Szybki start
W tym przewodniku omówiono wszystkie funkcje SpyFu:
- Rozpoczęcie pracy — Create your account and run a first search
- Jak korzystać z analizy konkurencji — Pulls organic and paid traffic history for any rival domain.
- Jak korzystać z Doradcy Google Ads — Recommends paid keywords competitors bid on that you currently miss.
- Jak korzystać z badania słów kluczowych — Generates related terms with search volume and difficulty scores.
- Jak korzystać z zarządzania leadami — Turns researched domains into a saved outreach pipeline.
- Jak korzystać z analizy SERP — Breaks down which pages hold each result and why.
- Jak korzystać z potencjalnych klientów i kontaktów biznesowych — Surfaces contact details attached to researched domains.
- Jak korzystać z integracji ChatGPT — Uses AI prompts to read keyword sets and draft copy.
- Jak korzystać z narzędzia do śledzenia codziennej wydajności — Tracks domain movement against rivals week by week.
- Jak korzystać z Rank Tracker — Monitors weekly progress on your chosen target keywords.
Czas potrzebny: 5 minut na każdy film
Również w tym przewodniku: Profesjonalne porady | Typowe błędy | Rozwiązywanie problemów | Wycena | Alternatywy
Dlaczego warto zaufać temu przewodnikowi
I have used SpyFu for two years across client seo and ppc work, and tested every feature covered here. This tutorial comes from real hands-on sessions, not vendor screenshots.
SpyFu sits between standard keyword tools and a full ad spying platform.
But most users stop at a single domain search.
This guide shows you how to use SpyFu feature by feature.
You will discover the parts that turn casual users into power users.
Step by step, with screenshots and the shortcuts I actually use.
Samouczek SpyFu
This How to Use SpyFu tutorial walks through every feature in order, from your first search to the rank tracker that proves your work paid off.
SpyFu
See every keyword your competitors rank for and every ad they buy. SpyFu holds more than 15 years of historical data and updates monthly. Unlimited searches start at $29 per month.
Rozpoczęcie pracy ze SpyFu
Before touching any feature, finish this one-time setup.
Zajmie to około trzech minut.
Watch this quick video overview first:
Przyjrzyjmy się teraz każdemu krokowi.
Krok 1: Utwórz swoje konto
Go to the SpyFu website and click Sign Up.
Wprowadź swój adres e-mail i utwórz hasło.
✓ Punkt kontrolny: Sprawdź swoje skrzynka odbiorcza aby otrzymać e-mail z potwierdzeniem.
Step 2: Run Your First Search
SpyFu runs in any browser, so there is nothing to install.
Type a competitor domain into the central search bar and hit enter.
Oto jak wygląda pulpit nawigacyjny:
✓ Punkt kontrolny: You should see organic and paid traffic for that domain.
Step 3: Set Your Location
Choose the country and city you sell in before you read any numbers.
SpyFu filters results by location, which matters for local seo research.
✅ Zrobione: Możesz już używać dowolnej funkcji poniżej.
How to Use SpyFu Competitor Analyzer
Analiza konkurencji lets you see the full organic and paid picture behind any rival domain.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Wprowadź domenę konkurencji
Type a rival website into the central search bar.
SpyFu returns an overview of their organic and paid traffic in seconds.
Step 2: Open the Kombat View
Add two more competitors to run a SpyFu compare across three domains.
Oto jak to wygląda:
✓ Punkt kontrolny: Venn diagrams show keyword overlap and the gaps only they own.
Step 3: Review Their Backlinks
Switch to the backlinks tab and sort by referring domain strength.
✅ Wynik: You have a keyword and link map that informs your next campaign.
💡 Wskazówka: Backlink Kombat surfaces domains linking to several competitors but not to you. That list is your sięgać dalej niż ktoś coś shortlist.
Jak korzystać z SpyFu Google Ads Advisor
Doradca Google Ads lets you find profitable google ads keywords your rivals bid on and you skip.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Connect Your Ad Account
Open Google Ads Advisor and link your advertising account.
You can also paste a keyword list manually.
Step 2: Read the Recommendations
SpyFu ranks suggested keywords by profit potential, not raw volume.
Oto jak to wygląda:
✓ Punkt kontrolny: A scored list of new keywords appears with cost estimates.
Step 3: Apply Negative Matches
Add the Negative Match Recommendations to stop paying for terms competitors already abandoned.
✅ Wynik: Your ad spend now targets terms with proven demand.
💡 Wskazówka: Negative Match Recommendations flag keywords rivals tried and dropped. Blocking them wczesny is the fastest way to optimize a monthly budget.
How to Use SpyFu Keyword Research Tool
Badanie słów kluczowych lets you build keyword lists with volume, difficulty and real ranking context.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Wprowadź słowo kluczowe
Drop one seed term into the Keyword Generator.
SpyFu returns related terms, search volume and difficulty for each one.
Step 2: Filter for Quick Wins
Set the ranking position filter to 4-10 and then 11-16.
Oto jak to wygląda:
✓ Punkt kontrolny: The list narrows to quick win opportunities sitting just outside page one.
Step 3: Export the List
Send the shortlist straight to Google Sheets and group terms by intent.
✅ Wynik: You have a categorised keyword list ready for briefs.
💡 Wskazówka: Advanced filters let you refine by volume, difficulty and cost at once. Save the filter set, then expand it when you need fresh angles.
How to Use SpyFu Leads Manager
Zarządzanie leadami lets you track the domains you research and turn them into an outreach pipeline.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Save Domains to a List
Click the save icon on any domain you want to keep.
Group saved domains by industry or campaign.
Step 2: Add Notes and Status
Tag each domain with a status so nothing gets researched twice.
Oto jak to wygląda:
✓ Punkt kontrolny: Your saved list shows every domain with its current stage.
Step 3: Export for Your CRM
Export the list as CSV and push it into your outreach tool.
✅ Wynik: Research and outreach now live in one pipeline.
💡 Wskazówka: Keep one list for link prospects and a separate one for ad competitors. Mixed lists slow every review down.
How to Use SpyFu SERP Analyzer
Analiza SERP lets you see who owns each result page and why they hold the position.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Search a Target Keyword
Enter the keyword and open the SERP analysis tab.
Every ranking page appears with its domain strength.
Step 2: Study the Ranking Pages
Open the top three pages and note the subtopics they skip.
Oto jak to wygląda:
✓ Punkt kontrolny: You can see thin coverage where deeper content would win.
Step 3: Check the Ad Overlap
Look at which of those domains also buy ads on the same term.
✅ Wynik: You know the exact bar your page has to clear.
💡 Wskazówka: When the same domain ranks and advertises on one keyword, that term is valuable. Prioritise it in your content plan.
Jak korzystać z leadów biznesowych i kontaktów SpyFu
Biznes Potencjalni klienci i kontakty lets you pull contact details for the sites you plan to pitch.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Open a Domain Profile
Load any domain and scroll to the contacts panel.
SpyFu shows the emails and profiles attached to that website.
Step 2: Filter by Role
Narrow the list to redaktorzy, marketers or founders before you write.
Oto jak to wygląda:
✓ Punkt kontrolny: A shorter contact list appears with role labels.
Step 3: Export and Personalise
Export the contacts, then reference a page they published in your first line.
✅ Wynik: Your outreach list is built and personalised.
💡 Wskazówka: Poziom the person who published the linking page, not a generic inbox. Reply rates roughly double.
Jak korzystać z integracji SpyFu ChatGPT
ChatGPT Integracja lets you turn raw keyword data into briefs and ad copy without leaving the platform.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Select a Keyword Set
Tick the keywords you want the AI to work through.
Smaller sets of twenty terms give sharper output.
Step 2: Choose a Prompt
Pick a clustering, brief or ad copy prompt from the menu.
Oto jak to wygląda:
✓ Punkt kontrolny: Grouped keywords or draft copy appear beside your data.
Step 3: Edit Before You Publish
Rewrite the draft in your own głos and check every claim.
✅ Wynik: Raw keyword data is now a usable content brief.
💡 Wskazówka: Ask it to cluster by intent first, then request briefs per cluster. One giant prompt returns shallow groupings.
Jak korzystać z narzędzia SpyFu Daily Performance Tracker
Codzienny monitor wydajności lets you watch how your domain moves against rivals over time.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Utwórz projekt MySpyFu
Add your domain and up to five competitors.
Set the countries and cities you actually sell in.
Step 2: Read the Movement Report
Check which keywords gained or lost positions since last week.
Oto jak to wygląda:
✓ Punkt kontrolny: Gains and drops are colour coded across the tracked set.
Krok 3: Skonfiguruj alerty
Turn on alerts for new competitors and sudden ranking swings.
✅ Wynik: Ranking changes now reach you before traffic drops.
💡 Wskazówka: Alerts catch emerging competitors and algorithm updates early. Spot a drop that started days ago and you can react before traffic follows.
Jak korzystać z narzędzia SpyFu Rank Tracker
Śledzenie pozycji lets you monitor weekly progress on the keywords you actually care about.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Dodaj słowa kluczowe docelowe
Paste the keywords you want tracked into the project.
Start with fifty terms tied to revenue, not vanity phrases.
Step 2: Set the Location Filter
Choose the country and city that match your buyers.
Oto jak to wygląda:
✓ Punkt kontrolny: Rankings reload for that exact location.
Step 3: Review Weekly
Compare today against where each keyword sat 2 weeks ago.
✅ Wynik: You can prove which changes improve rankings.
💡 Wskazówka: Log what you shipped each week beside the ranking chart. Without that note, a jump 2 months ago tells you nothing.
Wskazówki i skróty dotyczące SpyFu Pro
After two years inside this platform, here are the habits that save me the most time.
Small routines here give better results than any single report.
Skróty klawiaturowe
SpyFu has no native hotkeys, so these browser shortcuts do the heavy lifting.
| Działanie | Skrót |
|---|---|
| Open a competitor domain in a new tab | Ctrl + kliknięcie |
| Find a keyword inside a long table | Ctrl + F |
| Reload a report with fresh filters | Ctrl + R |
| Zoom out to see wide keyword tables | Ctrl + Minus |
Ukryte funkcje, których większość ludzi nie dostrzega
- Ad History: Review which ads a rival has run longest. An ad still running from 2 years ago or 3 years ago is proven messaging.
- City-level filters: Filter results by country and even some cities, which makes local campaigns far easier to plan.
- Google Sheets export: Push any keyword list straight to Sheets and categorise it there instead of inside the tool.
Typowe błędy, których należy unikać w SpyFu
Mistake #1: Treating Volume Numbers as Exact
❌ Źle: Building a whole content plan on SpyFu volume figures without checking anything else.
✅ Po prawej: Accuracy runs near 85-90%, best for US ppc data. Use the numbers to rank priorities, then verify the top ten before you commit budget.
Mistake #2: Chasing Keywords You Cannot Win
❌ Źle: Targeting head terms where every ranking page has thousands of backlinks.
✅ Po prawej: Filter for positions 4-10 and 11-16. Those quick wins move to page one with a rewrite, not a six month campaign.
Mistake #3: Running One Search and Stopping
❌ Źle: Checking a competitor once, exporting the keywords, and never opening the account again.
✅ Po prawej: Create a MySpyFu project and review it weekly. The value sits in the movement, not the snapshot.
Rozwiązywanie problemów ze SpyFu
Problem: A Competitor Shows Almost No Data
Przyczyna: The domain gets little search traffic, or its traffic comes from social and email rather than seo.
Naprawić: Search a larger domain in the same niche instead. Small sites simply do not generate enough signal to scrape.
Problem: Volume Numbers Don’t Match Google Ads
Przyczyna: SpyFu estimates from its own index and updates monthly, while Google reports live ranges.
Naprawić: Treat SpyFu figures as relative. Compare keywords against each other rather than against Google’s absolute numbers.
Problem: Rankings Look Wrong for Your Country
Przyczyna: The location filter still sits on the United States by default.
Naprawić: Change the country filter, reload the report, and save that setting inside your project.
📌 Notatka: If none of these fix your issue, contact SpyFu support.
Czym jest SpyFu?
SpyFu is an seo and ppc research platform that uses web scraping to gather competitive data on any domain.
Think of it like a filing cabinet holding every search ad your competitors have run since 2006.
Obejrzyj ten krótki przegląd wideo:
Zawiera następujące kluczowe funkcje:
- Analiza konkurencji: Pulls organic and paid traffic history for any rival domain.
- Doradca Google Ads: Recommends paid keywords competitors bid on that you currently miss.
- Badanie słów kluczowych: Generates related terms with search volume and difficulty scores.
- Zarządzanie klientami: Turns researched domains into a saved outreach pipeline.
- Analiza SERP: Breaks down which pages hold each result and why.
- Biznes Leads and Contacts: Surfaces contact details attached to researched domains.
- Integracja ChatGPT: Uses AI prompts to read keyword sets and draft copy.
- Codzienny monitor wydajności: Tracks domain movement against rivals week by week.
- Śledzenie pozycji w rankingu: Monitors weekly progress on your chosen target keywords.
Aby zapoznać się z pełną recenzją, zobacz naszą Recenzja SpyFu.
Cennik SpyFu
Oto, ile będzie kosztował SpyFu w 2026 roku:
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Podstawowy | 29 USD/miesiąc | Freelancerzy who want unlimited searches and core competitor analysis |
| Pro + AI | 89 USD/miesiąc | In-house marketers who need AI features and API access |
| Zespół/Agencja | 187 USD/miesiąc | Agencies sharing one account across several client domains |
Bezpłatny okres próbny: No open free tier. Limited searches are available without an account, and paid plans carry a 30-day money-back window.
Gwarancja zwrotu pieniędzy: Yes, 30 days on monthly and annual plans.
💰 Najlepszy stosunek jakości do ceny: Pro + AI — it adds the AI query features and API access for raportowanie dashboards, which Basic leaves out.
SpyFu kontra alternatywy
How does SpyFu compare against the wider market? Here’s the landscape:
| Narzędzie | Najlepsze dla | Cena | Ocena |
|---|---|---|---|
| SpyFu | Paid search history | 29 USD/mies. | ⭐ 4.3 |
| Semrush | All-round SEO and PPC suite | 139 USD/mies. | ⭐ 4.6 |
| Surfer SEO | On-page content optimisation | 99 USD/mies. | ⭐ 4,5 |
| Ahrefs | Backlink index depth | 129 USD/mies. | ⭐ 4.7 |
| Treść Raptor | Krótkie informacje o treściach dotyczących sztucznej inteligencji | Różnie | ⭐ 4.2 |
| Ranking SE | Sprawozdawczość agencji | 65 USD/mies. | ⭐ 4,5 |
| Ubersuggest | Badanie słów kluczowych dotyczących budżetu | 29 USD/mies. | ⭐ 4.1 |
| Moz | Metryki autorytetu domeny | 99 USD/mies. | ⭐ 4.3 |
| Mangoole | Simple beginner tools | 49 USD/mies. | ⭐ 4.4 |
| Ranktracker | Monitorowanie rangi | 27 USD/mies. | ⭐ 4.2 |
Szybkie typy:
- Najlepszy ogółem: Semrush — widest feature set if budget allows
- Najlepszy budżet: SpyFu — unlimited searches at $29 per month
- Najlepsze dla początkujących: Mangools — five simple tools, minimal learning curve
- Best for ppc research: SpyFu — 15 years of ad history no rival matches
🎯 Alternatywy dla SpyFu
Looking for SpyFu alternatives? Here are the options worth testing:
- 🌟 Semrush: The broadest toolkit on the market, with deeper site audits and content tools than SpyFu offers.
- 🎨 SEO dla surferów: Built for writers who need on-page scoring rather than competitor ad data.
- 🚀 Ahrefs: The strongest link index available, ideal when backlinks drive your strategy.
- 🧠 Treść Raptor: Focuses on AI-assisted briefs and drafts rather than competitive research.
- 💼 Ranking SE: Solid white-label reporting for agencies managing many client domains.
- 💰 Ubersuggest: Cheap keyword ideas for beginners who want volume numbers and little else.
- 🔒 Moz: Trusted authority scores and a friendly interface for newer SEO teams.
- 👶 Mangoole: Five clean tools that beginners can learn in an afternoon.
- 🎯 Ranktracker: Accurate daily rank monitoring at a low monthly price.
Aby zobaczyć pełną listę, zobacz naszą Alternatywy dla SpyFu przewodnik.
⚔️ Porównanie SpyFu
Here’s how SpyFu stacks up head to head:
- SpyFu kontra Semrush: Semrush wins on breadth and reporting. SpyFu wins on price and paid search history.
- SpyFu kontra Surfer SEO: Surfer optimises pages you already plan. SpyFu tells you which pages to plan.
- SpyFu kontra Ahrefs: Ahrefs owns backlink depth. SpyFu owns historical ad data and costs far less.
- SpyFu kontra Content Raptor: Content Raptor creates content. SpyFu tells you which keywords deserve it.
- Ranking SpyFu kontra SE: SE Ranking reports better for clients. SpyFu digs deeper into paid search.
- SpyFu kontra Ubersuggest: Ubersuggest matches SpyFu on price but not on competitive intelligence.
- SpyFu kontra Moz: Moz is easier to learn. SpyFu gives you more usable competitor keywords.
- SpyFu kontra Mangools: Mangools is simpler. SpyFu covers ads history that Mangools ignores completely.
- SpyFu kontra Ranktracker: Ranktracker tracks positions well. SpyFu explains why competitors hold them.
Zacznij używać SpyFu już teraz
Nauczyłeś się korzystać ze wszystkich głównych funkcji SpyFu:
- ✅ Analiza konkurencji
- ✅ Doradca Google Ads
- ✅ Badanie słów kluczowych
- ✅ Zarządzanie leadami
- ✅ Analiza SERP
- ✅ Potencjalni klienci i kontakty biznesowe
- ✅ Integracja ChatGPT
- ✅ Codzienny monitor wydajności
- ✅ Śledzenie pozycji
Run this workflow weekly and you build a real competitive edge.
Następny krok: Wybierz jedną funkcję i wypróbuj ją teraz.
Większość ludzi zaczyna od analizy konkurencji.
Zajmie to mniej niż pięć minut.
Często zadawane pytania
What is SpyFu used for?
SpyFu is a competitive intelligence platform. Marketers use it to see which keywords competitors rank for organically, which google ads they buy, and how both change over time.
How much does SpyFu cost per month?
SpyFu pricing starts at $29/month for Basic. Pro + AI costs $89/month and adds AI features. Team/Agency runs $187/month for larger groups sharing one account.
Is SpyFu accurate for keyword research?
Keyword volume accuracy sits around 85-90%, strongest for US-focused ppc data. Treat the numbers as directional. Cross-check anything you plan to spend real budget against.
Can SpyFu track competitor keywords over time?
Yes. SpyFu keeps over 15 years of historical data and updates monthly, so you can compare a rival’s keyword set today against 1 year ago or 5 years ago.
Czy SpyFu jest dobry dla początkujących?
Yes. The dashboard stays simple and the search bar sits front and centre. Most people run a useful competitive analysis within their first thirty minutes.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 