Szybki start
W tym przewodniku omówiono wszystkie funkcje Frase:
- Rozpoczęcie pracy — Create your Frase account and set up the workspace
- Jak korzystać z narzędzi AI — AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- Jak korzystać z analizy SEO — A dual scoring system that tracks SEO Score and GEO Score side by side
- Jak korzystać z szablonów — Custom templates that turn repeat jobs into one-click starting points
- Jak korzystać z generatora tytułów blogów — Headline batches built from a single target keyword
- Jak korzystać z generatora akapitów — Short passages that get you past the blank page fast
- Jak korzystać z optymalizacji treści — Real time feedback on term coverage, depth, and readability
- Jak korzystać z narzędzia Outline Builder — Heading structures pulled straight from top ranking pages
- Jak korzystać z wyszukiwarki pytań — People Also Ask style questions grouped by theme
- Jak korzystać z analizatora SERP — SERP analysis that exposes word counts, headings, and content gaps
Czas potrzebny: 5 minut na każdy film
Również w tym przewodniku: Profesjonalne porady | Typowe błędy | Rozwiązywanie problemów | Wycena | Alternatywy
Dlaczego warto zaufać temu przewodnikowi
I’ve used Frase for eight months across client blogs and my own site.
Every step below comes from real hands-on work, not vendor screenshots.
Frase is one of the better known seo content tools on the market.
But most people only ever touch the editor and ignore the research side.
This guide on how to use Frase covers every major feature, step by step.
You will finish knowing how to research, draft, and publish seo optimized content.
Samouczek fraz
This Frase tutorial walks through the whole content creation process, from badanie słów kluczowych to a published blog post.
Fraza
Stop guessing what page one wants. Frase reads the top ranking pages for your target keyword, builds the outline, and grades your draft while you type. Research and content writing sit in one tab.
Rozpoczęcie pracy z Frase
Before any feature makes sense, finish this one-time setup.
Zajmie to około trzech minut.
Here’s what my own workspace looked like after setup:
Przyjrzyjmy się teraz każdemu krokowi.
Krok 1: Utwórz swoje konto
Go to the Frase website and click Start Free Trial.
Enter your email and set a password to open your Frase account.
✓ Punkt kontrolny: A confirmation email lands in your skrzynka odbiorcza within a minute.
Step 2: Open Your First Document
Frase runs in the browser, so there is nothing to install.
Click New Document, then enter the query you want to rank for.
Here’s what the workspace gives you:
✓ Punkt kontrolny: You should see the research panel beside a blank editor.
Step 3: Connect Search Console
Link Google Search Console so Frase helps you spot decaying pages later.
Skip this only if the site is brand new.
✅ Zrobione: Możesz już używać dowolnej funkcji poniżej.
Jak korzystać z narzędzi Frase AI
Narzędzia AI lets you draft, rewrite, and summarize with AI assisted writing inside one workspace.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Otwórz panel narzędzi AI
Open any document and click the AI Tools icon in the sidebar.
You get rewrite, summarize, and expand commands in one list.
Step 2: Highlight the Text You Want Changed
Select a sentence, then pick the action you need.
Oto jak to wygląda:
✓ Punkt kontrolny: The rewritten passage appears directly under your selection.
Krok 3: Edytuj dane wyjściowe
Trim the draft so it matches your brand głos before saving.
✅ Wynik: You have an AI powered draft that still sounds like you.
💡 Wskazówka: Feed the panel two example sentences first. The output copies your rhythm far more closely.
Jak korzystać z narzędzia Frase SEO Analytics
Analityka SEO lets you track SEO Score and GEO Score so you can watch search rankings and AI visibility together.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Połącz z Google Search Console
Open Analytics and authorize your Search Console property.
Frase then pulls impressions and clicks for every tracked URL.
Step 2: Review the Two Scores
Check the SEO Score for search engines and the GEO Score for AI answers.
Oto jak to wygląda:
✓ Punkt kontrolny: Both scores show a number between zero and one hundred.
Step 3: Sort by Decay
Filter for pages losing traffic and queue them for a rewrite.
✅ Wynik: You can see which pages need work and which already win.
💡 Wskazówka: Inclusion Rate matters now. Track how often AI engines cite you next to your click data.
Jak korzystać z szablonów fraz
Szablony lets you save repeatable content writing jobs as custom templates you can reuse.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Otwórz bibliotekę szablonów
Click Templates from the left menu to see the built-in set.
Step 2: Save Your Own Prompt
Write the prompt once, then hit Save as Template.
Oto jak to wygląda:
✓ Punkt kontrolny: Your template appears at the top of the library.
Step 3: Reuse It on the Next Brief
Pick the saved template whenever you start a new document.
✅ Wynik: Repeat jobs now take seconds instead of a fresh setup each time.
💡 Wskazówka: Name templates by output type, not by client. You will reuse them across more accounts that way.
Jak korzystać z generatora tytułów blogowych Frase
Tytuł bloga Generator lets you turn one target keyword into a batch of blog post headline options.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Wprowadź docelowe słowo kluczowe
Type the phrase you want to rank for into the input box.
Step 2: Generate the List
Click Generate and read through the headline options.
Oto jak to wygląda:
✓ Punkt kontrolny: You should see several title variations in the results panel.
Step 3: Pick and Sharpen
Choose one, then add a number or a year for clarity.
✅ Wynik: You have a working blog post headline instead of a blank line.
💡 Wskazówka: Run the tool twice with different angles. Informational and commercial phrasing pull different search queries.
Jak korzystać z generatora akapitów frazowych
Generator akapitów lets you beat the blank page with short AI powered passages you can edit down.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Give It a Heading
Paste the section heading you are stuck on.
Step 2: Add Context
Add one line about your target audience so the tone lands.
Oto jak to wygląda:
✓ Punkt kontrolny: A short draft paragraph fills the space under your heading.
Step 3: Cut and Rewrite
Keep the useful sentences and delete the padding.
✅ Wynik: The blank page problem is gone and you have something to edit.
💡 Wskazówka: Ask for three sentences, not ten. Short output is faster to fix than long output.
Jak korzystać z optymalizacji treści Frase
Optymalizacja treści lets you get real time feedback on term coverage, depth, and readability as you type.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Open the Scoring Panel
Click the content optimization panel while your draft sits open in the editor.
Step 2: Work Through the Term List
Add missing relevant keywords where they actually fit the sentence.
Oto jak to wygląda:
✓ Punkt kontrolny: The topic score updates as you add each term.
Step 3: Recheck the Topic Score
Refresh the panel and confirm your score moved up.
✅ Wynik: Your draft now covers what the top pages cover.
💡 Wskazówka: Keyword optimization only works when the term fits the sentence. Force nothing.
Jak korzystać z narzędzia Frase Outline Builder
Zarys Budowniczy lets you build a heading structure from top ranking pages before you write a word.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Load the SERP Results
Enter your query and let Frase pull the competing pages.
Krok 2: Przeciągnij nagłówki do konspektu
Pick the headings that repeat across several results.
Oto jak to wygląda:
✓ Punkt kontrolny: Your outline panel shows an ordered list of H2 and H3 headings.
Step 3: Add Your Own Angle
Insert one section nobody else covers.
✅ Wynik: You have a brief that maps the page before writing starts.
💡 Wskazówka: Put a direct answer right after each main heading. AI search engines quote those lines often.
Jak korzystać z wyszukiwarki pytań Frase
Wyszukiwarka pytań lets you pull People Also Ask style search queries that match real search intent.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Open the Questions Tab
Click Questions inside your document research panel.
Step 2: Filter by Source
Switch between Google, Reddit, and Quora to widen the pool.
Oto jak to wygląda:
✓ Punkt kontrolny: A grouped list of real user questions loads in the panel.
Step 3: Turn Questions Into Headings
Move the best ones straight into your outline.
✅ Wynik: Your headings now answer questions people actually type.
💡 Wskazówka: Questions with five or more words usually convert better. They carry clearer buying intent.
Jak korzystać z narzędzia Frase SERP Analyzer
Analizator SERP lets you run SERP analysis across the first page to spot content gaps fast.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Search Your Query
Type the query and choose your country before running the scan.
Step 2: Compare the Metrics
Look at word count, heading count, and domain strength across results.
Oto jak to wygląda:
✓ Punkt kontrolny: A table of the first page results appears with metrics beside each URL.
Step 3: Find the Gap
Note the subtopic every competitor skipped.
✅ Wynik: You hold valuable insights about what page one covers and what it misses.
💡 Wskazówka: Sort by word count, not by rank. The shortest ranking page shows the real minimum.
Porady i skróty do Frase Pro
These habits helped me produce high quality content faster than the default workflow.
Skróty klawiaturowe
| Działanie | Skrót |
|---|---|
| Pogrub zaznaczony tekst | Ctrl / Cmd + B |
| Insert a heading | ## then space |
| Undo an AI edit | Ctrl / Cmd + Z |
| Open search inside a document | Ctrl / Cmd + F |
Ukryte funkcje, których większość ludzi nie dostrzega
- URL import: Paste a live URL to pull existing content into the editor for a rewrite.
- Internal link suggestions: Frase surfaces related pages on your own site while you draft.
- Content discovery via Search Console: Sort by decay to find topic ideas hiding in old posts.
Typowe błędy, których należy unikać
Mistake #1: Chasing a perfect topic score
❌ Źle: Stuffing every suggested term in until the sentences read like a keyword list.
✅ Po prawej: Match the average score of page one, then stop. Readers matter more than the meter.
Mistake #2: Publishing the first AI draft
❌ Źle: Copying raw output straight into WordPress without a single edit.
✅ Po prawej: Treat AI writing as a rough draft. Add your own examples and your brand voice.
Mistake #3: Ignoring search intent
❌ Źle: Writing a sales page when the whole first page shows tutorials.
✅ Po prawej: Read the SERP first. Match the format that already ranks, then improve it.
Rozwiązywanie problemów
Problem: The topic score will not move
Przyczyna: Your draft sits in a different format than the ranking pages.
Naprawić: Rebuild the outline from top ranking pages, then rewrite the intro to match search intent.
Problem: Embedded videos ask you to continue to YouTube
Przyczyna: Google shows a consent panel before third-party video plays.
Naprawić: The panel explains that Google and its partners use cookies and data to deliver and maintain Google services, track outages and protect against spam fraud and abuse, and measure audience engagement and site statistics to understand how our services are used.
Depending on your settings, the same panel can show personalized content and ads including video recommendations a customized YouTube homepage and tailored ads based on past activity.
Ad serving is based on general location, and location ad serving stays approximate unless you allow more.
Google may also show personalized ads depending on your choices, keep content age appropriate if relevant, and improve the quality of those services.
The footer links to more options, including details about managing your privacy settings, so visit g.co privacytools if you want to change what you see when you search for on YouTube.
Accept or reject, click Continue to YouTube, and the clip plays inside the article.
Problem: Search Console data never loads
Przyczyna: The wrong property type was authorized during setup.
Naprawić: Disconnect, then reconnect using the domain property that actually holds your search queries.
📌 Notatka: Jeśli żadna z powyższych metod nie pomoże w rozwiązaniu problemu, skontaktuj się z pomocą techniczną Frase.
Czym jest Frase?
Fraza is an AI powered content tool that pairs keyword research with a writing editor.
Think of it like a research assistant sitting next to your word processor.
Obejrzyj ten krótki przegląd:
Zawiera następujące kluczowe funkcje:
- Narzędzia AI: AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- Analityka SEO: A dual scoring system that tracks SEO Score and GEO Score side by side
- Szablony: Custom templates that turn repeat jobs into one-click starting points
- Generator tytułów blogów: Headline batches built from a single target keyword
- Paragraph Generator: Short passages that get you past the blank page fast
- Optymalizacja treści: Real time feedback on term coverage, depth, and readability
- Konstruktor konspektu: Heading structures pulled straight from top ranking pages
- Wyszukiwarka pytań: People Also Ask style questions grouped by theme
- Analizator SERP: SERP analysis that exposes word counts, headings, and content gaps
The dual approach matters in 2026, because search engine optimization now sits beside Generative Engine Optimization.
Frase tracks citations from ChatGPT and Zakłopotanie while you hold your Google search rankings.
Most users see their first AI citations within two to four weeks of reworking a page.
Teams use it to create content that survives both a Google update and an AI summary.
The scoring keeps you honest about engaging content instead of thin filler.
For the full breakdown, read our Recenzja frazy.
Cennik fraz
Oto, ile Frase kosztuje w 2026 roku:
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Rozrusznik | 49 USD/mies. | Solo bloggers writing a few posts a month |
| Profesjonalny | 129 USD/mies. | Freelancerzy and small teams publishing weekly |
| Skala | 299 USD/mies. | Agencies running content for several clients |
Bezpłatny okres próbny: Yes — a short trial runs before your first billing date.
Gwarancja zwrotu pieniędzy: No fixed refund window, but you can cancel from billing at any time.
Starter works as the basic plan for one pisarz testing the workflow.
💰 Najlepszy stosunek jakości do ceny: Professional — it lifts document limits enough for a real publishing schedule.
Fraza vs Alternatywy
So how does Frase compare against the rest of the market?
| Narzędzie | Najlepsze dla | Cena | Ocena |
|---|---|---|---|
| Fraza | Briefs plus drafting | 49 USD/mies. | ⭐ 4.3 |
| Surfer | On-page grading | 99 USD/mies. | ⭐ 4,5 |
| Neuronwriter | Budget scoring | 23 USD/mies. | ⭐ 4.4 |
| MarketMuse | Site-wide planning | 149 USD/mies. | ⭐ 4.2 |
| Orzech łuskowy | Long-form drafting | 39 USD/mies. | ⭐ 4.4 |
| Ranking SE | Pełny pakiet SEO | 65 USD/mies. | ⭐ 4,5 |
| Przewyższanie rankingu | Przepływ pracy automatyzacja | 59 USD/mies. | ⭐ 4.1 |
| Rytr | Cheap short copy | 9 USD/mies. | ⭐ 4.3 |
Szybkie typy:
- Najlepszy ogółem: Frase — research, briefs, and drafting sit in one tab.
- Najlepszy budżet: Neuronwriter — similar scoring at a fraction of the price.
- Najlepsze dla początkujących: Dashword — the shortest learning curve of the group.
- Najlepsze dla agencji: MarketMuse — plans topical authority across a whole site.
🎯 Alternatywy dla fraz
Looking for Frase alternatives? Here are the options worth testing:
- 🚀 Surfer: Deeper on-page grading and a NLP term list that many agencies still prefer for SEO optimization work.
- 💰 Neuronwriter: The cheapest serious option here. Strong term scoring for anyone who mainly wants optimized content on a budget.
- 🏢 MarketMuse: Built for large sites. It maps topical authority across hundreds of pages instead of one blog post.
- 🧠 Orzech łuskowy: Bundles keyword research, AI writing, and a cruise mode that drafts a full article in one pass.
- 📊 Ranking SE: A full SEO suite with rank tracking and audits attached to its content editor.
- 🔧 Page Optimizer Pro: Very technical on-page scoring. Best for people who enjoy tuning every variable themselves.
- 👶 Dashword: Simple, quick, and cheap. A good first step for solo writers new to seo content tools.
- ⚡ Przewyższanie: Heavy automatyzacja for content strategy, with fact checking and internal link suggestions built in.
- 🎯 WriterZen: Strong keyword clustering and a lifetime deal history that appeals to one-time buyers.
- 💼 Harmonia treści: Brief-first workflow for agencies that hand documents to freelance writers.
- 🎨 Rytr: Cheap general AI writing for short copy. Light on SERP data, heavy on speed.
- ⭐ GetGenie: A WordPress plugin, so drafting and publishing happen inside your own dashboard.
- 🌟 Rankwell: Newer entrant focused on long-form drafts with research baked into the content creation process.
Aby zobaczyć pełną listę, zobacz naszą Alternatywy fraz przewodnik.
⚔️ Frase Compared
Here’s how Frase stacks up head to head:
- Frase kontra Surfer: Surfer grades on-page detail harder. Frase wins on research speed and question data in one place.
- Frase vs Neuronwriter: Neuronwriter costs less per month. Frase gives cleaner briefs and better AI tools for drafting.
- Frase kontra MarketMuse: MarketMuse plans whole site strategy. Frase is faster and far cheaper for single article work.
- Frase kontra Scalenut: Scalenut drafts longer pieces automatically. Frase gives tighter control over structure and search intent.
- Ranking Frase vs SE: SE Ranking bundles rank tracking. Frase focuses purely on content writing and beats it on briefs.
- Frase kontra Page Optimizer Pro: Page Optimizer Pro suits technical SEOs. Frase suits writers who want plain guidance.
- Fraza kontra Dashword: Dashword is simpler and cheaper. Frase adds SERP analysis, questions, and AI drafting.
- Fraza a Outranking: Outranking automates more of the workflow. Frase stays more editable when you want manual control.
- Frase kontra WriterZen: WriterZen leads on keyword clustering. Frase leads on real time suggestions inside the draft.
- Harmonia fraz i treści: Content Harmony builds richer briefs for teams. Frase is quicker for one writer working alone.
- Frase vs Rytr: Rytr is cheaper for short copy. Frase is the better pick for search engine optimization work.
- Frase vs GetGenie: GetGenie lives in WordPress. Frase works across different platforms and exports anywhere.
- Frase kontra Rankwell: Rankwell pushes long drafts. Frase gives stronger competitor data before you commit to an angle.
Zacznij używać Frase już teraz
You now know how to use Frase across every major feature:
- ✅ Narzędzia AI
- ✅ Analityka SEO
- ✅ Szablony
- ✅ Generator tytułów blogów
- ✅ Generator akapitów
- ✅ Optymalizacja treści
- ✅ Kreator konspektu
- ✅ Wyszukiwarka pytań
- ✅ Analizator SERP
Następny krok: Pick one feature and try it today.
Most people start with the SERP Analyzer, then move into the content editor.
Draft there, paste into Google Docs for review, and publish.
It takes less than five minutes to see whether the workflow fits you.
Często zadawane pytania
Co oznacza frase?
Frase is a common misspelling of phrase, meaning a small group of words. The software borrowed the name for its AI writing and seo content tools.
Czym jest fraza SEO?
Frase SEO means using its SERP analysis and content optimization scores to match search intent, close content gaps, and lift search rankings for a target keyword.
Czym jest zasada 80/20 dla SEO?
Roughly twenty percent of pages drive eighty percent of traffic. Update those pages first, then spend what is left on new content creation.
Jak wykorzystać sztuczną inteligencję do przepisania czegoś?
Paste existing content into the Frase content editor, highlight a section, then choose Rewrite. Edit the output so it keeps your own brand voice.
Czy ChatGPT może pisać artykuły SEO?
It can draft one, but it skips live SERP data. Frase adds top ranking pages, relevant keywords, and real time suggestions that ChatGPT alone misses.
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