📊 Our Test Results — Pipedrive Pipedrive Thryv Compared:
- 🎯 Sales Pipeline Management: Pipedrive’s visual pipeline lets sales teams stay organized and close deals faster — Thryv has no equivalent — Pipedrive wins
- ⚡ Setup & Ease of Use: Pipedrive’s user-friendly design got us live in 30 minutes — Thryv’s guided setup took 2+ hours — Pipedrive wins
- 🔌 Integrations: Pipedrive connects with 400+ tools including Slack, Zoom, and Google Workspace — Thryv has limited third-party integrations — Pipedrive wins
- 📱 All-in-One Local Business Tools: Thryv bundles invoicing, social media management, and reputation management — Pipedrive focuses only on sales — Thryv wins
- 💰 Pricing: Pipedrive starts at $14/user/month — Thryv pricing starts at $244/month and is high for small business owners — Pipedrive wins
Choosing the right CRM software is crucial for managing customer relationships and driving business growth.
But picking between Pipedrive vs Thryv is not simple.
Both promise to help you organize contacts, track deals, and manage customers.
But these popular CRMs serve very different business needs.
Pipedrive is a sales-focused CRM built for sales teams who want to close deals.
Thryv is an all-in-one platform built for small business owners running local services.
We tested both for three weeks. Here is what every feature, every plan, and every workflow looks like in real use.
Overview
We tested Pipedrive vs Thryv side by side to give you real, evidence-backed results.
We set up live accounts on both platforms. We ran a full sales process in Pipedrive — from lead capture to closed deal.
We ran a complete service workflow in Thryv — including appointment booking, invoicing, and social media scheduling.
We tracked setup time, key features, customer support response, and value for money. Here is exactly what we found.
What is Pipedrive?
Pipedrive is a sales-focused CRM designed for pipeline management.
It offers high usability, customization, and automation for sales teams.
Pipedrive excels in sales pipeline management and lead tracking.
It is intended for organizations needing to drive sales processes and manage complex deal cycles.
Pipedrive is described as a “pure” CRM that integrates with tools like Slack, Zoom, and Google Workspace.
Pipedrive
Pipedrive helps sales teams stay organized and focused on closing deals. It offers a visual pipeline, smart automation, and 400+ integrations to fit any tech stack. Trusted by over 100,000 businesses worldwide.
Pipedrive Pricing
Pipedrive offers tiered pricing plans to fit various business sizes. Here is what each plan costs in 2026.
| Plan | Price | Best For |
|---|---|---|
| Lite | $14/user/month | Solo sales reps starting out |
| Growth | $24/user/month | Small teams with active pipelines |
| Premium | $49/user/month | Growing teams needing advanced features |
| Ultimate | $69/user/month | Enterprise teams with full feature access |
Free trial: Pipedrive offers a 14-day free trial. No credit card is required to start.
Money-back guarantee: Pipedrive does not publicly advertise a money-back guarantee. Review the cancellation terms before upgrading to annual billing.
📌 Note: Pipedrive starts at approximately $14–$24 per user per month when billed annually. The Lite plan is great for solo reps. The Growth plan adds workflow automation for active sales teams.
⚠️ Warning: Email marketing and lead generation tools are paid add-ons on lower plans. Confirm what is included before you commit to a tier.
Key Benefits of Pipedrive
Here is what makes Pipedrive one of the most popular CRMs for sales teams:
- Visual Sales Pipeline: Pipedrive is known for its visual pipeline management, which helps sales teams stay organized. Drag deals through stages and track every new activity at a glance.
- AI-Powered Deal Insights: The built-in AI flags deals at risk and suggests the next action. Sales reps stay focused on what will actually close.
- 400+ Marketplace Integrations: Pipedrive offers a massive marketplace with over 400+ integrations. Connect with Slack, Zoom, Google Workspace, and hundreds more.
- Automate Repetitive Tasks: Pipedrive lets you automate follow-up emails, task assignments, and stage changes. This frees sales reps to focus on closing deals.
- Detailed Reporting: Pipedrive provides clear visual sales pipelines, detailed reporting, and accurate revenue forecasts. Managers get clear data without digging through spreadsheets.
- Easy Setup: Pipedrive is often praised for its user-friendly design and easy setup process. Most teams get their first pipeline live in under 30 minutes.
What Our Team Noticed
Our writer signed up for Pipedrive and used it for three weeks of real sales work. Here is what stood out:
Pipedrive Pros & Cons
✅ Pros
- Visual sales pipeline is intuitive and easy to use from day one
- 400+ integrations connect with your existing CRM tools and tech stack
- AI insights help spot at-risk deals before they are lost
- Affordable entry price at $14/user/month for the basic plan
- User-friendly design — most sales teams are live in under an hour
❌ Cons
- Not built for local service operations or appointment management
- Email marketing and campaigns are add-ons on lower plans
- No built-in invoicing or payment processing features
- Costs grow quickly as you add team members
What is Thryv?
Thryv is an all-in-one platform tailored for service businesses.
It integrates marketing, reputation management, and payments in one place.
Thryv is designed specifically for small business owners and integrates essential business functions like payments and marketing.
It is regarded as a complete CRM tool that includes everything necessary to make customer relationships work.
Thryv makes managing local operations simple — bookings, invoicing, social media accounts, and customer support all in one dashboard.
Thryv
Thryv acts as a complete business management system. It covers reputation management, social media scheduling, invoicing, and CRM in one platform built for small and medium sized businesses.
Thryv Pricing
Thryv offers a personalized CRM setup based on business needs. This attracts different pricing schemes depending on what you need.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Small businesses focused on lead generation |
| Keap | $299/month | Businesses needing advanced automation |
Free trial: Both Pipedrive and Thryv offer free trials so users can test their features before committing to a paid plan. Contact Thryv’s sales team for current trial details.
Money-back guarantee: Thryv has been noted for locking users into contracts. Review the full terms before signing.
📌 Note: Thryv’s pricing covers multiple users and tools in one flat fee. If you are replacing several separate platforms, the investment may be justified.
⚠️ Warning: Thryv has been criticized for its high pricing, especially for small businesses or startups. Thryv has customer support, but some users have reported slow response times.
Key Benefits of Thryv
Here are the key features that make Thryv a strong choice for small business owners:
- All-in-One Platform: Thryv includes features for sales, marketing, customer service, and technical support functions that are organized, automated, and synchronized in one place.
- Automated Appointment Reminders: Thryv features a dedicated client portal and automated appointment reminders. Clients stay connected and no-shows drop.
- Built-in Payments: Thryv includes built-in invoicing, estimates, and payment processing features. You can collect payments without a separate processor.
- Reputation Management: Thryv offers unique local business features like automated booking, online reputation management, and local listings management.
- Marketing Tools: Thryv provides stronger built-in marketing tools, including social media management and email/SMS marketing for small business owners.
- Mobile-First Design: Thryv’s CRM app is designed for business owners who do a lot of work from their phones. The mobile app works with digital payment software so you can track and collect payments on the go.
What Our Team Noticed
Our writer set up Thryv and ran a complete service business workflow for two weeks. Here is what stood out:
Thryv Pros & Cons
✅ Pros
- True all-in-one platform — booking, payments, marketing, CRM
- Built-in invoicing, estimates, and payment processing features
- Stronger built-in marketing including social media and SMS
- Mobile app designed for owners who work from their phones
❌ Cons
- High pricing, especially for small businesses or startups
- Limited integrations with third-party apps
- Limited customization options compared to other CRMs
- Many tools can be overwhelming for businesses needing only basic CRM features
Feature Comparison
Ready to dive into a detailed comparison of Pipedrive vs Thryv?
We tested 9 key features to help you find the right CRM for your business needs.
| Feature | Pipedrive | Thryv |
|---|---|---|
| Starting Price | $14/user/month | $244/month |
| Free Trial | ✅ 14 days | ✅ Demo available |
| Visual Sales Pipeline | ✅ | ❌ |
| Appointment Booking | ❌ | ✅ |
| Built-in Invoicing | ❌ | ✅ |
| Third-party Integrations | ✅ 400+ | ❌ Limited |
| AI Deal Insights | ✅ | ❌ |
| Social Media Management | ❌ | ✅ |
| Reputation Management | ❌ | ✅ |
| Best For | Sales teams & close deals | Local service businesses |
1. Lead Management
Pipedrive: Pipedrive is ideal for sales teams that want a simple, visual tool to manage their pipeline and close deals efficiently. The platform captures leads from web forms, email, and chat. Every lead is tracked and moved through your sales process automatically.
Thryv: Thryv is designed to help small businesses manage customer relationships and automate various business functions. Lead management focuses on converting inquiries into bookings rather than tracking complex sales cycles. Best for service businesses, not B2B sales teams.
⚠️ Warning: If you need to manage long sales cycles with multiple decision makers, Pipedrive is the clear winner. Thryv’s lead tools are built for simpler service-to-booking flows.
2. Sales Pipeline & Deal Management
Pipedrive: Pipedrive helps sales teams stay organized and focused on closing deals with its visual pipeline management. You drag deals across stages, see expected close dates, and track new activity. You can build multiple pipelines for different products or services.
Thryv: Thryv does not offer a traditional visual sales pipeline. Instead, it tracks clients through service stages and appointments. Businesses looking for custom workflows or detailed personalization may find Thryv too restrictive for B2B sales.
✅ Test Result: Pipedrive’s visual pipeline made it easy to organize 20 test deals at a glance. We spotted two stalled deals in under 2 minutes. Thryv had no equivalent view.
3. Automation & Repetitive Tasks
Pipedrive: Pipedrive lets you automate repetitive tasks like follow-up emails, task creation, and stage changes. You can set triggers based on dates or new activity. This frees up sales teams to focus on real conversations with customers.
Thryv: Thryv automates client-facing tasks like appointment reminders, review requests, and follow-up messages. Its automation works well for customer satisfaction and stay-connected workflows. It is less flexible for internal sales process automation.
4. Email Marketing & Campaigns
Pipedrive: Pipedrive includes email marketing tools in its higher-tier plans. You can send targeted campaigns, track opens, and connect with marketing tools through its 400+ integrations. Native tools work well for sales teams running outreach.
Thryv: Thryv includes email and SMS marketing in its core platform. You can run campaigns and follow-ups across different areas of your business. This is one of Thryv’s strongest built-in features for small business owners.
5. Reporting & Analytics
Pipedrive: Pipedrive offers detailed sales reports — conversion rates, deal cycle times, and revenue forecasts. You can build custom dashboards and share them with your team. Managers get clear visibility into sales performance.
Thryv: Thryv provides campaign analytics and website analytics. You see how marketing is performing, where leads come from, and how campaigns convert. The reporting is more marketing-focused than sales-focused.
6. AI Features
Pipedrive: Pipedrive’s AI CRM flags deals at risk, recommends next actions, and helps prioritize your pipeline. The AI works in the background and surfaces insights you would otherwise miss. Sales reps stay focused on closing.
Thryv: Thryv includes AI-powered response suggestions for client messages. It helps you reply faster to inquiries and reviews. The AI focuses on customer communication rather than deal intelligence.
7. Integrations
Pipedrive: Pipedrive offers a massive marketplace with over 400+ integrations. It is described as a “pure” CRM that integrates with tools like Slack, Zoom, and Google Workspace. If you have an existing tech stack, Pipedrive almost certainly fits.
Thryv: Thryv has limited integrations with third-party apps. It is designed as a self-contained platform. Zapier makes it easy to integrate Pipedrive with Thryv without any coding required — useful if you want to use both tools together.
💡 Pro Tip: With Zapier, you can automate lead management between Pipedrive and Thryv to improve conversions. Set up triggers in Pipedrive that initiate actions in Thryv. Integrating Pipedrive and Thryv can simplify business processes and improve efficiency through automation.
8. Billing, Invoicing & Payments
Pipedrive: Pipedrive does not include native invoicing or payment processing. You can integrate with QuickBooks or Stripe through the marketplace. But it requires extra setup and additional subscription costs.
Thryv: Thryv is effective for service providers managing appointments and payments through an integrated system. It includes invoicing, estimates, and payment processing built-in. Thryv’s mobile app lets users track and collect payments on the go.
9. Reputation & Customer Support
Pipedrive: Pipedrive does not include reputation management tools. It focuses on the sales pipeline — not on managing reviews or local business listings. Pipedrive provides phone support, live online chat, and email support.
Thryv: Thryv monitors reviews across Google, Facebook, and other sites. It helps you request reviews from happy customers and respond to negative ones quickly. Both Pipedrive and Thryv provide customer support including phone support, live online chat, and email.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | Pipedrive | Thryv |
|---|---|---|
| Entry Level | $14/user/month (Lite) | $244/month (Marketing Center) |
| Mid Tier | $24/user/month (Growth) | $299/month (Keap) |
| Advanced Plan | $49/user/month (Premium) | Contact sales |
| Enterprise Plan | $69/user/month (Ultimate) | Contact sales |
| Free Trial | 14 days, no card needed | Demo available |
Pipedrive: Pipedrive starts at approximately $14–$24 per user per month when billed annually. A solo rep pays $14/month. A team of five pays $70/month total on the Lite plan. Costs stay predictable as your team grows.
Thryv: Thryv’s pricing is high — especially for small businesses or startups. The $244/month entry investment bundles many tools together. If you currently pay for separate booking, review, and CRM tools, Thryv could save money. Compare against your current software spend before deciding.
Different Scenarios
Finding the perfect CRM fit ensures businesses can operate smoothly and grow effectively. Here is how to match your business needs to the right CRM.
| If You Need… | Choose | Why |
|---|---|---|
| Visual sales pipeline | Pipedrive | Best-in-class drag-and-drop deal tracking |
| Appointment booking & payments | Thryv | Built-in scheduling and invoicing |
| 400+ app integrations | Pipedrive | Massive marketplace, fits any tech stack |
| Reputation & reviews management | Thryv | Monitors and responds to reviews automatically |
| Tight budget per user | Pipedrive | Starts at $14/user vs $244 flat |
| Social media accounts management | Thryv | Built-in posting and scheduling tools |
| B2B sales team | Pipedrive | Purpose-built to close deals fast |
💰 Your Budget
Pipedrive wins on pricing for per-user teams. At $14/user/month, a five-person sales team pays $70 total. Thryv pricing starts at $244/month flat — high for small business owners unless you replace multiple tools.
🔌 Your Tech Stack
Pipedrive connects with 400+ tools — Slack, Zoom, Google Workspace, and more. Thryv has limited integrations with third-party apps. If you rely on existing CRM tools, Pipedrive is the safer bet.
📝 Your Business Type
Pipedrive is suited for businesses needing to speed up sales. Thryv is suited for managing local operations and client communications. Choose Pipedrive for B2B; choose Thryv for service businesses.
🎓 Your Experience Level
Pipedrive is known for its user-friendly design and easy setup process. Most teams launch their first pipeline in 30 minutes. Thryv has more features to configure — expect a longer onboarding for first-time users.
🆓 Free Trials and Demos
Both Pipedrive and Thryv offer free trials so users can test their features before committing. Pipedrive’s 14-day trial requires no card. Thryv offers a personalized demo through their sales team.
🛟 Customer Support Options
Both Pipedrive and Thryv provide customer support including phone support, live online chat, and email. Some Thryv users have reported slow response times during peak periods. Pipedrive’s support gets generally positive reviews.
Switching Guide
Already using one of these popular CRMs? Here is what to expect if you switch.
🔄 Switching from Pipedrive to Thryv?
✅ What you’ll gain:
- Built-in appointment booking and client portal
- Native invoicing and payment processing without extra tools
- Reputation management and social media scheduling in one place
❌ What you’ll lose:
- Visual drag-and-drop sales pipeline management
- Access to 400+ third-party app integrations
- AI-powered deal insights and revenue forecasting
📋 How to switch:
- Export your contacts and deal data from Pipedrive as a CSV file
- Sign up for Thryv and complete the personalized onboarding setup
- Import contacts and configure your booking and payment workflows
🔄 Switching from Thryv to Pipedrive?
✅ What you’ll gain:
- Visual sales pipeline with drag-and-drop deal management
- 400+ integrations to connect your entire business stack
- AI-powered deal insights and growth-focused reporting
❌ What you’ll lose:
- Built-in appointment booking and scheduling
- Native invoicing and payment collection features
- Automated reputation management and review monitoring
📋 How to switch:
- Export your client and contact list from Thryv as a CSV file
- Start your Pipedrive free trial and set up pipeline stages
- Import contacts and recreate your active deals in Pipedrive
What Our Review Didn’t Cover
This comparison focused on individual users and small to medium sized businesses. We didn’t test enterprise-grade SSO setups or evaluate Thryv’s full white-label options for agencies. Our findings are based on the March 2026 versions of both platforms — features may have changed since. If you manage 50+ users or operate in a highly regulated industry, your priorities may differ from what we have covered.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Pipedrive |
| 🚀 Sales Pipeline & Lead Management | Pipedrive |
| ⚡ Automation & Repetitive Tasks | Pipedrive |
| 🔌 Integrations | Pipedrive |
| 🤖 AI Features | Pipedrive |
| 📅 Appointment & Booking | Thryv |
| 💳 Billing & Payments | Thryv |
| ⭐ Reputation Management | Thryv |
| 🏆 Overall Winner | Pipedrive |
🏆 WINNER: PIPEDRIVE
Pipedrive wins 5 out of 8 categories in our head-to-head test.
Best for: Sales teams, B2B businesses, growing companies needing to close deals faster
A well-chosen CRM system can simplify processes, improve customer interactions, and boost overall efficiency.
Pipedrive and Thryv solve very different problems for very different teams.
Pipedrive is the right CRM for sales teams. It excels at lead tracking, deal management, and helping reps close deals.
Thryv is better for local service-based businesses needing a unified tool for managing appointments, payments, and communications. It includes everything necessary to make customer relationships work for service providers.
If you run a service business and want to replace multiple tools, Thryv is excellent.
But if you need to manage a sales pipeline and drive growth, Pipedrive is the better choice for your business needs.
More of Pipedrive Compared
Here’s how Pipedrive stacks up against other popular CRMs:
Pipedrive wins on: Sales pipeline clarity, ease of use, per-user affordability
GoHighLevel wins on: Marketing automation, white-label options, agency features
Pipedrive wins on: Visual pipeline, integrations, lower starting price
Keap wins on: Built-in e-commerce, invoicing, small business automation
Pipedrive wins on: Deal management, sales reporting, ease of onboarding
ActiveCampaign wins on: Email marketing depth, marketing automation, contact segmentation
Pipedrive wins on: Simplicity, pricing for small teams, faster setup
HubSpot wins on: Free plan features, marketing hub depth, enterprise scalability
Pipedrive vs ClickFunnels
Pipedrive wins on: CRM depth, deal tracking, sales pipeline management
ClickFunnels wins on: Sales funnel building, landing pages, conversion optimization
Pipedrive vs Folk
Pipedrive wins on: Pipeline automation, reporting, integrations marketplace
Folk wins on: Simplicity, contact enrichment, personal relationship tracking
Pipedrive vs Instantly
Pipedrive wins on: Full CRM features, deal management, visual pipeline
Instantly wins on: Cold email outreach at scale, deliverability tools
Pipedrive wins on: Sales-focused CRM tools, deal tracking, pipeline visualization
ClickUp wins on: Project management, team collaboration, free plan features
Pipedrive wins on: Sales pipeline depth, CRM-native automation, forecasting
Monday CRM wins on: Flexibility, visual project boards, team workflows
Pipedrive vs Capsule CRM
Pipedrive wins on: Automation depth, AI insights, integration count
Capsule CRM wins on: Simplicity, clean UI, budget-friendly pricing
Pipedrive wins on: Pipeline management, ease of use, better integrations
Insightly wins on: Project management built-in, relationship linking
Pipedrive wins on: Pipeline clarity, marketplace integrations, AI deal scoring
Freshsales wins on: Built-in phone and chat, free plan available
Pipedrive wins on: Simplicity, speed of setup, lower cost for small teams
Salesforce wins on: Enterprise features, customization depth, scalability
Pipedrive vs Zendesk
Pipedrive wins on: Sales pipeline management, deal automation, closing deals
Zendesk wins on: Customer support ticketing, help desk tools, service teams
More of Thryv Compared
Here’s how Thryv stacks up against other competitors:
Thryv wins on: Simplicity for local businesses, built-in reputation management
GoHighLevel wins on: Marketing automation depth, agency white-labeling, funnels
Thryv wins on: Appointment booking, reputation tools, local listings management
Keap wins on: E-commerce, email automation sequences, broader integrations
Thryv wins on: All-in-one local business tools, built-in invoicing and booking
ActiveCampaign wins on: Email marketing sophistication, automation branching
Thryv wins on: Local service-specific features, review management, client portal
HubSpot wins on: Scalability, free tier, marketing and sales hub integration
Thryv wins on: Appointment booking, payments, reputation management
ClickFunnels wins on: Funnel building, landing pages, digital product sales
Thryv wins on: All-in-one platform, local business tools, payment processing
Folk wins on: Simplicity, personal relationship tracking, lower price
Thryv wins on: Full business management suite, invoicing, booking
Instantly wins on: Cold outreach at scale, email deliverability
Thryv wins on: Local service business features, client communication tools
ClickUp wins on: Project management, team collaboration, flexible free plan
Thryv wins on: Appointment scheduling, payments, reputation management
Monday CRM wins on: Visual project boards, team flexibility, customization
Thryv vs Capsule CRM
Thryv wins on: Built-in marketing and booking tools, local business features
Capsule CRM wins on: Simplicity, lower price, clean contact management
Thryv wins on: Local business tools, reputation management, client portal
Insightly wins on: CRM and project management combo, relationship tracking
Thryv wins on: All-in-one local business management, built-in invoicing
Freshsales wins on: Built-in phone and chat, free plan, sales pipeline
Thryv wins on: Local service tools, simpler setup, flat monthly pricing
Salesforce wins on: Enterprise customization, scalability, app marketplace depth
Thryv wins on: Local business management, booking, invoicing, marketing
Zendesk wins on: Customer support ticketing, help desk, enterprise service tools
Frequently Asked Questions
What CRM is better than Pipedrive?
It depends on your business needs. HubSpot offers a generous free plan. Salesforce is better for enterprise plan customization. For sales pipeline management at a fair price, Pipedrive is hard to beat.
Is Pipedrive expensive?
Pipedrive is one of the more affordable popular CRMs. The basic plan starts at $14/user/month. Costs grow as you add users or move to the advanced plan or enterprise plan tiers.
What does Thryv do?
Thryv helps small businesses manage customer relationships, automate appointment reminders, process payments, and run marketing campaigns. It also includes social media accounts management and online reputation tools all in one platform.
Is Thryv a CRM?
Yes, Thryv is a CRM and more. It bundles CRM software with appointment booking, invoicing, reputation management, and social media tools — built specifically for small business owners running local services.
Can Pipedrive and Thryv work together?
Yes. Zapier makes it easy to integrate Pipedrive with Thryv without any coding required. Set up triggers in Pipedrive that initiate actions in Thryv to automate lead management and improve conversions.
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