⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Agile CRM starts at $8.99 and has a free plan.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for email marketing automation. Agile CRM for cheap all in one CRM basics.
- 주요 차이점: ActiveCampaign leads on email campaigns and deliverability. Agile CRM bundles helpdesk and telephony.
- 저희가 선택한 제품: ActiveCampaign (4.0 vs 2.8) because its automation and email tools are far deeper.
Both tools promise sales and marketing in one place.
Only one of them is still growing.
ActiveCampaign is an email first platform with a built in CRM.
Agile CRM is a budget CRM system that also sends email.
That one word swap changes everything about who should buy which.
개요
This ActiveCampaign vs Agile CRM comparison covers pricing, key features, and ease of use.
Our sources are published specs, pricing pages, and G2 reviews.
Our writers also spent hands on time inside both platforms.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a marketing automation and CRM platform for growing businesses.
It handles email marketing, sales automation, and contact management in one login.
The company calls it Customer Experience Automation, or CXA.
You can run email campaigns, 텍스트 messages, WhatsApp, and ads from one dashboard.
Most people pick it for the visual automation builder.
The ActiveCampaign features you actually pay for sit in the higher tiers.
New features land often, and the more advanced features need the Plus plan or above.
Here is a short walkthrough of the platform before we dig into pricing.
🏆 우승: ActiveCampaign
Over 900 pre built templates for automation. A built in CRM sits on every plan. The 14 day trial needs no card.
ActiveCampaign 가격
Pricing starts at $15/month for small businesses. Four tiers, and the price also moves with your contact count.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Small teams sending their first email campaigns |
| 을 더한 | 월 49달러 | Sales teams that want the built in CRM and lead scoring |
| 찬성 | 월 79달러 | The more advanced user who needs split testing and attribution |
| 기업 | 월 145달러 | Big businesses wanting custom reports and a dedicated account team |
Pricing verified September 2026.
무료 체험: 14 days, no credit card, with access to most Professional tier features.
환불 보장: None published. The trial is how you test it.
📌 메모: Yearly billing takes 20% off. Migration from another newsletter tool is free, and every plan ships with the CRM.
⚠️ 경고: The Starter plan caps you at 5 actions per automation. Serious automation work needs Plus or higher.
⚠️ Pricing conflict flagged: Some third party sources list the entry plan at $19/month. Our CSV records $15/month, so $15 is used in every table, card, and schema field here. Check the pricing page before you buy.
ActiveCampaign의 주요 이점
Here is what ActiveCampaign offers that keeps people paying:
- 고급 자동화: Over 900 automation templates ship with the tool. You can A/B test whole automation paths, not just subject lines.
- 심층 통합: More than 950 integrations, including Shopify, 세일즈포스, WordPress, and Zapier.
- 고급 세분화: Group contacts by site visits, location, purchase history, or past interaction.
- 전달 가능성: ActiveCampaign’s deliverability scores well in independent 받은 편지함 테스트.
- AI 도움말: Predictive sending picks the send time. The email builder can draft copy for you.
- 시간 절약: The company says users save around 20 hours a month on manual work.
- 은둔: ActiveCampaign is GDPR compliant and stores customer data on US servers.
우리 팀이 발견한 점
우리의 작가 set up a live account and built a welcome series plus a cart abandonment flow. Here is what stood out from that hands on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Over 900 automation templates and a drag and drop builder that needs no code
- Built in CRM with lead scoring on every paid plan
- More than 950 integrations, including Shopify, Salesforce and WordPress
- High deliverability rates in independent inbox tests
- Free migration service and a 14 day trial with no credit card
❌ 단점
- Overkill if you only want a simple newsletter tool
- The Starter plan allows only 5 actions per automation
- Costs climb fast as your contact list grows
- SMS and other add ons are billed on top of the plan price
애자일 CRM이란 무엇인가요?
Agile CRM is a cloud based, all in one CRM for small and medium businesses.
It has run since 2013, with offices in 인도 그리고 필리핀.
Sales, marketing, and service sit in one interface.
Over 15,000 customers use it, and G2 Crowd has named it a leader.
그만큼 정점 is simple: one cheap tool instead of three.
This walkthrough shows the dashboard and the deal pipeline in action.
🥈 Runner Up: Agile CRM
A free version covers up to 10 users. Helpdesk, telephony, and a sales pipeline are bundled in. There is no setup fee.
애자일 CRM 가격 책정
Agile CRM offers one free tier and three paid tiers.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | 무료 | Up to 10 users testing contact management |
| 기동기 | $8.99 | Solo sellers who need a sales pipeline at a great price |
| 정기적인 | $29.99 | Marketing teams adding automation and custom fields |
| 기업 | $47.99 | Larger sales teams needing 보고 and access controls |
Pricing verified September 2026.
무료 체험: The free version is the trial. No card, up to 10 users.
환불 보장: None published. Test on the free plan first.
📌 메모: These figures are per user, per month. A five person sales team on Regular pays roughly $150 a month, not $29.99.
⚠️ 경고: G2 reviews describe billing and support tickets that drag on. Read the cancellation terms before you commit to a year.
애자일 CRM의 주요 이점
Here is where Agile CRM still earns its keep:
- 무료 버전: Up to 10 users at no cost. Few rivals in the CRM software market match that.
- One interface: Sales, marketing, and service share one record, which cuts data silos.
- Helpdesk built in: Ticketing handles customer queries without a second tool.
- Telephony: Calls and email live inside the contact record, plus you can add notes after each call.
- 게임화: Leaderboards and badges push your sales team, which is rare at this price. It doubles as light sales enablement.
- Web engagement: Track site behaviour, then trigger a follow up email from it.
- 예약: Leads book straight into your Google Calendar or Outlook.
우리 팀이 발견한 점
Our writer ran a small pipeline in Agile CRM for a week and logged the rough edges. Here is what came out of it:
The same walkthrough is on video if you prefer watching to reading.
애자일 CRM의 장점과 단점
✅ 장점
- 최대 10명 사용자까지 무료 플랜, 설치비 없음
- Sales, marketing, and helpdesk in a single interface
- Built in telephony and calendar booking on paid tiers
- 리더보드와 배지를 활용한 판매 게임화
- Faster to set up than heavier CRM systems
❌ 단점
- G2 reviewers report email sending breaking for weeks at a time
- Support answers are inconsistent and fixes can take two weeks
- Reporting tools are basic and awkward to configure
- Limited customization for teams needing custom objects or data mapping
기능 비교
Here is the head to head on the features that decide most purchases. The summary table gives you the shape of it, then we go feature by feature.
| 특징 | 액티브캠페인 | 애자일 CRM |
|---|---|---|
| Starting price | 월 15달러 | $8.99 |
| 무료 플랜 | ❌ | ✅ (10 users) |
| Built in CRM | ✅ | ✅ |
| 시각적 자동화 빌더 | ✅ | ✅ |
| Pre built templates | ✅ 900개 이상 | ✅ 한정판 |
| 랜딩 페이지 | ✅ | ✅ |
| Send SMS and WhatsApp | ✅ (add on) | ✅ SMS only |
| Helpdesk ticketing | ❌ | ✅ |
| 통합 | ✅ 950개 이상 | ✅ 더 적은 |
| 판매 게임화 | ❌ | ✅ |
| ~에 가장 적합함 | 이메일 마케팅 자동화 | Cheap all in one CRM |
1. Email Marketing and Campaigns
액티브캠페인: This is the core product. You get a drag and drop email builder, a large set of email templates, and A/B testing on entire sequences. ActiveCampaign’s deliverability scores near the top in independent inbox tests.
애자일 CRM: Email marketing is here, with A/B testing and personalisation. But G2 reviewers say the delivery rate has fallen sharply, and the template builder is inflexible once you step outside its layout.
2. Marketing Automation and Workflows
액티브캠페인: Over 900 pre built templates let you build automations in minutes. Multi step workflows carry conditional logic, so you can branch, wait, or end automation based on behaviour. This is intelligent marketing automation in the real sense.
애자일 CRM: The drag and drop workflow builder covers follow ups, lead scoring, and data entry. It handles simple sales automation well. Deep branching and multi channel logic are where it runs out of road.
3. Built In CRM and Sales Pipeline
액티브캠페인: The ActiveCampaign CRM ships on every plan. It tracks the sales pipeline, scores leads, and moves deals automatically when a contact acts. Sales forecasting and custom objects sit on the higher tiers.
애자일 CRM: Deals management is the strongest part of the platform. The visual pipeline is clean, milestones are easy to edit, and gamification adds a nudge for the sales team.
4. Contact Management and Segmentation
액티브캠페인: Advanced segmentation groups people by site visits, location, purchase history, or tag. Custom fields are flexible, and you can add notes to any contact record.
애자일 CRM: Contact management gives a 360 degree view of every customer, with calls, email, and LinkedIn details in one place. Custom fields exist, but large teams hit limits on data mapping.
5. Company Records and Customer Data
액티브캠페인: Accounts link contacts to a parent company, and custom objects on higher plans let you store almost any customer data shape. That matters for ecommerce CRM work where orders and products need their own records.
애자일 CRM: Companies get their own records with linked contacts and deals. It is enough for a 소규모 사업, but there is no custom object layer for unusual data.
6. Dynamic Content and Personalization
액티브캠페인: Conditional content shows or hides blocks based on subscriber data. Dynamic content swaps images and offers per recipient. RSS triggered campaigns and transactional email are both supported.
애자일 CRM: Personalisation is tag based and works for a simple follow up email. There is no equivalent depth of rule driven content swapping.
7. Landing Pages, Forms and Scheduling
액티브캠페인: Landing pages and forms are native, and a form submission can trigger an automation 곧. Ads ActiveCampaign runs on Meta and Google feed the same contact list.
애자일 CRM: You get landing pages and forms too, plus an online calendar. Leads pick a slot and it syncs to Google Calendar or Outlook, no back and forth mail.
8. AI and Predictive Sending
액티브캠페인: AI picks the best send time per contact. Since 2025, Active Intelligence agents can build campaigns and suggest high value segments from live data.
애자일 CRM: AI agents for lead scoring and predictive analytics are on the 2026 roadmap. Today the scoring is rule based, which is fine for a short sales process.
9. Email Builder and Content Creation
액티브캠페인: The email builder includes AI drafting, so you can create a campaign from a one line brief. Text messages and SMS add ons extend the same message to phones.
애자일 CRM: The editor is simple and looks fine inside its own layout. Step outside that layout and it fights you, which reviewers flag often.
10. 보고 및 분석
액티브캠페인: Reporting covers campaign performance, attribution, and revenue generated per automation. Custom reports arrive on the Enterprise plan, along with single sign on.
애자일 CRM: Reports and analytics exist, but G2 reviewers call them poorly configured. If you need board ready numbers, plan to export to a spreadsheet.
11. Customer Service and Support
액티브캠페인: Chat and email support on all tiers, with phone support and a dedicated account team higher up. The knowledge base is deep and searchable.
애자일 CRM: Support is the most divisive part of the product. Some reviewers call it great support. Others report different answers from each agent and two week waits on bugs.
⚠️ 경고: Support quality reports for Agile CRM contradict each other sharply. Open a ticket during your free trial and judge the response yourself.
12. Pricing and Cost
| 층 | 액티브캠페인 | 애자일 CRM |
|---|---|---|
| 무료 | ❌ | 무료 |
| 기입 | 스타터 요금제 월 15달러 | Starter $8.99 |
| 중간 | 월 49달러 추가 | Regular $29.99 |
| 높은 | 프로 버전 월 79달러 | Enterprise $47.99 |
| 맨 위 | 기업용 월 145달러 | ❌ |
액티브캠페인: Price scales with contacts, not seats. That suits a small marketing team with a big list. Annual billing cuts 20%, and SMS or CRM add ons are billed separately.
애자일 CRM: Price scales with seats. Cheap for one or two people, less cheap for ten. The free version and the absence of a setup fee still make it the lower risk first purchase.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Zero budget to start | 애자일 CRM | Free version covers 10 users |
| Serious email marketing automation | 액티브캠페인 | 900+ templates, better inbox rates |
| Helpdesk in the same tool | 애자일 CRM | Ticketing is built in |
| Ecommerce and ads | 액티브캠페인 | Shopify plus 950+ integrations |
| Few seats, many contacts | 액티브캠페인 | Billing scales by list, not seats |
| Many seats, few contacts | 애자일 CRM | Lower per user price |
💰 예산
Agile CRM wins on the sticker price and asks for no money up front. ActiveCampaign costs more, but you are buying a much deeper marketing engine.
🔌 사용 중인 기술 스택
ActiveCampaign connects to Shopify, WordPress, Salesforce, Microsoft Dynamics, and 자피어. Agile CRM has third party integrations too, but the list is shorter.
📈 귀사의 영업 프로세스
Long, multi touch cycles suit ActiveCampaign, where sales engagement and marketing share one record. A short, phone led process fits Agile CRM and its built in telephony.
🎓 귀하의 경험 수준
Both are user friendly on day one. ActiveCampaign asks more of you before the advanced features pay off, so budget a week of learning.
🆓 무료 체험 및 데모
ActiveCampaign gives 14 days with no card and includes most Professional tier features. Agile CRM lets you stay free forever with up to 10 employees on the account.
🛟 지원 옵션
ActiveCampaign layers chat, phone, and account management by tier. Agile CRM support draws praise and heavy criticism in equal measure, so test it 일찍.
🔒 데이터 개인정보 보호 및 보안
ActiveCampaign is GDPR compliant and keeps data on US servers under a published data privacy framework. Neither vendor advertises HIPAA support, so regulated teams should ask first.
전환 가이드
Already on one of them? Here is what moving actually costs you.
🔄 ActiveCampaign에서 Agile CRM으로 전환하시나요?
✅ 얻게 될 이점:
- A free tier and a much lower entry price
- Helpdesk ticketing and telephony inside the same login
- Sales gamification to motivate a competitive team
❌ 잃게 될 것:
- 900+ automation templates and multi step branching
- Predictive send times and AI campaign drafting
- WhatsApp, ads, and the 950+ integration library
📋 전환 방법:
- Export contacts, tags, and custom fields to CSV
- Open the free Agile CRM account and map fields on import
- Rebuild your top three automations by hand, then test send
🔄 애자일 CRM에서 액티브캠페인으로 전환하시나요?
✅ 얻게 될 이점:
- Far higher inbox placement on email campaigns
- Conditional logic, dynamic content, and transactional emails
- A free migration service run by the vendor
❌ 잃게 될 것:
- The free plan and the sub $10 entry price
- Built in helpdesk ticketing for customer queries
- Leaderboards, badges, and native call handling
📋 전환 방법:
- Export contacts, deals, and notes from Agile CRM
- Start the 14 day trial and request the free migration
- Rebuild pipelines, then run one campaign side by side before you cancel
저희 리뷰에서 다루지 않은 내용
We looked at small teams and mid sized marketing teams. We did not test bulk seat licensing, in person onboarding, or how either vendor handles non profits. Deliverability figures come from published tests, not from our own send volume. If you run 50,000 contacts or a regulated data set, your results will differ from ours.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 애자일 CRM |
| 📧 이메일 마케팅 | 액티브캠페인 |
| ⚙️ 자동화 심층 분석 | 액티브캠페인 |
| 📊 신고 | 액티브캠페인 |
| 👶 사용 편의성 | 묶다 |
| 🔌 통합 | 액티브캠페인 |
| 🛟 Service and Helpdesk | 애자일 CRM |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories and rates 4.0 against 2.8.
다음과 같은 경우에 가장 적합합니다: email marketing services, ecommerce automation, and marketing and sales automation in one platform
These two products are not really chasing the same buyer. ActiveCampaign marketing automation is built for teams whose revenue comes out of the inbox.
Agile CRM is built for a small business that wants a sales pipeline, a helpdesk, and a phone dialler for under ten dollars a seat. Its processes are simpler, and setup typically takes days.
If your priority is price and the free version, Agile CRM is the honest pick. Just test the email sending hard during your first month.
For everyone else, we recommend ActiveCampaign. The rating gap here is wide, and it reflects reliability as much as feature count.
ActiveCampaign 비교
If you are still searching, here is how it lands against three close rivals.
ActiveCampaign이 다음 분야에서 승리했습니다: cheaper entry tier, deeper email branching, contact based billing instead of seat based
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuinely free CRM tier, stronger reporting dashboards, a bigger partner and training market
ActiveCampaign이 다음 분야에서 승리했습니다: no mandatory onboarding fee, wider integration library, more flexible segmentation rules
킵 승리 항목: invoicing and payments built in, appointment booking out of the box, simpler setup for one person shops
ActiveCampaign이 다음 분야에서 승리했습니다: inbox placement, a cleaner interface for non agencies, mature ecommerce connectors
GoHighLevel이 다음에서 승리했습니다: unlimited sub accounts for agencies, white labelling, bundled call tracking and funnels
Our full list of ActiveCampaign 대안 goes deeper on each of these.
애자일 CRM 비교
Agile CRM sits in a crowded budget bracket. These three come up most often.
애자일 CRM이 우위를 점하는 이유: free tier for 10 users, bundled helpdesk, gamification for the sales floor
Freshsales가 다음 부문에서 승리했습니다: steadier email delivery, better mobile apps, faster ticket response times
애자일 CRM이 우위를 점하는 이유: marketing automation included, telephony built in, lower cost at the entry tier
캡슐이 승리한 항목: a calmer interface, cleaner pipeline reporting, fewer reliability complaints
애자일 CRM이 우위를 점하는 이유: price per seat, days not months to set up, no consultant required
Salesforce가 다음 분야에서 우위를 점했습니다: custom object modelling, enterprise governance and access controls, an app marketplace nothing else matches
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It is used for email marketing, digital marketing campaigns, and sales automation. Businesses send automated emails and text messages, then track deals in the same tool.
ActiveCampaign은 CRM인가요?
Yes. A built in CRM comes with every plan, covering deals, lead scoring, and pipeline stages. It is a full crm platform for small and mid sized teams.
Agile CRM은 정말 무료인가요?
Yes, for up to 10 users. The free tier covers contacts, deals, and basic email. Paid tiers start at $8.99 per user and unlock automation limits.
ActiveCampaign은 비싼가요?
Entry pricing is $15 a month, which is mid market. Costs rise with your contact count, so a large list gets expensive faster than a large team does.
Which is the better CRM software for a small business?
ActiveCampaign, unless budget rules the decision. It scores 4.0 against 2.8 and handles marketing far better. Agile CRM suits teams needing a free, seat priced system.
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