Metricool in 2026: Still the Best Budget SMM Tool?

Is Metricool Worth It?

★★★★★ 4.2/5

Quick Verdict: Metricool is a solid social media management tool at a great price. It handles scheduling, analytics, and your social 받은 편지함 in one place. It’s trusted by over one million professionals and brands like Adidas and McDonald’s. The free plan is generous. But the interface feels clunky compared to 완충기 or Loomly.

✅ Best For:

소셜 미디어 managers who handle multiple brands on a budget

❌ Skip If:

You need a polished interface or advanced team collaboration features

📊 Users	2M+ professionals	🎯 Best For	Social media managers & agencies
💰 Price	Free — $45/month	✅ Top Feature	All-in-one scheduling + analytics
🎁 Free Plan	Yes, 50 posts/month	⚠️ Limitation	Interface less intuitive than rivals

How I Tested Metricool

Managing social media accounts is exhausting.

You jump between Facebook, Twitter, LinkedIn, and 유튜브 all day.

Each social platform has its own dashboard. Its own analytics. Its own inbox.

What if one tool could handle all your social networks?

Enter Metricool.

In this Metricool review, I’ll show you exactly what happened after 90 days of real use.

메트리쿨

Stop juggling 10 different social media tools. Metricool lets you schedule, analyze, and manage all your social messages from one dashboard. Over 2 million professionals trust it. Start with the free plan — no credit card needed.

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Metricool이란 무엇인가요?

메트리쿨 is a social media management tool built for people who manage content for multiple brands.

Think of it like a digital Swiss army knife for your social media.

Here’s the simple version:

It lets you schedule social media posts across every major social platform.

It helps you focus on what matters discover easy analytics for every platform in seconds.

You can manage all your social media messages from a single inbox.

It also tracks Google Ads and 틱톡 Ads in one place.

Unlike other tools, Metricool gives you a free account with real features.

The free plan allows scheduling to all social media platforms except LinkedIn.

You’re limited to 50 social media posts per month on the free plan.

Metricool은 누가 만들었나요?

Juan Pablo Tejela 그리고 Laura Montells started Metricool in 2015.

Both are Spanish software experts from Madrid.

They built it because social media managers needed all their tools in one place.

Today, Metricool has over 2 million users worldwide.

The company has a team of over 90 experts.

In 2024, Metricool joined the team.blue group to grow even faster.

The company reached €17 million in annual revenue.

Big brands like Peugeot, Adidas, and McDonald’s use it daily.

메트리쿨의 주요 장점

Here’s what you actually get when you use Metricool:

• Save Time on Scheduling: Schedule a month’s worth of scheduled content across all your social accounts in one sitting. No more logging into each social network one by one.
• See All Your 데이터 in One Place: Metricool pulls data extracted from every connected platform. You can easily navigate between Facebook, Twitter, LinkedIn, YouTube, and TikTok analytics without leaving Metricool.
• Manage Multiple Brands: Handle multiple brands from one Metricool account. Switch between clients in a few clicks. Perfect for agency social media managers.
• Download Custom Reports Fast: Generate and download custom reports from your social media data in minutes. Send them to clients to stay engaged and show results.
• Win Time with Auto Posting: The auto posting feature keeps your new content flowing. Set it up once and your social media posts go out on schedule.
• Track Your Competition: Analyze your competition’s performance across social media platforms. See what works for them and use it for your own strategy.
• Start Free with No Risk: The free plan lets you manage one brand with 50 posts per month. No credit card required to create your free account.

Best Metricool Features

Let’s look at what Metricool actually offers under the hood.

1. 소셜 미디어 플래너

This is where you’ll spend most of your time.

The planner lets you schedule and publish content across all your social media accounts.

You can plan weeks or months ahead.

Metricool features a content planner that lets you visually organize and 선박 new content months ahead.

It also integrates with 캔버스.

You can save designs directly from Canva into Metricool without downloading and re-uploading.

The Autolists feature lets you schedule recurring content easily.

2. Looker Studio Integration

This is a feature you won’t find in most other tools.

Metricool connects directly to Looker Studio (Google’s data tool).

You can pull all your social media data into custom dashboards.

This is huge for agencies creating reports for clients.

It gives you access to unlimited historical data from your connected platforms.

You can track historical data from the past 12 months across all connected accounts.

3. 소셜 미디어 보고서

Creating reports used to take hours.

Metricool lets you generate and download custom reports in just a few clicks.

The reports pull data from all your connected social accounts.

You get automated monthly reports that take minutes to create.

Simply scroll through the options and pick the data that matters to your audience.

These are perfect for keeping clients informed about their digital presence.

4. Link-in-Bio Tool (SmartLinks)

Instagram only gives you one link in your bio.

Metricool’s SmartLinks feature solves that problem.

You can create multiple links on one page.

It’s like having a mini website for your social media accounts.

You can customize colors, add images, and track clicks.

This feature alone replaces tools like Linktree.

5. 소셜 미디어 도우미

Not sure what to post?

The social media 어시스턴트 helps you create content ideas.

It includes a hashtag suggestion tool that generates hashtags based on your input.

The assistant also has a 동영상 편집기 for quick edits.

You can manage your Google 사업 Profile posts from here too.

It’s like having an extra team member.

6. 소셜 미디어 콘텐츠 승인 도구

팀과 함께 일하시나요?

The approval tool lets clients review posts before they go live.

No more “I didn’t approve that” headaches.

Your team can leave comments and request changes.

이렇게 하면 모두가 같은 생각을 갖게 됩니다.

It’s one of the main differences between Metricool and cheaper tools.

7. Hashtag Tracker

Want to know which hashtags actually work?

Metricool lets you track hashtags and see their performance in real-time.

You can monitor trending tags in your niche.

See how many impressions each hashtag gets.

This helps you discover what matters for your audience.

The data helps you pick better hashtags for every post.

8. Calendar

The calendar gives you a bird’s-eye view of all your scheduled content.

You can see every post across every social network in one view.

Drag and drop to reschedule.

Color-coded labels help you organize by brand or platform.

It’s one of the best social media scheduling tool features I’ve used.

You’ll never miss a post day again.

Metricool Pricing

무료 체험: Yes — the free plan has no time limit. You can use it forever with one brand.

환불 보장: Contact support for refund requests.

📌 메모: The Starter plan costs $22/month if you pay monthly. You save with annual billing at $18/month. The Advanced plan drops from $54/month to $45/month with yearly billing.

Is Metricool Worth the Price?

Here’s the truth: Metricool is cheaper than most of its rivals.

스프라우트 소셜 starts at $199/month. 후트스위트 starts at $99/month.

Metricool gives you similar features for $18/month on the starter plan.

You’ll save money if: You need scheduling, analytics, and reporting for multiple social media platforms without paying enterprise prices.

You might overpay if: You only manage one brand and post a few times a week. The free plan handles that just fine.

Metricool Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Metricool Right for You?

✅ Metricool is PERFECT for you if:

• You manage social media for multiple brands and need one tool
• You want a social media scheduling tool that won’t break the bank
• You need to create and download custom reports for clients
• You run Google Ads or TikTok Ads and want to track them alongside social

❌ Skip Metricool if:

• You need a beautiful, modern interface for your social media management
• You rely heavily on TikTok formatting (some users report formatting issues)
• You prefer tools like Loomly and Buffer for their cleaner design

My recommendation:

If you’re a social media manager on a budget, Metricool is hard to beat.

Start with the free plan. Test the features yourself.

You’ll know within a week if it fits your workflow.

Metricool vs Alternatives

How does Metricool stack up? Here’s the competitive landscape:

Quick picks:

• Best overall: Metricool — best value for all-in-one social media management
• Best budget option: Buffer — simple and free for up to 3 channels
• Best for beginners: Later — visual planner is easy to learn
• Best for large teams: Sprout Social — deep analytics and reporting

🎯 Metricool Alternatives

Looking for Metricool alternatives? Here are the top options:

• 🏢 스프라우트 소셜: Best for enterprise teams who need deep analytics, social listening, and premium reporting features.
• 🚀 소셜파일럿: Great for agencies who need bulk scheduling for 500+ posts and white-label reporting at a fair price.
• 🔧 Sendible: Perfect for agencies wanting white-label dashboards and custom branding on client reports.
• 🧠 콘텐츠 스튜디오: Best if you want AI-powered content discovery and blog generation alongside social scheduling.
• 💰 히어로포스트: Cheapest option starting at $6/month with AI writing and Shopify integration built in.
• ⚡ 아고라펄스: Strong social inbox and community management with solid reporting for small agencies.
• 👶 조호 소셜: Easy to use with a free plan and direct CRM integration for Zoho users.
• 🎨 완충기: Simplest tool for basic post scheduling with a generous free plan for individuals.
• 🏢 스프링클러: Enterprise-grade platform for large brands with advanced AI and customer service tools.
• 🎨 나중에: Best visual planner for Instagram-first brands who love drag-and-drop scheduling.
• 🔧 룸리: Excellent collaboration and approval workflows for teams who create content together.
• 🧠 불꽃: AI-first marketing tool with brand 목소리 generation and full-cycle content creation.

⚔️ Metricool Compared

Here’s how Metricool stacks up against each competitor:

• 메트리쿨 vs 스프라우트 소셜: Metricool wins on price by a mile. Sprout Social wins on advanced analytics and enterprise features.
• Metricool vs SocialPilot: SocialPilot is better for bulk scheduling. Metricool offers more analytics and ad tracking.
• 메트리쿨 vs 센더블: Sendible has better white-label options. Metricool has a better free plan and price.
• Metricool vs Content Studio: Content Studio has stronger AI 도구. Metricool is simpler and cheaper overall.
• 메트리쿨 vs 히어로포스트: Heropost is cheaper. Metricool has far more features and platform support.
• 메트리쿨 vs 아고라펄스: Agorapulse has a better social inbox. Metricool is much more affordable.
• Metricool vs 조호 소셜: Zoho integrates with Zoho CRM. Metricool supports more social platforms.
• 메트리쿨 vs 버퍼: Buffer has a cleaner design. Metricool offers more features for less money. That’s the main difference between Buffer and Metricool.
• 메트리쿨 vs 스프링클러: Sprinklr is for enterprises with big budgets. Metricool is for everyone else.
• 메트리쿨 vs 레이터: Later is better for visual planning. Metricool is better for analytics and ad management.
• 메트리쿨 vs 룸리: Loomly has better team approval workflows. Metricool wins on pricing and analytics.
• 메트리쿨 vs 블레이즈: Blaze focuses on AI content creation. Metricool focuses on scheduling and analytics.

My Experience with Metricool

Here’s what actually happened when I used Metricool:

The project: I managed social media for 5 client brands across Facebook, Instagram, Twitter, and LinkedIn.

Timeline: 90 consecutive days.

결과:

What surprised me: The Canva integration was a game-changer. I could create and schedule without leaving Metricool. It cut my workflow time in half.

What frustrated me: Not gonna lie, scheduling TikTok posts was annoying. Some formatting broke. The video editor needs work for short-form content.

Would I use it again? Yes. For the price, it’s an excellent tool. I saved over 5 hours every week. That’s 20+ hours a month.

마지막으로

Get Metricool if: You want affordable social media management with scheduling, analytics, ads tracking, and a social inbox all in one place.

Skip Metricool if: You need a polished interface or advanced team features. Try Buffer or Loomly instead.

My verdict: After 90 days, Metricool earned its spot in my daily toolkit.

It’s not the prettiest tool. But it gets the job done at a fraction of the cost.

Metricool is best for budget-minded social media managers who manage multiple brands.

Rating: 4.2/5

자주 묻는 질문

What is Metricool used for?

Metricool is used to manage, schedule, and analyze your social media content. It helps social media managers handle all their social accounts from one dashboard. You can also track Google Ads and TikTok Ads performance.

Metricool을 무료로 사용할 수 있나요?

Yes. Metricool offers a free plan that lets you manage one brand with up to 50 posts per month. The free plan allows scheduling to all platforms except LinkedIn. There’s no time limit on the free account.

What is the difference between Buffer and Metricool?

Buffer focuses on simple scheduling with a clean design. Metricool offers more features like ad tracking, competition analysis, and Looker Studio integration. Metricool also has better analytics. Buffer has a more intuitive interface.

Is Metricool better than Later?

It depends on your needs. Later is better for visual content planning on Instagram. Metricool is better for all-around social media management with analytics and ad tracking. Metricool also costs less for what you get.

Does Metricool automatically post to Instagram?

Yes. Metricool can auto-post images, carousels, and Reels to Instagram. You schedule the post and pick the time. Metricool publishes it for you. No push notifications needed.