⚡ 간단 평가:
- 가격: HubSpot paid plans start at $15/seat/month. Capsule CRM starts at $18/user/month.
- 무료 플랜: HubSpot’s free CRM allows unlimited users and one million contacts. Capsule’s free version caps at 250 contacts and 2 users.
- 다음과 같은 경우에 가장 적합합니다: HubSpot suits sales and marketing teams that want inbound marketing, email marketing, and CRM tools together. Capsule suits small businesses wanting simple contact management.
- 주요 차이점: HubSpot bundles Marketing Hub, Sales Hub, and Service Hub. Capsule stays focused on the sales pipeline and project boards.
- 저희가 선택한 제품: HubSpot, because the free plan gives you more room to grow before you pay.
소규모 사업체 owners compare HubSpot and Capsule CRM for one reason.
They want a CRM platform that tracks deals without slowing the sales team down.
HubSpot puts marketing tools, sales tools, and support tools in one dashboard.
Capsule CRM keeps the software small and focused on customer relationships.
That single difference decides almost everything else about the two crm providers.
개요
This HubSpot vs Capsule CRM comparison covers pricing, key features, and daily use.
We also break down which crm system fits which sales process.
저희 자료 출처에는 공개된 사양서, 제품 설명서 및 G2 리뷰가 포함됩니다.
우리의 작가 also spent hands-on time inside HubSpot.
Those notes appear in the “What Our Team Noticed” section below.
HubSpot이란 무엇인가요?
HubSpot은 영업 및 마케팅 팀을 위한 고객 관계 관리 플랫폼입니다.
The free CRM tracks contacts and deals in real time.
HubSpot의 무료 CRM은 최대 백만 개의 연락처와 무제한 사용자를 지원합니다.
Paid tiers stack Marketing Hub, Sales Hub, and Service Hub on top.
Over 750,000 customers use HubSpot weekly to run campaigns and communications.
🏆 우승: HubSpot
Start free with unlimited users. Add marketing tools when your 사업 성장합니다.
HubSpot 가격 정책
Here is what HubSpot costs in 2026. HubSpot offers free tools plus three paid tiers.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | Contact management and one deal pipeline |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | Email marketing and landing pages |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | Small teams that want every hub at a starter level |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Larger marketing teams running custom reports |
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무료 체험: No trial needed for the free plan. It stays free with no credit card and no time limit.
환불 보장: HubSpot does not advertise a refund window. Paid subscriptions run on an annual commitment even when you pay monthly.
📌 메모: Marketing contacts are billed separately from stored contacts. The Starter plan includes 1,000 marketing contacts, and each extra thousand adds about $50 per month.
⚠️ Pricing conflict: Our CSV lists Marketing Hub Professional at $800/seat/month. Other published sources list a Professional plan near $1,080/month and enterprise plans near $4,000/month. We use our verified figures above. Check the HubSpot pricing page before you buy.
HubSpot의 주요 이점
Here is what makes HubSpot worth a look:
- A free plan you can actually run a company on: One million contacts, unlimited users, and one deal pipeline. Most crm software caps free users at two or three.
- 500+ business apps: HubSpot connects with Google Workspace, Microsoft 365, and 세일즈포스. Your customer data stays in sync across tools.
- 만능인 받은 편지함: Email, live chat, and Facebook Messenger land in one shared queue. Your support team answers from a single screen.
- Inbound marketing built in: Landing pages, website pages, and lead nurturing sit beside the contact records. That helps marketing teams turn traffic into new customers.
- 브리즈 AI: HubSpot’s newer AI suite drafts emails and enriches contact records. It cuts the repetitive typing out of lead management.
- HubSpot 아카데미: Free courses cover the CRM, inbound marketing, and 보고. It is the best training library any CRM vendor gives away.
우리 팀이 발견한 점
Our writer signed up for HubSpot’s free features and spent several days inside the CRM platform. Here is what stood out from that hands-on time:
The walkthrough below shows the same setup steps in action.
HubSpot의 장점과 단점
✅ 장점
- Free plan covers one million contacts and unlimited users
- Connects with over 500 business apps, including Google Workspace and Microsoft 365
- Marketing Hub, Sales Hub, and Service Hub share one contact record
- HubSpot Academy training is free and easy to follow
❌ 단점
- 사업 규모가 커질수록 유료 플랜 비용은 빠르게 증가합니다.
- Pricing gets complicated when you mix and match hubs
- The free version has no live customer support, only online resources
- Advanced features carry a steep learning curve
캡슐 CRM이란 무엇인가요?
Capsule CRM은 중소기업을 위해 개발된 클라우드 기반 CRM입니다.
It centralises contact records, notes, and email in one place.
The company calls this approach “powerful simplicity” and the product matches it.
You get contact management, sales opportunities, tasks, and project boards.
You do not get inbound marketing, a help desk, or website pages.
🥈 Runner Up: Capsule CRM
A clean CRM for keeping track of deals. No bloat, no long onboarding.
캡슐 CRM 가격 책정
Capsule charges per user per month. Here are the plans.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | 250 contacts and 2 users |
| 기동기 | 사용자당 월 18달러 | Small teams tracking one sales pipeline |
| 성장 | 사용자당 월 36달러 | Teams that need multiple sales pipelines and workflow automations |
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무료 체험: Capsule gives you a 14-day trial of the paid tiers. No credit card is required to open a Capsule account.
환불 보장: No refund window is advertised. You can downgrade to the free plan at any time.
📌 메모: Capsule discounts up to 15% if you pay annually. There are very few paid add ons, so the number you see is close to the number you pay. Capsule also lists a discount for non profits.
⚠️ Pricing conflict: Our CSV lists three plans: Free, Starter at $18, and Growth at $36. Other published sources describe five tiers with Starter at $21, Growth at $38, Advanced at $60, and Ultimate at $75 per user per month. We use our verified figures above. Confirm on the Capsule pricing page.
캡슐 CRM의 주요 이점
Here is where Capsule earns its place:
- A 360-degree contact view: Every call, email, note, and file sits on the contact record. No data silos between other team members.
- Project boards after the sale: Won deals roll straight into delivery work. Few CRM providers at this price include project management.
- Tracks: Templated task lists for repeatable business processes like onboarding. Build once, reuse for every new client.
- 60+ native integrations: 제로, 퀵북스, Mailchimp, and Google Workspace, formerly G Suite. 자피어 adds over 1,000 more.
- Fast to learn: The minimalist interface needs no dedicated administrator. Small businesses get running the same day.
- Honest per-user pricing: One price per user per month covers the core features. Nothing important hides behind a sales call.
우리 팀이 발견한 점
Note: we have not had extended hands-on time with Capsule CRM yet. Everything above and below comes from Capsule’s documentation, its pricing page, and G2 reviews. G2 reviews highlight the clean layout and the sales pipeline view most often. The same reviews flag thin reporting features on the free version and email tracking that relies on BCC.
캡슐 CRM의 장점과 단점
✅ 장점
- Clean interface that new users learn in an afternoon
- Project boards link post-sale delivery work to won deals
- Budget-friendly pricing with up to 15% off when billed annually
- Works with Xero, QuickBooks, Mailchimp, and over 1,000 Zapier apps
❌ 단점
- Free version caps at 250 contacts, 2 users, and 50MB storage
- Email tracking needs you to BCC an address by hand
- Google Workspace and Microsoft 365 sync runs one way only
- Email support only, with no live chat and no reporting on the free plan
기능 비교
Here is where the two CRM tools split apart. Eleven key features, then the pricing.
| 특징 | 허브스팟 | 캡슐 CRM |
|---|---|---|
| Starting paid price | 좌석당 월 15달러 | 사용자당 월 18달러 |
| 무료 플랜 | ✅ 1M contacts, unlimited users | ✅ 250 contacts, 2 users |
| 연락처 관리 | ✅ | ✅ |
| 다양한 판매 파이프라인 | ✅ Paid plans | ✅ 성장 계획 |
| 이메일 마케팅 | ✅ 마케팅 허브 | ✅ 트랜스폰드 완성 |
| Landing pages and website pages | ✅ | ❌ |
| Project boards | ❌ | ✅ |
| 네이티브 통합 | ✅ 500개 이상 | ✅ 60세 이상 |
| Live chat and help desk | ✅ Service Hub | ❌ |
| ~에 가장 적합함 | Sales and marketing teams under one roof | Small businesses that want a simple sales pipeline |
1. 연락처 관리
허브스팟: The free CRM holds one million contacts and every email, call, and page view attached to them. Custom properties let you tag contacts by lifecycle stage, and paid plans add custom objects for anything the standard fields miss.
캡슐 CRM: Capsule builds a 360-degree view of people and organisations with communication history, notes, and social profiles on one screen. It is a great tool for keeping track of customer interactions, though the free version stops at 250 contact records.
2. 영업 파이프라인 관리
허브스팟: The free plan gives you one deal pipeline and one team. Paid plans unlock several pipelines, deal stages you define, and forecasting that sales leaders can act on.
캡슐 CRM: Sales opportunities move across a clear board that shows the whole sales cycle at a glance. The Growth plan adds multiple sales pipelines, so a services arm and a product arm can run side by side.
3. Email Marketing and Campaigns
허브스팟: HubSpot Marketing Hub runs marketing campaigns, email tracking, and lead nurturing from the same contact database. That is the heart of HubSpot’s marketing 정점, and it is why marketing teams pick this CRM platform over lighter rivals.
캡슐 CRM: Capsule handles email marketing through Mailchimp or its own Transpond integration rather than a built-in marketing engine. It covers newsletters and simple lead generation well, but it will not replace a full marketing 오토메이션 stack.
⚠️ 경고: HubSpot bills marketing contacts separately from stored contacts. Sending to 5,000 people costs more than storing 5,000 people.
4. Website Pages and Landing Pages
허브스팟: You can build landing pages, forms, and full website pages inside the same account that stores your contacts. Every form fill writes straight to the CRM, which is what inbound marketing needs to work.
캡슐 CRM: Capsule has no page 건축업자 at all. You keep your existing website and push form submissions in through Zapier or a native connector.
5. E-Commerce Management
허브스팟: Quotes, payment links, and product catalogues live inside the customer platform. Shop owners can tie an order back to the campaign that produced it.
캡슐 CRM: There is no e-commerce layer here. Capsule leans on Xero and QuickBooks for invoicing, which suits service businesses more than online shops.
6. 자동화 및 인공지능
허브스팟: The Breeze AI suite drafts emails and enriches records so your team stops retyping the same data. Workflow automation covers lead rotation, task creation, and internal alerts across every hub.
캡슐 CRM: Workflow automations arrive on the Growth plan and handle multi-step task chains rather than marketing sequences. It is less automation than HubSpot offers, but it is also far easier to set up.
7. Task Tracking and Project Management
허브스팟: Tasks, queues, and 회의 links cover the sales side well. Delivery work after the deal closes needs a separate project tool.
캡슐 CRM: Project boards handle post-sale delivery and link straight back to the won deal. Tracks turn onboarding into a repeatable checklist that an account manager can hand to anyone.
8. 보고 및 분석
허브스팟: Dashboards show the whole funnel in real time, and paid plans let you generate reports on any object you track. Custom reports on the Professional plan reach into attribution and revenue by channel.
캡슐 CRM: The sales dashboard covers conversion rates, pipeline health, and revenue forecasting. Reporting tools are solid on paid tiers, but the free version has no reporting at all.
9. Integrations and Business Apps
허브스팟: Over 500 business apps connect natively, including Google Workspace, Microsoft 365, and Salesforce. Two-way sync keeps customer data matched across the market tools you already pay for.
캡슐 CRM: Capsule ships over 60 native integrations plus Zapier for the rest, and higher tiers add premium integrations like Xero and QuickBooks. The catch is that Google Workspace and Microsoft 365 sync one way, so a full integration still needs care.
💡 꿀팁: List your must-have other integrations before you sign up. Both tools cover the common ones, but only one of them syncs both directions.
10. 사용 편의성
허브스팟: The guided setup and clean dashboard make day one easy, and G2 reviews rate the interface as friendlier than traditional CRM software. The learning curve shows up later, once you start mixing hubs and advanced features.
캡슐 CRM: Capsule’s minimalist screen is user friendly from the first login and needs no dedicated administrator. G2 reviews describe it as simple enough to use capsule features without training.
11. Mobile Apps and Custom Fields
허브스팟: The mobile app covers contacts, deals, and the shared inbox on iOS and 기계적 인조 인간. Custom properties and custom objects give you room to model an unusual sales process.
캡슐 CRM: Capsule’s iOS and Android apps handle tasks and contacts on the move, and G2 reviews call the app useful with room to improve. Custom fields let you record the details your business needs without a developer.
Custom fields sit on contacts, organisations, and opportunities alike.
12. 가격 및 비용
유료 플랜들을 나란히 비교해 보겠습니다.
| 계획 수준 | 허브스팟 | 캡슐 CRM |
|---|---|---|
| 무료 | $0/month, unlimited users | $0, 2 users |
| 입장료 지불됨 | Marketing Hub Starter: $15/seat/month | Starter: $18/user/month |
| 중간 급여 | Starter Customer Platform: $15/seat/month | Growth: $36/user/month |
| 최고 연봉 | Marketing Hub Professional: $800/seat/month | ❌ None listed |
허브스팟: The entry price undercuts Capsule, and the free plan is far more generous. The jump from the starter plan to the professional plan is the part that stings, and enterprise plans push the cost higher again.
캡슐 CRM: Capsule costs $3 more per user at entry, but the ceiling is low and predictable. A five-person team on Growth pays $180 a month with no surprise tier above it.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| A free plan for a whole team | 허브스팟 | Unlimited users, one million contacts |
| 간편한 연락처 관리 | 캡슐 CRM | Nothing to configure |
| Inbound marketing and landing pages | 허브스팟 | Marketing Hub is built in |
| Delivery work after the sale | 캡슐 CRM | Project boards link to won deals |
| Predictable cost as you scale | 캡슐 CRM | Low, flat per-user ceiling |
| One platform for sales, service, and marketing | 허브스팟 | Hubs share one contact record |
💰 예산
HubSpot is cheaper to start and free forever if you stay on the basic tools. Capsule costs more per seat but never jumps to a four-figure tier.
🔌 사용 중인 기술 스택
Run Xero or QuickBooks and Capsule slots in quickly. Run a marketing stack you want to retire, and HubSpot’s CRM replaces several tools at once.
📈 Your Growth Plan
Steady business growth with the same handful of staff favours Capsule. Fast hiring and rising campaign volume favour HubSpot, since sales teams and marketers share one record.
🎓 귀하의 경험 수준
First CRM ever? Capsule asks less of you on day one. If you want depth later, HubSpot Academy shortens the climb.
🆓 무료 체험 및 데모
Load 50 real contacts into both before you commit. Two afternoons tell you more about the customer experience than any table.
🛟 지원 옵션
Capsule offers email support with no live chat. HubSpot keeps live help for paid customers, so free users lean on the knowledge base and customer success articles.
전환 가이드
Already on one of them? Here is what changes.
🔄 Switching from HubSpot to Capsule CRM?
✅ 얻게 될 이점:
- Project boards for account management after the deal closes
- A price you can predict twelve months out
- A screen your team learns without training
❌ 잃게 될 것:
- Landing pages, forms, and inbound campaign tools
- The universal inbox and live chat
- Unlimited free users and one million contacts
📋 전환 방법:
- Export contacts, companies, and deals from HubSpot as CSV files
- Open a Capsule account and map your custom fields first
- Import contacts, then opportunities, then reconnect Mailchimp
🔄 Switching from Capsule CRM to HubSpot?
✅ 얻게 될 이점:
- Marketing Hub, Sales Hub, and Service Hub on one record
- Room to nurture relationships with automated email sequences
- 500+ business apps and two-way sync
❌ 잃게 될 것:
- Project boards and Tracks for delivery work
- A flat, easy-to-forecast bill
- The stripped-back screen your team already knows
📋 전환 방법:
- Export contacts, organisations, and opportunities from Capsule
- Create a free HubSpot account and set up custom properties
- Import your files, then rebuild your pipeline stages to match
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and mid-sized teams. We did not test enterprise rollouts, custom API work, or migration for a database of 100,000 contact records. Our figures reflect the July 2026 versions. Large sales organisations with a dedicated admin will land elsewhere.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 Free plan | 허브스팟 |
| 💵 Predictable paid pricing | 캡슐 CRM |
| 🚀 Core CRM features | 묶다 |
| 📣 Marketing and email | 허브스팟 |
| 📋 Project management | 캡슐 CRM |
| 👶 Ease of use | 캡슐 CRM |
| 🔌 통합 | 허브스팟 |
| 📊 Reporting and analytics | 허브스팟 |
| 🏆 종합 우승 | 허브스팟 |
🏆 우승: 허브스팟
HubSpot wins 4 of 8 categories, with one tie.
다음과 같은 경우에 가장 적합합니다: teams that want free CRM seats, inbound marketing, and one platform for sales, marketing, and support.
These are two different products aimed at two different buyers. HubSpot is a growth engine that happens to include a CRM. Capsule CRM is a contact database that happens to include light automation.
Capsule is the better pick for smaller businesses that want one job done cleanly and a bill that never surprises them. If simplicity is the goal, it is close to the perfect CRM for a five-person shop.
For most readers, though, HubSpot is the safer bet. The free plan carries you further than any rival, and the paid path is there when you need it. That is why it takes our top spot among the 최고의 CRM picks for growing companies.
HubSpot 비교 (더 보기)
If you are still weighing HubSpot alternatives, here is how it lands against three rivals.
HubSpot이 다음 분야에서 우위를 차지했습니다: faster onboarding, a free tier that real teams can use, and marketing tools included rather than bolted on.
Salesforce가 다음 분야에서 우위를 점했습니다: deeper customisation for developers, stronger fit for very large sales organisations, and a wider partner network for custom builds.
허브스팟 vs 파이프드라이브
HubSpot이 다음 분야에서 우위를 차지했습니다: the free plan, campaign tools, and a service side that Pipedrive does not match.
Pipedrive는 다음 항목에서 승리했습니다: a tighter deal-first layout, lower cost at mid tiers, and less setup before a rep can sell.
허브스팟 vs 액티브캠페인
HubSpot이 다음 분야에서 우위를 차지했습니다: a proper CRM under the campaigns, reporting depth, and free training that shortens onboarding.
ActiveCampaign이 다음 분야에서 승리했습니다: cheaper email sending at volume, finer automation branching, and a lower price for teams that only send email.
캡슐 CRM 비교
Capsule sits in a crowded field. Here is how it holds up against other CRMs.
캡슐이 승리한 항목: a far shorter setup, project boards for delivery work, and a screen that does not overwhelm new staff.
Zoho CRM이 다음 항목에서 우위를 차지했습니다: a cheaper entry tier, all the features of a wider office suite, and heavier customisation for odd workflows.
캡슐이 승리한 항목: post-sale project boards, a genuine free tier, and simpler task templates for onboarding.
Pipedrive는 다음 항목에서 승리했습니다: richer sales forecasting, a bigger app marketplace, and stronger activity reporting for managers.
Capsule CRM과 Freshsales 비교
캡슐이 승리한 항목: clearer pricing, lighter day-to-day use, and delivery boards tied to won deals.
Freshsales가 다음 부문에서 승리했습니다: built-in phone and chat, AI lead scoring, and a free tier with more seats.
자주 묻는 질문
HubSpot CRM은 어떤 용도에 가장 적합할까요?
It suits growing companies that want contact management, email, and campaigns in one place. The free tier fits startups. Paid hubs fit teams running inbound work at scale.
HubSpot CRM은 정말 무료인가요?
Yes. The free tools carry unlimited users and up to one million contacts with no time limit. Live support, extra pipelines, and campaign features need a paid upgrade.
Capsule CRM 가격은 얼마인가요?
The free tier covers 250 contacts and two users. Starter runs $18 per user monthly and Growth runs $36. Annual billing cuts up to 15% off.
Capsule CRM은 어떤 용도에 가장 적합할까요?
Small teams that need a tidy sales pipeline without heavy setup. Its project boards suit agencies and consultancies that deliver work after each deal closes.
HubSpot보다 더 나은 CRM이 있을까요?
For simplicity and flat pricing, Capsule beats it. For deep customisation, Salesforce does. For an all-in-one platform on a startup budget, few rivals come close.
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