Similarweb 사용법: 2026년 초보자 가이드

빠른 시작

이 가이드에서는 Similarweb의 모든 기능을 다룹니다.

• 시작하기 — Create your account and connect your first site
• 키워드 탐색기 사용 방법 — See which keywords drive real search traffic to any domain
• 경쟁사 분석 활용 방법 — Compare up to five websites and track how each one grows
• Google 애널리틱스 연동 사용 방법 — Blend your first-party numbers with market data in one report
• 랭크 트래커 사용 방법 — Monitor keyword positions across markets and devices over time
• 웹사이트 리서치 활용 방법 — Check any site’s total visits, traffic sources, and audience interests
• 트렌드 분석기 에이전트 사용 방법 — Spot seasonality and sudden demand shifts inside your market
• 시장 조사 도구 사용 방법 — Size any market and rank the key players competing inside it
• SEO 전략가 활용 방법 — Turn search gaps into a written, prioritised action plan
• 백링크 인텔리전스 활용 방법 — Find referring domains and potential partners you are currently missing

소요 시간: 각 작품당 5분

이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안

이 가이드를 신뢰해야 하는 이유

I have used Similarweb for 18 months and tested every feature covered here.

This tutorial comes from hands-on work, not vendor screenshots.

그만큼 유튜브 videos embedded below fill the gaps screenshots cannot.

Similarweb is a market intelligence platform used across the SEO industry.

Most users only ever open the traffic overview and stop there.

That leaves the best insights buried two clicks away.

Used properly, it can inform every marketing strategy decision your team makes.

This guide shows you how to use Similarweb properly, feature by feature.

Similarweb 튜토리얼

This How to Use Similarweb tutorial walks through each feature in order, from account setup to advanced competitor analysis.

유사웹

See any website’s traffic sources, keywords, and audience in seconds. Similarweb covers 58 country markets with digital 데이터 teams actually trust. Start with the free version, then upgrade when the numbers pay for themselves.

지금 바로 시밀러웹을 이용해 보세요 →

전체 리뷰 읽기 →

유사 웹사이트 대안 →

Similarweb 시작하기

Before any feature works, finish this one-time setup.

약 3분 정도 걸립니다.

먼저 이 간단한 개요 영상을 시청하세요.

이제 각 단계를 하나씩 살펴보겠습니다.

1단계: 계정 생성

Go to the Similarweb website and click Sign Up.

회사 이메일 주소를 입력하고 비밀번호를 만드세요.

✓ 검문소: 확인하세요 받은 편지함 확인 이메일을 위해서요.

2단계: 플랫폼에 접속합니다

Similarweb runs in the browser, so no download is needed.

Add the free Chrome extension if you want instant site stats while you browse.

대시보드는 다음과 같습니다.

✓ 검문소: You should land on the main dashboard.

Step 3: Add Your First Site

Enter your own domain, then add up to four competitors.

Pick your home country market so the data matches your audience.

Similarweb 키워드 탐색기 사용 방법

키워드 탐색기 lets you find the search terms sending organic and paid search traffic to any site.

The report surfaces valuable insights about your target audience.

다음은 단계별 사용 방법입니다.

Step 1: Open Keyword Explorer

Type a seed keyword into the search bar and hit enter.

2단계: 검색 결과 필터링

Narrow the list by country market, device, and traffic type.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The table shows volume, trend, and paid search share.

Step 3: Export the Winners

Save the keywords worth targeting to a CSV file.

How to Use Similarweb Competitor Analyzer

경쟁사 분석 lets you compare up to five websites side by side in one view.

This is where most competitive strategies actually begin.

다음은 단계별 사용 방법입니다.

Step 1: Add Your Competitors

Enter your domain, then add up to four rival websites.

Step 2: Read the Traffic Overview

Check total visits, bounce rate, and average visit duration.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each site now shows engagement metrics side by side.

Step 3: Save the Comparison

Pin the view to a dashboard so you can monitor it weekly.

Similarweb Google Analytics 연동 사용 방법

Google Analytics 연동 lets you blend your own numbers with market data in one report.

The ability to mix both sources keeps client 보고 honest.

다음은 단계별 사용 방법입니다.

1단계: 통합 열기

Go to Settings, then pick the Google Analytics connector.

Step 2: Authorise the Property

Sign in and choose which property to link.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your verified sessions appear beside the estimates.

Step 3: Set the Default View

Choose the property that loads first every session.

Similarweb 순위 추적기 사용 방법

순위 추적기 lets you monitor keyword positions across markets over time.

다음은 단계별 사용 방법입니다.

Step 1: Create a Tracking Project

Name the project and add the domain you want to track.

Step 2: Import Your Keywords

Paste or upload the keywords you care about most.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Positions start filling in within a day.

Step 3: Set Alerts

Turn on email alerts for drops of five positions or more.

How to Use Similarweb Website Researcher

웹사이트 조사 lets you check any site’s total visits, traffic sources, and audience interests.

The Traffic Overview estimates the total amount of traffic different websites get.

다음은 단계별 사용 방법입니다.

Step 1: Search a Domain

Type any website into the search box on the home dashboard.

Step 2: Read the Traffic Sources Chart

Study the split across direct, referrals, search, social, and display advertising.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The chart shows what percentage each channel contributes.

Step 3: Open the Audience Tab

Review what visitors do outside that site.

Similarweb 트렌드 분석기 에이전트 사용 방법

추세 분석 에이전트 lets you spot seasonality and demand shifts inside your market.

Seasonality data helps you discover demand shifts 일찍.

다음은 단계별 사용 방법입니다.

Step 1: Pick a Market

Choose the industry or category you want to explore.

Step 2: Set the Date Range

Compare at least twelve months to expose seasonality.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Peaks and dips appear on the trend line.

Step 3: Read the Summary

Note which months carry the heaviest traffic.

Similarweb 시장 조사 도구 사용 방법

시장 조사 도구 lets you size a market and rank the key players inside it.

It also shows which company leads each category you explore.

다음은 단계별 사용 방법입니다.

Step 1: Choose Your Category

Select a category such as technology, retail, or financial services.

Step 2: Select the Country Market

Pick from the 58 country markets the platform covers.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Market share and leaders load for that region.

Step 3: Study the Leaders

Note which brand holds the largest share of visitors.

Similarweb SEO 전략가 활용 방법

SEO 전략가 lets you turn search gaps into a written action plan.

Use it to optimize pages already sitting close to page one.

다음은 단계별 사용 방법입니다.

1단계: 도메인 연결

Add the site you want the strategist to review.

Step 2: Run the Gap Report

Let it compare your keywords against three rivals.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Missing terms appear ranked by opportunity.

Step 3: Action the Top Ten

Work through the highest value gaps first.

Similarweb 백링크 인텔리전스 사용 방법

백링크 인텔리전스 lets you find referring domains and potential partners you are missing.

Category distribution groups referring sites, enabling faster partner discovery.

다음은 단계별 사용 방법입니다.

Step 1: Open the Referrals Report

Enter a competitor domain and open its referrals tab.

Step 2: Review Referring Websites

Look for sites sending referral traffic to rivals but not you.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: You see referring domains and total referral visits.

Step 3: Build a Partner List

Add promising domains to a partner list you can monitor.

Similarweb 전문가 팁 및 바로가기

After 18 months on the Similarweb platform, these are the habits that saved me the most time.

키보드 단축키

Here’s the dashboard I keep pinned for weekly checks:

대부분의 사람들이 놓치는 숨겨진 기능들

• Category distribution: Groups a competitor’s referring websites into categories, which is how you find potential partners fast.
• Custom partner lists: Upload domains you already work with and monitor them over time.
• Audience interests: Shows what visitors do off-site, giving you real ideas for where to promote your brand.

Similarweb에서 흔히 저지르는 실수들을 피하는 방법

Mistake #1: Treating estimates as exact numbers

Mistake #2: Comparing sites of wildly different sizes

Mistake #3: Ignoring the country filter

Similarweb 문제 해결

Problem: A website shows no data

원인: The site sits below the traffic threshold needed for reliable estimates.

고치다: Check a larger competitor in the same niche instead, or connect your own analytics.

Problem: Traffic numbers look too low

원인: A country or device filter is still active from an earlier search.

고치다: Reset every filter to worldwide, then compare the totals again.

Problem: Keywords stop updating

원인: Your plan limit for tracked keywords has been reached.

고치다: Remove dormant keywords or move up to a higher plan.

📌 메모: 이러한 방법으로도 문제가 해결되지 않으면 Similarweb 지원팀에 문의하십시오.

Similarweb이란 무엇인가요?

유사웹 is a market intelligence platform that estimates the traffic and behaviour behind almost any website.

Basically, it is a public window into numbers most companies keep private.

Similarweb Pro extends that view with deeper reports for any site or app online.

Teams use it for competitive analysis, sales intelligence, and investment research built on alternative digital data.

이 간단한 개요를 시청하세요:

이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.

• 키워드 탐색기: Surfaces the keywords behind a site’s search traffic, with volume and trend data.
• 경쟁사 분석: Adds up to five rivals to one dashboard for a direct traffic comparison.
• 구글 애널리틱스 연동: Connects your own analytics so estimates sit next to verified numbers.
• 순위 추적기: Tracks daily keyword positions so you can measure SEO performance.
• 웹사이트 조사: Gives a full profile of any domain, from total visits to visitor interests.
• 추세 분석 에이전트: Reads traffic history to flag seasonality and momentum changes early.
• 시장 조사 도구: Maps market share across 58 country markets and names the leaders.
• SEO 전략가: Reviews your search performance and returns prioritised next steps.
• 백링크 인텔리전스: Shows referring domains, referral visits over time, and partnership gaps.

Traffic sources break down into direct, referrals, search, social, email, and display advertising.

That single chart is why the platform earned its reputation in the digital world.

자세한 내용은 저희 웹사이트를 참조하세요. Similarweb 리뷰.

Similarweb 가격

Similarweb의 2026년 예상 비용은 다음과 같습니다.

무료 체험: A free account gives limited monthly access, and paid demos are available on request.

환불 보장: None published, so annual contracts deserve a careful read.

💰 최고의 가성비: Competitive Intel & SEO — it covers both market share and keywords in one seat.

Similarweb과 대안 사이트 비교

How does Similarweb compare against other tools in this industry?

빠른 추천:

• 종합 최고상: Similarweb — nothing else maps whole marketing channels this clearly.
• 최고의 가성비: Ranktracker — cheap monitoring when you only need positions.
• 초보자에게 가장 적합: Ubersuggest — simple screens and a gentle learning curve.
• 백링크에 가장 적합한 것: Ahrefs — the deepest link index available today.

🎯 Similarweb 대안

Similarweb 대안을 찾고 계신가요? 최고의 옵션들을 소개합니다:

• 🚀 셈러쉬: Deeper keyword tooling and rank tracking, though its traffic estimates cover fewer country markets.
• 🎨 서퍼 SEO: Scores drafts against ranking pages, useful when your content marketing needs on-page direction.
• 🔧 Ahrefs: The largest backlink index in the SEO industry, strong for link building and site audits.
• 🧠 콘텐츠 랩터: AI writing built around keyword briefs, aimed at teams shipping blog posts at volume.
• 💰 SE 순위: Affordable rank tracking with white-label client reports and a usable site 심사.
• 👶 우버서제스트: Cheap keyword ideas and simple audits, a fair starting point for a first blog.
• ⭐ 모즈: Domain Authority remains a familiar benchmark, backed by a clean keyword explorer.
• ⚡ 망굴스: Five light tools with a friendly interface, good for quick keyword checks.
• 📊 랭크트래커: Straightforward rank monitoring with alerts, priced for 프리랜서 그리고 소규모 팀입니다.

전체 목록은 다음을 참조하세요. Similarweb 대안 가이드.

⚔️ Similarweb 비교

Similarweb이 각 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.

• Similarweb vs Semrush: Semrush wins on keyword depth. Similarweb wins on market share and traffic sources data.
• Similarweb vs Surfer SEO: Surfer edits pages better. Similarweb tells you which pages deserve the effort.
• Similarweb과 Ahrefs 비교: Ahrefs owns backlinks. Similarweb owns whole-channel traffic and audience insights.
• Similarweb vs Content Raptor: Content Raptor creates copy. Similarweb supplies the market data behind the brief.
• Similarweb vs SE 순위: SE Ranking costs less. Similarweb offers far more market intelligence depth.
• Similarweb vs Ubersuggest: Ubersuggest suits beginners. Similarweb suits teams making real budget decisions.
• Similarweb과 Moz 비교: Moz is simpler to learn. Similarweb gives broader competitive analysis across channels.
• Similarweb vs Mangools: Mangools feels faster. Similarweb goes far deeper on traffic and audience.
• Similarweb vs Ranktracker: Ranktracker only tracks rankings. Similarweb tracks the whole digital world around them.

지금 바로 Similarweb을 사용해 보세요.

여러분은 Similarweb의 주요 기능을 모두 사용하는 방법을 배웠습니다.

• ✅ 키워드 탐색기
• ✅ 경쟁사 분석
• ✅ 구글 애널리틱스 연동
• ✅ 순위 추적기
• ✅ 웹사이트 조사
• ✅ 트렌드 분석 에이전트
• ✅ 시장 조사 도구
• ✅ SEO 전략가
• ✅ 백링크 인텔리전스

다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.

대부분의 사람들은 키워드 탐색기로 시작합니다.

5분도 채 걸리지 않습니다.

자주 묻는 질문

Similarweb은 무엇에 사용되나요?

Similarweb is used for competitor analysis, market research, and sales intelligence. It estimates traffic, keywords, and audience behaviour for almost any website or app.

Similarweb은 무료로 이용할 수 있나요?

A free account exists with limited monthly searches and shallow reports. Full traffic sources, keyword, and audience data require a paid Similarweb Pro plan.

How accurate is Similarweb data?

Figures are modelled estimates, not exact counts. They track relative share and trends well, and the published data methodology explains how each estimate is built.

Similarweb 이용 요금은 얼마인가요?

Competitive Intelligence starts at $125 per month. Competitive Intel and SEO costs $335 per month, while the version adding ads costs $540 per month.

Similarweb이 Semrush보다 더 나은가요?

Semrush wins on keyword depth and rank tracking. Similarweb wins on whole-market traffic, referral traffic, and audience insights across 58 country markets.