $35 per seat monthly, Growth at $99, and Scale at $139. A 14-day trial is available.
O Freshsales é gratuito para sempre?
Not in our pricing data. Paid tiers start at $9 per user monthly, with a 21-day trial that needs no card to search and test features.
Em que o Close se diferencia de outros CRMs?
Most CRMs store records. Close bundles sales engagement on top, so a rep can dial, texto, and email from the same desktop screen.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 