📊 Our Test Results:
- 🤖 AI 기능: Freshsales (Freddy AI scoring + deal predictions) vs Creatio (AI agents + task 오토메이션) — Freshsales wins on ease of use
- 💰 Pricing Value: Freshsales starts at $15/user/month vs Creatio at $25/user/month — Freshsales wins
- 🔌 통합: Freshsales has 385+ apps vs Creatio’s 700+ marketplace connectors — Creatio wins on connector count
- 👶 사용 편의성: Freshsales took 30 min to set up vs Creatio’s 2+ hour onboarding — Freshsales wins
- ⚙️ 워크플로 자동화: Creatio’s no-code BPM engine handles complex processes vs Freshsales’s simpler sequences — Creatio wins for enterprise workflows
Are you stuck choosing between two powerful CRM platforms?
Creatio CRM vs Freshsales CRM are both strong options for managing your sales pipeline.
But they serve very different types of businesses.
Freshsales is built for sales teams who want a fast, intuitive, AI-powered CRM.
Creatio is built for enterprises that need deep workflow automation and no-code customization.
I spent weeks testing both platforms. I bought subscriptions, ran real sales scenarios, and tracked every result.
Here’s exactly what I found.
개요
To give you the most accurate comparison, I tested Freshsales CRM and Creatio CRM side by side.
I tracked their AI 도구, pipeline features, pricing, and real-world ease of use.
I also checked how well each one handles contact management, deal tracking, and integrations.
My goal was simple: find out which CRM delivers more value for the money.
Freshsales CRM이란 무엇인가요?
Freshsales CRM is an AI-powered sales platform built by Freshworks.
It helps sales teams manage leads, track deals, and close more revenue — all in one place.
Freshsales launched in 2016 and has grown to serve over 67,000 customers worldwide.
It combines built-in phone, email, chat, and SMS into a single unified 받은 편지함.
🏆 Winner: Freshsales CRM
Freshsales gives sales teams an AI-driven CRM with a clean, intuitive interface. Freddy AI scores your leads automatically so you spend time on deals that actually close.
Freshsales CRM Pricing
Here’s what Freshsales CRM costs in 2026. Let’s break it down.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | Teams of up to 3 users |
| 성장 | 사용자당 월 15달러 | Small sales teams getting started |
| 찬성 | 사용자당 월 39달러 | Growing teams needing AI tools |
| 기업 | $69/user/month | Large teams with advanced needs |
무료 체험: Yes — 21 days on all paid tiers. No credit card required.
환불 보장: Freshworks offers refunds on a case-by-case basis. Contact support within 30 days.
📌 메모: The Free plan supports up to 3 users with most core features included. Freddy AI features unlock on Pro and above. Annual billing saves up to 20% compared to monthly.
⚠️ Warning: Some users report that advanced AI features are locked behind the Pro plan. Make sure you check which Freddy AI tools are included before upgrading.
Key Benefits of Freshsales CRM
Here’s why Freshsales CRM stands out from the competition:
- Freddy AI Lead Scoring: Freddy AI automatically ranks your leads based on behavior and profile 데이터. You always know which prospects to call first.
- 360° 고객 관점: Every interaction, email, call, and note lives in one timeline. You never lose track of a conversation.
- Built-In Communication: Phone, email, SMS, WhatsApp, and chat are all inside Freshsales. You don’t need separate tools for 쭉 내밀다.
- 시각적 파이프라인 관리: Kanban boards make it easy to drag deals from stage to stage. Spotting bottlenecks takes seconds, not hours.
- 무료 플랜 이용 가능: Up to 3 users can Freshales를 사용하세요 for free. This makes it a great starting point for small teams.
- 모바일 앱: The iOS and 기계적 인조 인간 apps support offline access and call logging. Your team can work from anywhere.
Freshsales CRM Pros & Cons
✅ Pros
- Generous free plan supports up to 3 users
- Freddy AI scores leads and predicts deal risks automatically
- Very fast to set up — most users are live within one hour
- Built-in calling and WhatsApp without add-ons
- 21-day free trial with no credit card needed
❌ Cons
- Fewer third-party integrations than enterprise CRMs
- Advanced AI features only available on Pro plan and above
- Navigation can feel cluttered for large data sets
- Limited workflow customization compared to Creatio
Creatio CRM이란 무엇인가요?
Creatio CRM is a no-code platform built for automating workflows and managing customer relationships.
It gives businesses the freedom to build custom CRM applications without writing a single line of code.
Creatio is used by thousands of companies in 100+ countries, including AMD, Bayer, and Kraft Heinz.
It covers sales, marketing, and service — all on one unified platform.
크리에이티오 CRM
Creatio is the go-to no-code CRM for enterprises that need deep workflow automation. It lets your team build custom apps and automate complex 사업 processes without IT help.
크리에이티오 CRM 가격
Here’s what Creatio CRM costs in 2026. Let’s break it down.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 성장 | 사용자당 월 25달러 | Small to mid-size teams |
| 기업 | 사용자당 월 55달러 | Larger teams needing advanced tools |
| 제한 없는 | 사용자당 월 85달러 | Full platform access for large enterprises |
무료 체험: Yes — Creatio offers a free trial period. No credit card required to start.
환불 보장: Refund policies are handled on a case-by-case basis. Contact Creatio’s sales team for details.
📌 메모: Creatio pricing is per user per month. The Growth plan covers core CRM features. Enterprise and Unlimited unlock advanced AI agents, deeper automation, and more customization options.
⚠️ Warning: Creatio’s onboarding takes longer than most CRMs. Budget at least a few days for setup, especially if you plan to build custom workflows from scratch.
Key Benefits of Creatio CRM
Here’s why Creatio CRM stands out from the competition:
- 노코드 플랫폼: 사업 users can build custom apps and workflows without writing code. This reduces dependency on your IT team.
- Native BPM Engine: Creatio’s built-in Business Process Management engine handles complex, multi-step workflows. This is rare in standard CRM tools.
- AI Agents: Creatio’s AI agents autonomously handle tasks like lead conversion, account research, and ticket resolution. They work around the clock without manual input.
- 700+ Marketplace Connectors: The Creatio marketplace has over 700 ready-to-go connectors and templates. You can integrate almost any tool in your tech stack.
- Industry Templates: Creatio offers pre-built workflow templates for 20 different industries. You get a head start instead of building from zero.
- Enterprise-Grade Scale: Companies like Société Générale and BNP Paribas run Creatio in production. It’s built to handle high-volume, mission-critical operations.
Creatio CRM Pros & Cons
✅ Pros
- No-code workflow builder empowers non-technical users
- Native BPM engine handles highly complex process automation
- AI agents autonomously resolve tickets and convert leads
- 700+ marketplace connectors for deep integrations
- Industry-specific templates cut implementation time significantly
❌ Cons
- No free plan — entry price of $25/user/month is high for small teams
- Steep learning curve — onboarding takes days, not hours
- Overkill for simple sales teams that just need a basic CRM
- UI can feel complex compared to Freshsales’s cleaner interface
기능 비교
Ready to dive into a detailed comparison of Creatio CRM vs Freshsales CRM?
We’ll explore 9 key features to help you decide which platform fits your business best.
| 특징 | 프레쉬세일즈 CRM | 크리에이티오 CRM |
|---|---|---|
| 시작 가격 | 사용자당 월 15달러 | 사용자당 월 25달러 |
| 무료 플랜 | ✅ (3 users) | ❌ |
| AI Lead Scoring | ✅ Freddy AI | ✅ AI Agents |
| No-Code Workflow Builder | ❌ | ✅ |
| Built-In Calling | ✅ | ❌ (via integrations) |
| BPM Engine | ❌ | ✅ |
| 모바일 앱 | ✅ iOS & Android | ✅ |
| Marketplace Integrations | 385+ apps | 700+ connectors |
| 가장 적합한 대상 | SMBs and sales teams | Enterprises and complex workflows |
1. AI Lead Scoring
프레쉬세일즈 CRM: Freddy AI scores every lead based on behavior, demographics, and engagement history. It tells you which prospects are most likely to convert, so your reps focus on the right people. The scoring updates in real time as leads interact with your emails and website.
크리에이티오 CRM: Creatio uses AI agents to handle lead qualification automatically. These agents can research accounts, convert leads, and trigger follow-up actions without any manual input. The system is more 자발적인 but requires more setup time to configure correctly.
⚠️ Warning: Freshsales’s Freddy AI scoring is only available on Pro and Enterprise plans. If you’re on Growth or Free, you won’t get this feature.
2. 연락처 관리
프레쉬세일즈 CRM: Freshsales gives you a 360-degree view of every contact. You see a complete timeline of emails, calls, meetings, and notes in one place. Deduplication and data enrichment are built in, so your contact database stays clean.
크리에이티오 CRM: Creatio’s contact management goes deeper with account hierarchies, order management, and full relationship mapping. You can track contacts across multiple business units and locations. The no-code designer lets you add custom fields for any data your team needs.
3. 워크플로 자동화
프레쉬세일즈 CRM: Freshsales automates repetitive tasks through Sales Sequences. You can set up multi-step email and call workflows triggered by lead activity. It’s fast to configure but limited for highly complex, multi-branch business processes.
크리에이티오 CRM: Creatio’s BPM engine is its biggest advantage. You can build complex, branching workflows with drag-and-drop tools — no code needed. It handles approvals, escalations, conditional logic, and multi-department processes that most CRMs simply can’t manage.
✅ Test Result: Creatio wins decisively on workflow automation. Its BPM engine handles enterprise-level complexity that Freshsales’s sequence builder can’t match.
4. 영업 파이프라인 관리
프레쉬세일즈 CRM: Freshsales features visual Kanban-style pipeline boards. Drag deals between stages, spot bottlenecks 곧, and filter by rep, territory, or deal size. Freddy AI also flags deals at risk before they go cold.
크리에이티오 CRM: Creatio’s sales pipeline is fully customizable through its no-code designer. You can add custom stages, fields, and rules to match your exact sales process. However, the out-of-the-box pipeline requires more configuration before it’s ready to use.
5. Email Tracking & Communication
프레쉬세일즈 CRM: Freshsales tracks every email open, click, and reply in real time. You can send personalized bulk emails and monitor engagement without leaving the CRM. Built-in calling, SMS, WhatsApp, and Facebook Messenger are all included natively.
크리에이티오 CRM: Creatio supports email, phone, and social messaging through integrations. Its omnichannel marketing tools cover campaigns across multiple channels. However, native calling is handled via third-party connectors rather than built-in features.
6. Integrations & Marketplace
프레쉬세일즈 CRM: Freshsales connects with 385+ apps including Google Workspace, Microsoft 365, Slack, and Zoom. It also integrates tightly with other Freshworks products like Freshdesk and Freshmarketer. Third-party native connectors are more limited compared to enterprise CRMs.
크리에이티오 CRM: Creatio’s marketplace has 700+ ready-to-go connectors, solutions, and templates. It’s built for deep integration into complex enterprise tech stacks. The no-code platform also lets you build custom integrations without developer help.
7. 보고 및 분석
프레쉬세일즈 CRM: Freshsales provides around a dozen predefined sales reports that are fully customizable. Freddy AI adds revenue forecasting and deal risk predictions on top of standard dashboards. You get actionable insights without needing a data analyst.
크리에이티오 CRM: Creatio offers customizable dashboards, AI-powered insights, and analytics across all business units. You can build complex cross-department reports using drag-and-drop tools. The depth of reporting makes it more suitable for enterprises with multiple data streams.
8. 사용 편의성
프레쉬세일즈 CRM: Freshsales is designed to be beginner-friendly. Most teams are up and running within an hour. The interface is clean, navigation is intuitive, and the 21-day free trial lets you test everything before committing.
크리에이티오 CRM: Creatio has a steeper learning curve. Setting up custom workflows and apps takes time and planning. Experienced CRM admins will find it powerful, but new users may feel overwhelmed without proper onboarding support.
⚠️ Warning: Creatio’s onboarding takes significantly longer than Freshsales. If your team needs to be productive within days, Freshsales is the safer choice.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| 계획 | 프레쉬세일즈 CRM | 크리에이티오 CRM |
|---|---|---|
| 무료 | $0 (up to 3 users) | ❌ Not available |
| Starter / Growth | 사용자당 월 15달러 | 사용자당 월 25달러 |
| Pro / Enterprise | 사용자당 월 39달러 | 사용자당 월 55달러 |
| Enterprise / Unlimited | $69/user/month | 사용자당 월 85달러 |
프레쉬세일즈 CRM: Freshsales is significantly more affordable across all tiers. The free plan alone is a major advantage for small teams. For a 5-person team on the Pro plan, Freshsales costs $195/month vs Creatio’s $275/month — a $80/month difference.
크리에이티오 CRM: Creatio costs more upfront, but the platform can replace multiple tools for enterprises. The no-code workflow builder alone can eliminate the need for separate BPM software. Creatio claims a 37% lower total cost of ownership over time for complex deployments.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Lowest cost CRM | 프레쉬세일즈 CRM | Free plan + $15/month entry price |
| No-code workflow automation | 크리에이티오 CRM | Full BPM engine with drag-and-drop |
| Fast onboarding | 프레쉬세일즈 CRM | Live in under an hour |
| Enterprise-scale customization | 크리에이티오 CRM | Build any app without coding |
| Built-in calling & WhatsApp | 프레쉬세일즈 CRM | Native omnichannel communication |
| AI-powered lead scoring | 프레쉬세일즈 CRM | Freddy AI ready out of the box |
💰 Your Budget
Freshsales is the clear winner on price. It starts at $15/user/month and even offers a free plan for up to 3 users. Creatio starts at $25/user/month with no free tier, making it harder to justify for lean teams.
🔌 Your Tech Stack
If your team already uses Freshdesk, Freshmarketer, or other Freshworks tools, Freshsales is a natural fit. If you need to integrate deeply with enterprise systems or want 700+ marketplace connectors, Creatio has more to offer.
📝 Your Sales Process Complexity
Simple, linear sales processes are a great fit for Freshsales. If your process involves multiple departments, approvals, and conditional logic, Creatio’s BPM engine is the better choice.
🎓 Your Experience Level
Freshsales is ideal for beginners and teams without dedicated CRM admins. Creatio rewards experienced users who can take full advantage of its no-code customization and workflow builder.
🆓 Free Trials and Demos
Freshsales offers a 21-day free trial with no credit card required. Creatio also offers a free trial. Testing both platforms on a real sales scenario before committing is always the smart move.
🛟 Support Options
Freshsales provides 24/5 support across all plans via phone, chat, and email. Creatio’s enterprise plans include dedicated support and a global partner network. Both offer strong resources, but Freshsales’s support is more accessible on entry-level plans.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Freshsales CRM to Creatio CRM?
✅ What you’ll gain:
- A native BPM engine for complex, multi-step workflow automation
- No-code 앱 빌더 to create custom CRM fields and modules
- 700+ marketplace connectors for deeper enterprise integrations
❌ What you’ll lose:
- The free plan — Creatio has no free tier
- Native built-in calling, SMS, and WhatsApp without add-ons
- Freshsales’s fast, beginner-friendly onboarding experience
📋 How to switch:
- Export your contacts, deals, and pipeline data from Freshsales as CSV files
- Create a Creatio account and map your data fields using the import wizard
- Rebuild your workflows in Creatio’s no-code BPM designer before going live
🔄 Switching from Creatio CRM to Freshsales CRM?
✅ What you’ll gain:
- A much lower price — start free or from just $15/user/month
- Freddy AI lead scoring ready to use out of the box
- Built-in calling, WhatsApp, and SMS without extra integrations
❌ What you’ll lose:
- The native BPM engine for complex workflow automation
- No-code 앱 빌더 for creating custom modules from scratch
- Creatio’s deeper industry-specific workflow templates (20 verticals)
📋 How to switch:
- Export contacts, accounts, and deal records from Creatio in CSV format
- Sign up for a Freshsales free trial and use the bulk import tool
- Set up your sales sequences and pipeline stages in Freshsales before launch
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 Pricing | 프레쉬세일즈 CRM |
| 🤖 AI Features | 프레쉬세일즈 CRM |
| ⚙️ Workflow Automation | 크리에이티오 CRM |
| 👶 Ease of Use | 프레쉬세일즈 CRM |
| 🔌 Integrations | 크리에이티오 CRM |
| 📞 Built-In Communication | 프레쉬세일즈 CRM |
| 🏢 Enterprise Customization | 크리에이티오 CRM |
| 🏆 Overall Winner | 프레쉬세일즈 CRM |
🏆 WINNER: FRESHSALES CRM
Freshsales CRM wins 5 out of 8 categories.
Best for: Sales teams, small-to-medium businesses, and teams that need fast AI-powered CRM without a steep learning curve.
Freshsales CRM and Creatio CRM are built for very different buyers.
Freshsales is perfect for sales-focused teams that want a fast, affordable, AI-driven CRM.
Creatio is the right choice for enterprises that need to automate complex workflows and build custom business applications.
Creatio is excellent for organizations with complicated processes, multiple departments, and deep integration needs.
However, if you need a CRM that your team can adopt quickly and use every day without friction, Freshsales is the better choice.
Now go close those deals!
More of Freshsales CRM Compared
Here’s how Freshsales CRM stacks up against other competitors:
Freshsales wins on: Lower pricing, built-in calling, simpler interface for sales-only teams
HubSpot wins on: Broader marketing automation, larger app ecosystem, more robust free CRM tier
Freshsales wins on: Cleaner UI, native Freddy AI scoring, faster onboarding
Zoho CRM wins on: More customization options, larger Zoho ecosystem, lower entry price
Freshsales CRM vs 파이프드라이브
Freshsales wins on: Free plan available, built-in AI, native phone and WhatsApp
Pipedrive wins on: More visual pipeline management, stronger deal-focused UX
Freshsales CRM vs 세일즈포스
Freshsales wins on: Much lower cost, faster setup, easier for small teams
Salesforce wins on: Deeper customization, larger ecosystem, enterprise-grade features
More of Creatio CRM Compared
Here’s how Creatio CRM stacks up against other competitors:
Creatio wins on: Enterprise BPM engine, no-code customization depth, industry templates
GoHighLevel wins on: All-in-one marketing + CRM, white-label capability, agency focus
Creatio wins on: Workflow automation depth, no-code builder, enterprise scalability
Pipedrive wins on: Simpler interface, lower cost, pipeline-focused UX for pure sales teams
크리에이티오 CRM vs 킵
Creatio wins on: BPM engine, enterprise features, marketplace connector library
Keap wins on: Small business focus, easier setup, built-in email marketing automation
Creatio wins on: No-code workflow builder, BPM engine, industry-specific templates
HubSpot wins on: Free CRM tier, stronger marketing hub, larger app marketplace
Creatio wins on: No-code platform (no dev team needed), faster implementation, lower TCO
Salesforce wins on: Largest ecosystem, deeper enterprise integrations, brand recognition
Creatio wins on: True BPM automation, CRM depth, AI agent capabilities
Monday CRM wins on: Visual project-CRM hybrid, team collaboration, simpler pricing
Creatio wins on: Automation power, no-code customization, enterprise scalability
Insightly wins on: Project management integration, simpler interface, lower cost
Creatio wins on: Full CRM suite, workflow automation, AI agents
Folk wins on: Ultra-simple interface, lightweight relationship management, lower cost
크리에이티오 CRM vs 캡슐 CRM
Creatio wins on: Automation depth, industry templates, AI-powered features
Capsule CRM wins on: Simplicity, affordability, better fit for very 소규모 사업체
자주 묻는 질문
Is Freshsales free?
Yes, Freshsales offers a free plan for up to 3 users with core CRM features included. Paid plans start at $15/user/month. The free plan is a great way to test the platform before committing to a paid tier.
What is Creatio CRM used for?
Creatio CRM is used for automating sales, marketing, and service workflows. It’s especially popular with enterprises that need no-code customization and complex business process management. Companies in banking, manufacturing, and professional services use it to digitize their operations.
Is Freshsales better than Salesforce?
Freshsales is better for small to mid-size businesses that need an affordable, easy-to-use CRM with built-in AI. Salesforce is better for large enterprises that need deep customization and a massive app ecosystem. For most SMBs, Freshsales delivers more value for the price.
How many employees does Creatio have?
Creatio has 700+ employees across six offices worldwide. It is headquartered in Boston, MA, and serves thousands of customers in 100 countries. The company is recognized as a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation.
그것은 최고의 CRM software for small businesses in 2026?
Freshsales CRM is one of the best options for small businesses in 2026. It offers a free plan, intuitive interface, built-in AI scoring, and an affordable starting price of $15/user/month. For teams that need simple, fast, and effective CRM without complex setup, Freshsales is the top pick.
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