

⚡ 간단 평가:
- 가격: Creatio starts at $25/user/month. Close CRM 좌석당 월 35달러부터 시작합니다.
- 다음과 같은 경우에 가장 적합합니다: Creatio suits workflow 오토메이션, marketing and service. Close suits outbound sales teams.
- 주요 차이점: Creatio is a no code platform with a BPM engine. Close is a sales CRM with built in calling.
- 저희가 선택한 제품: Creatio CRM, because it covers marketing, sales and service in one platform.

These two CRM products are not chasing the same buyer.
Creatio CRM is a no code platform to automate workflows across a whole company.
Close CRM is a sales tool built to help small businesses book more deals.
One gives you freedom to build applications. The other gives you a phone and a pipeline.
Your choice depends on how complex your operations really are.
개요
This Creatio CRM vs Close CRM covers pricing, features, ease of use and support.
Our writers spent hands-on time with both CRM applications.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
Everything else comes from published specs, documentation and G2 reviews.
결국에는 어떤 도구가 당신에게 가장 적합한지 알게 될 것입니다. 사업 환경.
Creatio CRM이란 무엇인가요?
Creatio CRM is a no code platform to automate workflows and CRM in one place.
It gives teams what the company calls a maximum degree of freedom over their own automation.
The software covers marketing, sales and service management from a single cloud system.
A native business process management engine runs complex workflows behind the scenes.
Creatio is headquartered in Boston, MA, with 700+ employees across six offices.
Thousands of customers launch millions of industry workflows daily in 100 countries.

Here is a closer look at how the platform works in practice.

🏆 수상: Creatio CRM
Build applications without writing code. Automate sales, marketing and service in one platform.
크리에이티오 CRM 가격
Creatio uses three seat-based tiers. Here is what each one costs.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 성장 | 사용자당 월 25달러 | 코딩 도구 없이 시작하는 소규모 팀 |
| 기업 | 사용자당 월 55달러 | Companies needing deeper customization |
| 제한 없는 | 사용자당 월 85달러 | Full access to advanced features |
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무료 체험: Yes. Creatio offers a trial of the platform so you can test workflows before you buy.
환불 보장: Refunds follow the signed subscription terms. Ask sales before you commit.
📌 메모: Creatio claims a 37% lower total cost of ownership. The company credits its flexible pricing and no-code architecture for that figure.
⚠️ 경고: Marketplace add ons and industry packages are priced separately. Confirm the full quote before you sign.
Creatio CRM의 주요 이점
Here is what makes Creatio worth a look:
- No Code UI Designer: Drag-and-drop visual design tools let citizen developers build apps. No developer is required for most changes.
- 비즈니스 프로세스 관리: A native BPM engine handles workflow automation of real complexity. This is the defining part of the product.
- 산업별 워크플로우: Creatio offers ready workflows for 20 verticals. That cuts setup time for regulated sectors.
- 마켓플레이스 추가 기능: Over 700 connectors, templates and ready-to-go packages are available. You can extend the site without custom code.
- AI 에이전트: Agents handle account research, lead conversion and ticket resolution on their own. Analytics and customizable dashboards support decisions.
- 기업 신뢰도: Long lasting relationships include AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group and BNP Paribas Group.
- 애널리스트 표창: Creatio is named a Leader and Strong Performer in Gartner and Forrester reports. It was a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation.
The screenshot below shows how those benefits appear inside the product.

우리 팀이 발견한 점
우리의 작가 set up a Creatio trial account and built a small workflow from scratch. Here is what stood out during that time:

크리에이티오 CRM 장점 및 단점
✅ 장점
- No code tools let non-technical staff build applications
- Native BPM engine automates workflows of any complexity
- Covers marketing, sales and service in one platform
- Marketplace of 700+ connectors for other tools
- Entry pricing starts below most enterprise CRM options
❌ 단점
- The breadth of options creates a steep learning curve
- No built in calling or power dialer for sales reps
- Add ons and industry packages raise the real cost
- Setup takes longer than a simple sales CRM
Close CRM이란 무엇인가요?
Close CRM is a sales platform built for small to medium-sized sales teams.
It focuses on turning leads into revenue rather than managing every department.
Email, calling and SMS sit together in a single 받은 편지함.
Sales reps can dial multiple numbers from a mobile device or desktop browser.
Close combines CRM and sales engagement, which is unusual for most other crms.
The product is often compared to 쭉 내밀다 tools instead of traditional CRM software.

The walkthrough below shows the single inbox and dialer in action.

CRM 닫기
Call, email and 텍스트 prospects from one screen. Built for high-velocity outbound sales.
CRM 가격 마감
Close CRM sells three seats-based plans. Here is the current structure.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 골자 | 좌석당 월 35달러 | Startup features for a 소규모 사업 |
| 성장 | 좌석당 월 99달러 | Professional features and email sequences |
| 규모 | 좌석당 월 139달러 | Call coaching and custom objects |
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무료 체험: Yes. Close offers a 14-day free trial with no card required to start.
환불 보장: None advertised. The free trial is the way to test before you pay.
📌 메모: Every plan includes built in calling, texting and email. Advanced automation and collaboration land in the higher tiers.
⚠️ Pricing conflict: Our data sheet lists Essentials $35, Growth $99 and Scale $139 per seat. Other sources describe Startup, Professional and Enterprise plans at $59, $109 and $149 monthly, with $49, $99 and $139 annually. We use our verified figures above. Check the vendor site for your region and billing cycle.
Close CRM의 주요 이점
Here is where Close earns its place:
- 통화 기능 내장: Make phone calls straight from the app with no separate phone system. Call quality is praised in G2 reviews.
- Power Dialer and Predictive Dialer: Both dialer modes automate the process for salespeople. Reps can work through more leads per hour.
- 스마트 뷰: Saved filters sort contacts by criteria you choose. That helps a sales team prioritize the right prospects.
- 자동화된 후속 조치: Workflows send reminders and email sequences without manual data entry. Response rates climb with less effort.
- 빠른 온보딩: A CSV import tool and a free one-click migration tool move data from other tools. Support is proactive during onboarding.
- 실시간 코칭: Managers can join calls and assist sales reps in real time. Activity lands on profile timelines automatically.
- 보안 및 지원: Close emphasizes data security and offers a help center, API documentation and product updates.
The image below shows how those tools are grouped inside the app.

우리 팀이 발견한 점
Our writer ran a Close CRM trial and worked a short call list through the dialer. Here is what stood out:

클로즈 CRM의 장점과 단점
✅ 장점
- Best-in-class call functionality straight from the browser
- Simple enough for full team engagement in days
- Email, calls and SMS share one inbox
- Free migration help and a 14-day free trial
❌ 단점
- Reporting is weak for deeper sales analysis
- Less customizable than rival CRM options
- Entry-level pricing sits mid-tier and feels expensive
- Integrates with 80+ apps but misses some key ones
기능 비교
Below we compare ten areas that decide most CRM purchases. The table gives you the short version first.
| 특징 | 크리에이티오 CRM | CRM 닫기 |
|---|---|---|
| 시작 가격 | 사용자당 월 25달러 | 좌석당 월 35달러 |
| 무료 체험 | ✅ | ✅ 14일 |
| No Code App Builder | ✅ | ❌ |
| 비즈니스 프로세스 관리 | ✅ | ❌ |
| 내장 통화 기능 | ❌ | ✅ |
| 파워 다이얼러 | ❌ | ✅ |
| 마케팅 캠페인 | ✅ | 제한된 |
| 서비스 관리 | ✅ | ❌ |
| 통합 | 700개 이상의 커넥터 | 80+ tools |
| 가장 적합한 대상 | Workflow automation across a company | 아웃바운드 영업팀 |
1. No Code Platform and Customization
크리에이티오 CRM: Studio Creatio is the low code platform layer where you build applications with drag-and-drop tools. Customization is effectively unlimited, so citizen developers can shape the system around how your company actually works.

CRM 닫기: You get custom fields, custom objects and multiple pipelines, and that is the ceiling. Close is not as customizable as rival platforms, which limits its adaptability for unusual processes.

2. Workflow Automation and Business Process Management
크리에이티오 CRM: A native business process management engine automates workflows of real complexity. This code platform to automate work is the reason organizations often report a 70% cut in rollout time versus traditional CRMs.

CRM 닫기: Workflows handle follow ups, reminders and sequenced tasks for sales reps. They cut manual data entry, but they stay inside the sales process rather than crossing departments.

⚠️ 경고: A no code platform still needs an owner. Someone on the creatio team has to maintain the processes you build.
3. AI 기능
크리에이티오 CRM: AI agents run account research, lead conversion and ticket resolution without a human trigger. The technology also feeds analytics and dashboards for data-driven decisions.

CRM 닫기: Sales AI summarizes calls and suggests next steps for each lead. The scope is narrower and aimed squarely at rep productivity.

4. Marketing Campaigns and Lead Management
크리에이티오 CRM: Marketing Creatio is a multichannel omnichannel marketing platform for tracking leads, prospects and customers. You can orchestrate customer journey stages and run marketing campaigns from the same records your reps use.

CRM 닫기: Bulk email, email templates and email sequences cover outbound marketing basics. There is no campaign builder for a full customer journey across channels.

5. Customer Service and Conversations
크리에이티오 CRM: A full-cycle, AI-powered service platform handles cases end to end. That is how Creatio helps enhance customer and employee experiences in one system.

CRM 닫기: Conversations keep every call, text and email thread with the right contact. It is support for the deal, not a service desk for clients after the sale.

6. Account Management and Customer Relationships
크리에이티오 CRM: Client management covers account management, order management and long-term customer relationships. Customer data stays consolidated so nothing lives in a spreadsheet.

CRM 닫기: A single inbox unifies every message thread with a prospect. Search is quick, though there is no order management layer for post-sale work.

7. Sales Processes, Dialers and Reporting
크리에이티오 CRM: Sales Creatio is an end-to-end platform built to accelerate sales processes of any complexity. Reporting is deep, with customizable dashboards and custom graphs, but there is no dialer.

CRM 닫기: The power dialer and predictive dialer let reps dial multiple numbers automatically, and call coaching lets a manager talk a rep through a live call. Users have said reporting is weak, which makes performance analysis harder.

8. Learning Resources and Product Updates
크리에이티오 CRM: Podcasts, videos and academy courses explain how creatio products fit together. The vendor keeps communicating transparently about the roadmap and release date for each version.

CRM 닫기: A help center, API documentation and regular product updates back the app. An ROI calculator helps you model revenue before you buy.

9. Integrations and Other Tools
크리에이티오 CRM: A marketplace of over 700 connectors covers most business software you already run. A developer can also build third-party integrations without touching the core.

CRM 닫기: Close integrates with over 80 apps, including Zoom meetings and common email providers. Some key connections found in larger CRM options are still missing.

10. 가격 및 비용
Here is the cost of both platforms side by side.
| 층 | 크리에이티오 CRM | CRM 닫기 |
|---|---|---|
| 기입 | 성장형 모델 — 사용자당 월 25달러 | 필수 서비스 — 좌석당 월 35달러 |
| 중간 | 기업용 — 사용자당 월 55달러 | 성장세 — 좌석당 월 99달러 |
| 맨 위 | 무제한 — 사용자당 월 85달러 | 스케일 — 좌석당 월 139달러 |
| 무료 체험 | 예 | Yes, 14 days |
크리에이티오 CRM: Every tier is cheaper than the matching Close plan, and the top tier costs less than Close’s middle one. Add ons from the marketplace are the variable you need to price separately.
CRM 닫기: Entry pricing is mid-tier for a CRM, and the jump from Essentials to Growth is steep. You are paying for calling infrastructure that Creatio does not include.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 최저 진입 비용 | 크리에이티오 CRM | $10 less per seat monthly |
| Heavy outbound calling | CRM 닫기 | Dialers and local presence |
| Cross-department workflows | 크리에이티오 CRM | 네이티브 BPM 엔진 |
| Setup in under a week | CRM 닫기 | One-click migration tool |
| Marketing and service too | 크리에이티오 CRM | Three products, one platform |
💰 예산
Creatio undercuts Close at every tier. Factor in marketplace add ons before you decide the cheaper option is truly cheaper.
🔌 사용 중인 기술 스택
Creatio connects to more than 700 systems and lets you create custom links. Close covers the common stack but has real gaps.
📞 귀사의 영업 프로세스
High-volume inside sales teams that live on phone calls should choose Close. Longer, multi-stage deals suit Creatio better.
🎓 귀하의 경험 수준
Close is simpler and reaches full team engagement quickly. Creatio rewards the ability to think in processes before you build.
🆓 무료 체험 및 데모
Both vendors let you test before paying. Load real customer data into each one and compare the efficiency of daily tasks.
🛟 지원 옵션
Close is described as proactive during onboarding, with free migration help and training. Creatio leans on partners for local presence and shows genuine care through its academy and community.
전환 가이드
Already running one of these? Here is what changes when you move.
🔄 Switching from Creatio CRM to Close CRM?
✅ 얻게 될 이점:
- Built in calling, SMS and a predictive dialer
- A far shorter onboarding curve for sales reps
- One inbox for every conversation with a lead
❌ 잃게 될 것:
- The no code platform for building applications
- Marketing campaigns and service management
- 20개 산업 분야의 산업별 워크플로우
📋 전환 방법:
- Export contacts, leads and opportunities from Creatio as CSV
- Start the 14-day free trial and run the one-click migration tool
- Rebuild your pipelines, smart views and email sequences
🔄 Switching from Close CRM to Creatio CRM?
✅ 얻게 될 이점:
- Workflow automation across every department
- Stronger reporting, dashboards and AI insights
- Marketing, sales and service under one login
❌ 잃게 될 것:
- The dialer and browser-based phone calls
- Call coaching for live rep training
- The speed of a setup measured in days
📋 전환 방법:
- Export your Close data, including call logs and notes
- Map fields to Creatio objects with a partner or admin
- Import, then build your first process in Studio Creatio
저희 리뷰에서 다루지 않은 내용
This comparison focused on small and mid-sized teams managing everyday sales and service work. We did not test large multi-region rollouts, custom API builds or telephony quality across carriers. Pricing reflects July 2026 published rates and may shift by region or contract. If you run a 200-seat operation, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 크리에이티오 CRM |
| 🧩 맞춤 설정 | 크리에이티오 CRM |
| ⚙️ 워크플로 자동화 | 크리에이티오 CRM |
| 📞 Calling and Outreach | CRM 닫기 |
| 👶 사용 편의성 | CRM 닫기 |
| 📊 신고 | 크리에이티오 CRM |
| 🔌 통합 | 크리에이티오 CRM |
| 🏆 종합 우승 | 크리에이티오 CRM |
🏆 우승: CREATIO CRM
Creatio CRM wins 5 of 7 categories.
다음과 같은 경우에 가장 적합합니다: workflow automation, marketing campaigns, service management, and companies that want to build applications without a developer.
Creatio CRM and Close CRM solve different problems. Creatio is a low code platform for managing work across a whole company, while Close is a focused engine for outbound sales.
Close is the better pick if your revenue comes from phone calls and your team is small. Nothing in Creatio matches its dialer.
For everyone else, Creatio gives more platform for less money and room to grow into it.
Creatio CRM 비교
Here is how Creatio measures up against other CRM options.
Loading... lower seat pricing, no-code changes without an admin, faster rollout of new processes
세일즈포스 승리 항목: partner network size, third-party app volume, hiring pool for certified staff
Loading... process automation depth, industry-specific templates, cost at higher seat counts
HubSpot이 다음 분야에서 우위를 차지했습니다: free starting tier, content marketing tools, gentler first-week learning curve
Loading... true BPM engine, service management module, enterprise governance controls
월요일 CRM 주요 성과: visual board simplicity, quicker team adoption, lighter admin overhead
This video walks through more 창조 대안.
Close CRM과 비교했을 때 더 많은 장점
Here is how Close stacks up against other tools sales teams consider.
아슬아슬한 승리: native dialer, SMS in the same thread, call coaching for managers
Pipedrive는 다음 항목에서 승리했습니다: cheaper entry seat, marketplace breadth, more forgiving reporting builder
아슬아슬한 승리: outbound calling, rep-focused pipeline views, quicker sales onboarding
액티브캠페인 승리 항목: lifecycle email automation, landing page tools, segmentation depth
아슬아슬한 승리: dialer reliability, single-inbox design, migration support at signup
Freshsales CRM이 다음 항목에서 우위를 차지했습니다: free plan availability, built-in chat channels, lower cost per seat
The clip below covers further Close alternatives worth a look.
자주 묻는 질문
Creatio에서 CRM이란 무엇인가요?
CRM stands for customer relationship management. In Creatio it means marketing, sales and service apps running on one no code platform with a shared customer database.
Creatio는 무엇에 사용되나요?
Companies use it to automate workflows, run marketing campaigns, manage sales pipelines and handle service cases. Non-technical staff can build apps with drag-and-drop tools.
클로즈 CRM이란 무엇인가요?
Close is a sales CRM for small and mid-sized teams. It merges email, calling and SMS in one inbox so reps can work leads without switching apps.
한 달에 얼마 정도면 충분할까요?
Essentials costs $35 per seat monthly. Growth is $99 per seat and Scale is $139 per seat. A 14-day trial lets you test first.
Close는 다른 CRM과 어떻게 다른가요?
Most CRMs store data and leave outreach to separate tools. Close bundles the dialer, texting and sequences inside the CRM itself, which suits high-volume calling teams.













