Thryv Review: BEST CRM for Small Business in 2025?

Running a small business is no joke!

Between managing clients, scheduling appointments, & keeping track of everything.

It can feel like there needs to be more time in the day. But what if there was a tool that could help you do it all – and do it well?

In this Thryv review, we’ll examine this popular platform to see if it lives up to the hype and can be the best CRM for your small business.

What is Thryv?

Thryv is like a super-powered helper for your small business.

It’s a central hub – think of it like your Thryv business center – where you can do all sorts of things to keep your business organized and running smoothly.

You can schedule appointments, send invoices, and even manage your online reputation with enhanced local listings.

Need to send a client portal estimate? No problem!

Thryv lets you do it all right from your computer or phone in a few seconds.

Who Created Thryv?

While Thryv is a product of Deluxe Corporation, Joe Walsh is the CEO who spearheaded its development and brought it to market.

Deluxe has a long history of helping small businesses (Deluxe was founded in 1915 by W.R.

Hotchkin!), Walsh recognized the need for software that could simplify how businesses connect with customers and manage their daily tasks.

His vision with Thryv software is to give time back to business owners by centralizing everything in one place – from scheduling and payments to SMS marketing messages and customer interactions.

To view this site properly and learn more about Deluxe and Thryv’s history, visit their website.

Top Benefits of Thryv

Thryv offers many features designed to make running your small business easier.

Here are a few of the top benefits:

• All-in-one solution: Thryv combines essential tools into one platform. No more juggling separate apps for scheduling, payments, and marketing!
• Saves you time: Automate tasks like appointment reminders & payment follow-ups so you can focus on what matters most.
• Improves customer communication: From your Thryv command center, you can keep in touch with clients through email, text, and social media.
• Boosts online presence: Thryv helps you manage your online reputation & improve your local search rankings.
• Easy to use: Thryv is designed with small businesses in mind. It’s intuitive and user-friendly, even if you’re not a tech whiz.
• Affordable pricing: Thryv offers flexible plans to fit your budget. Check out their pricing details to see what works best for you.
• Simple setup: Get started quickly with Thryv’s easy onboarding process. While there is a one-time onboarding fee, you’ll be up and running quickly.
• Excellent customer support: If you have questions or need help, Thryv’s support team will assist you. For faster service, provide your unique Ray ID.

Best Features

Thryv is packed with helpful features. These tools help you stay organized and connect with your customers.

Let’s take a look at some of the best ones:

1. Website Analytics

Thryv gives you information about your website. It shows you how many people visit your site.

You can see what pages they look at and how long they stay.

This helps you understand what your customers like. You can then make your site better.

2. Social Media Management

You can also connect your social media accounts to Thryv. This lets you post updates from one place.

You can share messages on Facebook, Twitter, and Instagram.

Thryv also helps you track your social media activity. See which posts are doing well.

Respond to comments and messages quickly.

3. Billing & Invoicing

Thryv makes it easy to send invoices to your customers.

With just a few clicks, you can create professional invoices.

Your customers can pay you online.

This means you get paid faster. Thryv also tracks all your invoices.

You can see which ones are paid and which are still due.

4. Team Chat

With Thryv, you can chat with your team. This helps everyone stay connected.

You can share messages and files. This is a great way to work together, even if you are in different places.

5. Campaign Analytics

Want to know how your marketing campaigns are doing? Thryv can help!

It tracks your email campaigns. You can see how many of the people opened your emails.

You can also see who clicked on your links. This enables you to know what works and what doesn’t.

You can then make your campaigns better.

Pricing

Plan Name	Price	Key Features
Command Center	Free	Teamchat, Webchat, Free dedicated business line.
Business Center	$244/month	CRM, AI Review Response, Social Media Management, Calendar & Appointments.
Marketing Center	$244/month	Social Media Management, Enhanced Local Listings (up to 64 key sites), Real-Time Analytics.

Pros and Cons

No software is perfect!

Let’s look at the good and the bad to help you decide if Thryv is right for you.

Alternatives to Thryv

Here are several Thryv alternatives with a brief overview of each:

• GoHighLevel: An all-in-one marketing and sales platform designed for agencies and businesses, offering comprehensive tools including funnel builders, email marketing, SMS automation, and client management.
• Pipedrive: A sales-focused CRM known for its intuitive visual sales pipelines, helping teams manage deals and track progress efficiently.
• Keap: Specializes in automation for small businesses, combining CRM functionalities with email marketing and sales pipeline management.
• ActiveCampaign: A customer experience automation platform that integrates marketing, sales, and e-commerce functionalities, allowing for personalized communication and automated workflows.
• HubSpot: A widely recognized platform offering a suite of “hubs” for sales, marketing, customer service, content management, and operations, ideal for businesses seeking integrated solutions.
• ClickFunnels: Primarily a sales funnel and landing page builder, with some lead collection and basic email marketing capabilities, focusing on conversion-driven online campaigns.
• Folk: A simple, integrated, and proactive CRM with features like sales pipelines, email campaigns, contact management, and workflow automation.
• Instantly: This company focuses on lead finding and cold email outreach, offering customer relationship management, lead tracking, and sales process automation.
• ClickUp: A versatile work management platform that can be customized to function as a CRM, offering features like contact management, sales pipeline views, email integration, and customizable dashboards.
• Monday CRM: A highly customizable platform structured like a spreadsheet, allowing for full-cycle lead management, sales forecasting, email synchronization, and activity tracking.
• Capsule CRM: A growth-oriented CRM designed for simplicity, helping businesses manage contacts, track sales deals, and maintain client relationships with features like multiple pipelines and task management.
• Insightly: A CRM suitable for small to mid-sized businesses, offering contact and project management, workflow automation, and robust reporting, along with a user-friendly interface.
• Freshsales CRM: A cost-effective option offering extensive features for sales teams, including lead communication, conversion tools, AI-based lead scoring, and strong integration capabilities.
• Salesforce: A robust, industry-leading CRM platform offering extensive features for sales, marketing, and service, known for its high customizability and scalability for larger enterprises.
• Zendesk: Primarily a customer service and support platform that also offers robust CRM capabilities, providing end-to-end customer interaction management and analytics.

Thryv Compared

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Personal Experience with Thryv

My team and I recently adopted Thryv to manage our growing client base and streamline our operations.

We were drawn to its promise of an all-in-one solution, and I’m happy to report that it has primarily lived up to expectations.

Here’s how we’ve been using Thryv and the benefits we’ve experienced:

• Centralized Client Management: We’ve consolidated all our client information within Thryv, eliminating the need for separate spreadsheets and documents. This has made tracking client interactions, preferences, and project details much more accessible.
• Efficient Scheduling and Reminders: Thryv’s scheduling feature has been a game-changer. We can easily book appointments, send automated reminders, and manage our team’s availability, all within the platform. This has significantly reduced no-shows and scheduling conflicts.
• Professional Invoicing and Payments: We use Thryv to create & send professional invoices to our clients. The ability to accept online payments has dramatically improved our cash flow and reduced the time spent chasing overdue invoices.
• Streamlined Communication: Thryv has made staying in touch with our clients easier. We use the platform to send email newsletters, share project updates, and respond quickly to inquiries through the client portal.
• Improved Online Presence: Thryv’s listing management tool has helped us ensure our business information is consistent across various online directories, improving our visibility in local search results.

Final Thoughts

Thryv is a very powerful tool for small businesses. It has many features to help you manage your business.

You can schedule appointments, send invoices, and track your marketing.

Thryv also helps you communicate with your customers. You can send them messages and share client portal estimates.

Thryv is not perfect. It can be expensive, and it might have too many features for some businesses.

But if you need help managing your business, Thryv is worth a look.

Ready to see if Thryv is right for you? Start your free trial today!

You can test all the features and see how they can help your business grow.

Frequently Asked Questions